.new campaign
Miu Miu L'Été 2024
A Subversive Spin on Summer Classics
written Amanda Mortenson
Summer arrives with a whisper of rebellion at Miu Miu, as the brand unveils its L'Été 2024 collection—a defiant nod to bourgeois elegance through a contemporary lens.
This season, Miu Miu transforms classic summer staples into statements of subversive chic, proving once again that fashion is a playground for the bold.
Miu Miu L'ÉTÉ 2024
Lexie Liu
Adv Campaign
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Set against the gritty backdrop of New York City, the campaign, captured by Richard Kern, celebrates the beauty of imperfection. Kern's lens brings an intimate realism to the collection, placing each piece in the lived-in spaces of a kitchen, sitting room, and shower room. This setting not only grounds the campaign in authenticity but also accentuates the disruptive elegance of Miu Miu's designs.
The collection itself is a parade of contradictions that challenge the traditional narrative of summer fashion. Linen slips, Vichy checks, and floral tea dresses clash delightfully with disheveled twinsets and technical nylons. Each piece carries traces of the imperfect, the human, and the purposefully incorrect. It's a testament to Miu Miu's philosophy that beauty often lies in the unconventional, and strength in the unique.
Highlighting the diversity of Miu Miu’s vision, the campaign features a multidisciplinary cast including model Amelia Gray Hamlin, actor Jasmin Savoy Brown, content creator Emma Chamberlain, and singers Angel Haze and Lexie Liu. Each brings their own unique essence to the collection, further enhancing the narrative of individuality and self-expression that Miu Miu champions.
Beyond the ready-to-wear, Miu Miu introduces a dedicated swim and beachwear line as part of the L'Été 2024 collection. From bikinis to one-pieces adorned in sunny prints to puffy microminis paired with lightweight shirting, each piece promises to make a splash this summer.
read more on MIU MIU on LE MILE Digital
Miu Miu L'ÉTÉ 2024
Emma Chamberlain
Adv Campaign
Miu Miu L'ÉTÉ 2024
Amelia Gray Hamlin
Adv Campaign
The new Miu Miu's L'Été 2024 drop is all about the details—think the Wander bag in raw wicker and artisanal crochet-knit, and the playful Rivière sandals leading a footwear revolution. From Church’s x Miu Miu collabs to New Balance x Miu Miu kicks, tradition gets twisted with a fresh vibe. So embrace the eclectic; this is your call to play by your own fashion rules.
Miu Miu L'ÉTÉ 2024
Angel Haze
Adv Campaign
available now in select Miu Miu stores and on miumiu.com