MILAN AW25
*Runways Framed, Streets Unfiltered
written CHIDOZIE OBASI
In times where society’s downturns are increasingly commonplace, fashion's mission is to exude a profound sense of societal relevance that can create both desire and intent: a purpose to set alight its deep connotation beyond mere conventions.
The Milan shows have proven to stick to a traditional code of conduct: a free of fuss aesthetic, teamed with pared-back, minimalist lines prevail over its British and American counterparts, where everything is blown to the max. The Milan shows, after all, wholly reflect the DNA of century-old traditions, and it's no surprise that the people of the city share that very sentiment. Gucci went back to its roots and archive for Fall 2025, as the house's founder Sabato De Sarno announced his departure earlier in February. This season, the lineup featured a lean towards a new colourway (dark, forest green) and a shift from its red (rosso ancora, as the house used to name it), bringing a newfound sense of femininity and glamour to the apparel.
MFW FW25
during PRADA
MFW FW25
MFW FW25
ICEBERG Show
MFW FW25
during ETRO
MFW FW25
during VIVETTA
Now, speaking of Iceberg, the brand seemed to be eschewing all manners of fuss and grounding to a linear approach and take of tailoring: tones are subdued, maxi logos are a far cry from the visual language and the pared-back appeal seems to be winning the race. On similar territory, Fendi celebrated its centenary this Fall with a collection that harked back to Silvia Venturini Fendi's memories and Karl: the collection renewed its affection for the house's classics, bringing forth a slew of timeless pieces that had sleek silhouettes, embellished details and a sinuous touch overall. Jil Sander, Prada, Moschino and Moschino offered levity and a dash of irreverence to the modern woman. Diesel offered tons of playfulness while Etro, D&G's runway had upbeat tempo ('cool girls', strutted both inside and outside the venue), and Vivetta continued its design path.
MFW FW25
during DIESEL
MFW FW25
during GUCCI
MFW FW25
during MOSCHINO
MFW FW25
during DOLCE & GABBANA
MFW FW25
all visuals
production ONE.FASHION.AGENCY
art-director Mariia Nikiforova
project manager Viacheslav Nikiforov
seen by Vitalii Verkhoturov