Fashion Weekend
LUCCA 2024
Tuscany’s Tasteful Tradition
written Chidozie Obasi
Tuscany is a treasure-trove of ancient culture: from art to craftsmanship, it beholds a quiet potency that has developed through centuries of history.
Lucca Fashion Weekend is one such example: the format created a dynamic encounter between art and the city's historic spaces, tracing new and innovative exploratory paths with the aim of enhancing the local territory and artisanal know-how.
Bottega Bernard
LUCCA Fashion Weekend 2024
Bottega Bernard
Craft tradition and new contemporary visions were the lanes that carried the event along, becoming crossroads and meeting points between generations. A two-day program full of appointments saw a calendar of high artistic and cultural value: installations, talks, exhibitions and presentations were hosted in the most prestigious historical locations.
Three pillars added a firm structure to the event, united by innovation and sustainability: firstly, LFW End was container of presentations for young independent brands, ateliers and local and national craft realities, and talks with independent magazines; LFW Exp, was intended for exhibitions and installations spread among the city’s streets, art and urban fabric in privileged conversation; Lastly, LFW Off promoted initiatives and events by the commercial activities, along the main shopping streets will animate the city streets with presentations and extraordinary openings.
Among the things worthy of note in the first section was: Sotterranea, an exhibition project that saw the city's basement hosting independent brands and prestigious craft realities.
Among the independent brands, once could have found: Damiano Marini, Invaerso, Leight Studio, Maison Lamoureux, Maria Patrizia Marra for accessories; Saman Loira and Aza Lea for clothing. Rovi Lucca, with the Herbarium collection, was the protagonist of an elegant and sophisticated installation in the setting of the Botanical Garden; Bottega Bernard with the UNMUTE collection created a conceptual and contemporary catwalk in the basement of the Baluardo San Regolo.
Rovi Lucca
LUCCA Fashion Weekend 2024
L'Eight Studio
Saman Loira
The Loggiato Pretorio was the stage for a three-day masterclass curated by Le vanità Profumerie and Armani Beauty. More weaving with the exhibition at the Palazzo Mansi National Museum of the ancient rustic weaving workshop Maria Niemack, who is credited with recovering and enhancing the ancient technique of rustic weaving. On display were ancient nineteenth and twentieth-century looms and tools recovered from the area along with a sampler of the various types of fabrics, trimmings and balloons made with these tools.
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(c) Lucca 2024 and brands