.new campaign
The New Face of Lady Dior
Rosalía as Global Ambassador
written Amanda Mortenson
High fashion is all about reinvention without losing its essence. Dior's latest stir? Tapping Grammy-winner Rosalía to disrupt the classic elegance of their newest campaign. She brings a bold, fresh spin to the timeless narrative.
As the new global ambassador for the Lady Dior, Rosalía brings an electric freshness to this iconic accessory, reinterpreted by creative director Maria Grazia Chiuri.
seen COLLIER SCHORR
creative direction MARGOT POPULAIRE
styled ELIN SVAHN
make up ARIEL TEJADA
hair OLIVIER SCHAWALDER
set design EMMA ROACH
production NORTH SIX
Dior’s choice of Rosalía is a testament to her compelling influence in music and culture. Known for her raw, expressive artistry, Rosalía aligns perfectly with Dior’s ethos of luxury and innovation. The campaign images, seen by artist and photographer Collier Schorr, delve deep into the intimate settings of a studio adorned merely with a microphone and a piano. Here, the essence of live performance is celebrated, linking the auditory pleasures of music with the visual feast of fashion.
The visuals are a blend of spontaneity and careful orchestration, highlighting the profound intensity of both color and black-and-white photography. Schorr captures the multifaceted singer in moments of sublime radiance, her magnetic presence intertwined with the architectural silhouette of the Lady Dior bag. The stark, emotive backdrop allows Rosalía’s unique persona to shine, reflecting the myriad expressions of elegance and strength.
Rosalía's role as Dior’s ambassador is rich with symbolism and fresh energy. The campaign is an ode to freedom, a dynamic fusion of past and present that champions the power of the arts and ultramodernity.
Through her, Dior celebrates a bag and a renewed vision of what fashion can represent—an amalgamation of tradition and bold, contemporary expression.
This power duo pushes boundaries, making Dior a vanguard of contemporary luxe. Rosalía, a symbol of transformative artistry and fierce femininity, perfects the role of muse in a spectacle where music and couture collide.
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(c) DIOR 2024
seen by COLLIER SCHORR