PAUL ANDREW
*Fusing Fashion with Radical Creativity
written SARAH ARENDTS
Titled without fanfare but pulsing with intent, the new Paul Andrew Spring 2025 campaign—a collaboration with an eclectic cohort of contemporary artists—unfolds as a declaration. The campaign lands like a manifesto for the avant-garde, a space where creativity reshapes the narrative of luxury fashion.
This is a campaign of tension and raw edges. Andrew’s collaborators embody modern disruption: Erica Ohmi’s glitch-ridden 3D textures flow into Rei Nadal’s surreal narratives. Sungi Mlengeya’s stark black-and-white portraits pull you into a quiet intensity that feels meditative. Jet Swan’s lens captures moments that resonate—charged and electric.
(c) Paul Andrew
(c) Paul Andrew
The energy is tangible. The collection speaks through footwear that transcends utility to become sculptural artifacts. Paul Andrew’s design carries an understated boldness. Translucent materials fold into shapes that feel as ephemeral as memory, while sharp cuts command attention with visceral impact. These pieces resonate without forcing clarity, allowing the viewer to linger in their intricacies.
Visual artist Jorden Steward’s work bursts with hyper-saturated tableaus of color, while Natasha Stagg’s fragmented storytelling adds depth to the mood. The campaign unfolds as a layered experience between physicality and abstraction.
Sound designer Frederic Sanchez creates sonic compositions that distort the visual narrative, scraping and humming like fractured memories. Luna Conte’s choreographed motion disrupts stillness, infusing movement with defiance.
Andrew’s campaign functions as an orbit of interconnected ideas and moments. The collaboration, with its fractured yet cohesive aesthetic, invites the audience to immerse in its density and discover its core.
Paul Andrew’s Spring 2025 campaign presents an unfiltered vision. The artists, visuals, and sound converge in a charged interplay that transcends interpretation. It is an experience that lingers, shifting something within—even if its shape remains elusive.
(c) Paul Andrew
(c) Paul Andrew
(c) Paul Andrew
campaign credits
creative director PAUL ANDREW
artists ERICA OHMI, JORDEN STEWARD, SIENNA MURDOCH, NATASHA STAGG, SUNGI MLENGEYA, JET SWAN, FREDERIC SANCHEZ, JASA MULLER, JACK LOVATT, @_UNFOLLOWING, REI NADAL, LUNA CONTE