.new fragrance
Maison Francis Kurkdjian APOM
*A New Fragrance for Fluid Souls
written Amanda Mortenson
Francis Kurkdjian rewrites the scent narrative with APOM, channeling pure energy into a fragrance that lives and breathes fluidity and self-expression.
APOM, short for "A Part of Me," acts as an open call to express your inner world through scent. This version blends its deep roots with a sharp, contemporary edge, capturing a vibe that’s fully in the now while still echoing its origins. APOM speaks as an olfactory manifesto for those who carve their own path.
Maison Francis Kurkdjian
APOM
This fragrance fuses with the skin, amplifying the wearer’s natural essence. It embodies individuality, free from traditional labels.
APOM taps into the personal side of fragrance, inviting a journey of self-exploration and identity expression. Launching on September 2, 2024, this scent becomes a tool for those looking to express their individuality, with sizes tailored to fit any lifestyle.
Kurkdjian approaches perfumery as an art, with APOM acting as a reflection of self—dynamic, evolving, and deeply connected to who you are. APOM transcends the typical fragrance, serving as a powerful medium for carving out your place in the world.
Francis Kurkdjian pushes APOM beyond the bottle, teaming up with filmmaker Cyril Teste to create a five-minute film that captures the fragrance’s core.
The film unfolds with intentional pacing, pulling the viewer into the narrative that shaped the scent, showcasing the precision and artistry behind APOM’s creation.
APOM takes form as a unified fragrance, merging the essence of the original pour Femme and pour Homme into a single experience. It opens with a burst of neroli, sharp and radiant, setting a bold tone. As it evolves, orange blossom and lavender intertwine, balancing floral sweetness with aromatic depth. Vanilla and white musk anchor the scent, adding warmth and depth, with ylang-ylang providing a bright, uplifting touch.
Maison Francis Kurkdjian
APOM
all images
Maison Francis Kurkdjian, 2024
video animation lemilestudios