Paris Fashion Week AW25

THE FABRIC OF NOW
*Paris Fashion Week 2025 Highlights

written ALBAN E. SMAJLI

Paris Fashion Week Fall/Winter 2025-2026 unfolded as an encoded manifesto, where fabric became language and silhouettes spoke in tongues. Designers unearthed buried histories, reconstructing past blueprints into a future without borders.

The runway was an evolving stage—DIOR dismantled gender constructs, LOUIS VUITTON mapped the velocity of movement, VALENTINO engineered intimacy as spectacle. Vans infiltrated Valentino, threading rebellion through the needle of luxury. This was a transmission. CHLOÉ reactivated an artifact, the Paddington bag, as an emblem of memory in motion. ZIMMERMANN stretched the seams between myth and reality. Vans infiltrated Valentino, threading rebellion through the needle of luxury.

Paris Fashion Week FW25
VALENTINO Show

VALENTINO Ready-To-Wear Fall/Winter 2025/2026

Alessandro Michele’s Fall/Winter 2025-2026 collection for VALENTINO continued his redefinition of the house’s identity, expanding on the foundations set in his debut. The show, titled Le Méta-Théâtre Des Intimités, transformed the runway into a dystopian, Lynchian space, evoking the surreal ambiance of a public restroom—an environment stripped of traditional constructs, where personal and collective identities dissolve.

Structured ‘70s-inspired suits, sculptural coats, and richly embellished dresses unfolded in deep VALENTINO red, ivory, and ink black, carrying an almost ritualistic quality. The collaboration with VANS introduced a new dimension, reworking the classic Authentic sneaker in bold checkerboard patterns and an “I Love My Vans” motif intertwined with VALENTINO’s logo. Lace veils layered over raw-edged tailoring, gloves extended beyond the elbow, and sculptural accessories punctuated the silhouettes with a sense of quiet subversion. Michele’s vision explored intimacy as a performative space, where identity is neither fixed nor singular but constantly in flux, layered like fabric, revealing and concealing with each movement.

Paris Fashion Week FW25
VALENTINO Show

Paris Fashion Week FW25
VALENTINO Show

Paris Fashion Week FW25
VALENTINO x VANS

Paris Fashion Week FW25
DIOR Show

Paris Fashion Week FW25
DIOR Show

DIOR Ready-To-Wear Fall/Winter 2025/2026

Maria Grazia Chiuri's Fall 2025 collection for DIOR was a sartorial journey through time, drawing inspiration from Virginia Woolf's "Orlando" to blur the lines between masculinity and femininity. The runway transformed into a theatrical spectacle, with models navigating a set adorned with mechanical pterodactyls and looming icebergs, evoking a sense of timelessness and evolution.

Chiuri revisited the archives, paying homage to predecessors like Gianfranco Ferré and John Galliano. The reimagined white shirt, a nod to Ferré's architectural approach, became a canvas for exploration, featuring detachable ruffled collars reminiscent of Elizabethan ruffs, symbolizing the fluidity of identity. The collection's palette transitioned from somber blacks to ethereal whites, mirroring the narrative of transformation. Lace gowns juxtaposed with military-inspired coats underscored the harmonious blend of strength and delicacy. The revival of the "J'adore Dior" T-shirt, an emblem of Galliano's era, was recontextualized, bridging past and present. Chiuri's exploration of gender-bending silhouettes and the interplay of historical motifs with contemporary aesthetics reaffirmed Dior's commitment to innovation while honoring its rich legacy.

LOUIS VUITTON Ready-To-Wear Fall/Winter 2025/2026

Nicolas Ghesquière's vision for LOUIS VUITTON's Fall/Winter 2025-2026 collection was a love letter to the golden age of train travel, encapsulating the romance and anticipation of journeys. Staged at the historic Gare du Nord, the show immersed attendees in the bustling ambiance of a Parisian train station, complete with the rhythmic hum of Kraftwerk's "Trans-Europe Express."

Ghesquière presented an eclectic array of silhouettes, from voluminous midi skirts paired with heavyweight knit vests to pinstriped boiler suits accented with vivid scarves. The accessories were a testament to LOUIS VUITTON's legacy in travel, with models clutching steamer-inspired handbags and oversized duffel totes, reminiscent of classic luggage pieces.

The collaboration with set designer Es Devlin resulted in a runway that mirrored the transient nature of travel, with models embodying characters from various walks of life, each telling their own story. This new collection celebrates the art of travel, highlighting the brand’s connection to movement, heritage, and design, with historical elements woven into a contemporary vision that unfolds as a continuous narrative.

Paris Fashion Week FW25
LOUIS VUITTON Show

Paris Fashion Week FW25
LOUIS VUITTON Show

CHLOÉ Ready-To-Wear Fall/Winter 2025/2026

Under the creative direction of Chemena Kamali, CHLOÉ's Fall/Winter 2025-2026 collection was an ode to the multifaceted nature of femininity, exploring the interplay between strength and softness. Kamali studied the archives, reviving the iconic Paddington bag, a beloved accessory from the early 2000s, now reimagined for the modern woman.

The runway showcased a harmonious blend of opulence and practicality, with lavish, embellished dresses juxtaposed against pared-down, utilitarian pieces. Broad logo belts cinched sheer, low-rise maxi skirts, adding a touch of structure to the ethereal ensembles. Ballet flats, poised to become the season's must-have, offered an effortlessly chic touch, embodying the brand's signature blend of elegance and ease. Kamali's exploration of plurality and the influences that shape women's identities resulted in a collection that felt very personal and universally relatable, resonating with women across generations.

Paris Fashion Week FW25
CHLOÉ Show

Paris Fashion Week FW25
CHLOÉ Show

Paris Fashion Week FW25
CHLOÉ Show

Paris Fashion Week FW25
ZIMMERMANN Show

ZIMMERMANN Ready-To-Wear Fall/Winter 2025/2026

Nicky Zimmermann’s Fall 2025 collection, Hypnotic, built a world where storytelling unfolded in fabric, silhouette, movement. Inspired by the haunting atmosphere of Picnic at Hanging Rock on its 50th anniversary, the collection absorbed the film’s lingering sense of mystery without directly referencing its costumes. Instead, elements from the narrative were distilled into textures, structures, and motifs that shaped each look with quiet precision.

Lace-trimmed lingerie dresses, pinstripe suits, and structured wool coats introduced a balance of softness and strength, while hidden details—maps of Mt. Macedon printed on silk, hand-drawn Valentine’s Day cards stitched between layers of chiffon—wove subtle fragments of the story into the collection. The use of Mongolian shearling, leather-wrapped boots, and braided trims reinforced a tactile complexity, adding depth to the compositions without overpowering their fluidity. A shift in palette from soft, sunlit hues to deep moss greens and midnight blues signaled an evolving mood, with textures becoming richer and silhouettes taking on a more dramatic form.

Polished stone jewelry and an almond-shaped suede bag introduced grounding elements to the collection, serving as counterpoints to the weightlessness of chiffon and the elongation of sleeves. ZIMMERMANN shaped Hypnotic with an attention to atmosphere, allowing the garments to move between clarity and enigma.

Paris Fashion Week FW25
ZIMMERMANN Show

Milan Fashion Week AW25

MILAN AW25
*Runways Framed, Streets Unfiltered

written CHIDOZIE OBASI

In times where society’s downturns are increasingly commonplace, fashion's mission is to exude a profound sense of societal relevance that can create both desire and intent: a purpose to set alight its deep connotation beyond mere conventions.

The Milan shows have proven to stick to a traditional code of conduct: a free of fuss aesthetic, teamed with pared-back, minimalist lines prevail over its British and American counterparts, where everything is blown to the max. The Milan shows, after all, wholly reflect the DNA of century-old traditions, and it's no surprise that the people of the city share that very sentiment. Gucci went back to its roots and archive for Fall 2025, as the house's founder Sabato De Sarno announced his departure earlier in February. This season, the lineup featured a lean towards a new colourway (dark, forest green) and a shift from its red (rosso ancora, as the house used to name it), bringing a newfound sense of femininity and glamour to the apparel.

MFW FW25
during PRADA

MFW FW25

MFW FW25
ICEBERG Show

MFW FW25
during ETRO

MFW FW25
during VIVETTA

Now, speaking of Iceberg, the brand seemed to be eschewing all manners of fuss and grounding to a linear approach and take of tailoring: tones are subdued, maxi logos are a far cry from the visual language and the pared-back appeal seems to be winning the race. On similar territory, Fendi celebrated its centenary this Fall with a collection that harked back to Silvia Venturini Fendi's memories and Karl: the collection renewed its affection for the house's classics, bringing forth a slew of timeless pieces that had sleek silhouettes, embellished details and a sinuous touch overall. Jil Sander, Prada, Moschino and Moschino offered levity and a dash of irreverence to the modern woman. Diesel offered tons of playfulness while Etro, D&G's runway had upbeat tempo ('cool girls', strutted both inside and outside the venue), and Vivetta continued its design path.

MFW FW25
during DIESEL

MFW FW25
during GUCCI

MFW FW25
during MOSCHINO

MFW FW25
during DOLCE & GABBANA

MFW FW25

all visuals

production  ONE.FASHION.AGENCY
art-director Mariia Nikiforova 
project manager Viacheslav Nikiforov
seen by Vitalii Verkhoturov

MFW - WHITE Milano 2025

WHITE Milano 2025
*Fashion’s New Axis

written Alban E. Smajli

Milan, the beating heart of fashion, witnessed another electrifying edition of WHITE MILANO. A meticulously curated showcase of designers and brands set the tone for the future of luxury.

The event’s selection of 300 brands established a new narrative, presenting collections with a clear vision of craftsmanship, innovation, and cultural resonance. The Secret Rooms introduced designers such as YID’PHROGMA from China, MAZ Manuela ALVAREZ from Colombia, and RENÈ from Denmark. Their work projected an evolution in contemporary aesthetics, fusing heritage with modern design language.

OH CARLA
at WHITE MILANO 2025

RENÈ
at WHITE MILANO 2025

WHITE MILANO’s CIRCLE project expanded its global influence with a formalized partnership with Retail Leader Circle, securing a strategic presence in Riyadh. Retail activations at WESTERLY and additional pop-ups across Saudi Arabia, the UAE, and Qatar strengthened its role as a dynamic force in international fashion. A growing network of buyers, including representatives from Estnation in Japan and Le Bon Marché in France, engaged with collections that embodied a defined luxury perspective. Media engagement surged, solidifying WHITE MILANO as an essential platform for industry dialogue.

Throughout the event, industry leaders and cultural pioneers gathered for discussions, presentations, and collaborations. A roundtable with key European buyers examined shifts in the retail landscape. A delegation of Indigenous Canadian designers, curated by Indigenous Fashion Arts, explored the interplay of sustainability and identity within fashion. Istituto Marangoni’s digital showroom extended the conversation, integrating physical collections with digital advancements.

The momentum carried into the evening. A dinner at Caruso Nuovo Bistrot with Massimiliano Bizzi and Brenda Bellei Bizzi immersed guests in an atmosphere of exchange and creative discourse. An intimate setting fostered new perspectives, deepening connections between design, business, and artistic vision.

WHITE MILANO constructs the framework of modern luxury. With each edition, the event refines its direction, reinforcing its role in shaping the industry’s trajectory. The upcoming season signals further evolution, with a continued focus on innovation and a sharp curatorial approach to the brands that define its identity.

WHITE MILANO 2025

CAROLXOTT
at WHITE MILANO 2025

WHITE MILANO is a cultural platform where fashion, music, and business intersect. With a diverse program of events, WHITE solidifies its role in shaping industry trends and future outlooks. The 2025 edition reflected fashion’s evolving landscape, driving creativity, innovation but also sustainability while influencing the industry’s direction.

credit all images
(c) WHITE MIlano, 2025 and Brands

PITTI UOMO 107 - 2025

Boys on Fire
*PITTI UOMO 107

written CHIDOZIE OBASI

The winter edition of Pitti Uomo will be held at Florence's Fortezza da Basso from January 14 to 17, 2025. During these days, Fall/Winter 2025 collections from almost 790 brands—of which 45% are international—will showcase the new frontiers of menswear.

Menswear lovers, rejoice! PITTI Uomo is a journey into the world of menswear and its ongoing evolution, a stage for showcasing new ideas, trends, and collaborative projects through an exhibition path divided into five sections (Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and I Go Out), and a curated calendar of special events, offering a comprehensive look at the many facets of men’s fashion.

Pitti Uomo

Pitti Uomo

This season will feature two guest designers: Satoshi Kuwata, who has chosen Florence for the first runway show of his brand Setchu, and MM6 Maison Margiela, which has created an exclusive menswear collection for Pitti Uomo. Many other new projects will be presented at the Fortezza, also through special connections with the world of art and photography, from established names to the most innovative research-driven brands, not to mention the lifestyle segment, which is becoming increasingly influential.

This January, Pitti Immagine's winter shows embrace fire as a unifying element to capture the essence and spirit of the upcoming season. FIRE is the theme behind the new ad campaigns for Pitti Uomo, Pitti Bimbo, and Pitti Filati, each uniquely tailored to reflect the character of each event under the creative direction of Angelo Figus, with graphic editing by Alessandro Gori. FIRE will also inspire the design setup at the Fortezza da Basso, curated by Alessandro Moradei.

“It's a recognition of the generative power of this primal element,” says Agostino Poletto, General Director of Pitti Immagine. “Fire brings people together, warming both body and soul, drawing attention and pointing the way. It serves to entertain, amaze, inspire, melt old ideas and habits, and forge new ones—just like fashion does. We'll spark excitement, ignite desires, and focus on challenges and solutions, just as Pitti Uomo always does.”

The Fortezza da Basso, like a grand department store, welcomes Pitti Uomo exhibitors and offers visitors a curated mix of brands and styles that meet market demands. The five sections – Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and I Go Out – are confirmed, showcasing the Fall/Winter 2025 collections: from classic to casual, including innovative and outdoor wear. This edition also introduces an exciting new addition: Knees Up Running Space @ Pitti Uomo 107.

Pitti Uomo

Pitti Uomo

The evolution of classic style in its most refined and modern expression. From iconic Made in Italy brands to the pinnacle of international tailoring, this is a journey through the forms and materials of the classic wardrobe, always in touch with the contemporary. The destination: impeccable outfits and formal pieces made to be lived in now, yet crafted to last. A style for today’s gentleman and those of the past, defined by the rhythm of timeless elegance.

MFW - WHITE Milano 2024

WHITE Milano 2024
*A New Chapter in Contemporary Fashion

written Sarah Arendts

As Milan Fashion Week approaches, all eyes are on WHITE Milano, the event that has become a global hub for showcasing cutting-edge women’s prêt-à-porter fashion.

Running from September 19 to 22, WHITE Milano returns with more than 300 brands, pushing the boundaries of style, sustainability, and innovation. Hosted at iconic venues Superstudio Più and BASE Ex-Ansaldo, the event promises a potent mix of established labels and rising stars ready to shape the future of fashion.

WHITE MILANO 2024
MIAORAN STUDIO

WHITE MILANO 2024
THE WHITE RAVEN

The buzz around this year’s WHITE edition is electrifying, thanks to its carefully curated lineup of designers who challenge conventional norms. The show’s emphasis on sustainability and originality sets a new benchmark for contemporary fashion. Alessia Cappello, Milan’s Councilor for Economic Development and Labor Policies, underscores the significance of this moment: "Fashion is Milan’s asset. WHITE continues to be a powerful force in driving forward employment and reputation for the city, with a clear focus on future-forward trends and innovative solutions."

WHITE’s famous "Secret Rooms" are back, spotlighting emerging designers who have been carefully handpicked for their vision and bold approach. This season, talents like YANGKEHAN, MIAORAN, and PROTOTYPE: AM are at the forefront, each transforming traditional craftsmanship into something new and daring.

Secret Rooms Where Emerging Talents Shine

WHITE MILANO 2024
PROTOTYPE: AM

YANGKEHAN blends classic oriental aesthetics with a fresh, contemporary twist, offering intricate handmade garments that radiate feminine power. Meanwhile, MIAORAN’s SS25 collection, "La Tempesta," channels nature’s raw elements through macramé techniques and sustainable practices. From stormy seas to delicate sands, MIAORAN’s vision of genderless clothing marks a new frontier in fashion’s fluidity.

Berlin-based PROTOTYPE: AM flips the script on office wear with its "OUT OF OFFICE" collection, playfully subverting corporate dress codes with a palette dominated by olive green and striking silhouettes.

WHITE’s Loft and Basement spaces have long been where boundary-pushing collections find their home. This year is no different. South African designers—like FIKILE SOKHULU and GOOD FRIDAY—bring a global perspective to the Loft, combining craftsmanship with striking feminine elegance. On the other hand, the Basement is reserved for those pushing the limits of avant-garde design. VANDERWILT’s leather sculptures and VUSCICHÈ’s botany-inspired creations are testament to the growing demand for sustainable, circular fashion practices that still feel luxe and tactile.

WHITE MILANO 2024
CAVIA

WHITE MILANO 2024
YID'PHROGMA

WHITE MILANO 2024
YID'PHROGMA

With ExpoWHITE, the boundaries of fashion are extended far beyond Italy. This season, WHITE welcomes emerging designers from South Korea, Latin America, and Armenia. The global scope is undeniable, with designers like MAN.G from Korea and VERDI from Colombia showcasing collections that merge local heritage with global appeal.

In a major first, WHITE also partners with Istituto Marangoni for the debut edition of the “I’M TALENT SHOWROOM,” spotlighting the institute’s most promising alumni. This collaboration highlights WHITE’s commitment to nurturing the next generation of designers, offering a platform for young creatives like Victoria Jenkins of UNHIDDEN and Jun Zhou of PRONOUNCE to connect with international buyers and fashion industry heavyweights.

ExpoWHITE
A Global Stage for Emerging Markets

WHITE is a cultural platform where fashion, music, and business intersect. With a diverse of events, WHITE solidifies its role in shaping industry trends and future outlooks. WHITE Milano 2024 os going to reflect fashion’s evolving landscape, driving sustainability, creativity, and innovation, and influencing the future of the industry.

credit all images
(c) WHITE MIlano, 2024 and Brands

Lucca *Tuscany’s Tasteful Tradition

Fashion Weekend
LUCCA 2024
Tuscany’s Tasteful Tradition

written Chidozie Obasi

Tuscany is a treasure-trove of ancient culture: from art to craftsmanship, it beholds a quiet potency that has developed through centuries of history.

Lucca Fashion Weekend is one such example: the format created a dynamic encounter between art and the city's historic spaces, tracing new and innovative exploratory paths with the aim of enhancing the local territory and artisanal know-how.

Bottega Bernard

LUCCA Fashion Weekend 2024
Bottega Bernard

Craft tradition and new contemporary visions were the lanes that carried the event along, becoming crossroads and meeting points between generations. A two-day program full of appointments saw a calendar of high artistic and cultural value: installations, talks, exhibitions and presentations were hosted in the most prestigious historical locations.

Three pillars added a firm structure to the event, united by innovation and sustainability: firstly, LFW End was container of presentations for young independent brands, ateliers and local and national craft realities, and talks with independent magazines; LFW Exp, was intended for exhibitions and installations spread among the city’s streets, art and urban fabric in privileged conversation; Lastly, LFW Off promoted initiatives and events by the commercial activities, along the main shopping streets will animate the city streets with presentations and extraordinary openings.

Among the things worthy of note in the first section was: Sotterranea, an exhibition project that saw the city's basement hosting independent brands and prestigious craft realities.

Among the independent brands, once could have found: Damiano Marini, Invaerso, Leight Studio, Maison Lamoureux, Maria Patrizia Marra for accessories; Saman Loira and Aza Lea for clothing. Rovi Lucca, with the Herbarium collection, was the protagonist of an elegant and sophisticated installation in the setting of the Botanical Garden; Bottega Bernard with the UNMUTE collection created a conceptual and contemporary catwalk in the basement of the Baluardo San Regolo.

Rovi Lucca

LUCCA Fashion Weekend 2024
L'Eight Studio

Saman Loira

The Loggiato Pretorio was the stage for a three-day masterclass curated by Le vanità Profumerie and Armani Beauty. More weaving with the exhibition at the Palazzo Mansi National Museum of the ancient rustic weaving workshop Maria Niemack, who is credited with recovering and enhancing the ancient technique of rustic weaving. On display were ancient nineteenth and twentieth-century looms and tools recovered from the area along with a sampler of the various types of fabrics, trimmings and balloons made with these tools.

credit all images
(c) Lucca 2024 and brands

WHITE Show Milano *Redefining Summer Fashion Standards

Milano Fashion Week
WHITE Show Milano
New Summer Fashion Manifesto

written Sarah Arendts

As June's swelter descended on Milan, the WHITE Show completely reimagined the summer fashion game at this year’s Milan Fashion Week.

Throwing typical resort clichés out the window, the event rolled out a dizzying array of ensembles perfect for everything from city adventures to sunset beach lounging.

WHITE Milano 2024
June Edition

This year’s WHITE Show emerged as a beacon of high summer fashion, transcending the usual sandy clichés of sun hats and swimwear. The collections brought versatility to the forefront, perfect for bustling city streets and tranquil beach escapes alike. This broadened vision of summer wear, reflective of a burgeoning synergy between fashion and the growing tourism sector, underscored the season’s evolving narratives.

Guided by Massimiliano Bizzi, the Founder of WHITE, the event navigated a challenging global market with audacity. Bizzi's boldness in launching this new event at such a critical time paid off, reflecting in his confident declaration,

“Launching a new event at this time is undoubtedly a bold move, but it has rewarded us greatly.”

Massimiliano Bizzi, the Founder of WHITE

A standout feature of WHITE was its role as a nexus for emerging markets. Here, underrepresented brands found a vibrant stage to display their creative prowess, enriching the global fashion dialogue and introducing fresh designs and perspectives that have often been sidelined.

The fair’s carefully curated selections boasted unique materials, meticulous craftsmanship, and rich cultural narratives, weaving a rich tapestry of fashion as much about identity as aesthetics. Highlighting this narrative was the “Aurora” collection by Agua by Agua Bendita, a tribute to Colombian artisanship with its exquisite, heritage-rich designs.

The international appeal of the event was palpable, attracting top-tier buyers from luxury strongholds in the Middle East to retail giants in Japan, such as Takashimaya and BayCrew’s, spotlighting WHITE’s critical role in shaping fashion trends across continents.

The event skillfully married fashion with lifestyle. Evenings at the White Resort garden buzzed with performances and gastronomic experiences, crafting an immersive atmosphere that celebrated the aesthetics and ethos of summer. The Lounge space, for instance, showcased the sporty-luxury hybrids of brands like SUMMER GAMES, which resonated with modern, eclectic tastes.

The latest iteration of the WHITE Show raised the bar for summer fashion and exemplified the dynamic evolution of fashion events to meet new consumer demands and market shifts. By interlacing creativity, market insight, and cultural diversity, WHITE has sewn a vibrant new narrative into the global fashion fabric, heralding a promising future for its diverse audience.

credit all images
(c) WHITE MIlano June 2024

Salone del Mobile 2024 - Milan in Revolt Where

Milan in Revolt
Salone del Mobile 2024
Edition Breaks All Design Rules

written Monica De Luna

Milan, once again, transformed into the epicenter of global design innovation this April, with Salone del Mobile 2024 unfolding as a radical tableau of future-forward ideas and partnerships that blur the lines between disciplines. The week was about statements—each exhibit a manifesto, each piece a pronouncement of the world to come.

Patrick Carroll for JW Anderson
This year, JW Anderson's collaboration with Patrick Carroll was shrouded in an aura of mystery, hinting at a collection where furniture might just be as wearable as it is livable. A convergence of fluid forms and experimental materials, the collection likely challenged our perceptions of space and function, pushing the boundaries of what we expect from interior environments.

Patrick Carroll for JW Anderson
courtesy JW Anderson

Jonathan Anderson + Patrick Carroll
courtesy of JW Anderson

James Bantone x UGG
Comfort met couture in the plush confines of the James Bantone x UGG exhibit. Known for bending narratives and textiles, Bantone reimagined UGG’s iconic coziness into an art form, presenting installations that invited touch, interaction, and a rethinking of softness in our lives and spaces.

Harry Nuriev x Poltronova
Iconic for his use of vivid, often surreal color palettes, Harry Nuriev’s collaboration with Poltronova was a visual feast, echoing with the spirits of past and future. This partnership brought a collection that felt like a flashback set in fast-forward—retro silhouettes bursting with techno-color dreams.

Salone del Mobile 2024 was about proposing new ways of seeing, feeling, and interacting with our environment.

James Bantone x UGG
James Bantone

Harry Nuriev x Poltronova
Harry Nuriev

‘Design Ancora’ by Gucci transports you through time, with its showcase at the Via Montenapoleone flagship being a masterful reawakening of Milanese design traditions. It’s a space where the heritage of Italian aesthetics is seamlessly woven with the present, inviting you into Gucci’s vision of enduring design.

‘Design Ancora’ by Gucci
courtesy of GUCCI

Gucci's 'Design Ancora' redefines timeless elegance, weaving the threads of historical opulence with the bold strokes of contemporary design.

Hermès’ 'Topographie de la matière' weaves a tale of texture and essence, a profound exploration that speaks to the brand’s deep-rooted dedication to the art of fine materials. Each piece in this collection stands as a silent narrative, offering an understated yet poignant perspective on the luxury of design.

‘Topographie’ Hermès
courtesy Hermés

All collaboration and installation were a portal to future possibilities, where design transcends its traditional roles and becomes a medium for cultural and conceptual discourse.

This year, Milan hosted a revolution in thought and form, making us all partakers in the avant-garde. Thank You!

WHITE Milan 2024 *Revolutionizing Fashion

Milano Fashion Week
WHITE Milan 2024
Revolutionizing Fashion

written Monica de Luna

WHITE Milan stands out as a pinnacle of innovation and a gathering point for global fashion enthusiasts.

Running from February 22 to 25, this edition represented a pivotal moment in the event's journey, demonstrating a bold leap in its commitment to sustainability, inclusivity, and aesthetic innovation.

Brand: MIAORAN Studio

WHITE Milano 2024
Brand: PROTOTYPE AM

The introduction of the WHITE Village, a B2C initiative, was a testament to the fair's commitment to embracing a broader audience, attracting over 18,096 visitors. This initiative, alongside the main event, underscored Milan's pivotal role in the fashion industry, drawing in a global crowd of buyers, editors, and fashion professionals.

With its blend of innovation, inclusivity, and sustainability, WHITE Milan is crafting a new narrative for the fashion industry, one that resonates with the sign of the times.

The show's layout itself was a narrative of change, eschewing traditional design for a dynamic interplay of black, pink, and mirrored details that promised an immersive experience. This transformation was not just physical but also symbolic of the event's broader vision to reflect the current zeitgeist, where fashion serves as a mirror to society's shifts and transformations.

Massimiliano Bizzi, President and Founder of WHITE, emphasized the post-pandemic world's demands on the fashion industry. He highlighted the event's role in setting a benchmark for women's fashion in Milan and outlined the ambitious path ahead, marked by innovation and collaboration. The Expo White project and the (Textile)Times initiative are perfect examples, aiming to bridge Milan with emerging markets and support international designers.

The event showcased an impressive brand mix, with around 300 brands presenting their collections. Notably, the Secret Rooms project offered a unique discovery experience, highlighting the creative prowess of designers like PROTOTYPE:AM and YANGKEHAN. YUME YUME, the special guest, captivated the audience with its "The travel of a single drop" collection, blending originality with whimsical details.

Simona Severini, General Manager of WHITE, eloquently stated that this edition perfectly balanced content with its container.

The event's selection process, favoring daring and emotionally charged collections, showcased WHITE's commitment to pushing boundaries and fostering a dialogue between fashion and its audience.

Brand: LaMilanesa

WHITE Milano 2024 Edition
Brand: GOTI

Brand: Kasei Archive

The event's sustainability focus, highlighted through a collaboration with the United Nations Industrial Development Organization, showcased a commitment to addressing global textile waste challenges, reinforcing the event's role as a catalyst for change within the industry. WHITE Milan's latest edition has (again) solidified its status as a key player on the global fashion stage and also as a visionary force, ready to navigate the complexities of the modern world.

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(c) WHITE MIlano, 2024

Louis Vuitton x Art Basel

*Pop Up
Louis Vuitton Brings Unique Pop-Up Experience to Art Basel

written Amanda Heath

Louis Vuitton continues to surprise and delight art enthusiasts worldwide with its series of innovative pop-up experiences. Following successful iterations in illustrious cities like Venice, Shanghai, and Dubai, the luxury Maison has now brought its latest creation to the prestigious Art Basel event.

Housed in Hall 1 of the renowned contemporary art fair, Louis Vuitton's pop-up is an exploration of the Maison's groundbreaking Editions catalogue, a collection of over a hundred titles that spans subjects of travel, design, art, and fashion.

Each of these publications, including the City Guide, Travel Books, and Fashion Eye collections, encapsulates Louis Vuitton's commitment to blending luxury with culture.

The pop-up event draws on the expertise of a wide range of contributors, from freelance journalists and seasoned authors to cultural experts. Each has helped to capture the essence of the varied subjects and destinations that make up the rich tapestry of Louis Vuitton's literary works.

In an exciting turn, the pop-up event will also host painter and illustrator, Yann Kebbi, for an exclusive signing of his latest creation for the Maison, the Travel Book Las Vegas. Kebbi will be on site from 4pm to 5pm on the 13th and 14th of June. An exclusive “Artist Edition” of the Travel Book will also be available at the event, offering visitors a chance to own a unique piece of Louis Vuitton history.

Open to visitors for the duration of Art Basel, this Louis Vuitton Editions pop-up event invites clients and visitors to embark on a journey across the Maison’s literary works. It promises a thrilling exploration of diverse destinations and themes, all set to be discovered in the vibrant heart of Art Basel.

Don't miss the chance to immerse yourself in the Maison's world of fashion, art, and travel in this unique pop-up experience.