*New Collection
Emporio Armani SS 2025
Embracing Boundless Horizons
written Amanda Mortenson
The Emporio Armani’s Spring/Summer 2025 collection is a breath of fresh air, taking the quintessential Armani man out of the urban jungle and into the heart of nature.
Gone are the constraints of city life. Instead, the Emporio Armani man saddles up and ventures into the open, rediscovering a life that syncs with the natural elements. The horizon is no longer a skyline of steel and glass, but a landscape of endless possibilities, bathed in the warm hues of wheat, sand, and sun-drenched chalk. Touches of lavender and bougainvillea breathe life into the palette, adding vibrant strokes to the otherwise organic color scheme.
The fabrics tell a story of their own—an artisanal blend of the lightest wools and silks, robust linens and hemps, and sumptuous suedes. The materiality of the collection is grounded in nature, with pieces that flow and breathe, perfectly designed for the airy freedom the collection embodies. Jackets with dropped shoulders and low buttoning give off a relaxed vibe, while blousons with elasticated waists mimic the lightness of shirts. Tunics made from malfilé linen feel like a soft breeze against the skin, an ode to comfort and effortless elegance.
This season’s trousers are a standout, drawing heavily on equestrian influences. Straight and soft, with high waists designed to be worn folded over, they come to life with buttons and zips at the cuffs, gathering volume and emphasizing their constructed, yet fluid nature.
The country and horseback theme continues with leather Bermuda shorts paired simply with a woven straw hat and cowboy bag, capturing the essence of rustic charm.
Does Emporio Armani forget the joy of summer? No way! The collection's vision of freedom extends to womenswear in a riot of bright colors and light-as-air fabrics. The women’s pieces rejoice in the same ethos of liberation, with flowing lines and fluid fabrics that dance with every movement. Jackets, long skirts, trousers, and tops are designed to caress the body, expressing a style that is both loose and instinctive, echoing the carefree spirit of the season.
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EMPORIO ARMANI Spring/Summer 2024 Review
Emporio Armani
Spring/Summer 2025
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Emporio Armani’s Spring/Summer 2025 collection is a call to abandon the rigidity of city life and embrace a softer, more sensual way of living. The collection is a reminder that true freedom lies not in the boundaries of our cities, but in the vast, unbounded landscapes of our world and our imaginations.
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SS 2025 Runway (c) Emporio Armani