*New Campaign
Art Meets Fashion in Surreal Reverie
- Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid Channels Margaret Keane
written John Heath
Miu Miu's latest campaign elegantly straddles the line between reality and fantasy, channeling the spirit of the late American artist Margaret Keane in unveiling its new Arcadie bag alongside the now-iconic Wander. Supermodel Gigi Hadid plays the Miu Miu heroine in this series of surreal shots, lensed by the renowned Steven Meisel.
credits
seen & filmed Steven Meisel
talent Gigi Hadid
creative direction Edward Quarmby
styled Lotta Volkova
(c) MiuMiu
The campaign pays homage to Keane, who was famed for her wide-eyed subjects that exuded an endearing innocence, a style that was unjustly claimed by her then-husband, Walter, until the truth was revealed in a memorable courtroom spectacle.
Keane's distinctive artistic world blends seamlessly with the avant-garde aesthetics of Miu Miu in this campaign, largely thanks to Edward Quarmby's creative direction and Lotta Volkova's styling.
Hadid breathes life into the Arcadie and Wander bags, embracing the intriguing interplay between the surrealistic world of Keane and the unique universe of Miu Miu.
This celebration of unconventionality reaffirms Miu Miu's commitment to nonconformist artistry, creating an exciting tapestry where fashion meets art, reality meets surreality, and ordinary meets extraordinary.
Miu Miu's campaign dances on the surreal edge of reality, where the spirit of Margaret Keane merges with the brand's distinctive fashion narrative.