The bett1 BODYGUARD® Experience
*From Box to Bed in 8 Minutes
written MARK ASHKINS
Eight minutes. One gesture. Sleep begins. Sleep has form. It has volume, resistance, softness. And with BODYGUARD® by bett1, it now carries structure.
Engineered precision, wrapped in textile logic—this mattress activates in eight minutes. No acclimation. No waiting. Just unfold, breathe, lie down. BODYGUARD® arrives fully resolved. A mattress with an uncompromising core made of QXSchaum®—bett1’s proprietary foam, constructed for equilibrium. It performs with method. Breathable, intelligent, anatomically exact. There is clarity in its duality. One side firm, the other yielding. Flip according to tension and instinct. The decision rests with the body, not marketing.
The textile cover unzips fully and moves into the washing machine. It exits clean, dries rapidly, and reconnects with ease. Materials maintain structure through every cycle. The system supports hygiene and routine with clarity and speed.
Precision at the Surface
BODYGUARD® is the result of deliberate engineering, made in Germany. Its internal structure supports spinal alignment, distributes pressure evenly across the body, and maintains airflow through a network of foam chambers designed for thermal balance and anatomical function.
The edges remain firm and structurally sound, offering the same level of support whether pressure is applied centrally or peripherally, while the entire surface adapts intuitively to shifts in weight and movement. This mattress holds its form with quiet integrity, night after night.
From Compression to Clarity in 8 Minutes
Unboxing BODYGUARD® is a transition from vacuum-sealed silence to immediate readiness, unfolding quickly into its complete, designed state. The act feels ceremonial yet efficient—a measured gesture that reflects the same sense of control and calm the mattress brings into the bedroom. Each line expands to its intended volume, each seam settles into place, transforming a technical process into a moment of architectural clarity.
SS25: A Visual Architecture of Rest
bett1’s Spring/Summer 2025 campaign unfolds across Athens and the cliffs of Hydra—photographed by Lottermann & Fuentes with editorial precision. Mattress as object. Mattress as sculpture. Among raw surfaces, Mediterranean light, and structures inhabited by artists, the visuals establish a new grammar for sleep. The campaign expands the bett1 system: BODYGUARD®, jersey fitted sheets, flannel and satin bedding, side-sleeper pillows, and modular toppers—a cohesive language of rest built from purpose and material logic.
Beyond the Mattress: A Cohesive Sleep Framework
bett1’s product universe extends well beyond the core mattress, offering a suite of elements that reinforce its commitment to thoughtful design and intelligent materiality. The jersey fitted sheets embrace the mattress with tailored elasticity, while the satin and flannel bedding sets offer nuanced textures that respond to season, skin, and atmosphere. Side-sleeper pillows are sculpted for alignment, guiding posture through the night, and the modular toppers integrate seamlessly to refine firmness or add plush volume where needed. Each object is conceived with equal intent—as an essential part of a functional, modern sleep system. Together, they form an interconnected structure that elevates rest from ritual to composition.
The BODYGUARD® mattress carries presence without spectacle. Its form is built from requirements. Sleep functions as a system. This mattress fulfills its role with precision. No flourish. No sentiment. Only design. The performance emerges through accuracy. It enters the room as a completed idea. The mattress unfolds with speed, adapts with duality, and sustains with resilience. The cover invites renewal. The design extends across a full ecosystem of sleep objects.
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all visuals (c) bett1 SS25 Campaign / Prag PR editorial images photographed by Lottermann & Fuentes
