.new campaign
New Balance x Miu Miu 2024 Alliance
Revolutionizing Footwear
written Sarah Arendts
New Balance and Miu Miu unveil their latest collaboration for 2024, bringing a fresh perspective to the legendary New Balance 530 running shoe.
MIU MIU x New Balance
seen by Alessandro Furchino Capria
The campaign stars Peris Adolwi, Julie Hoomans, and Florine Wildeboer, encapsulating stolen moments against a minimalist backdrop that encourages the audience to imbue the imagery with their personal narratives. This intimate setting, characterized by its simplicity and domestic motifs, underscores the collection's essence: a blend of relaxation, playfulness, and a profound sense of personal identity.
Introduced in 1992, the New Balance 530 emerged as a performance powerhouse, its design resonating with sneaker aficionados for its minimalist aesthetic combined with luxurious materials. Miu Miu, staying true to its disruptive spirit, reimagines this silhouette through a lens of avant-garde deconstruction. The result is the 530 SL: a sneaker that maintains its iconic identity while introducing an ultra-flat, super-light sole that challenges conventional proportions and expectations.
The collaboration presents two distinct versions of the sneaker: one in distressed suede featuring a warm, natural color scheme, and another in a classic black and white palette, utilizing unprocessed suede and mesh. This choice offers a nod to the aesthetic of lived-in comfort and provides a canvas for personal expression through interchangeable laces in varied materials, including leather and sailing cord.
At its core, the New Balance x Miu Miu 2024 campaign is a declaration of individuality and a testament to the seamless fusion of comfort, character, and confidence. It reflects a deep understanding of the heritage and ethos of both brands, offering a footwear experience that is as much about making a personal statement as it is about honoring the legacy of two iconic names in the fashion and athletic industries.
MIU MIU x New Balance
seen by Alessandro Furchino Capria
The collection invites enthusiasts and fashion-forward individuals alike to redefine their style boundaries. It´s a token of the fearless spirit that drives both brands to continually redefine the landscape of fashion and functionality.
Photography Alessandro Furchino Capria
Styling Lotta Volkova
Cast Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer
all images
(c) New Balance x MiuMiu
2024