.new vision
ISSEY MIYAKE x New Balance *MT10O
Crafting a New Vision for Athletic Footwear
written Monica de Luna
Striding into the future, ISSEY MIYAKE and New Balance disrupt the athletic wear scene with the MT10O, a bold redefinition of what running shoes can be.
Launching globally this June, this collaboration shatters conventions, blending ISSEY MIYAKE's radical design language with New Balance’s legacy in performance innovation.
ISSEY MIYAKE x New Balance
MT10O
Vibram technology
ISSEY MIYAKE x New Balance
MT10O in Black
Satoshi Kondo, the visionary behind ISSEY MIYAKE’s designs, reworks the New Balance MT10 from the ground up, infusing it with a philosophy of barefoot mobility and fluid physicality. The sneaker challenges the norms, designed for wearers who tread the edge of adventure and style.
The MT10O pairs high-tech functionality with high-fashion sensibility, featuring a sleek, breathable mesh intertwined with supple premium leather. Its streamlined laces and durable, abrasion-resistant touches amplify a minimalist aesthetic that doesn’t compromise on utility.
Underneath its stylish exterior, the MT10O is engineered for the trail yet refined for the cityscape. Its sole, crafted with Vibram technology for optimal grip, tackles diverse terrains with ease. The design’s minimal cushioning connects wearers closely to the ground, supported by a snug fit and a wide toe box that allows for natural foot dynamics.
Captured through the lens of Antoine Picard, the campaign for the MT10O transcends traditional footwear advertising, celebrating the shoe as a dynamic participant in the wearer’s lifestyle. Picard’s imagery, rich with movement and texture, encapsulates the fusion of performance and avant-garde aesthetics that the collaboration embodies.
ISSEY MIYAKE x New Balance
MT10O in Blue Green
ISSEY MIYAKE x New Balance
MT10O in White
The collaboration between ISSEY MIYAKE and New Balance is quite a declaration of how far fashion and function can travel together. The MT10O is made to move boldly, an emblem of what happens when two innovators collide to push the boundaries of design.
all images seen by Antoine Picard
(c) ISSEY MIYAKE x New Balance