CORDIZ *FW24 Collection

designer´s talk
with Marina Dias
CORDIZ’s Bold Leap Forward in the FW24 Collection

written Sarah Arendts

CORDIZ unleashes its FW24 Collection, a striking blend of impeccable French craftsmanship and daring contemporary design. Each piece starts with a spark—whether from daily life, a trip, or a moment of inspiration at home.

Initial sketches capture the designer's intent, while carefully selected materials and textures refine the vision. Collaborating closely with Les Ateliers CORDIZ in Southern France, the team crafts handmade prototypes that balance durability and design, ensuring excellence at every stage.

CORDIZ
Collection Campaign

The fusion of French heritage and modern innovation defines CORDIZ. "French savoir-faire and innovation go hand in hand," the designer explains. The team’s expertise in leatherworking is unparalleled, pushing the boundaries of artisanal knowledge to support a modern vision. This blend of tradition and innovation ensures that every CORDIZ product is a nod to timeless craftsmanship and a reflection of contemporary lifestyles.

The FW24 Collection marks a bold departure, introducing designs that showcase the brand’s evolution. CORDIZ bags, known for their light and fine lines, reveal complex design and geometry upon closer inspection. The upcoming FW24 collection plays with larger volumes and adaptable shapes, combining leather and fabric for a lighter, less formal feel. This shift highlights the brand’s commitment to versatility and casual elegance, catering to a modern clientele constantly on the move. "Cordiz is a growing brand, innovating and maturing with every collection," the designer notes, emphasizing the brand's dynamic identity.

The brand is also a vibrant community of creatives. Collaborations with photographers, stylists, and artists infuse the brand with unique stories and perspectives.

"Authenticity is the common defining value of Cordiz's diverse environment and inspiration," the designer shares. Partnerships form organically, often sparking new projects like the Cordiz X Lecourt Mansion collection, co-designed with long-time friend Nix.

These collaborations, whether with renowned photographers like Hugo Mapelli or emerging talents, enrich the brand's narrative, creating an ever-growing environment of limitless creativity.

CORDIZ carves its niche with the FW24 Collection, a manifesto to the brand’s dedication to craftsmanship and modernity. Honoring its French heritage while embracing contemporary design, CORDIZ redefines luxury leather goods. Each piece tells a story of fashion and an ongoing journey toward excellence and authenticity.

discover www.cordiz.com
follow @cordiz_official

Miu Miu *New Upcycled Denim Collection

.new collection
Miu Miu
New Upcycled Denim Collection 2024

written Amanda Mortenson

Miu Miu redefines high fashion’s boundaries with its latest Upcycled collection, turning vintage denim into audacious new forms. This 2024 lineup is a gust, pushing sustainable chic to new heights.

Denim, revered for its ability to age gracefully and withstand the tests of time, anchors this new collection. With the Miu Miu Upcycled initiative first launching in 2020, the brand has championed the opulence of vintage while advocating for circular fashion. This philosophy weaves historical richness back into the fabric of today’s styles, elevating present and future fashion landscapes.

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

watch Miu Miu Upcycled Collection 2024 Video

seen Tarek Cassim creative direction Edward Quarmby styling Lotta Volkova

all visuals (c) Miu Miu 2024

The crafting journey of this collection is as intricate as it is visionary: denim relics, curated from around the globe, are stripped down and reassembled with a daring new vision. These pieces feature natural suede trims edged with prominent white stitching that redefine their structure. The redesigned garments, including low-slung jeans and micro-shorts, adhere to Miu Miu’s signature silhouette yet defy conventional cuts. Reimagined details like branded snappers inject a modern identity into the retro material.

Photographed by Tarek Cassim and styled by Lotta Volkova, this year’s campaign mirrors the collection's reconstructive ethos. Models Ana Elisa Brito, Wenqing Liu, and Alice McGrath personify the revamped denim, their unique identities enhancing the distinctiveness of each piece.

Miu Miu’s collection prompts a rethink of our relationship with vintage and sustainability. It challenges the ephemeral nature of fast fashion by proving that inventive reworkings can transform old fabrics into breathtaking, contemporary couture. The 2024 Upcycled collection is a manifesto for sustainability, urging a paradigm shift in our fashion consumption.

Beyond making a style statement, the collection advocates for a deeper, more sustainable engagement with fashion. It’s a call to value the longevity and narrative potential of materials, positioning recycled vintage as the pinnacle of modern luxury. With each piece, Miu Miu drives the critical conversation about environmental responsibility in fashion.

Miu Miu
2024 Upcycled Collection
Wenging Liu

Miu Miu
2024 Upcycled Collection
Alice McGrath

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

The 2024 Upcycled collection stands as a testament to the power of creative reinvention—proving that fashion can both dazzle and lead the way toward a more thoughtful, sustainable future.

Miu Miu L'Été 2024 Campaign

.new campaign
Miu Miu L'Été 2024
A Subversive Spin on Summer Classics

written Amanda Mortenson

Summer arrives with a whisper of rebellion at Miu Miu, as the brand unveils its L'Été 2024 collection—a defiant nod to bourgeois elegance through a contemporary lens.

This season, Miu Miu transforms classic summer staples into statements of subversive chic, proving once again that fashion is a playground for the bold.

Miu Miu L'ÉTÉ 2024
Lexie Liu
Adv Campaign

watch campaign film

Set against the gritty backdrop of New York City, the campaign, captured by Richard Kern, celebrates the beauty of imperfection. Kern's lens brings an intimate realism to the collection, placing each piece in the lived-in spaces of a kitchen, sitting room, and shower room. This setting not only grounds the campaign in authenticity but also accentuates the disruptive elegance of Miu Miu's designs.

The collection itself is a parade of contradictions that challenge the traditional narrative of summer fashion. Linen slips, Vichy checks, and floral tea dresses clash delightfully with disheveled twinsets and technical nylons. Each piece carries traces of the imperfect, the human, and the purposefully incorrect. It's a testament to Miu Miu's philosophy that beauty often lies in the unconventional, and strength in the unique.

Highlighting the diversity of Miu Miu’s vision, the campaign features a multidisciplinary cast including model Amelia Gray Hamlin, actor Jasmin Savoy Brown, content creator Emma Chamberlain, and singers Angel Haze and Lexie Liu. Each brings their own unique essence to the collection, further enhancing the narrative of individuality and self-expression that Miu Miu champions.

Beyond the ready-to-wear, Miu Miu introduces a dedicated swim and beachwear line as part of the L'Été 2024 collection. From bikinis to one-pieces adorned in sunny prints to puffy microminis paired with lightweight shirting, each piece promises to make a splash this summer.

read more on MIU MIU on LE MILE Digital

Miu Miu L'ÉTÉ 2024
Emma Chamberlain
Adv Campaign

Miu Miu L'ÉTÉ 2024
Amelia Gray Hamlin
Adv Campaign

The new Miu Miu's L'Été 2024 drop is all about the details—think the Wander bag in raw wicker and artisanal crochet-knit, and the playful Rivière sandals leading a footwear revolution. From Church’s x Miu Miu collabs to New Balance x Miu Miu kicks, tradition gets twisted with a fresh vibe. So embrace the eclectic; this is your call to play by your own fashion rules.

Miu Miu L'ÉTÉ 2024
Angel Haze
Adv Campaign

available now in select Miu Miu stores and on miumiu.com

New Balance x Miu Miu 2024 Alliance

.new campaign
New Balance x Miu Miu 2024 Alliance
Revolutionizing Footwear

written Sarah Arendts

New Balance and Miu Miu unveil their latest collaboration for 2024, bringing a fresh perspective to the legendary New Balance 530 running shoe.

MIU MIU x New Balance
seen by Alessandro Furchino Capria

The campaign stars Peris Adolwi, Julie Hoomans, and Florine Wildeboer, encapsulating stolen moments against a minimalist backdrop that encourages the audience to imbue the imagery with their personal narratives. This intimate setting, characterized by its simplicity and domestic motifs, underscores the collection's essence: a blend of relaxation, playfulness, and a profound sense of personal identity.

Introduced in 1992, the New Balance 530 emerged as a performance powerhouse, its design resonating with sneaker aficionados for its minimalist aesthetic combined with luxurious materials. Miu Miu, staying true to its disruptive spirit, reimagines this silhouette through a lens of avant-garde deconstruction. The result is the 530 SL: a sneaker that maintains its iconic identity while introducing an ultra-flat, super-light sole that challenges conventional proportions and expectations.

The collaboration presents two distinct versions of the sneaker: one in distressed suede featuring a warm, natural color scheme, and another in a classic black and white palette, utilizing unprocessed suede and mesh. This choice offers a nod to the aesthetic of lived-in comfort and provides a canvas for personal expression through interchangeable laces in varied materials, including leather and sailing cord.

At its core, the New Balance x Miu Miu 2024 campaign is a declaration of individuality and a testament to the seamless fusion of comfort, character, and confidence. It reflects a deep understanding of the heritage and ethos of both brands, offering a footwear experience that is as much about making a personal statement as it is about honoring the legacy of two iconic names in the fashion and athletic industries.

MIU MIU x New Balance
seen by Alessandro Furchino Capria

The collection invites enthusiasts and fashion-forward individuals alike to redefine their style boundaries. It´s a token of the fearless spirit that drives both brands to continually redefine the landscape of fashion and functionality.

Photography Alessandro Furchino Capria
Styling Lotta Volkova
Cast Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer

all images
(c) New Balance x MiuMiu
2024

Church's X Miu Miu 2024 *The 'Shanghai' Shoe

.new campaign
Church's X Miu Miu 2024
Classic Footwear for Modern Era

written Sarah Arendts

The Spring/Summer 2024 season ushers in a new chapter of sartorial elegance with the 'Shanghai' shoe, a collaboration between Church's and Miu Miu that redefines classic footwear for contemporary fashion enthusiasts.

credits

seen Lengua
talent Matilda Liedholm + Judith Shyambala
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu x Church´s

Church's storied heritage in shoemaking shines through the aged leather, a material that carries the weight of tradition, now reimagined with Miu Miu's unconventional touch through the introduction of canvas panels. This interplay of materials creates a visual and tactile contrast, embodying a luxury that's both lived-in and forward-thinking.

Lengua captures this essence in the campaign, with models Matilda Liedholm and Judith Shyambala portraying the duality of the 'Shanghai': their poise and relaxed stances mirror the campaign's blend of the organic with the contrived, the old with the new.

The conventional toe and heel of the shoe pay homage to time-honored designs, while the use of a rounded last speaks to a modern aesthetic, offering a silhouette that is as contemporary as it is classic. The color scheme, rooted in natural tones, adds a layer of warmth and approachability to the shoe.

Church's X Miu Miu's 'Shanghai' is a medium that carries the past into the present, bridging the gap with its design. The collection celebrates the equilibrium between the formal and informal, the old-world charm and the contemporary flair, offering a story with each step. It's a shoe that stands as a narrative in itself, a design that encapsulates the passing of time while standing firmly in the present.

Miu Miu Upcycled Denim

.new campaign
Miu Miu's Upcycled Alchemy
Denim Reimagined

written Sarah Arendts

Miu Miu has always danced to the beat of its own drum, and in 2024, the beat is all about sustainable and upcycled chic with a nod to heritage.

The launch of Miu Miu's fourth limited edition Upcycled collection – featuring Denim and Patch bags – is a testament to the brand's enduring commitment to circular fashion. But that's not all. Miu Miu is also ushering in the Chinese New Year with an exclusive capsule collection that redefines festive elegance.

Miu Miu
Upcycled Denim and Patch bag
Adv Campaign

The Miu Miu Upcycled story, born in 2020, is about the narrative woven into each thread, the echoes of past lives that once adorned these fabrics. This collection, particularly the Denim line, is a homage to the enduring spirit of pre-2000 jeans. Sourced globally from denim connoisseurs, these pieces are chosen for their unique color, weight, and the intimate tales told by their fading patterns. Denim, a fabric celebrated for its durability and the beauty of its ageing, becomes the canvas for Miu Miu's creative expression.

Each garment, whether it's a reimagined wide-legged jean, a trucker jacket, or even the quaint bra tops and shorts, is a testament to the brand's dedication to circularity. The process is meticulous – preserving the outer seams before skillfully deconstructing and fashioning them into something new, yet familiar.

This is not just upcycling; it's a celebration of the garment's history, its journey, and its potential for a new narrative.

Drawing inspiration from the 1950s, Miu Miu reinterprets these vintage styles with a modern twist. Silk chiffon petals, facetted beads, and black crystals set in antique metal bring a touch of nostalgia, each painstakingly hand-sewn onto the garments.

And for the first time, the Upcycled project extends its arms to embrace bags. The Patch bag collection, crafted from leather remnants of previous Miu Miu designs, is an ode to the brand's legacy – transforming the existent into something extraordinary, rich with history and meaning.

The campaign, featuring actor Ever Anderson and model Huijia Chen, and captured by photographer Jet Swan, is a visual symphony of character and cloth. It's not just about the garments but the stories they tell and the personalities they embody. It’s a series of captured moments, each unique, each telling a different story.

MIU MIU
Upcycled Campaign

available now in select Miu Miu stores and on miumiu.com

Reflecting on its journey, Miu Miu Upcycled has evolved from its debut with 80 one-off dresses to collaborations with iconic brands and now, with the latest addition of bags. These collections, strictly limited in number, are treasures of sustainable luxury.

Miu Miu Holiday Extravaganza

.holiday collection
Miu Miu Extravaganza
Where Elegance meets Electric Chic

written Amenda Arendts

It´s Holiday season with Miu Miu's Holiday collection – a curated universe designed for the avant-garde souls that revel in individuality and redefine what it means to be sophisticated.

Black cady, shearling, and tactile tweeds mingle with sparkling organza bedazzled with crystals. The fabrics echo with the spirit of innovation, embracing glossed leathers, soft cashmere, and jersey textures that redefine the boundaries of elegance.

(c) MIU MIU Holiday

Miu Miu's boundless creativity extends to exclusive collaborations for the Holiday Collection. The fusion of fashion and audio technology with Marshall introduces a lineup of iconic products. Simultaneously, a partnership with Polaroid unveils cameras adorned with branded web camera straps, seamlessly merging nostalgia with contemporary functionality.

The Holiday Gifting Collection by Miu Miu invites you to revel in the season with style. Whether at home or with friends, this collection epitomizes versatility and finesse.

Glossed leather pieces with contrasting collars and gold buttons, alongside cashmere cardigans and sporty jersey separates, offer a diverse wardrobe. Sportswear-inspired trims add a contemporary edge, playfully undercutting the glamour of layered clothing.

Accessories take center stage, with Wander and Arcadie bag in soft nappa and signature matelassé leather. Or a palette of neutral shades, metallics, holiday red, and textured shearling ensures a seamless match for any ensemble.

(c) MIU MIU Holiday

In Miu Miu Holiday's realm, the past gracefully informs the present and future, weaving a timeless allure in the eclectic spirit of the modern muse.

Miu Miu Holiday Campaign with Emma Corrin

*New Campaign
Miu Miu Holiday
A Timeless Sojourn into Elegance with Emma Corrin

written Monica Mortenson

It´s a time when memories are painted with gold-tinted brushes, when nostalgia intertwines with contemporary hopes, and where dreamscape fashions find a cherished spot under the flickering candlelight, it´s Holiday season!

Miu Miu´s Holiday collection stands as a beacon of this sentiment - weaving intimacy with glamour, and charm with audacious style.

Emma Corrin for MIU MIU Holiday, 2023

seen Zoë Ghertner
creative direction Edward Quarmby
styling Lotta Volkova

Ensconced within the walls of a private abode, Miu Miu Holiday unfolds its narrative, a realm brimming with infinite potential. And who better to epitomize this sentiment than the effervescent Emma Corrin? The actor, lauded for her nuanced performances, adorns the collection with a grace only she can offer.

Picture this: a tranquil room, with plush carpets underfoot, and the air imbued with the storied aroma of antiques, each whispering tales from an era gone by. In this intimate setting, Corrin radiates an unparalleled poise. She's the modern woman - discerning, self-assured, and unapologetically herself.

But what truly sets the mood is Miu Miu's exquisite lineup. Fluid black cady flows seamlessly into tactile tweeds, while sparkling organza, adorned with crystal, teases the senses. The gloss of leather harmonizes with soft cashmere and jersey, each piece exuding a freedom, a spirited dance between vintage elegance and contemporary comfort. The reinvention doesn't stop there. Classic cardigan jackets and pencil skirts - be it micro-mini or knee-length - playfully layer over delicate lingerie, birthing juxtapositions that both intrigue and delight.

But Miu Miu's journey this Holiday isn't solitary. A harmonious collaboration with Marshall breathes life into iconic products, while a partnership with Polaroid introduces cameras enhanced with Miu Miu's signature touch via branded web camera straps.

Helmed by the astute eyes of art director Edward Quarmby and captured through the lens of photographer Zoë Ghertner, each frame is a testament to a vision. A vision steered by stylist Lotta Volkova, whose keen sense for details paints a canvas that's both vintage and vivacious.

In Miu Miu's Holiday world, the past isn't left behind; it's revered, reimagined, and reintroduced for today. It's a celebration of savoir-faire and modern innovation, a tribute to the timeless charms of glamour and elegance, and most importantly, a nod to the present and a wink at the future.

Emma Corrin
MIU MIU Holiday Campaign, 2023

Welcome to the world of Miu Miu Holiday, where every thread tells a tale, each piece paints its own universe, melding the mystique of yesteryears with visions of the future.

New Balance X Miu Miu 530 SL *Luxury & Streetwear

New Collaboration
Miu Miu x New Balance
* Redefines Luxe Streetwear

written Sarah Arendts

Sneaker culture has long since moved from the streets to the fashion runways, and once again, Miu Miu has brought a delightful twist to the game. In a sparkling new collaboration, the house of Miu Miu has unveiled the second edition of New Balance X Miu Miu, taking cues from the classic Church’s “Shanghai” style. But it doesn’t end there. Nestled alongside this architectural marvel, is the next big sensation - the 530 SL.

The name itself evokes memories for sneaker aficionados. Inspired by the emblematic New Balance 530 running shoe, this new iteration, in collaboration with Miu Miu, throws back to a time when sneakers began making their transition from tracks to everyday fashion. Remember the New Balance 530 from 1992? Initially gracing the world as a performance shoe, its understated design coupled with its superior suede, leather, and mesh textures swiftly landed it the title of a cult sneaker favorite.

Miu Miu, known for its quirky yet sophisticated touch, deconstructs this model to birth the ultra-flat 530 SL. A name not just alluding to its aesthetic appeal, the 'SL' stands for 'super light', elevating the shoe from just a style statement to a comfy delight.

What’s particularly intriguing is the duality that Miu Miu brings to the 530 SL. On one hand, you have an aged and distressed suede version, which exudes a warmth through its natural color palette, giving the shoe an almost vintage charm. Contrastingly, the other is a blend of unprocessed suede and mesh, parading in a timeless black and white duo.

The collaboration between New Balance and Miu Miu, which previously saw success with their take on the 574 model, is more than just a testament to their ingenuity. It’s a celebration of merging worlds - high fashion and street style, old-school charm and contemporary design, and performance with luxury.

MIU MIU x New Balance
seen by Jean Marques

In the restless pulse of fashion's ever-shifting landscape, these kicks aren't merely add-ons – they're the story.

Miu Miu and New Balance are penning a sneaker manifesto, a heady mix of nostalgia and audacious forward strides. It's time to make moves, because here, the asphalt kisses couture.

all images
creative visuals seen by Jean Marques
(c) New Balance x MiuMiu

CHURCH’S x MIU MIU *Heritage and Haute Couture

*New Collection
CHURCH’S x MIU MIU
The Dance of Heritage and Haute Couture

written Sarah Arendts

Tradition meets rebellion in the most unexpected union of the season. For Fall/Winter 2023, Miu Miu and Church’s are blurring the boundaries between the time-honored and the audacious. The marriage of Church’s timelessness with Miu Miu’s fearless essence produces a collection that is equal parts regal and renegade.

CELINE WOMEN WINTER 23
KAIA by Hedi Slimane
(c) Celine

At the heart of the campaign, an ornate gentleman's armchair takes center stage. This isn't just any armchair—it's swathed in decadent archive Miu Miu fabric, speaking of opulence from bygone days. And it's here, upon this chair of heritage, where our models don the newest fashion dare: the Church’s X Miu Miu brogue and double monk strap shoe.

Against the plush backdrop of the chair, our models lounge, their postures oozing ease, upending the traditional propriety these shoes have long stood for. Each pose is an echo of Miu Miu's signature defiance—a playful nod to bending the 'rules.'

Meticulously crafted in glossed brushed leather, the shoes arrive in enduring black and tobacco. Their shape is a nuanced departure from the original Church’s—broader and more substantial. Yet, even as the design pushes boundaries, elements like the characteristic patterned serration remain. But the real eye-catcher? A sports-inspired, malleable rubber sole boldly replacing the classic leather one.

And in an ode to their collaboration, both the Miu Miu and Church’s X Miu Miu logos are strategically showcased—imprinted on tongues, embossed on the sides, and printed within the shoe, exuding the luxury and opulence of the partnership.

credits

seen Lengua
creative direction Edward Quarmby
styled Lotta Volkova
models Rejoice Chuol & Annabelle Weatherly

(c) MIUMIU x Church´s

Especially intriguing is the double monk strap shoe, adorned with the iconic wing-tip motif — a heartfelt nod to Church's British roots and craftsmanship.

Miu Miu's love for dancing between the known and the new shines through. This collection is a flirtation with the comfort of the known while reveling in the thrill of reinvention. As always, the brand revels in and reinvents the familiar, ensuring fashion enthusiasts are always on their toes.

Fashion's newest paradox is here, and it's unmissably chic.

MIU MIU AW 2023 CAMPAIGN

*New Campaign
Miu Miu LIVE!
Unveils Fashion's Future in a Timeless Void

written Sarah Arendts

Prepare for lift-off! Miu Miu is catapulting us into the future, melding the past with the now and the time to come in its Fall/Winter 2023 campaign, 'Miu Miu Live!'. The fashion powerhouse is redefining the runway, turning transient democratic spaces into a surrealist time portal. Is it an airport? A TV studio? Or a time machine revving to transport you into an era where fashion bends and transcends time?

Zhao Jinmai for MIU MIU FW23

seen Zoë Ghertner
creative direction Edward Quarmby
styling Lotta Volkova

The beings that inhabit this world are an enigma, a juxtaposition of the outward and inward. One moment they're in full-throttle performance mode, living the 'Live!', the next they're retreating into self-absorbed shells, exuding an intriguing remoteness. It's a studied disorientation, a familiar disruption that dares to veer off the path beaten by time.

Their attire follows this daring divergence. Imagine elegant twinsets, knee-length pencil skirts and oversized tailoring in dry, heavyweight wools that conspire to both cover and uncover the body. Miu Miu turns the fashion world on its head, as the ordinarily hidden – waistbands of stockings, signature panties sans skirts, and delicate petticoats – strut into the limelight. It's a flirtation between spontaneity, languor, and ease veiled in mystery, a testament to the self-absorbed, peaceful solitude of the human being.

In 'Miu Miu Live!', everyone from avatars to real-life personas oscillates between the abstract and the intimate, foreground and background. The campaign weaves an elusive narrative, showing enough but never revealing too much. The universally recognised – the sincere – is turned inside out and scrutinised under a different lens.

This multidimensional drama of Miu Miu enlists a star-studded cast. Singer-songwriter Ethel Cain adds her haunting vocals to the mix. The thespian charm of Emma Corrin, Mia Goth, and Zhao Jinmai amps up the campaign's cinematic feel. Models Amelia Gray Hamlin and Annabelle Weatherly, with their timeless beauty, further elevate the experience. And LGBTQ+ advocate and model, Zaya Wade, lends her bold advocacy and individuality to the campaign.

Zaya Wade for MIU MIU FW23

Under the masterful eye of photographer Zoë Ghertner, 'Miu Miu Live!' manifests as a mesmerising fashion paradox, both immediate and timeless, engaging yet elusive. It's not just a campaign, it's a new era of fashion — a journey through time where Miu Miu rewrites the rules of the game.

So strap in and prepare for a future where fashion knows no bounds.

Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid

*New Campaign
Art Meets Fashion in Surreal Reverie
- Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid Channels Margaret Keane

written John Heath

Miu Miu's latest campaign elegantly straddles the line between reality and fantasy, channeling the spirit of the late American artist Margaret Keane in unveiling its new Arcadie bag alongside the now-iconic Wander. Supermodel Gigi Hadid plays the Miu Miu heroine in this series of surreal shots, lensed by the renowned Steven Meisel.

credits

seen & filmed Steven Meisel
talent Gigi Hadid 
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu

The campaign pays homage to Keane, who was famed for her wide-eyed subjects that exuded an endearing innocence, a style that was unjustly claimed by her then-husband, Walter, until the truth was revealed in a memorable courtroom spectacle.

Keane's distinctive artistic world blends seamlessly with the avant-garde aesthetics of Miu Miu in this campaign, largely thanks to Edward Quarmby's creative direction and Lotta Volkova's styling.

Hadid breathes life into the Arcadie and Wander bags, embracing the intriguing interplay between the surrealistic world of Keane and the unique universe of Miu Miu.

This celebration of unconventionality reaffirms Miu Miu's commitment to nonconformist artistry, creating an exciting tapestry where fashion meets art, reality meets surreality, and ordinary meets extraordinary.

Miu Miu's campaign dances on the surreal edge of reality, where the spirit of Margaret Keane merges with the brand's distinctive fashion narrative.