strangelove NYC
*The New Fire
written Amanda Mortenson
At strangelove NYC, perfume is narrative, memory, alchemy. The brand carves its place in the olfactory avant-garde, crafting fragrances with raw emotion and elemental intensity.
Each of their scents is a portal, each composition a manifesto of rare ingredients and fearless artistry. afirewithin ignites a new chapter. “Each scent tells its own story,” Elizabeth Gaynes explains. “afirewithin is all about resilience, transformation, and inner strength.” Built around oud, the brand’s signature note, this composition tempers its deep intensity with vanilla’s warmth, cedarwood’s grounding presence, and a glowing trail of incense.
strangelove NYC
afirewithin
“Each scent tells its own story. afirewithin is all about resilience, transformation, and inner strength.”
Elizabeth Gaynes speaks with Amanda Mortenson
for LE MILE .Digital
“We all encounter moments that challenge us,” Gaynes says. “Just like a desert bloom thrives in the harshest conditions, this scent represents the beauty that emerges from struggle.” The opening notes of cypress and chamomile are a breath of clarity. At its core, oud anchors the fragrance in endurance. The base—vanilla, incense, and cedarwood—wraps the wearer in a hushed confidence.
The oud in afirewithin is sourced from sustainable farms in India, ensuring ethical harvesting of this rare and sacred material. “Oud brings a deep, grounding richness,” Gaynes notes, “symbolizing strength and self-reflection.”
The image of a desert bloom defines the soul of afirewithin. “You can feel this journey in the scent itself,” Gaynes reveals. Cypress and chamomile break like first light over cracked earth, oud pulses with quiet resilience, and vanilla settles with warmth.
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“afirewithin is more than a scent,” Gaynes concludes. “It carries strength, presence, and the essence of transformation.” At strangelove NYC, perfume embodies emotion and depth.
creative content by lemilestudio.creative