Maison Francis Kurkdjian - APOM

.new fragrance
Maison Francis Kurkdjian APOM
*A New Fragrance for Fluid Souls

written Amanda Mortenson

Francis Kurkdjian rewrites the scent narrative with APOM, channeling pure energy into a fragrance that lives and breathes fluidity and self-expression.

APOM, short for "A Part of Me," acts as an open call to express your inner world through scent. This version blends its deep roots with a sharp, contemporary edge, capturing a vibe that’s fully in the now while still echoing its origins. APOM speaks as an olfactory manifesto for those who carve their own path.

Maison Francis Kurkdjian
APOM

This fragrance fuses with the skin, amplifying the wearer’s natural essence. It embodies individuality, free from traditional labels.

APOM taps into the personal side of fragrance, inviting a journey of self-exploration and identity expression. Launching on September 2, 2024, this scent becomes a tool for those looking to express their individuality, with sizes tailored to fit any lifestyle.

Kurkdjian approaches perfumery as an art, with APOM acting as a reflection of self—dynamic, evolving, and deeply connected to who you are. APOM transcends the typical fragrance, serving as a powerful medium for carving out your place in the world.

Francis Kurkdjian pushes APOM beyond the bottle, teaming up with filmmaker Cyril Teste to create a five-minute film that captures the fragrance’s core.

The film unfolds with intentional pacing, pulling the viewer into the narrative that shaped the scent, showcasing the precision and artistry behind APOM’s creation.

APOM takes form as a unified fragrance, merging the essence of the original pour Femme and pour Homme into a single experience. It opens with a burst of neroli, sharp and radiant, setting a bold tone. As it evolves, orange blossom and lavender intertwine, balancing floral sweetness with aromatic depth. Vanilla and white musk anchor the scent, adding warmth and depth, with ylang-ylang providing a bright, uplifting touch.

Maison Francis Kurkdjian
APOM

all images
Maison Francis Kurkdjian, 2024
video animation lemilestudios

Bottega Veneta - A Desert Dreamscape

.new campaign
Bottega Veneta Winter 24
*Alec Soth Shoots Ad Campaign in the Desert Wilds

written Monica de Luna

Bottega Veneta’s Winter 2024 campaign lands in the American West with an impact that feels strange and inevitable. Creative Director Matthieu Blazy teams up with photographer Alec Soth to create a visual dialogue between the desert’s stark beauty and the brand’s vision of luxury.

Captured in Nevada and Utah, locations notorious for UFO sightings, the campaign blends the eerie with the elegant. Models Mariacarla Boscono, Zayna Cisse, Imaan Hammam, and others inhabit the cloths, merging with the barren landscape like they belong there, yet stand out as otherworldly beings.

Blazy’s designs—feather-light skirts and imposing, sculptural coats—create a powerful contrast against the desert’s raw backdrop. They are protective, almost armor-like, yet fluid, interacting with the environment in a way that feels at once familiar and alien.

Alec Soth’s photography leans into this tension, capturing every detail with a clarity that makes the desert’s rough textures feel palpable. The intertwined craftsmanship of Bottega Veneta’s signature intrecciato accessories echoes the twisted resilience of desert flora. These elements—hardy yet intricate—ground the campaign in a tactile reality, even as it flirts with the supernatural.

Rahim Fortune’s accompanying film amplifies the campaign’s mood of quiet anticipation. Sweeping shots of the desert give way to closeups of models moving through the landscape with a sense of purpose, as though on the brink of a revelation. The soundtrack by Le Motel adds to the suspense, mixing ambient sounds of crackling fire and wind with an electronic hum that feels like a signal from beyond. The film creates a sense of impending discovery, of something hidden just out of sight.

Thew new Fall 2024 ad campaign is a stark reminder of Bottega Veneta’s refusal to conform to digital noise. Blazy and Soth have crafted a narrative that commands attention, drawing the viewer into a world where the line between reality and the unknown blurs. It’s a visual exploration of craft, design, and environment, where each element enhances the other. The visuals unfold in the endless expanse of the desert, challenging you to see beyond the horizon.

Hair
Duffy

Makeup
Dame Pat McGrath

Casting Director
Anita Bitton

Music
Le Motel

Bottega Veneta Creative Director
Matthieu Blazy

Photographer
Alec Soth

Film Director
Rahim Fortune

Location
Utah and Nevada

all content (c) Bottega Veneta 2024

Talents + Models
Mariacarla Boscono, Zayna Cisse, Luke Clod, Walid Fiher, Imaan Hammam, Liz Kennedy, Hoyong Kim, Hejia Li, Mamuor Majeng, Rolf Schrader, Hedi Ben Tekaya & Penelope Ternes

Marni Fall 2024 Ad Campaign

.new campaign
Marni Fall 2024 Vol. 1 Ad Campaign
seen by Colin Dodgson

written Amanda Mortenson

Marni’s Fall 2024 Ad Campaign, seen through the raw and unfiltered eye of Colin Dodgson, rips away the gloss to reveal a gritty, urban narrative that pulses with life. The first volume ditches the sanitized perfection of high fashion, plunging straight into the city's core, where every crack and crease tells a story.

Dodgson’s lens frames a series of intimate portraits that strip back the layers, exposing the beauty found in the imperfect, the unpolished, and the unapologetically real.

Framed by the decaying beauty of industrial landscapes, models Chiara Pino, Jessica Bagnall, Ghali, and Ileana embody a raw, eclectic style that feels both instinctive and intentional. The rusted scaffolding and crumbling walls become part of the narrative, reflecting the textured layers and warm neutral tones of Marni’s Fall 2024 collection. Here, the environment and clothing meld into a seamless dialogue of urban resilience.

Marni’s Fall 2024 collection rides the edge of contrast, where grunge-fueled rebellion collides head-on with sharp, tailored sophistication. Oversized knits collide with sharp blazers, while distressed trousers find unexpected harmony with polished leather shoes. This dynamic interplay of styles pulses at the core of the campaign, capturing the chaotic yet undeniably stylish essence of modern urban life—where messiness and complexity are embraced as hallmarks of true style.

A striking element is the hand-painted logo, a red cursive scrawl that’s both intimate and deliberately imperfect.

This touch, much like the campaign itself, shuns the overly polished in favor of raw authenticity, injecting a layer of depth and individuality into every frame.
Dodgson’s lens captures a cinematic world where the characters feel vividly real. These models are the living, breathing essence of Marni—dreamers, rebels, and artists who walk the line between society’s edges with quiet defiance.

Marni’s Fall 2024 campaign makes imperfection its signature. It’s a daring tribute to the raw, the unfiltered, and the unapologetically real. Marni proves that true style transcends fabric—it's about the stories woven into every thread.

all images (c) Marni, 2024

creative direction Francesco Risso
art director Sergio Cattivelli
seen Colin Dodgson
styled Carlos Nazario
talents Chiara Pino + Jessica Bagnall + Ghali + Ileana

Calvin Klein - CK One Essence

*New Campaign
Calvin Klein
CK One Essence

written Amanda Mortenson

Calvin Klein's summer 2024 Ad Campaign, "CK One Essence," is a hypnotic exploration of modern sensuality and timeless allure.

With visionary direction by Ben Keren and the evocative eye of Alasdair McLellan, the new campaign reshapes the CK One legacy, making a fierce declaration for the new era. Alasdair McLellan’s photographic brilliance dazzles as he assembles an eclectic ensemble featuring Abby Champion, Blesnya Minher, Cheikh Dia, Finley Prentice, Kit Butler, Mathilda Gvarliani, Noor Mutsaers, Troy Untalan, and Yenni Schwan. Each model pulses with the campaign's core mantra: intensity for all.

creative direction BEN KEREN
seen ALASDAIR MCLELLAN
styled CAMILLA NICKERSON
casting direction MARK FOLTZ

In a nostalgic nod to the revolutionary 1994 CK One launch, the campaign embraces the minimalist aesthetic that cemented its place as a cultural icon. McLellan, however, breathes new life into this iteration, imbuing it with heightened intimacy and vibrancy. The iconic black-and-white palette remains, but the compositions are tighter, gazes more piercing, and movements more fluid, mirroring a deeper connection to the fragrance's intensified essence.

The genius choice of New Order’s "Blue Monday" as the soundtrack ties the campaign to a musical legacy that spans generations. Thanks to this!
Its pulsating beats and haunting vocals provide the perfect backdrop to the dynamic visuals, amplifying the campaign's sense of urgency and passion.

The models, adorned in Calvin Klein's iconic minimalist threads, move and interact in a choreography that blurs the boundaries between dance and intimacy. Each frame exudes raw emotion and effortless cool, illustrating a world where gender fluidity and personal expression are celebrated.

models
ABBY CHAMPION + BLESNYA MINGER + CHEIKH DIA + FINLEY PRENTICE + KIT BUTLER + MATHILDA GVARLIANI + NOOR MUTSAERS + TROY UNTALAN + YENNI SCHWAN

watch campaign film

The brilliance of this campaign lies in its deft balance of staying true to the original CK One ethos while pushing the envelope to reflect contemporary sensibilities. The fragrance, with its increased concentration, promises a deeper sensory experience, much like the campaign's visuals. It’s a symphony of scent and sight, resonating with the intensity and clarity of modern identity.

"CK One Essence" transcends being just a fragrance campaign, it speaks to a generation that cherishes authenticity, inclusivity, and the power of personal connection. With Ben Keren's creative direction and Alasdair McLellan's sharp eye, Calvin Klein has woven a narrative that is timeless and urgently relevant.

Trends may fade, but the CK One Essence campaign exemplifies the lasting impact of reimagining iconic moments with a minimalist approach. Calvin Klein's latest campaign underscores the brand's commitment to enduring style, demonstrating that true essence and a refined vision have a profound effect beyond fleeting trends.

(c) Calvin Klein seen by Alasdair McLellan

Ferragamo in Florence 2024 Campaign

.new campaign
Ferragamo in Florence
2024 Ad Campaign by Juergen Teller

written Adriana Lang

Ferragamo’s Fall 2024 campaign "Ferragamo in Florence," presents a blend of historical and contemporary elements, orchestrated by Creative Director Ferdinando Verderi and seen by Juergen Teller.

The new campaign situates Ferragamo’s designs within the rich cultural context of Florence, drawing on the city’s iconic art and architecture.

A notable feature of the campaign is the inclusion of Peter Saville, the graphic designer responsible for Ferragamo’s new logo. Photographed at the Galleria Romanelli, Saville stands amidst neo-Hellenistic sculptures, creating a visual dialogue between the historical art forms and the modernity the designer represents. This comparison highlights the ongoing relevance of classical artistry in contemporary fashion and culture.

The campaign also features models Lina Zhang, Raquel Zimmerman, Yasmine Warsame, and Tim Schuhmacher. Each portrait is set against significant Florentine backdrops, from grand architectural structures to intimate gallery spaces.

(c) Ferragamo

(c) Ferragamo
Peter Saville, Galleria Romanelli

These settings enhance the narrative of Florence as a hub of artistic heritage and modern creativity, emphasizing the continuity between past and present.

Verderi’s creative direction focuses on capturing the essence of Florence through the lens of Juergen Teller. The clothing designs reflect Ferragamo’s signature elegance while integrating elements that resonate with Florence’s artistic legacy, honoring its own historical roots.

Teller’s photographic style, known for its candid and raw quality, brings an unfiltered perspective to the campaign. His images capture the natural beauty of the models and the settings, avoiding excessive stylization.

(c) Ferragamo
Yasmine Warsame, Piazza S.ta Trinita

(c) Ferragamo
Lina Zhang, Caffè Rivoire

(c) Ferragamo
Galleria Romanelli

.selected *S 64 Dark Melange by Thonet

.selected
Thonet S 64 Dark Melange
Herkner Meets Breuer

written Amanda Mortenson

The S 64 chair by Marcel Breuer, an icon of modernist design since its inception in the late 1920s, gets a stunning new look in Thonet’s "Rethinking Classics: S 64 DARK MELANGE" collection.

This reimagining transforms Breuer’s classic into a piece that speaks to contemporary tastes while honoring its storied past.

THONET
S 64 Cantilever Chair DARK MELANGE by Sebastian Herkner

Breuer’s S 64 is celebrated for its seamless fusion of form and function, combining a chromed steel frame with a wooden seat and backrest in woven cane. The original design’s appeal lies in its minimalist aesthetic and the elegant contrast between materials. The new S 64 DARK MELANGE by Sebastian Herkner edition enhances this interplay with a sophisticated dark woven cane, adding depth and a modern twist to Breuer´s timeless design.

The DARK MELANGE collection brings a fresh, versatile aesthetic to the S 64, perfect for a variety of interiors. The dark woven cane, with its rich spectrum of blacks, browns, and natural hues, is achieved through a meticulous natural dyeing process. Each piece of cane exhibits subtle variations in color, highlighting its unique, artisanal quality, emphasizing the natural beauty of the material.

The reimagined S 64 fits effortlessly into diverse settings—from sleek office spaces to cozy home environments. Its dark woven cane offers a contemporary edge that complements the chair’s classic form, making it a standout piece in any space. Beyond aesthetics, the material’s high lightfastness, durability, and abrasion resistance ensure that the S 64 DARK MELANGE is as functional as it is aesthetic.

Thonet’s collaboration with young designer Jan Christian Schulz was crucial in developing the DARK MELANGE cane. Together, they explored various dyeing techniques and material properties to achieve the perfect balance of color and durability. This rigorous process ensures that the new cane meets the highest standards of quality, maintaining the integrity and elegance of Breuer’s original design. The DARK MELANGE collection features five distinctive wood stain colors—Black, Chestnut, Amber, Rosewood, and Sage—each paired with a matching powder-coated frame. These colors highlight the natural grain of the wood, creating a rich, textured look that pairs beautifully with the dark cane. The powder-coated frames, a departure from the original chromed steel, add warmth and a more inviting feel to the S 64, enhancing its appeal in private and public spaces.

also read Thonet S 64 Cantilever Chair *Chair of the Year 2024

In "Rethinking Classics: S 64 DARK MELANGE," Thonet honors the legacy of Marcel Breuer while pushing the boundaries of modern design. The result is a chair that is timeless and timely, a testament to the enduring appeal of great design.

discover more www.thonet.de
content produced by lemilestudios

McQueen AW24 Campaign by Seán McGirr

.new campaign
McQueen AW24
Urban Primal by Seán McGirr

written Alban E. Smajli

McQueen's Autum/Winter 2024 new ad campaign unleashes an untamed narrative, celebrating the visceral essence of East London's youth.

Under the new creative direction of Seán McGirr, the collection embodies raw energy and eclecticism, pulling no punches in its representation of the city's primal and poetic heartbeat.

“McQueen is a London-born brand and has always represented an idea of London that I’m deeply attached to. It has a very visceral kind of energy, driven by the eclectic cast of characters you see here. I want to bring that energy to life with the rigour and raw feeling that makes the city’s air hum, leaning deep into its tensions — something that feels poetic and primal; powerful and real. Something that comes from people. I want to bring light to that.”

— Seán McGirr, London, 10th July 2024
Creative Director at McQueen

McQueen AW24 Ad Campaign

creative direction SEÀN McGIRR
art direction CHRISTOPHER SIMMONDS
seen GLEN LOUCHFORD
styled MARIE CHAIX

(c) McQueen

(c) McQueen

Shot by Glen Luchford and styled by Marie Chaix, the campaign is a fierce tribute to London's renegade spirit. Each frame captures the raw essence of East London's urban nomads, the diverse souls navigating concrete jungles and sprawling streets in search of primal pleasures. McGirr's vision ignites with raw textures, twisted silhouettes, and taut designs that pulse with power and authenticity.

From the shattered jet-stone embroidery on sleek black wool mohair suits to the tufted denim and oxblood leather, each piece is crafted for those who embrace instinctual living. The hard metal T-bar buckle, a recurring motif, is both functional and symbolic, capturing the duality of restraint and rebellion on London's streets. This detail graces everything from the tightly strapped Sling bag to the trailing tendrils of the Fringe loafer, perfectly balancing swaddling comfort with urban resilience.

The tactile allure of the collection is unmistakable. McGirr's use of rich materials like natural shearling, honey shearling seams, and black leather studded bomber jackets offer a sensuous pleasure that clashes beautifully with the hardened fragments of city life. It's a wardrobe for the modern urbanite, one who navigates the vagaries of London with a style that is both primal and poetic.

McGirr, a Central Saint Martins alum and former Head of Ready-to-Wear at JW Anderson, injects a fierce new energy into McQueen. His debut collection is a love letter to London, a city throbbing with raw, visceral energy—an ideal canvas for a brand synonymous with subversive strength and untamed power.

watch campaign film
AW 2024

(c) McQueen

(c) McQueen

The new McQueen AW24 collection transcends mere clothing, delving into the essence of character. Featuring an eclectic lineup including Awwal Adeoti, Libby Bennett, and Nyajouk Gatdet, each figure embodies McQueen’s audacious spirit. From the smashed chandelier and bicycle reflector embroidery on a tulle dress to exaggerated padded collars and sleek fedoras, every look narrates a tale of urban grit and raw glamour.

McQueen’s Autumn/Winter 2024 campaign is a potent reminder that true style is born from the streets, from the eclectic souls who wear their individuality like armor. With Seán McGirr at the helm, McQueen’s legacy of fierce, unapologetic fashion not only endures but evolves.

CELINE HOMME *Skate Summer 2024

.new campaign
CELINE HOMME Skate Summer '24
California Dreamin’

written Monica de Luna

CELINE HOMME skates into a sun-soaked SoCal summer fantasy with its Summer 2024 campaign, aptly titled “Skate.” Hedi Slimane, the house’s creative director, once again works his magic both behind the camera and in styling, exploring the aesthetics and youth culture of southern California skateboarding.

The campaign follows a crew of stylish young rebels from the palm-lined streets to the fringes of the Los Angeles desert. Slimane conjures a languid, sultry atmosphere, shooting in both vivid color and stark black and white, creating a snapshot of youthful defiance. The visuals are drenched in sunlight, capturing the laid-back yet charged vibe of the West Coast.

Design and styling bring together a nostalgic blend of 70s flair and 90s grunge, seamlessly woven into Slimane’s signature rakishly elegant silhouettes. The collection features cruiser boards, skate pants, or sunglasses, all echoing the rebellious spirit and carefree lifestyle of California’s skate culture.

Dash Snow’s raw, collage-style artwork makes a bold appearance, splashing the collection with anarchy and creativity. His typographical designs and boundary-pushing aesthetics breathe life into jackets and other pieces.

Slimane transforms his fascination with vintage subcultures into a distinctly cool and modern vision, capturing the essence of a generation that’s ready to shred and redefine boundaries.

CELINE HOMME’s Summer '24 collection channels the wild, untamed spirit of skate culture.

Hit up CELINE.com and ride the wave of the season.

(c) CELINE Skate Summer 2024
all images photographed by Hedi Slimane

FREITAG Mono[PA6] Backpack *Sustainable Design & Innovation

.selected
FREITAG
The Future of Backpacks

written Monica de Luna

FREITAG, the Swiss brand known for its dedication to sustainability and innovation, continues to break new ground with its latest release: The Mono[PA6] Backpack.

Their new release is a statement of circular design, high-quality craftsmanship, and a commitment to reducing waste in the fashion industry.

FREITAG
MONO[PA6] BACKPACK

MONO[PA6]
BACKPACK

FREITAG’s vision has always been to create products that are as environmentally friendly as they are stylish. The Mono[PA6] Backpack is the latest embodiment of this philosophy. From the fabric to the zippers and buckles, the backpack is made entirely from polyamide 6 (PA6), a material better known as nylon. This mono-material approach ensures that the backpack can be recycled in its entirety, closing the material loop and making a significant stride toward a circular economy.

After three years of development, the Mono[PA6] Backpack emerges as a functional, durable, and water-repellent companion for everyday urban life. What sets it apart is its two-in-one design: the backpack features a small, detachable musette that can be worn as a crossbody bag or used as an additional outer pocket. This versatile feature makes it perfect for the myriad needs of city dwellers, whether commuting, traveling, or simply navigating the urban jungle.

FREITAG’s commitment to sustainability is evident in all aspects of the new Mono[PA6] Backpack. The use of a single material ensures that every component, from the sturdy zippers to the carrying straps, can be reprocessed into new products. This approach aligns with FREITAG’s design philosophy, which considers the entire lifecycle of a product, ensuring it returns to the cycle rather than ending up as waste. The creation of the Mono[PA6] Backpack was a collaborative effort. FREITAG partnered with a Taiwanese textile manufacturer to develop a new type of water-repellent fabric that is also a mono-material. British designer Jeffrey Siu, known for his work inspired by bike culture, contributed to the backpack’s design, integrating elements that reflect FREITAG’s urban and active lifestyle.

F45 LOIS
Sports Bag 

F35 CHEYENNE / F45 LOIS / F660 JIMMY

FREITAG also offers repair services to ensure the backpack can accompany its owner for as long as possible. When it finally reaches the end of its life, FREITAG takes it back and recycles it completely, transforming it into PA6 granulate that can be used to produce new items.

FREITAG’s Mono[PA6] Backpack is now available at selected stores and online.

discover more www.freitag.ch
content produced by primeart Studios

VALENTINO Alessandro Michele Resort 2025 Vision

*New Collection
VALENTINO
Alessandro Michele’s Resort 2025 Vision

written Monica de Luna

As the city of lights becomes the focal point for the fashion elite, Alessandro Michele crafts his own prelude at Maison Valentino with the Resort 2025 collection, "Avant Les Débuts." This is Michele´s debut and a sprawling narrative woven into the seams and fibers of over 260 enigmatic looks, each a chapter in this symphony of design.

Alessandro Michele steps into his new role as Creative Director and immerses himself in the depths of Valentino’s rich heritage, resurfacing with a collection that’s as much a dialogue with Valentino’s storied past as it is a bold script for the future.

From the tactile pleasures of lush velvet against the smoothness of silk to the rebellious undertones of rugged denim paired with the delicate sheerness of chiffon, Michele speaks the language of contrasts fluently. His collection dances along the lines of gender, dismissing binaries with a flourish of floral embroidered suits and gowns that boast structure and fluidity—a testament to Michele’s vision of a fashion world unbound by traditional norms.

Beads catch the light, sequins tell tales, and prints pull the eye into stories yet untold. These are not merely decorations but declarations of intent, each piece meticulously crafted to challenge and captivate.

Silhouettes are bold, statements in themselves—from the precision of tailored jackets to the drama of oversized blazers, each line and curve is a deliberate stroke of Michele’s creative brush. Billowing skirts and slender trousers are paired with avant-garde accessories.

The color palette is an emotional spectrum, grounding earth tones disrupted by eruptions of vivid reds, electric blues, and radiant yellows. These are the colors of a new dawn, one that Alessandro Michele heralds with the finesse of a maestro at the helm of his orchestra, coaxing out a melody of renewal and timeless charm.

MAISON VALENTINO
resort 2025
AVANT LES DEBUTS
creative direction
ALESSANDRO MICHELE

Michele’s "Avant Les Débuts" is a tribute to the art of fashion design, a field where he has found a home. His first collection at Maison Valentino is steeped in the legacy of Valentino Garavani, touching the relics of past muses and friends, each garment a conduit to a bygone era of extraordinary women. Yet, Michele’s eyes are set firmly on the horizon, envisioning a world where fashion transcends expectation and elicits wonder.

all images
(c) VALENTINO

DETJER Dining Chair *A Vanguard in Design

.selected
DETJER Dining Chair
A Vanguard in Design and Comfort

written Sarah Arendts

Forget everything you know about dining chairs; DETJER is rewriting the script with its latest offering—the Dark Brown Upholstered Dining Chair. This chair is a bold declaration in design. Its deep, dark brown hues and striking silhouette set a new standard, elevating what dining decor can aspire to be.

The chair captivates with more than visual impact—it offers a tactile experience. Wrapped in luxuriously textured fabric, it beckons with a promise of enduring comfort, from the first sip of morning coffee to the last bite of evening dessert. With its bold, upholstered presence, this chair transcends the ordinary, becoming a statement piece that embodies both luxury and comfort.

DETJER
Dining Chair Upholstered
Dark Brown

Style-conscious homes will find a soulmate in this chair. Its design is a love letter to modern aesthetics, blending seamlessly with minimalist tables or standing out in an industrial-themed dining space. The dark brown tone is strategic, designed to command attention and anchor any room with its profound, earthy essence.

Sustainability and durability aren’t mere afterthoughts. In line with DETJER’s commitment to the environment, the chair uses materials sourced from ethical suppliers, ensuring that your stylish choice is also a nod to environmental responsibility. It's built to last, making it not just a purchase but a long-term investment in quality and comfort.

Beyond its functional and ethical dimensions, the DETJER chair symbolizes a shift in how we perceive dining spaces. No longer just areas for eating, they are stages for expression, platforms for style, and territories where design meets utility without compromise.

So, are you ready to redefine your dining room? Embrace the DETJER Dark Brown Dining Chair and transform your space into a bold expression of contemporary living. It’s an upgrade to your lifestyle, where every meal is an opportunity to dine in style.

discover more www.detjer.com
content produced by primeart Studios

Nothing's Phone (2a) *Special Edition

.new release
Nothing's Phone (2a) Special Edition
A Bold Technicolor Dream

written Amanda Mortenson

Nothing is shattering the monochrome monotony with the launch of the Phone (2a) Special Edition, a kaleidoscopic marvel that embraces the raw beauty of primary colors.

This latest offering from the audacious tech brand merges cutting-edge technology with an artistic explosion of red, yellow, and blue, turning a functional device into a statement piece.

Adam Bates
Nothing Design Director

Nothing's Industrial Design Team in King’s Cross, London, has distilled the essence of color into this striking new phone. Adam Bates, Design Director at Nothing, describes it best:

“We are thrilled to unveil Phone (2a) Special Edition. The first product to explore our palette of primary colors; red, blue, and yellow. Its overall aesthetic references some of our design heroes from the past, whilst creating a new expression for a smartphone. Elevating a functional device into a striking piece of art."

The Phone (2a) Special Edition packs the power of the MediaTek Dimensity 7200 Pro processor, a robust 5,000 mAh battery, and a dazzling 6.7” flexible AMOLED display. Its dual 50 MP rear camera system captures stunning images and reflects Nothing’s unique design ethos through The Glyph Interface.

Since its debut, the Phone (2a) has captivated tech enthusiasts, selling 100,000 units within hours. Continuous software updates have refined its performance, optimizing camera capabilities and enhancing user experience. The integration of ChatGPT, an industry first, adds a layer of AI sophistication, making interactions smarter and more intuitive.

Founded in 2020, Nothing has quickly carved out a niche by making technology fun, look fantastic and accessible. Their radical approach and community-driven development have resonated globally, with over 2 million products sold. The Phone (1) made waves and Nothing shows no signs of slowing down.

The Phone (2a) Special Edition is available in a 12GB RAM + 256GB storage configuration, priced at €379 EURO.

watch

With Phone (2a) Special Edition, Nothing continues to redefine the tech landscape, proving that smartphones can be pieces of art and innocation.

This exclusive model is already available in limited quantities via nothing.tech. Germans can snag this vibrant gadget at Mediamarkt stores from June 10. First-come, first-served!

credits
(c) NOTHING, 2024

CORDIZ *FW24 Collection

designer´s talk
with Marina Dias
CORDIZ’s Bold Leap Forward in the FW24 Collection

written Sarah Arendts

CORDIZ unleashes its FW24 Collection, a striking blend of impeccable French craftsmanship and daring contemporary design. Each piece starts with a spark—whether from daily life, a trip, or a moment of inspiration at home.

Initial sketches capture the designer's intent, while carefully selected materials and textures refine the vision. Collaborating closely with Les Ateliers CORDIZ in Southern France, the team crafts handmade prototypes that balance durability and design, ensuring excellence at every stage.

CORDIZ
Collection Campaign

The fusion of French heritage and modern innovation defines CORDIZ. "French savoir-faire and innovation go hand in hand," the designer explains. The team’s expertise in leatherworking is unparalleled, pushing the boundaries of artisanal knowledge to support a modern vision. This blend of tradition and innovation ensures that every CORDIZ product is a nod to timeless craftsmanship and a reflection of contemporary lifestyles.

The FW24 Collection marks a bold departure, introducing designs that showcase the brand’s evolution. CORDIZ bags, known for their light and fine lines, reveal complex design and geometry upon closer inspection. The upcoming FW24 collection plays with larger volumes and adaptable shapes, combining leather and fabric for a lighter, less formal feel. This shift highlights the brand’s commitment to versatility and casual elegance, catering to a modern clientele constantly on the move. "Cordiz is a growing brand, innovating and maturing with every collection," the designer notes, emphasizing the brand's dynamic identity.

The brand is also a vibrant community of creatives. Collaborations with photographers, stylists, and artists infuse the brand with unique stories and perspectives.

"Authenticity is the common defining value of Cordiz's diverse environment and inspiration," the designer shares. Partnerships form organically, often sparking new projects like the Cordiz X Lecourt Mansion collection, co-designed with long-time friend Nix.

These collaborations, whether with renowned photographers like Hugo Mapelli or emerging talents, enrich the brand's narrative, creating an ever-growing environment of limitless creativity.

CORDIZ carves its niche with the FW24 Collection, a manifesto to the brand’s dedication to craftsmanship and modernity. Honoring its French heritage while embracing contemporary design, CORDIZ redefines luxury leather goods. Each piece tells a story of fashion and an ongoing journey toward excellence and authenticity.

discover www.cordiz.com
follow @cordiz_official

ZEGNA SS24 Campaign *Mads Mikkelsen

.new campaign
ZEGNA SS24
Mads Mikkelsen Dominates Oasi Lino Collection

written Amanda Mortenson

ZEGNA’s Spring Summer 2024 campaign just dropped, and it’s a masterclass in luxury menswear, with Mads Mikkelsen bringing the heat as the brand’s Global Ambassador.

Draped in the exquisite Oasi Lino collection, Mikkelsen is captured against serene, natural backdrops, blending the actor's intense charisma with ZEGNA’s hallmark of refined elegance.

ZEGNA SS24
Mads Mikkelsen, Oasi Lino Collection
SUMMER ADV 2024

all visuals (c) ZEGNA SS24

Artistic Director Alessandro Sartori’s vision for the season unfolds through fluid silhouettes and a palette drawn from nature’s own hues. The Oasi Lino collection made its debut at the L’Oasi di Lino Summer 2024 fashion show in Milan, setting a new standard for lightness and relaxed sophistication.

The journey starts in the lush fields of Normandy, where the world’s finest flax fibers are sourced. These fibers travel to Italy, transforming into the luxurious Oasi Lino fabrics that define the collection. ZEGNA’s commitment to sustainability shines through, with all Oasi Lino fabrics promised to be 100% traceable by 2024. This initiative is a nod to the brand’s century-old legacy of environmental and societal consciousness, embodied in their Road to Traceability.

discover more: Born in Oasi Zegna Book

“I am really proud to continue my collaboration with ZEGNA and to be the Global Ambassador of the new Oasi Lino SS24 collection. ZEGNA is the leader in the production of fine fabrics and global excellence in menswear. Their commitment with Oasi Lino towards sustainability and traceability is extraordinary. Oasi fibers are the epitome of the highest craftsmanship that goes into every ZEGNA product. The philosophy and values of ZEGNA are the reason it is such an inspiring brand,”

Mads Mikkelsen said,
capturing the essence of his partnership with ZEGNA.

Inspired by Oasi Zegna, a 100km² sanctuary in the Italian Alps, the campaign echoes the brand’s deep-rooted values. This idyllic setting, rejuvenated by over 500,000 trees since 1910, embodies ZEGNA’s dedication to excellence and ecological stewardship.

The campaign’s global celebration kicked off in Shanghai with the launch of “VILLA ZEGNA,” a unique event concept inspired by the original house of ZEGNA’s founder, Ermenegildo Zegna. This multi-sensory experience allowed selected guests to delve into the world of ZEGNA, blending history with contemporary luxury. Throughout the week, exclusive dinners hosted by Mads Mikkelsen and fellow ambassador Wu Lei brought together celebrities, tastemakers, and press, creating an intimate connection to the brand’s rich heritage. “VILLA ZEGNA” represents a new era in customer engagement for ZEGNA, merging personal storytelling with immersive luxury experiences.

KVRT STVFF SS24 *Mechanic Collection

.new collection
KVRT STVFF SS24
Industrial Chic with the new Mechanic Collection

written Amanda Mortenson

KVRT STVFF is back to disrupt the fashion scene with its new Spring/Summer 2024 Mechanic Collection, an audacious blend of industrial aesthetics and distressed bodywear that refuses to go unnoticed.

Paying homage to the raw, gritty imagery of mechanics, the collection is a daring juxtaposition of classic underwear staples and edgy, contemporary design codes. This collection is not just clothing; it's a statement, a rebellion against the ordinary.

KVRT STVFF
Toner swim brief

Last week, the brand teased fashion enthusiasts with the launch of its trompe-l'œil body capsule, featuring the now-iconic Toner swimwear. This piece, designed to create the illusion of an enhanced body, sold out in just three days, cementing its status as a viral sensation. The Toner swim brief exemplifies KVRT STVFF's ability to blend visual trickery with high fashion, pushing the boundaries of what swimwear can achieve.

The full SS24 Mechanic Collection will be unveiled at the New York Pop-Up Store from May 29 to June 9 at 21 Spring St, New York. This limited-time event will also offer an exclusive complimentary personalization service, allowing fans to add a unique touch to their favorite pieces.

Since 2018, KVRT STVFF has consistently pushed the envelope, creating sportswear, swimwear, and underwear that blur the lines between fashion and function. The brand's ethos revolves around confidence and boldness, catering to those unashamed of their bodies, regardless of shape or size. Each piece is a manifestation to minimalistic yet timeless aesthetics, with vintage and classic imagery reinterpreted through a modern, edgy lens.

The Barcelona-based KVRT STVDIO is where all the magic happens. The brand prides itself on its sustainable, equitable, and ethical practices, seamlessly integrating these values into their contemporary and forward-thinking designs.

KVRT STVFF
MECHANIC Collection

KVRT STVFF’s SS24 Mechanic Collection is a rebellious fusion of industrial grit and classic bodywear, redefining sexiness with a bold attitude. Launched with the viral Toner swim brief, this line celebrates strength and confidence, empowering the fearless.

Don’t miss the chance to snag these edgy pieces at the New York Pop-Up Store from May 29 to June 9.

Miu Miu *New Upcycled Denim Collection

.new collection
Miu Miu
New Upcycled Denim Collection 2024

written Amanda Mortenson

Miu Miu redefines high fashion’s boundaries with its latest Upcycled collection, turning vintage denim into audacious new forms. This 2024 lineup is a gust, pushing sustainable chic to new heights.

Denim, revered for its ability to age gracefully and withstand the tests of time, anchors this new collection. With the Miu Miu Upcycled initiative first launching in 2020, the brand has championed the opulence of vintage while advocating for circular fashion. This philosophy weaves historical richness back into the fabric of today’s styles, elevating present and future fashion landscapes.

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

watch Miu Miu Upcycled Collection 2024 Video

seen Tarek Cassim creative direction Edward Quarmby styling Lotta Volkova

all visuals (c) Miu Miu 2024

The crafting journey of this collection is as intricate as it is visionary: denim relics, curated from around the globe, are stripped down and reassembled with a daring new vision. These pieces feature natural suede trims edged with prominent white stitching that redefine their structure. The redesigned garments, including low-slung jeans and micro-shorts, adhere to Miu Miu’s signature silhouette yet defy conventional cuts. Reimagined details like branded snappers inject a modern identity into the retro material.

Photographed by Tarek Cassim and styled by Lotta Volkova, this year’s campaign mirrors the collection's reconstructive ethos. Models Ana Elisa Brito, Wenqing Liu, and Alice McGrath personify the revamped denim, their unique identities enhancing the distinctiveness of each piece.

Miu Miu’s collection prompts a rethink of our relationship with vintage and sustainability. It challenges the ephemeral nature of fast fashion by proving that inventive reworkings can transform old fabrics into breathtaking, contemporary couture. The 2024 Upcycled collection is a manifesto for sustainability, urging a paradigm shift in our fashion consumption.

Beyond making a style statement, the collection advocates for a deeper, more sustainable engagement with fashion. It’s a call to value the longevity and narrative potential of materials, positioning recycled vintage as the pinnacle of modern luxury. With each piece, Miu Miu drives the critical conversation about environmental responsibility in fashion.

Miu Miu
2024 Upcycled Collection
Wenging Liu

Miu Miu
2024 Upcycled Collection
Alice McGrath

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

The 2024 Upcycled collection stands as a testament to the power of creative reinvention—proving that fashion can both dazzle and lead the way toward a more thoughtful, sustainable future.

Dior x Rosalía *The New Face of Lady Dior

.new campaign
The New Face of Lady Dior
Rosalía as Global Ambassador

written Amanda Mortenson

High fashion is all about reinvention without losing its essence. Dior's latest stir? Tapping Grammy-winner Rosalía to disrupt the classic elegance of their newest campaign. She brings a bold, fresh spin to the timeless narrative.

As the new global ambassador for the Lady Dior, Rosalía brings an electric freshness to this iconic accessory, reinterpreted by creative director Maria Grazia Chiuri.

seen COLLIER SCHORR
creative direction MARGOT POPULAIRE
styled ELIN SVAHN

make up ARIEL TEJADA
hair OLIVIER SCHAWALDER
set design EMMA ROACH

production NORTH SIX

Dior’s choice of Rosalía is a testament to her compelling influence in music and culture. Known for her raw, expressive artistry, Rosalía aligns perfectly with Dior’s ethos of luxury and innovation. The campaign images, seen by artist and photographer Collier Schorr, delve deep into the intimate settings of a studio adorned merely with a microphone and a piano. Here, the essence of live performance is celebrated, linking the auditory pleasures of music with the visual feast of fashion.

The visuals are a blend of spontaneity and careful orchestration, highlighting the profound intensity of both color and black-and-white photography. Schorr captures the multifaceted singer in moments of sublime radiance, her magnetic presence intertwined with the architectural silhouette of the Lady Dior bag. The stark, emotive backdrop allows Rosalía’s unique persona to shine, reflecting the myriad expressions of elegance and strength.

Rosalía's role as Dior’s ambassador is rich with symbolism and fresh energy. The campaign is an ode to freedom, a dynamic fusion of past and present that champions the power of the arts and ultramodernity.

Through her, Dior celebrates a bag and a renewed vision of what fashion can represent—an amalgamation of tradition and bold, contemporary expression.

This power duo pushes boundaries, making Dior a vanguard of contemporary luxe. Rosalía, a symbol of transformative artistry and fierce femininity, perfects the role of muse in a spectacle where music and couture collide.

all content
(c) DIOR 2024
seen by COLLIER SCHORR

Miu Miu L'Été 2024 Campaign

.new campaign
Miu Miu L'Été 2024
A Subversive Spin on Summer Classics

written Amanda Mortenson

Summer arrives with a whisper of rebellion at Miu Miu, as the brand unveils its L'Été 2024 collection—a defiant nod to bourgeois elegance through a contemporary lens.

This season, Miu Miu transforms classic summer staples into statements of subversive chic, proving once again that fashion is a playground for the bold.

Miu Miu L'ÉTÉ 2024
Lexie Liu
Adv Campaign

watch campaign film

Set against the gritty backdrop of New York City, the campaign, captured by Richard Kern, celebrates the beauty of imperfection. Kern's lens brings an intimate realism to the collection, placing each piece in the lived-in spaces of a kitchen, sitting room, and shower room. This setting not only grounds the campaign in authenticity but also accentuates the disruptive elegance of Miu Miu's designs.

The collection itself is a parade of contradictions that challenge the traditional narrative of summer fashion. Linen slips, Vichy checks, and floral tea dresses clash delightfully with disheveled twinsets and technical nylons. Each piece carries traces of the imperfect, the human, and the purposefully incorrect. It's a testament to Miu Miu's philosophy that beauty often lies in the unconventional, and strength in the unique.

Highlighting the diversity of Miu Miu’s vision, the campaign features a multidisciplinary cast including model Amelia Gray Hamlin, actor Jasmin Savoy Brown, content creator Emma Chamberlain, and singers Angel Haze and Lexie Liu. Each brings their own unique essence to the collection, further enhancing the narrative of individuality and self-expression that Miu Miu champions.

Beyond the ready-to-wear, Miu Miu introduces a dedicated swim and beachwear line as part of the L'Été 2024 collection. From bikinis to one-pieces adorned in sunny prints to puffy microminis paired with lightweight shirting, each piece promises to make a splash this summer.

read more on MIU MIU on LE MILE Digital

Miu Miu L'ÉTÉ 2024
Emma Chamberlain
Adv Campaign

Miu Miu L'ÉTÉ 2024
Amelia Gray Hamlin
Adv Campaign

The new Miu Miu's L'Été 2024 drop is all about the details—think the Wander bag in raw wicker and artisanal crochet-knit, and the playful Rivière sandals leading a footwear revolution. From Church’s x Miu Miu collabs to New Balance x Miu Miu kicks, tradition gets twisted with a fresh vibe. So embrace the eclectic; this is your call to play by your own fashion rules.

Miu Miu L'ÉTÉ 2024
Angel Haze
Adv Campaign

available now in select Miu Miu stores and on miumiu.com

Wes Anderson x Montclanc *100 Years of Meisterstück

.new campaign
MONTBLANC x Wes Anderson
Tribute to 100 Years of Meisterstück

written Monica de Luna

When Wes Anderson decides to celebrate the 100th anniversary of Montblanc’s Meisterstück, expect nothing short of a symphony of visual and narrative craftsmanship.

Iconic filmmaker Wes Anderson, known for his meticulous frames filled with pastel hues and symmetrical bliss, has woven a tale around what many consider the crown jewel of luxury writing instruments since its debut in 1924.

Rupert Friend + Maude Apatow

"For 100 years, the Meisterstück has captured millions of stories. [...] That’s why we invited Wes Anderson to put his own unique spin on the world of Montblanc [...] We are excited for the world to rediscover us in a new light."

Vincent Montalescot, Montblanc's CMMO

The setting? A fictional Montblanc headquarters, nestled atop the snowy peaks of Mont Blanc. Here, Anderson's film introduces us to a trio of intriguing characters—portrayed by Rupert Friend, Jason Schwartzman, and Anderson himself—who serve as our whimsical guides through this reimagined temple of craftsmanship.

The campaign is a portal into the culture of writing itself, rekindled in our digitized age. Anderson's distinctive flair for blending the quirky with the quaint transforms this promotional film into a celebration of storytelling, inviting viewers to reconnect with the tactile joy of handwriting.

watch the campaign film by Wes Anderson

Anderson’s narrative mastery turns the Montblanc Meisterstück into a protagonist of its own saga, rich with a century of penning profound stories. This strategic move is revealed through playful dialogue and meticulous set designs that are signatures of Anderson’s style. Each frame is a testament to intentional artistry, making the Meisterstück a gateway to a storied past and a storied present.

Accompanying the film, a series of campaign visuals and shorts feature a diverse cast including Maude Apatow and Waris Ahluwalia, who embody the timeless spirit of the Meisterstück. These visuals accentuate the main narrative and also broaden the scope of Montblanc's homage to the arts, reflecting the brand’s evolution into a purveyor of not just fine writing instruments but a lifestyle of refined creativity.

The campaign cleverly integrates other Montblanc treasures—watches, leather goods—amidst conversations about the pen’s pioneering attributes and the act of writing itself.

Anderson invites us to pause the digital scroll, to pick up a pen, and to remember the pleasure and intimacy of putting pen to paper. It’s a call to cherish the slow, thoughtful strokes of writing in an era rushing through communications.

Waris Ahluwalia

Rupert Friend

credits for images & film
(c) Montblanc / seen by Wes Anderson

AMIRI Core Collection *Californian Dream

.new campaign
AMIRI Core Collection
A Californian Dream

written Amanda Mortenson

The latest Core Campaign from AMIRI reframes the narrative of Californian fashion, presenting a studio-captured series that articulates the essence of the brand’s aesthetic.

Hart Lëshkina’s photography serves as a profound medium that explores the depth of black and white imagery, emphasizing texture and form over color.

seen Hart Lëshkina
styled Gro Curtis

Gro Curtis’ styling reinforces this narrative, selecting pieces that seamlessly blend AMIRI’s relaxed sophistication with innovative design elements. The collection showcases the brand’s iconic motifs—the MA emblem, Arts District logo, Bones, Shotgun distress, Bandana Paisley, and the '22' motif—as foundational, each adding layers of narrative to the minimalist presentation.

AMIRI's materials play a crucial role, bridging timeless fabrics like cashmere, cotton, and leather with groundbreaking techniques such as crochet mesh knitwear and denim jacquard. These materials are manipulated with precision, proving that luxury can maintain its allure without the crutch of color, thriving instead on its textural contrasts and meticulous construction.

AMIRI explores the fusion of heritage styles with forward-thinking silhouettes, affirming the collection’s role in shaping modern wardrobes. The garments are designed for aesthetic appeal and for their ability to anchor a lifestyle of understated luxury and innovation.

With this campaign´s concept, AMIRI creates a dialogue with its audience, suggesting that fashion can transcend the conventional boundaries of style and become a foundational element of personal identity and cultural expression.

all content
(c) AMIRI 2024