.new campaign
Mugler x Gentle Monster Collaboration
Visionary Collision
written Amanda Mortenson
Fashion lovers, brace yourselves!
Mugler and Gentle Monster have joined forces, pushing the envelope with a daring new eyewear collection.
The collaboration is a high-voltage fusion of Mugler’s iconic heritage and Gentle Monster’s futuristic edge. This embodies the fearless spirit of both brands, capturing the essence of Mugler’s ‘Les Insectes’ haute couture collection from 1997 with a modern twist. Think geometric marvels and goggle shapes that scream avant-garde.
Georgia Palmer for Gentle Monster x MUGLER Campaign
2024 Collaboration
Colin Jones
Gentle Monster x MUGLER
2024 Collaboration
Georgia Palmer
Starring Colin Jones and Georgia Palmer and shot by Theo Liu, the campaign is a visual feast. It’s a nod to legendary visual innovators like Helmut Newton and Manfred Thierry Mugler, merging high fashion with kinetic energy. The visuals are an art form, showcasing the dynamic synergy between Mugler and Gentle Monster. Beyond the eyewear, the collaboration extends to its packaging, blending organic and structural forms that are as innovative as the pieces themselves. This is about reimagining what eyewear can be. To celebrate, Seoul and Shanghai will host special activations featuring ephemeral spaces and kinetic structures, reflecting the bold identities of the two brands.
This partnership is a seismic shift in the fashion landscape. Mugler x Gentle Monster redefines what it means to be visionary, setting the stage for the future of eyewear.
Mark your calendars for July 18th, 2024!
all images
(c) MUGLER x GENTLE MONSTER Collaboration
2024