.new campaign
Tom Ford Summer 2024
Playful Rebellion
written Monica de Luna
Throwing out the old rulebook, Tom Ford's Summer 2024 collection campaign crash-lands into the fashion universe, proclaiming a revolution where elegance effortlessly mingles with spontaneous chic. With Robin Galiegue's visionary eye behind the lens and a cast of luminaries including Angelina Kendall and Ahmed Richards, the new campaign is a manifesto of glamour reborn.
Tom Ford dances to a rhythm of sleek spontaneity and unabashed self-expression.
TOM FORD
Summer 2024 Campaign
This season's narrative invitates us all to experiment and to redefine what glamour means on your own terms. Gone are the days when high fashion stood on a pedestal, distant and detached. Tom Ford's Summer 2024 campaign bridges that gap, making luxury accessible through a lens of joy and playfulness, with garments that promise not just to adorn but to amplify the wearer's essence.
The chosen muses for this campaign shot in Rio de Janeiro, embody the essence of this new era. Each model, with their unique allure, captures the spirit of Tom Ford's vision: a world where clothing is a canvas for self-expression, where elegance is spontaneous, and where fashion is an extension of one's identity.
Galiegue's photography injects an intimacy into the campaign, turning each shot into a conversation between the viewer and the viewed. It's a dialogue that speaks of the delicate balance between sophistication and a laid-back allure, of clothes that hang but hug, narrating stories of freedom and playful elegance.
Tom Ford takes us into a realm where the spotlight shines not on the clothes but on the personalities they enhance, where being seen is synonymous with being memorable.
Tom Ford's new campaign is a call to arms—or rather, a call to wardrobes—urging us to embrace our individuality, to find joy in the act of dressing, and to redefine elegance on our terms.
all images
TOM FORD
Summer 2024 Campaign, 2024