.new campaign
CELINE HOMME Skate Summer '24
California Dreamin’
written Monica de Luna
CELINE HOMME skates into a sun-soaked SoCal summer fantasy with its Summer 2024 campaign, aptly titled “Skate.” Hedi Slimane, the house’s creative director, once again works his magic both behind the camera and in styling, exploring the aesthetics and youth culture of southern California skateboarding.
The campaign follows a crew of stylish young rebels from the palm-lined streets to the fringes of the Los Angeles desert. Slimane conjures a languid, sultry atmosphere, shooting in both vivid color and stark black and white, creating a snapshot of youthful defiance. The visuals are drenched in sunlight, capturing the laid-back yet charged vibe of the West Coast.
Design and styling bring together a nostalgic blend of 70s flair and 90s grunge, seamlessly woven into Slimane’s signature rakishly elegant silhouettes. The collection features cruiser boards, skate pants, or sunglasses, all echoing the rebellious spirit and carefree lifestyle of California’s skate culture.
Dash Snow’s raw, collage-style artwork makes a bold appearance, splashing the collection with anarchy and creativity. His typographical designs and boundary-pushing aesthetics breathe life into jackets and other pieces.
Slimane transforms his fascination with vintage subcultures into a distinctly cool and modern vision, capturing the essence of a generation that’s ready to shred and redefine boundaries.
CELINE HOMME’s Summer '24 collection channels the wild, untamed spirit of skate culture.
Hit up CELINE.com and ride the wave of the season.
(c) CELINE Skate Summer 2024
all images photographed by Hedi Slimane