.new campaign
Marni Fall 2024 Vol. 1 Ad Campaign
seen by Colin Dodgson
written Amanda Mortenson
Marni’s Fall 2024 Ad Campaign, seen through the raw and unfiltered eye of Colin Dodgson, rips away the gloss to reveal a gritty, urban narrative that pulses with life. The first volume ditches the sanitized perfection of high fashion, plunging straight into the city's core, where every crack and crease tells a story.
Dodgson’s lens frames a series of intimate portraits that strip back the layers, exposing the beauty found in the imperfect, the unpolished, and the unapologetically real.
Framed by the decaying beauty of industrial landscapes, models Chiara Pino, Jessica Bagnall, Ghali, and Ileana embody a raw, eclectic style that feels both instinctive and intentional. The rusted scaffolding and crumbling walls become part of the narrative, reflecting the textured layers and warm neutral tones of Marni’s Fall 2024 collection. Here, the environment and clothing meld into a seamless dialogue of urban resilience.
Marni’s Fall 2024 collection rides the edge of contrast, where grunge-fueled rebellion collides head-on with sharp, tailored sophistication. Oversized knits collide with sharp blazers, while distressed trousers find unexpected harmony with polished leather shoes. This dynamic interplay of styles pulses at the core of the campaign, capturing the chaotic yet undeniably stylish essence of modern urban life—where messiness and complexity are embraced as hallmarks of true style.
A striking element is the hand-painted logo, a red cursive scrawl that’s both intimate and deliberately imperfect.
This touch, much like the campaign itself, shuns the overly polished in favor of raw authenticity, injecting a layer of depth and individuality into every frame.
Dodgson’s lens captures a cinematic world where the characters feel vividly real. These models are the living, breathing essence of Marni—dreamers, rebels, and artists who walk the line between society’s edges with quiet defiance.
Marni’s Fall 2024 campaign makes imperfection its signature. It’s a daring tribute to the raw, the unfiltered, and the unapologetically real. Marni proves that true style transcends fabric—it's about the stories woven into every thread.
all images (c) Marni, 2024
creative direction Francesco Risso
art director Sergio Cattivelli
seen Colin Dodgson
styled Carlos Nazario
talents Chiara Pino + Jessica Bagnall + Ghali + Ileana