Milan Fashion Week Spring/Summer 2025 *Fashion Showcase

*New Collections
MFW Spring/Summer 2025
In Milan, Form and Function Run Apace

written Chidozie Obasi

This season’s show brought a poised twist on classic, with a sweet, daring vein in clothes that maintain a dynamic rigour.

MOSCHINO

Individuals, characters, humanity. The second Moschino fashion show designed by creative director Adrian Appiolaza is an expression of the uniqueness of people. Each look, like each person, lives individually and has something of its own to express. The collection is an exploration of sorts: exploring the world and the mind, exploring Moschino.

A passage from the urban chaos of the city to discover paradise in the literal sense and personal freedom.Moschino's characters are explorers moving between different spaces, ideas and ideals, escaping life through escapism. There is something positive - something beautiful - in getting lost, in finding places you never knew existed. Traditional tailoring loses its restrictions and boundaries. It is transformed, deconstructed and then reconstructed.

The rules on how to dress according to Franco Moschino, written on a fax machine featured in the Spring-Summer 1995 collection, are shredded to become a new form of "fur for fun" in a white Tyvek fur. Escaping the city, individuals true to their principles wear clothes that speak of the Italian countryside, the jungle wilderness, and finally a serenity that leads to inner peace. Lost, then found again. Symbols, glimpses and memories from Moschino's archives in an ongoing exchange with Franco's ethos. There are the prints of the 1990s reinterpreted, reworked and loved anew. Daisies, soccer balls, gravy stains left by a pizza, and the Italian flag. Twisted trench coats, lingerie dresses, "assemblages" of garments to create new ones. The "Survival Jacket" from the Spring-Summer 1992 collection is reinterpreted first for urban life, then for the great escape.

see more looks from MOSCHINO SS25

HENRIK VIBSKOV

Henrik Vibskov introduced The Orchestra of the Soft Assistance for SS25, a collection that harmonises the elegance of human empathy with the adaptive genius of the animal kingdom. The outing was inspired by the profound theme of hands; the ultimate symbols of assistance, compassion, and adaptability. The collection is also inspired by the natural world's marvels of adaptation and assistance, mirroring the transformative abilities of the octopus, which can morph its shape and colour to blend seamlessly into its surroundings. Their whole body is a large neural network that creates a web of understanding and feeling, and its many limbs could lend you many hands at the same time.

Let’s embrace the mutability, re-examine our past behaviours and adapt to create actionable goals to improve the future. The Orchestra of the Soft Assistance features fluid silhouettes, morphed patterns, and versatile garments that embody the themes. By dissecting the classic check; a jacquard woven chequered fabric has morphed with ocean motifs, and in a chequered knit the pattern dissolves completely. Hands are represented in prints - little fingers supporting you, chopped factory fingers, analogue gloves. Peace offering messages are hidden in the corners. Grey outline fingers is an exclusively developed textile, with a smock-like crinkle that resembles intertwined fingers, making use of a 30-year-old archive materials from Dutel.

Henrik Vibskov
Spring/Summer 2025
(c) HENRIK VIBSKOV

FENDI

Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, considers FENDI as a travelling time capsule mirroring decades and destinations, with Italian craftsmanship as its forever North star. The Men’s Spring/Summer 2025 collection is an homage to the universal – sublimating House codes that predate the first men’s silhouette revealed at FENDI in 1990. Today, that wardrobe’s pillars become sartorial puzzle pieces, activating soft expressions of contemporary masculinity through the lens of modern luxury. Once emblematic of an international elite, the notion of uniforms for work and play are deconstructed and dreamed anew in powdery shades: a mineral palette of sherbet and mist, ivory, caramel and buttermilk mingle with soft blues and natural indigo, black and forest green. Somewhere between sports and ceremony, the idea of the FENDI Club emerges – its crest1 proudly emblazoned like a fantasy coat-of-arms on breast pocket and button.

From head to toe, the collection revels in the virtuosity of the Selleria stitch, a technique passed to the Fendi family by Roman master saddlers in 1925. Scaled up and down, it is re-interpreted as a broken pinstripe suiting jacquard and threaded as a stripe or tonal FF logo through linen and plush textures, applied as a surface on Japanese boro denim, or reduced to a minimalist frame on crisp wool outerwear and leathergoods.

see more looks from FENDI SS25

FENDI
Spring/Summer 2025
(c) FENDI

DSQUARED2

For Spring/Summer 2025, twin creative masterminds Dean and Dan Caten turn up the heat while bringing a renewed sense of focus to their vision of maximal multiplicity for Dsquared2. The brand hones in on a sense of duality - between elegance and edge, softness and strength - but in doing so, creates one of their most unexpected, exciting, and undeniably sexy fashion mashups yet. It is a liberated community of artists, athletes, and aesthetes, an underground milieu that is poetry salon, wrestling league, and kink scene all in one.
As always, the collection’s spirit of freeing multiplicity has its basis in Dean and Dan’s signature penchant for synthesising innovative material treatments and imaginative details with cross-genre references to fringe fashion subcultures. For Spring/Summer 2025, this practice takes shape as a particularly focused intersection of elegance and edge.

Sheer chiffons cascade poetically around the body, but reveal skin-tight bondage harnesses or barely-there bralettes beneath. Denim peels away into sculptural latex. Asymmetrical sheer jersey tanks are treated with laminating techniques, balancing brutalist geometry and soft bodily harmony. Laces coil up legs, holding outer garments together but exposing the skin beneath. Broad-shouldered suits with voluminous pleated pants reference 80s workday ensembles, while leather biker jackets and thick-soled studded creepers suggest that same stylish character’s nocturnal alter ego.
The colour palette, too, embodies a spirit of poetic softness anchored by the strength of desire.

DSQUARED2
Spring/Summer 2025
(c) DSQUARED2

see more looks from DSQUARED2 SS25

MSGM

Lines and horizons that connect archipelagos, Mediterranean perspectives of new routes, both real and imaginary. Painted, printed, woven, they bind summer memories, loves on the sand, afternoon siestas, sponge-like dreams. Turquoise, straw yellow, black, along with classic cream, red, and blue, but also sharp and acidic stripes, sharpen forms and movements. We dress and dream in a nautical style. Colours dripping, hues chasing each other, vibrating with music. Lobster and sideral blue shine on printed linens, colourful zippers become borders of freedom of forms.

Faded, tie-dye dissolves winter melancholies. Dolphins, crabs, and mermaids are games on the sand, stencils or carefree paintings in the warm summer afternoons of our childhood, appearing and disappearing on the textures. We play with clichés, knots become dresses, the sun becomes macramé in a new silhouette. Sailors in love, hinted at, desired, through light gestures and dissolving watercolours by Luke Edward Hall. Origami hats like fragile memories, materialise in jacquards and prints in blue and red. Umbrellas and deckchairs, of a sea that becomes a city, whose stripes transform into substantial waves, details, inlays in ajour memories.

MSGM
Spring/Summer 2025
(c) MSGM

MAGLIANO

This collection is dedicated to those tender and fleeting memories that catch up to us like unexpected storms. Memory turns archeological: reminiscences become fossil traces, analysed simply for what they are. Silhouettes are finally essential, at times gaunt, like in the memories of the 2000s. White, black and the greys in between. Classics are modular thanks to folk or beach-like additions. In the free beach, of Magliano coats are integrated by towels, trousers are swimwear, evening wear. Clothes assume crazy functions, or dysfunctions, as they brush against fantasy. The microscopic is now magnified: creating structure and decorative patterns. The knot, the intersection, the clasp of two allergic things but persistent in coming together.

The extremities of the clothes rattle and muddle: here lies the intrinsic nature of the project that, as usual, prefers the interwoven complexity of the reverse to the clear drawing of the straightforward. Childhood, a puzzle of unlimited limits, is evoked through the cross-stitch. Interpreted like a political medium, it composes strings of google searches, from poetry to porn, fragments of notable identities. Also the Cormio/Magliano embroidered sweaters hold the same weight, everything but naïve, exemplifying the symbol of an unconditional alliance between colleagues. The hero of the season is Pinocchio, a superlative symbol of trans-formation.

MAGLIANO
Spring/Summer 2025
(c) MAGLIANO

Marine Serre SS25 at Pitti Uomo

*New Collection
Marine Serre SS25
A Celebration of Grace and Love

written Chidozie Obasi

Marine Serre embarked on a new journey, as the guest designer of Pitti Uomo 106, bringing the runway and the guests outside of Paris for the first time to Florence, Italy.

A passport cover with the signature airbrushed moon pattern was crafted by the renowned local atelier Cuoio di Toscana. By masking the nationalities of the guests with the invitation, the Maison intends to embrace the idea of “Citizens of the World”, leading to the title of the Show. This collection featured both menswear and womenswear showcasing sartorial luxury affair combined with glamorous femininity and the golden age of Italian cinema, blending craftsmanship and Haute Couture sophistication with a tribute to local savoir-faire. The show was set in the Villa di Maiano, a historical estate built in the 15th century.

This unique venue underscores the collection’s splendour and timeless elegance. Located five kilometres from the centre of Florence, it seems to exist in a peaceful world of its own, immersed in the lush green of the hills overlooking the city.

At sunset, the audience is welcomed by the sound of a live orchestral band, offering a ceremonial atmosphere to the set. The opening piece of the show epitomises the quintessence of the brand, transcending temporal and cultural boundaries to set the tone for the inaugural ensemble: an elevated interpretation of glamour and grace. A dramatic couture crinoline, paired with an artfully crafted top adorned with vintage jewellery, makes a striking statement. Following are two impeccably tailored black men’s suits: a nod to Italian elegance.

A majestic cocktail dress, featuring a contrasting lilac jersey hood drapery and tan mesh patchwork, embodies the signature Marine Serre hybridization approach. Finally, the introductory section culminates with purple glossy leather silhouettes, seamlessly transitioning into the second chapter of the show. Heavily inspired by the golden age of crime fiction in cinema, the following looks offer a fierce and bold reinterpretation of the archetypes. Dominated by a striking black and red palette, the collection features a dynamic mix of sartorial silhouettes and sensuous airbrushed leather, evocative of the late seventies allure. This aesthetic is seamlessly blended with post-industrial attitudes.

MARINE SERRE
SS 2025 Runway
during
PITTI UOMO

A camel version of the airbrushed leather total look heralds a new chapter in this journey through vibrant daily silhouettes, reviving hallmark materials of the brand: upcycled tartan scarves and cotton tote bags, signature silk scarves ingeniously twisted and encased in mesh fabric. Regenerated denim is also reimagined, traversing to the Far West with leather embellishments and culminating in an exquisite couture dress. New regenerated materials also make their debut like this cotton padded comfort poplin pieces and innovative designs crafted from upcycled tennis bags.

all images
(c) MARINE SERRE during PITTI UOMO 2024

Paul Smith SS25 PITTI 2024

*New Collection
Paul Smith SS 2025
The shifting harmonies of Britishness

written Chidozie Obasi

In a big shift, Paul Smith returned to Pitti Uomo in Florence to debut its Spring/Summer 2025 collection. Presented by Sir Paul himself, he spoke to audiences by talking through the ‘60s-inspired designs.

Nestled in the sumptuous settings of Villa Favard, a gorgeously ornate 19th century compound in the heart of Florence, it was transformed into Bar Paul: a tribute to the Italian cafes that Paul frequented in Soho in the 1960s. Typically open all night, these cafes were a place for people to go after the likes of the Scene Club, Flamingo Club, and Whiskey-A-Go-Go had closed for the evening. Naturally, they drew a bohemian crowd of musicians, artists, and designers who helped to make Soho the epicenter of the creative world at that moment in time. The presentation space will be set up with cafe tables complete with ‘Bar Paul’ branded items such as napkins, coffee cups, sugar packets, and match boxes, to evoke those after-hours meetups of Soho’s artistic circle.

The collection itself expanded upon this theme, with a pleasingly louche and tactile approach to tailoring. Ties are worn loosely knotted, paired with denim chore jackets and unstructured blazers in cotton canvas – a look which suggests an artist heading to dinner straight from a day’s painting in the studio. Suits are cut from classic houndstooth and Prince of Wales fabrics, bringing to mind London in the ‘60s, while outerwear uses bold statement fabrics to eye-catching effect. One collection highlight – an oversized trench coat – is constructed from a custom Italian cloth with an exploded pastel check design, based on the Paul Smith Signature Stripe.

Paul Smith
Spring/Summer 2025

see more looks

Soho stalwarts Francis Bacon and Lucien Freud provide key inspiration, and this painterly influence is reflected back into the presentation space with art materials provided by Winsor & Newton. Seating throughout the venue was provided by Artek, in the form of their iconic Stool 60.

all images
SS 2025 during PITTI 2024 (c) Paul Smith

VALENTINO Alessandro Michele Resort 2025 Vision

*New Collection
VALENTINO
Alessandro Michele’s Resort 2025 Vision

written Monica de Luna

As the city of lights becomes the focal point for the fashion elite, Alessandro Michele crafts his own prelude at Maison Valentino with the Resort 2025 collection, "Avant Les Débuts." This is Michele´s debut and a sprawling narrative woven into the seams and fibers of over 260 enigmatic looks, each a chapter in this symphony of design.

Alessandro Michele steps into his new role as Creative Director and immerses himself in the depths of Valentino’s rich heritage, resurfacing with a collection that’s as much a dialogue with Valentino’s storied past as it is a bold script for the future.

From the tactile pleasures of lush velvet against the smoothness of silk to the rebellious undertones of rugged denim paired with the delicate sheerness of chiffon, Michele speaks the language of contrasts fluently. His collection dances along the lines of gender, dismissing binaries with a flourish of floral embroidered suits and gowns that boast structure and fluidity—a testament to Michele’s vision of a fashion world unbound by traditional norms.

Beads catch the light, sequins tell tales, and prints pull the eye into stories yet untold. These are not merely decorations but declarations of intent, each piece meticulously crafted to challenge and captivate.

Silhouettes are bold, statements in themselves—from the precision of tailored jackets to the drama of oversized blazers, each line and curve is a deliberate stroke of Michele’s creative brush. Billowing skirts and slender trousers are paired with avant-garde accessories.

The color palette is an emotional spectrum, grounding earth tones disrupted by eruptions of vivid reds, electric blues, and radiant yellows. These are the colors of a new dawn, one that Alessandro Michele heralds with the finesse of a maestro at the helm of his orchestra, coaxing out a melody of renewal and timeless charm.

MAISON VALENTINO
resort 2025
AVANT LES DEBUTS
creative direction
ALESSANDRO MICHELE

Michele’s "Avant Les Débuts" is a tribute to the art of fashion design, a field where he has found a home. His first collection at Maison Valentino is steeped in the legacy of Valentino Garavani, touching the relics of past muses and friends, each garment a conduit to a bygone era of extraordinary women. Yet, Michele’s eyes are set firmly on the horizon, envisioning a world where fashion transcends expectation and elicits wonder.

all images
(c) VALENTINO

Emporio Armani Spring Summer 2025

*New Collection
Emporio Armani SS 2025
Embracing Boundless Horizons

written Amanda Mortenson

The Emporio Armani’s Spring/Summer 2025 collection is a breath of fresh air, taking the quintessential Armani man out of the urban jungle and into the heart of nature.

Gone are the constraints of city life. Instead, the Emporio Armani man saddles up and ventures into the open, rediscovering a life that syncs with the natural elements. The horizon is no longer a skyline of steel and glass, but a landscape of endless possibilities, bathed in the warm hues of wheat, sand, and sun-drenched chalk. Touches of lavender and bougainvillea breathe life into the palette, adding vibrant strokes to the otherwise organic color scheme.

The fabrics tell a story of their own—an artisanal blend of the lightest wools and silks, robust linens and hemps, and sumptuous suedes. The materiality of the collection is grounded in nature, with pieces that flow and breathe, perfectly designed for the airy freedom the collection embodies. Jackets with dropped shoulders and low buttoning give off a relaxed vibe, while blousons with elasticated waists mimic the lightness of shirts. Tunics made from malfilé linen feel like a soft breeze against the skin, an ode to comfort and effortless elegance.

This season’s trousers are a standout, drawing heavily on equestrian influences. Straight and soft, with high waists designed to be worn folded over, they come to life with buttons and zips at the cuffs, gathering volume and emphasizing their constructed, yet fluid nature.

The country and horseback theme continues with leather Bermuda shorts paired simply with a woven straw hat and cowboy bag, capturing the essence of rustic charm.

Does Emporio Armani forget the joy of summer? No way! The collection's vision of freedom extends to womenswear in a riot of bright colors and light-as-air fabrics. The women’s pieces rejoice in the same ethos of liberation, with flowing lines and fluid fabrics that dance with every movement. Jackets, long skirts, trousers, and tops are designed to caress the body, expressing a style that is both loose and instinctive, echoing the carefree spirit of the season.

also read
EMPORIO ARMANI Spring/Summer 2024 Review

Emporio Armani
Spring/Summer 2025

see more looks

Emporio Armani’s Spring/Summer 2025 collection is a call to abandon the rigidity of city life and embrace a softer, more sensual way of living. The collection is a reminder that true freedom lies not in the boundaries of our cities, but in the vast, unbounded landscapes of our world and our imaginations.

all images
SS 2025 Runway (c) Emporio Armani

Tom Ford Mens and Womens Fall 2024

.new collection
TOM FORD / Fall 2024
The Audacious Vision

written Sarah Arendts

TOM FORD's Fall 2024 collection emerges as a powerful expression of luxury redefined, curated under the innovative direction of Peter Hawkings.

The TOM FORD woman this season asserts a bold presence. Her style is direct, streamlined, yet brimming with movement. From flaring trousers in pantsuits to elongated coats with stately high collars, each piece makes a deliberate statement of power and poise. Alongside structured looks are liquid-like jersey dresses and velvet swimsuits that wrap the body in sheer elegance, allowing her to showcase strength in femininity.

The collection rounds out with essential accessories—high-heeled shoes, neatly designed clutches, and commanding square sunglasses, each adding layers to her mystique.

TOM FORD
Fall 2024 WOMEN

Ella Dalton

read more on current
TOM FORD SS24 Collection

Eva Komuves

Nyanderi Deng

Materials play a critical role in enhancing the tactile experience of the Fall24 lookbook. Silk jersey, double georgette, and lurex velvet dance together with more resilient fabrics like cashmere flannel and stretch velvet, all draped in a palette that speaks in whispers of midnight blues, creamy ivories, and rich indigos. Each texture interacts with light and shadow, making the lookbook a sensory journey through touch and sight.

Parallel to the dynamic TOM FORD woman, the collection introduces a man of equal confidence and style. His attire speaks volumes about meticulous craftsmanship and an unyielding embrace of modern masculinity. Sharp suits with peak lapels and military-inspired peacoats showcase a strong, definitive outline, while softer elements like suede and wool blend seamlessly into his wardrobe. His evening attire glistens with metallic finishes and subtle prints, blurring the lines between daywear and nightlife allure.

The accessories designed for him—ranging from sleek sneakers to structured cross-body bags—reflect a lifestyle that values both aesthetics and functionality. His presence in the lookbook is seen and felt, through the portrayal of garments that embod a sleek ease and a bold defiance.

The Fall 2024 collection by Peter Hawkings is a manifesto of the TOM FORD identity, rearticulated for a new era.

Ahmed Richards

Meng Yu Gui

all images
(c) TOM FORD
Fall 2024 Lookbooks

DETJER Dining Chair *A Vanguard in Design

.selected
DETJER Dining Chair
A Vanguard in Design and Comfort

written Sarah Arendts

Forget everything you know about dining chairs; DETJER is rewriting the script with its latest offering—the Dark Brown Upholstered Dining Chair. This chair is a bold declaration in design. Its deep, dark brown hues and striking silhouette set a new standard, elevating what dining decor can aspire to be.

The chair captivates with more than visual impact—it offers a tactile experience. Wrapped in luxuriously textured fabric, it beckons with a promise of enduring comfort, from the first sip of morning coffee to the last bite of evening dessert. With its bold, upholstered presence, this chair transcends the ordinary, becoming a statement piece that embodies both luxury and comfort.

DETJER
Dining Chair Upholstered
Dark Brown

Style-conscious homes will find a soulmate in this chair. Its design is a love letter to modern aesthetics, blending seamlessly with minimalist tables or standing out in an industrial-themed dining space. The dark brown tone is strategic, designed to command attention and anchor any room with its profound, earthy essence.

Sustainability and durability aren’t mere afterthoughts. In line with DETJER’s commitment to the environment, the chair uses materials sourced from ethical suppliers, ensuring that your stylish choice is also a nod to environmental responsibility. It's built to last, making it not just a purchase but a long-term investment in quality and comfort.

Beyond its functional and ethical dimensions, the DETJER chair symbolizes a shift in how we perceive dining spaces. No longer just areas for eating, they are stages for expression, platforms for style, and territories where design meets utility without compromise.

So, are you ready to redefine your dining room? Embrace the DETJER Dark Brown Dining Chair and transform your space into a bold expression of contemporary living. It’s an upgrade to your lifestyle, where every meal is an opportunity to dine in style.

discover more www.detjer.com
content produced by primeart Studios

Roberto Cavalli *Resort 2025

.new collection
Roberto Cavalli Resort 2025
Wild Prints and Western Flair

written Amanda Mortenson

Certain fashion eras possess an undeniable allure that transcends time, and Roberto Cavalli's Resort 2025 Women's Collection draws deep inspiration from one such epoch—the early 2000s.

Under Creative Director Fausto Puglisi, the collection revisits this vibrant era, seamlessly weaving its essence with contemporary innovation to celebrate Roberto Cavalli’s enduring legacy. Puglisi reframes nostalgia with a modern lens, creating a kaleidoscopic wardrobe that embodies daring elegance and modern versatility.

Roberto Cavalli
Resort 2024 Collection

(c) Roberto Cavalli

(c) Roberto Cavalli

Western influences are strongly embedded in this collection, with cowboy boots and hats transforming from mere accessories to essential statements of style. These elements marry well with Cavalli's signature motifs—zebra stripes and leopard spots—that adorn tactile 3D jacquards and vibrant silk prints.

The collection is an adventurous play on contrasts, exploring the dynamic facets of today’s woman. Soft, fluid dresses printed with oversized rose patterns in shades of red and pink stand alongside structured, workwear-inspired overalls and wide-leg pant suits enriched with cargo features. This juxtaposition of soft and structured defines Cavalli’s approach—unpredictable, yet strikingly coherent.

Intricate techniques are showcased throughout, from crinkled blouses to leather pieces marked by rich textures. Denim receives a high-fashion makeover with glass-like finishes and embellishments that push the boundaries of conventional fabric treatments.

Adding to the spectacle, mini dresses dazzle with thermo-stitched crystals creating wild animal patterns, emphasizing Cavalli’s renowned flamboyance. The footwear collection is equally bold, ranging from dramatic cowboy boots with distinctive hourglass heels to vibrant slingbacks and sock booties, amplifying the collection's eclectic charm.

Accessories remain a standout, with the Roar Bag evolving with new exotic textures and styles including hobos, buckets, and clutches, ensuring Cavalli's accessories are as desirable as their apparel.

(c) Roberto Cavalli

(c) Roberto Cavalli

(c) Roberto Cavalli

Roberto Cavalli's upcoming Resort SS 2025 Collection transcends simple nostalgia, offering a visionary blend of past influences and future possibilities. Fausto Puglisi honors a rich heritage and propels it into the contemporary realm.

Mastering the Art of Self-Progress *A Journey

.journey
Unlocking Leadership Mastery -
Join the Transformative Retreat in Pantelleria

written Julia Ahtijainen

The journey from the unconventional world of niche perfumery and lifestyle branding to the high-stakes arena of leadership consultancy exemplifies the transformative power of dedicated, personalized study and mentorship.

In today's fast-paced world, where information is readily accessible, and trends constantly shift, pursuing mastery is a timeless endeavour. My journey from the creative realms of niche perfumery and lifestyle branding to leadership consultancy has been a testament to the profound impact of dedicated, individualized study and mentorship.

Like a samurai seeking wisdom from masters, I embarked on a path of deep learning and personal transformation. My voyage took me from the fragrant laboratories of Paris to the well-dressed streets of Milan and onto insightful client meetings worldwide. These experiences honed my skills and shaped my understanding of cross-cultural dynamics and identity construction.

In my multi-tasking roles, navigating the intersections of various goals, values and beliefs, I often pondered my own identity. Am I more Estonian, Russian, Finnish, or Italian? A client described me aptly: "Julia, you are a blend of Nordic precision, German organization, and Swiss clockwork efficiency, infused with the passionate warmth of Southern Italy and the profound depth of Russia." This rich tapestry of influences has shaped my approach to leadership consultancy and viewing my and my clients' perspectives.

A quest for self-discovery characterizes our modern era. I, too, explored various avenues — astrology, tarot cards, numerology, human design, all sorts of meditations and fastings, and even micro-dosing mushrooms for a few weeks. This eclectic search led me to a simple truth: "Everything great is simple." By admitting my need for minimalism and clarity, I delved into the wisdom of the Stoics and the emerging field of Psychogenetics. This discipline explores human behaviour's psychological and genetic foundations, known as the IDEAL method, which led me to study mental genetics and re-open my logic materials from university. Complementing these studies was my practice of Pilates, a form of body contrology founded by Joseph Pilates. Through individual practices in Milan, New York, and Tallinn, I redefined my essence and my approach to leadership. I started running again and read for the second time Haruki Murakami's personal view on running.

Researches underscore the value of individualized learning and mentorship. A study by the American Psychological Association highlights that personalized mentorship significantly enhances professional and personal growth. Furthermore, the Journal of Applied Psychology reports that leaders who engage in continuous, tailored learning experiences are more effective and adaptive.

Whether your focus is business, relationships, motherhood, finances, sports, leadership or self-expressionism through art, individual studies and dedicated mentorship are crucial.

Each of us possesses unique DNA and a distinctive message to impart.

Never underestimate the power of personal mastery. Embrace your journey, seek out mentors, and dedicate yourself to your personal evolution.

Founder
Julia Ahtijainen

“The IDEAL-method distinguishes and emphasizes the significance of spiritual intelligence, which sets it apart from emotional intelligence and traditional IQ. Through this unique retreat, I aim to introduce this methodology and mindset to other leaders across different sectors."

THE FRANKLY SPEAKING leadership mindset retreat will take place this September 12-15 on the stunning Pantelleria island in Sicily. This retreat is for individuals looking to enhance their mindset and motivation while connecting with like-minded people. It offers a rare chance to turn ideas into action, inspired by the breathtaking location that fosters a broader life perspective and self-discovery in nature's heart. Tailored for those seeking to master strategic thinking and maintain a success-driven mindset, the retreat includes meetings with pioneering entrepreneurs who have transformed their lives through mindset shifts. Hear their inspiring stories, forge new connections, and immerse yourself in the rich history and culture of Pantelleria.

www.thefranklyspeaking.com
follow @thefranklyspeaking @julia.ahtijainen

Nothing's Phone (2a) *Special Edition

.new release
Nothing's Phone (2a) Special Edition
A Bold Technicolor Dream

written Amanda Mortenson

Nothing is shattering the monochrome monotony with the launch of the Phone (2a) Special Edition, a kaleidoscopic marvel that embraces the raw beauty of primary colors.

This latest offering from the audacious tech brand merges cutting-edge technology with an artistic explosion of red, yellow, and blue, turning a functional device into a statement piece.

Adam Bates
Nothing Design Director

Nothing's Industrial Design Team in King’s Cross, London, has distilled the essence of color into this striking new phone. Adam Bates, Design Director at Nothing, describes it best:

“We are thrilled to unveil Phone (2a) Special Edition. The first product to explore our palette of primary colors; red, blue, and yellow. Its overall aesthetic references some of our design heroes from the past, whilst creating a new expression for a smartphone. Elevating a functional device into a striking piece of art."

The Phone (2a) Special Edition packs the power of the MediaTek Dimensity 7200 Pro processor, a robust 5,000 mAh battery, and a dazzling 6.7” flexible AMOLED display. Its dual 50 MP rear camera system captures stunning images and reflects Nothing’s unique design ethos through The Glyph Interface.

Since its debut, the Phone (2a) has captivated tech enthusiasts, selling 100,000 units within hours. Continuous software updates have refined its performance, optimizing camera capabilities and enhancing user experience. The integration of ChatGPT, an industry first, adds a layer of AI sophistication, making interactions smarter and more intuitive.

Founded in 2020, Nothing has quickly carved out a niche by making technology fun, look fantastic and accessible. Their radical approach and community-driven development have resonated globally, with over 2 million products sold. The Phone (1) made waves and Nothing shows no signs of slowing down.

The Phone (2a) Special Edition is available in a 12GB RAM + 256GB storage configuration, priced at €379 EURO.

watch

With Phone (2a) Special Edition, Nothing continues to redefine the tech landscape, proving that smartphones can be pieces of art and innocation.

This exclusive model is already available in limited quantities via nothing.tech. Germans can snag this vibrant gadget at Mediamarkt stores from June 10. First-come, first-served!

credits
(c) NOTHING, 2024

CORDIZ *FW24 Collection

designer´s talk
with Marina Dias
CORDIZ’s Bold Leap Forward in the FW24 Collection

written Sarah Arendts

CORDIZ unleashes its FW24 Collection, a striking blend of impeccable French craftsmanship and daring contemporary design. Each piece starts with a spark—whether from daily life, a trip, or a moment of inspiration at home.

Initial sketches capture the designer's intent, while carefully selected materials and textures refine the vision. Collaborating closely with Les Ateliers CORDIZ in Southern France, the team crafts handmade prototypes that balance durability and design, ensuring excellence at every stage.

CORDIZ
Collection Campaign

The fusion of French heritage and modern innovation defines CORDIZ. "French savoir-faire and innovation go hand in hand," the designer explains. The team’s expertise in leatherworking is unparalleled, pushing the boundaries of artisanal knowledge to support a modern vision. This blend of tradition and innovation ensures that every CORDIZ product is a nod to timeless craftsmanship and a reflection of contemporary lifestyles.

The FW24 Collection marks a bold departure, introducing designs that showcase the brand’s evolution. CORDIZ bags, known for their light and fine lines, reveal complex design and geometry upon closer inspection. The upcoming FW24 collection plays with larger volumes and adaptable shapes, combining leather and fabric for a lighter, less formal feel. This shift highlights the brand’s commitment to versatility and casual elegance, catering to a modern clientele constantly on the move. "Cordiz is a growing brand, innovating and maturing with every collection," the designer notes, emphasizing the brand's dynamic identity.

The brand is also a vibrant community of creatives. Collaborations with photographers, stylists, and artists infuse the brand with unique stories and perspectives.

"Authenticity is the common defining value of Cordiz's diverse environment and inspiration," the designer shares. Partnerships form organically, often sparking new projects like the Cordiz X Lecourt Mansion collection, co-designed with long-time friend Nix.

These collaborations, whether with renowned photographers like Hugo Mapelli or emerging talents, enrich the brand's narrative, creating an ever-growing environment of limitless creativity.

CORDIZ carves its niche with the FW24 Collection, a manifesto to the brand’s dedication to craftsmanship and modernity. Honoring its French heritage while embracing contemporary design, CORDIZ redefines luxury leather goods. Each piece tells a story of fashion and an ongoing journey toward excellence and authenticity.

discover www.cordiz.com
follow @cordiz_official

ZEGNA SS24 Campaign *Mads Mikkelsen

.new campaign
ZEGNA SS24
Mads Mikkelsen Dominates Oasi Lino Collection

written Amanda Mortenson

ZEGNA’s Spring Summer 2024 campaign just dropped, and it’s a masterclass in luxury menswear, with Mads Mikkelsen bringing the heat as the brand’s Global Ambassador.

Draped in the exquisite Oasi Lino collection, Mikkelsen is captured against serene, natural backdrops, blending the actor's intense charisma with ZEGNA’s hallmark of refined elegance.

ZEGNA SS24
Mads Mikkelsen, Oasi Lino Collection
SUMMER ADV 2024

all visuals (c) ZEGNA SS24

Artistic Director Alessandro Sartori’s vision for the season unfolds through fluid silhouettes and a palette drawn from nature’s own hues. The Oasi Lino collection made its debut at the L’Oasi di Lino Summer 2024 fashion show in Milan, setting a new standard for lightness and relaxed sophistication.

The journey starts in the lush fields of Normandy, where the world’s finest flax fibers are sourced. These fibers travel to Italy, transforming into the luxurious Oasi Lino fabrics that define the collection. ZEGNA’s commitment to sustainability shines through, with all Oasi Lino fabrics promised to be 100% traceable by 2024. This initiative is a nod to the brand’s century-old legacy of environmental and societal consciousness, embodied in their Road to Traceability.

discover more: Born in Oasi Zegna Book

“I am really proud to continue my collaboration with ZEGNA and to be the Global Ambassador of the new Oasi Lino SS24 collection. ZEGNA is the leader in the production of fine fabrics and global excellence in menswear. Their commitment with Oasi Lino towards sustainability and traceability is extraordinary. Oasi fibers are the epitome of the highest craftsmanship that goes into every ZEGNA product. The philosophy and values of ZEGNA are the reason it is such an inspiring brand,”

Mads Mikkelsen said,
capturing the essence of his partnership with ZEGNA.

Inspired by Oasi Zegna, a 100km² sanctuary in the Italian Alps, the campaign echoes the brand’s deep-rooted values. This idyllic setting, rejuvenated by over 500,000 trees since 1910, embodies ZEGNA’s dedication to excellence and ecological stewardship.

The campaign’s global celebration kicked off in Shanghai with the launch of “VILLA ZEGNA,” a unique event concept inspired by the original house of ZEGNA’s founder, Ermenegildo Zegna. This multi-sensory experience allowed selected guests to delve into the world of ZEGNA, blending history with contemporary luxury. Throughout the week, exclusive dinners hosted by Mads Mikkelsen and fellow ambassador Wu Lei brought together celebrities, tastemakers, and press, creating an intimate connection to the brand’s rich heritage. “VILLA ZEGNA” represents a new era in customer engagement for ZEGNA, merging personal storytelling with immersive luxury experiences.

VANDA NOVAK *FW24 Collection

.designer´s talk
with Dominika Nowak
Step into the Future with VANDA NOVAK

written Amanda Mortenson

Few names in fashion carry the raw, unapologetic spirit of innovation like VANDA NOVAK. The FW24 Collection marks a radical departure from past seasons while fiercely holding onto its avant-garde roots.

VANDA NOVAK doesn’t follow trends; it sets them. "I try not to look for already blazed trails and not to follow trends closely. I always try to find my own way and think as abstractly as possible, somewhat detached from what is happening during fashion weeks. A bit contrary to reality," says the designer. This philosophy comes to life in the brand´s FW24 Collection, where traditional craftsmanship collides with modern aesthetics, crafting a harmony that’s revolutionary and timeless.

“I want to make shoes that are very sensual but comfortable, contemporary but referring to tradition, feminine and delicate but strong in expression.”

Dominika Nowak speaks with Amanda Mortenson
LE MILE Magazine Digital, 2024

ANDA NOVAK, Dominika Nowak
seen by Tatiana Hajduk

The collection dares to play with form, blending round and geometric shapes in a dance of contrasts. Picture extremely long boots with metal toes, round silver slingbacks, and square Art Deco mules. At the heart of it all is the image of a woman - a diva, drenched in glitter and metal, exuding confidence and elegance. "Winter is a sad, gray time in my latitude - hence the longing for sparkle and light," NOVAK reveals.

Balancing opposing elements is NOVAK's forte. "In my life, I try to follow the philosophy of balance, avoiding radicalism. It's a bit like a constant search for the golden mean," she explains. This quest is evident in the collection’s ability to merge sensuality with comfort, modernity with tradition, and delicacy with strength.

Footwear, often seen as mere accessories, becomes the centerpiece in NOVAK’s world. Each piece demands attention, redefining the concept of statement shoes. "A shoe is an important accessory to clothing. It can make the same outfit look completely different. It can redefine the silhouette and its character," NOVAK asserts. The FW24 collection embodies this belief, turning footwear into potent expressions of identity and style.

NOVAK's creative process is as unconventional as her designs. "I have no idea how I do it... I follow what I feel and what is authentic to me. I hope that sometimes I succeed," she admits. This authenticity shines through in every piece, inviting wearers into a world where tradition meets innovation and fashion becomes a journey of discovery.

VANDA NOVAK
FW24 Collection

As VANDA NOVAK continues to shatter the boundaries of contemporary footwear, the FW24 Collection stands as a testament to her vision. This is a bold statement, a rebellion against the conventional, and an invitation to embrace the daring and the beautiful. In NOVAK's realm, fashion transcends mere clothing—it's an experience and a revolution, one groundbreaking step at a time.

discover www.vandanovak.com
follow @vandanovak_official

KVRT STVFF SS24 *Mechanic Collection

.new collection
KVRT STVFF SS24
Industrial Chic with the new Mechanic Collection

written Amanda Mortenson

KVRT STVFF is back to disrupt the fashion scene with its new Spring/Summer 2024 Mechanic Collection, an audacious blend of industrial aesthetics and distressed bodywear that refuses to go unnoticed.

Paying homage to the raw, gritty imagery of mechanics, the collection is a daring juxtaposition of classic underwear staples and edgy, contemporary design codes. This collection is not just clothing; it's a statement, a rebellion against the ordinary.

KVRT STVFF
Toner swim brief

Last week, the brand teased fashion enthusiasts with the launch of its trompe-l'œil body capsule, featuring the now-iconic Toner swimwear. This piece, designed to create the illusion of an enhanced body, sold out in just three days, cementing its status as a viral sensation. The Toner swim brief exemplifies KVRT STVFF's ability to blend visual trickery with high fashion, pushing the boundaries of what swimwear can achieve.

The full SS24 Mechanic Collection will be unveiled at the New York Pop-Up Store from May 29 to June 9 at 21 Spring St, New York. This limited-time event will also offer an exclusive complimentary personalization service, allowing fans to add a unique touch to their favorite pieces.

Since 2018, KVRT STVFF has consistently pushed the envelope, creating sportswear, swimwear, and underwear that blur the lines between fashion and function. The brand's ethos revolves around confidence and boldness, catering to those unashamed of their bodies, regardless of shape or size. Each piece is a manifestation to minimalistic yet timeless aesthetics, with vintage and classic imagery reinterpreted through a modern, edgy lens.

The Barcelona-based KVRT STVDIO is where all the magic happens. The brand prides itself on its sustainable, equitable, and ethical practices, seamlessly integrating these values into their contemporary and forward-thinking designs.

KVRT STVFF
MECHANIC Collection

KVRT STVFF’s SS24 Mechanic Collection is a rebellious fusion of industrial grit and classic bodywear, redefining sexiness with a bold attitude. Launched with the viral Toner swim brief, this line celebrates strength and confidence, empowering the fearless.

Don’t miss the chance to snag these edgy pieces at the New York Pop-Up Store from May 29 to June 9.

VON KÖCK *Redefining Wedding Luxury

.curated selection
VON KÖCK
*Redefining Wedding Luxury

written Amanda Mortenson

VON KÖCK is the epitome of elegance and sophistication, making every piece a testament to love and commitment.

VON KÖCK's dazzling jewelry collection ensures your special day is unforgettable. This Viennese luxury jeweler, renowned for their meticulous craftsmanship and bespoke designs, offers everything from timeless engagement rings to enchanting earrings, bracelets, and, of course, wedding bands.

VON KÖCK
GLASHÜTTE ORIGINAL SIXTIES PANORAMA DATUM
OMEGA SPEEDMASTER PROFESSIONAL
BREGUET TRADITION 7097BR

Felix and Nattaya, the creative forces behind VON KÖCK, personally select each gemstone, ensuring only the highest quality. Their hands-on approach guarantees that every piece is curated, designed, and sold with exceptional care. This bespoke service ensures that every bride and groom's dream jewelry is brought to life, adhering to the company's motto: "The Essence of Perfection."

With unparalleled access to exclusive, top-tier gemstones, VON KÖCK turns your imagination into reality. Decades of industry connections allow them to source the rarest stones, creating pieces as unique as your love story. From the moment you say "yes" to the day you say "I do," VON KÖCK offers expert advice on everything from the perfect engagement ring to stunning wedding accessories.

For him, VON KÖCK offers iconic timepieces like the OMEGA Speedmaster Moonwatch, Glashütte Original's Sixties Panorama Date, and BREGUET's Tradition Automatique Seconde Rétrograde. These watches blend heritage and innovation, making them perfect for the groom's attire.

For her, the collection is magical. The "Petit Sparkle" earrings, in white or yellow gold with diamonds, offer a playful yet elegant touch. The "Solitaire Heart" statement earrings are designed to make hearts race, while the "Gran Curve" earrings, featuring over 100 uniquely cut diamonds, create a mesmerizing form as distinctive as your wedding day.

Completing the bridal range are bracelets and necklaces like the "Pear Halo" necklace with its hand-crafted details and a shimmering teardrop diamond. Each piece enhances the natural beauty of the wearer, transforming these jewelry items into treasured heirlooms.

VON KÖCK
GRAN CURVE

VON KÖCK
SOLITÄR HEART

VON KÖCK
DIAMOND TENDER BIANCO

VON KÖCK ensures each certified gemstone is beautiful and ethically sourced. Their wedding collection creates lasting memories with exquisite designs and unparalleled service.

discover www.vonkoeck.com
follow @vonkoeck

Miu Miu *New Upcycled Denim Collection

.new collection
Miu Miu
New Upcycled Denim Collection 2024

written Amanda Mortenson

Miu Miu redefines high fashion’s boundaries with its latest Upcycled collection, turning vintage denim into audacious new forms. This 2024 lineup is a gust, pushing sustainable chic to new heights.

Denim, revered for its ability to age gracefully and withstand the tests of time, anchors this new collection. With the Miu Miu Upcycled initiative first launching in 2020, the brand has championed the opulence of vintage while advocating for circular fashion. This philosophy weaves historical richness back into the fabric of today’s styles, elevating present and future fashion landscapes.

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

watch Miu Miu Upcycled Collection 2024 Video

seen Tarek Cassim creative direction Edward Quarmby styling Lotta Volkova

all visuals (c) Miu Miu 2024

The crafting journey of this collection is as intricate as it is visionary: denim relics, curated from around the globe, are stripped down and reassembled with a daring new vision. These pieces feature natural suede trims edged with prominent white stitching that redefine their structure. The redesigned garments, including low-slung jeans and micro-shorts, adhere to Miu Miu’s signature silhouette yet defy conventional cuts. Reimagined details like branded snappers inject a modern identity into the retro material.

Photographed by Tarek Cassim and styled by Lotta Volkova, this year’s campaign mirrors the collection's reconstructive ethos. Models Ana Elisa Brito, Wenqing Liu, and Alice McGrath personify the revamped denim, their unique identities enhancing the distinctiveness of each piece.

Miu Miu’s collection prompts a rethink of our relationship with vintage and sustainability. It challenges the ephemeral nature of fast fashion by proving that inventive reworkings can transform old fabrics into breathtaking, contemporary couture. The 2024 Upcycled collection is a manifesto for sustainability, urging a paradigm shift in our fashion consumption.

Beyond making a style statement, the collection advocates for a deeper, more sustainable engagement with fashion. It’s a call to value the longevity and narrative potential of materials, positioning recycled vintage as the pinnacle of modern luxury. With each piece, Miu Miu drives the critical conversation about environmental responsibility in fashion.

Miu Miu
2024 Upcycled Collection
Wenging Liu

Miu Miu
2024 Upcycled Collection
Alice McGrath

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

The 2024 Upcycled collection stands as a testament to the power of creative reinvention—proving that fashion can both dazzle and lead the way toward a more thoughtful, sustainable future.

Dior x Rosalía *The New Face of Lady Dior

.new campaign
The New Face of Lady Dior
Rosalía as Global Ambassador

written Amanda Mortenson

High fashion is all about reinvention without losing its essence. Dior's latest stir? Tapping Grammy-winner Rosalía to disrupt the classic elegance of their newest campaign. She brings a bold, fresh spin to the timeless narrative.

As the new global ambassador for the Lady Dior, Rosalía brings an electric freshness to this iconic accessory, reinterpreted by creative director Maria Grazia Chiuri.

seen COLLIER SCHORR
creative direction MARGOT POPULAIRE
styled ELIN SVAHN

make up ARIEL TEJADA
hair OLIVIER SCHAWALDER
set design EMMA ROACH

production NORTH SIX

Dior’s choice of Rosalía is a testament to her compelling influence in music and culture. Known for her raw, expressive artistry, Rosalía aligns perfectly with Dior’s ethos of luxury and innovation. The campaign images, seen by artist and photographer Collier Schorr, delve deep into the intimate settings of a studio adorned merely with a microphone and a piano. Here, the essence of live performance is celebrated, linking the auditory pleasures of music with the visual feast of fashion.

The visuals are a blend of spontaneity and careful orchestration, highlighting the profound intensity of both color and black-and-white photography. Schorr captures the multifaceted singer in moments of sublime radiance, her magnetic presence intertwined with the architectural silhouette of the Lady Dior bag. The stark, emotive backdrop allows Rosalía’s unique persona to shine, reflecting the myriad expressions of elegance and strength.

Rosalía's role as Dior’s ambassador is rich with symbolism and fresh energy. The campaign is an ode to freedom, a dynamic fusion of past and present that champions the power of the arts and ultramodernity.

Through her, Dior celebrates a bag and a renewed vision of what fashion can represent—an amalgamation of tradition and bold, contemporary expression.

This power duo pushes boundaries, making Dior a vanguard of contemporary luxe. Rosalía, a symbol of transformative artistry and fierce femininity, perfects the role of muse in a spectacle where music and couture collide.

all content
(c) DIOR 2024
seen by COLLIER SCHORR

Miu Miu L'Été 2024 Campaign

.new campaign
Miu Miu L'Été 2024
A Subversive Spin on Summer Classics

written Amanda Mortenson

Summer arrives with a whisper of rebellion at Miu Miu, as the brand unveils its L'Été 2024 collection—a defiant nod to bourgeois elegance through a contemporary lens.

This season, Miu Miu transforms classic summer staples into statements of subversive chic, proving once again that fashion is a playground for the bold.

Miu Miu L'ÉTÉ 2024
Lexie Liu
Adv Campaign

watch campaign film

Set against the gritty backdrop of New York City, the campaign, captured by Richard Kern, celebrates the beauty of imperfection. Kern's lens brings an intimate realism to the collection, placing each piece in the lived-in spaces of a kitchen, sitting room, and shower room. This setting not only grounds the campaign in authenticity but also accentuates the disruptive elegance of Miu Miu's designs.

The collection itself is a parade of contradictions that challenge the traditional narrative of summer fashion. Linen slips, Vichy checks, and floral tea dresses clash delightfully with disheveled twinsets and technical nylons. Each piece carries traces of the imperfect, the human, and the purposefully incorrect. It's a testament to Miu Miu's philosophy that beauty often lies in the unconventional, and strength in the unique.

Highlighting the diversity of Miu Miu’s vision, the campaign features a multidisciplinary cast including model Amelia Gray Hamlin, actor Jasmin Savoy Brown, content creator Emma Chamberlain, and singers Angel Haze and Lexie Liu. Each brings their own unique essence to the collection, further enhancing the narrative of individuality and self-expression that Miu Miu champions.

Beyond the ready-to-wear, Miu Miu introduces a dedicated swim and beachwear line as part of the L'Été 2024 collection. From bikinis to one-pieces adorned in sunny prints to puffy microminis paired with lightweight shirting, each piece promises to make a splash this summer.

read more on MIU MIU on LE MILE Digital

Miu Miu L'ÉTÉ 2024
Emma Chamberlain
Adv Campaign

Miu Miu L'ÉTÉ 2024
Amelia Gray Hamlin
Adv Campaign

The new Miu Miu's L'Été 2024 drop is all about the details—think the Wander bag in raw wicker and artisanal crochet-knit, and the playful Rivière sandals leading a footwear revolution. From Church’s x Miu Miu collabs to New Balance x Miu Miu kicks, tradition gets twisted with a fresh vibe. So embrace the eclectic; this is your call to play by your own fashion rules.

Miu Miu L'ÉTÉ 2024
Angel Haze
Adv Campaign

available now in select Miu Miu stores and on miumiu.com

Christian Louboutin BREIZCABA *The Artful Craft

.new collection
Christian Louboutin
The Artful Craft of BREIZCABA

written Amanda Mortenson

Each season, Christian Louboutin takes a bold leap into a design odyssey, honoring a region close to his aesthetic heart through his iconic tote collections. This year’s spotlight? Brittany.

The BREIZCABA is a felt declaration of Louboutin’s love for this French heritage-rich region—a place that tugs at his roots and fuels his creative fire.

The BREIZCABA encapsulates a narrative of history, personal connection, and cultural preservation. Christian Louboutin, renowned for his iconic red-soled shoes and a deep-rooted respect for craftsmanship, guides us through the rich mosaic of his familial ties to Brittany, a region that fuels his creative spirit.

Louboutin’s latest tote is a masterpiece of aesthetics, symbolizing a deep jump into the past while celebrating the traditional art forms of Breton culture. The bag is a vibrant tableau of decorative arts, featuring intricate embroidery and felt work that echo Breton costumes, all crafted from locally sourced materials. Each design element of the BREIZCABA tells a unique story through its colors, patterns, and the meticulous stitches that bind it.

What distinguishes the BREIZCABA is its authentic production process, deeply rooted in regional artisanship. The tote is meticulously crafted at the historic Le Minor workshop in Brittany, where artisans blend century-old techniques with Louboutin’s visionary design. This workshop is a guardian of Breton embroidery techniques, increasingly rare in today’s fast-paced fashion scene, ensuring each needlework detail adds to the tote’s allure and keeps a dying art alive.

Moreover, the BREIZCABA acts as a talisman, adorned with symbols of luck and spiritual motifs from Brittany. The Triskelion, an ancient Celtic symbol reinterpreted for the bag’s lining, represents life’s continuity and movement.

Christian Louboutin
BREIZCABA Bag

Christian Louboutin
BREIZCABA Bag

The initiative behind the BREIZCABA also reaches into the realms of philanthropy. A portion of the proceeds from sales supports the restoration of the Georges Delasalle gardens on the island of Batz, which were severely damaged by a recent storm. This philanthropic effort holds a special place in Louboutin’s heart and underscores his deep commitment to Brittany.

In today's world, where fast fashion often overshadows more thoughtful design, the BREIZCABA stands as a testament to the enduring value of crafted fashion. This tote embodies the idea that fashion is not merely about fleeting trends but about rich narratives, community, and connections to place. Christian Louboutin's latest offering is a piece of wearable art that weaves the essence of Brittany into a design fit for the contemporary landscape, bridging past and present in each thread.

watch
Artful Craft behind Christian Louboutin's Latest Tote BREIZCABA

Christian Louboutin
BREIZCABA Bag

AMIRI Core Collection *Californian Dream

.new campaign
AMIRI Core Collection
A Californian Dream

written Amanda Mortenson

The latest Core Campaign from AMIRI reframes the narrative of Californian fashion, presenting a studio-captured series that articulates the essence of the brand’s aesthetic.

Hart Lëshkina’s photography serves as a profound medium that explores the depth of black and white imagery, emphasizing texture and form over color.

seen Hart Lëshkina
styled Gro Curtis

Gro Curtis’ styling reinforces this narrative, selecting pieces that seamlessly blend AMIRI’s relaxed sophistication with innovative design elements. The collection showcases the brand’s iconic motifs—the MA emblem, Arts District logo, Bones, Shotgun distress, Bandana Paisley, and the '22' motif—as foundational, each adding layers of narrative to the minimalist presentation.

AMIRI's materials play a crucial role, bridging timeless fabrics like cashmere, cotton, and leather with groundbreaking techniques such as crochet mesh knitwear and denim jacquard. These materials are manipulated with precision, proving that luxury can maintain its allure without the crutch of color, thriving instead on its textural contrasts and meticulous construction.

AMIRI explores the fusion of heritage styles with forward-thinking silhouettes, affirming the collection’s role in shaping modern wardrobes. The garments are designed for aesthetic appeal and for their ability to anchor a lifestyle of understated luxury and innovation.

With this campaign´s concept, AMIRI creates a dialogue with its audience, suggesting that fashion can transcend the conventional boundaries of style and become a foundational element of personal identity and cultural expression.

all content
(c) AMIRI 2024