Orlando Bloom Joins Porsche Design
*The Art of Precision
written MONICA DE LUNA
A lineage of engineering distilled into the hum of an engine, the balance of a curve, the whisper of a second hand sweeping across a dial.
Orlando Bloom steps in as an ambassador, a presence that reflects precision, heritage, and an unapologetic pursuit of excellence. Porsche Design unveils its latest collaboration, embodying its core values in design and craftsmanship. Orlando Bloom becomes a part of this legacy. The campaign unfolds in a palette of obsidian black and sleek titanium, a nod to the Chronograph 1 – All Black Numbered Edition, an evolution of the 1972 design.
Porsche Design
Orlando Bloom, Brand Ambassador
Bloom, a Porsche devotee, moves with intention. "Porsche is a lifestyle," he reflects. "It’s innovation meeting performance, meeting legacy."
The Porsche Design P'8478, first released in 1978, features interchangeable lenses, featherweight titanium, and precision-cut curves. It adapts effortlessly to changing conditions.
"Style is personal," Bloom says. "Authenticity is everything." His choices reflect a commitment to timeless design. Accessories are essential elements of his wardrobe, particularly when they merge function and elegance. Watches and eyewear are more than complements; they shape the way one interacts with the world. The Chronograph 1 – All Black Numbered Edition is at the heart of this campaign. A timepiece that encapsulates decades of design mastery. Conceived in 1972 and modernized in 2022, it bridges generations of engineering. Its monochromatic aesthetic is a study in focus and precision. Handmade in Solothurn, Switzerland, it stands as a testament to Porsche’s seamless fusion of Swiss craftsmanship and automotive ingenuity.
Beyond timepieces, the collaboration highlights Porsche Design’s eyewear. The P'8478 model, a pioneer of modular lenses, remains an icon. Designed by F. A. Porsche, its quick-release mechanism and durable titanium frame provide adaptability and refinement. A vision crafted for the dynamic.
For Bloom, this partnership aligns with his appreciation for innovation and legacy. As a long-time Porsche enthusiast, his connection to the brand extends beyond admiration. It’s a shared understanding of how aesthetics, function, and history converge. Stefan Buescher, CEO of Porsche Lifestyle Group, affirms this synergy: "Orlando Bloom embodies our values of authenticity, style, and a passion for perfection. His global presence strengthens Porsche Design’s resonance with an audience that values excellence."
Porsche Design
Porsche Design
Porsche Design remains committed to timeless innovation, and Bloom steps into this world as an extension of that ethos. A fusion of design and purpose, movement and precision. The Chronograph 1 is worn because it functions with mastery. The sunglasses because they are an optical evolution. This is Porsche Design—where every detail serves a greater vision.