WHITE Milano 2025
*Fashion’s New Axis
written Alban E. Smajli
Milan, the beating heart of fashion, witnessed another electrifying edition of WHITE MILANO. A meticulously curated showcase of designers and brands set the tone for the future of luxury.
The event’s selection of 300 brands established a new narrative, presenting collections with a clear vision of craftsmanship, innovation, and cultural resonance. The Secret Rooms introduced designers such as YID’PHROGMA from China, MAZ Manuela ALVAREZ from Colombia, and RENÈ from Denmark. Their work projected an evolution in contemporary aesthetics, fusing heritage with modern design language.
OH CARLA
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RENÈ
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WHITE MILANO’s CIRCLE project expanded its global influence with a formalized partnership with Retail Leader Circle, securing a strategic presence in Riyadh. Retail activations at WESTERLY and additional pop-ups across Saudi Arabia, the UAE, and Qatar strengthened its role as a dynamic force in international fashion. A growing network of buyers, including representatives from Estnation in Japan and Le Bon Marché in France, engaged with collections that embodied a defined luxury perspective. Media engagement surged, solidifying WHITE MILANO as an essential platform for industry dialogue.
Throughout the event, industry leaders and cultural pioneers gathered for discussions, presentations, and collaborations. A roundtable with key European buyers examined shifts in the retail landscape. A delegation of Indigenous Canadian designers, curated by Indigenous Fashion Arts, explored the interplay of sustainability and identity within fashion. Istituto Marangoni’s digital showroom extended the conversation, integrating physical collections with digital advancements.
The momentum carried into the evening. A dinner at Caruso Nuovo Bistrot with Massimiliano Bizzi and Brenda Bellei Bizzi immersed guests in an atmosphere of exchange and creative discourse. An intimate setting fostered new perspectives, deepening connections between design, business, and artistic vision.
WHITE MILANO constructs the framework of modern luxury. With each edition, the event refines its direction, reinforcing its role in shaping the industry’s trajectory. The upcoming season signals further evolution, with a continued focus on innovation and a sharp curatorial approach to the brands that define its identity.
WHITE MILANO 2025
CAROLXOTT
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WHITE MILANO is a cultural platform where fashion, music, and business intersect. With a diverse program of events, WHITE solidifies its role in shaping industry trends and future outlooks. The 2025 edition reflected fashion’s evolving landscape, driving creativity, innovation but also sustainability while influencing the industry’s direction.
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(c) WHITE MIlano, 2025 and Brands