Louis Vuitton *LV BIKER

LV BIKER
*New Signature in Soft Power

written MONICA DE LUNA

A rebellion in leather. A manifesto in motion. The LV BIKER bag, unveiled in Louis Vuitton’s Spring-Summer 2025 collection, rewrites the language of luxury accessories. Designed by Nicolas Ghesquière, this latest signature piece channels the paradox of soft power—a force both undeniable and fluid, strength disguised in elegance.

The LV BIKER is a study in movement and form. Inspired by the silhouette of a classic biker jacket, its foldable construction reflects Louis Vuitton’s heritage of craftsmanship, shaping a new expression in design. With its supple structure and precise detailing, this bag embodies a distinct presence.

LOUIS VUITTON
Making Of

LOUIS VUITTON
LV BIKER Bag SS25 Collection

Introducing Pixel lambskin leather, an innovation in texture and tone. A meticulous layering process deepens the grain, giving the bag a two-toned effect that shifts under the light—an illusion of depth, a whisper of movement. Available in a spectrum of urban hues, from Pixel Noir to Dark Denim, Pixel Grège to Nano Noir, each variation speaks in its own frequency.

The LV BIKER thrives in transition. A dynamic interplay of straps and handles allows for multiple identities—worn as a clutch, draped over the elbow, slung across the body. A shape-shifting companion that adapts to the rhythms of the wearer, asserting itself in every iteration.

Heritage meets future. Trunk-making savoir-faire collides with contemporary utility. The LV BIKER bag, available in stores from February 22, 2025, challenges convention and refines rebellion. Three sizes. Infinite ways to wear.

LOUIS VUITTON
LV BIKER Bag SS25 Collection

LOUIS VUITTON
Runway

Louis Vuitton *Tambour Alchemize

Louis Vuitton Tambour
*Time Forged in Stone

written AMANDA MORTENSON

Louis Vuitton orchestrates time. The Tambour High End collection—now expanded with two audacious new iterations—embodies the synthesis of engineering and artistry. This is material mastery, savoir-faire expressed through horology.

Two watches. Two philosophies. A 40mm yellow-gold Tambour with a dial sculpted from Brazilian onyx, anchored in a bezel of saffron sapphires. A platinum Tambour, gradient-lit with rubies and sapphires, an explosion of calibrated color that reshapes the idea of the spectrum. Both operate in extreme limitation—only 30 and 50 pieces respectively. Their creation follows a meticulous process that dictates its own rarity.

Louis Vuitton
Tambour High-End Rainbow Session

For the first time, the Tambour embraces hard stone, elevating Brazilian onyx to an object of precision. Twelve individual segments form the dial’s minute ring—each piece drilled, polished, and adjusted under a near-zero margin for error. A slip, a scratch, a miscalculation? Start over. The luminous baguette-cut saffron sapphires carry a coded language, drawn from a 1911 Louis Vuitton trunk in Vuittonite yellow. Timekeeping here manifests as storytelling.

Platinum resists. It refuses to be easily shaped, demanding 30% more machining time than its gold counterpart. The result: a case of extreme density and weight, its brushed and polished surfaces absorbing and refracting light. Encircling it, a spectrum of 59 meticulously sourced corundum gemstones, their color transition seamless—no jarring breaks, no discord. From the high-energy fuchsia rubies of Mozambique to the deep greens and violets of Sri Lanka, this is color as movement, gradient as narrative. Even the caseback whispers exclusivity—a single 1.6mm saffron sapphire, a hidden marker of the watch’s platinum identity.

Within both pieces beats the Calibre LFT023—the first proprietary three-hand movement of La Fabrique du Temps Louis Vuitton. Aan exhibition of savoir-faire: Geneva Chronometric Observatory-certified accuracy (-4/+6 seconds per day), a 22K rose gold micro-rotor carved with the Louis Vuitton monogram, a barrel adorned with the maison’s signature flower motif. 50-hour power reserve. 31 colorless sapphires embedded for reduced friction. Precision and poetry, without compromise.

Louis Vuitton
Tambour High-End YG ONYX Front

Louis Vuitton’s Tambour High End collection manifests as an expression of material truth. Time, sculpted in precious stones and metals, takes on permanence. 30 yellow gold. 50 platinum. The countdown has already begun.

Frank Gehry x Louis Vuitton *Art Basel 2024

Floating Vision with Louis Vuitton
Frank Gehry’s Architectural Dream at Art Basel

written Monica de Luna

Grand Palais, Art Basel Paris 2024—Louis Vuitton enters the scene with a bold vision that fuses fashion, art, and architecture into something entirely new.

Frank Gehry’s latest creation hovers above the space like an otherworldly presence, pushing past the expected and inviting us into a surreal, experimental universe. This is an awakening—a dynamic collision of creative forces that demands attention.

Perched on the Balcon d'Honneur, Gehry’s creations take command, embodying a raw force of nature. A colossal white fish hovers above the staircase, ghostly and alive with energy, fusing strength and fragility in a way that reflects Gehry’s signature approach.

The sculpture speaks to his relentless exploration of boundaries, where aerodynamics and chaotic elegance seamlessly converge, shifting our perception of space, function, and beauty into a realm that feels untouchable.

At the core of the exhibition is Louis Vuitton’s audacious vision, a bold move that embraces Gehry’s boundary-pushing creativity. Since 1854, Vuitton has thrived on fearless experimentation, and here they let Gehry fully unleash his architectural prowess.

His designs for the Capucines Mini Blossom and MM Concrete Pockets radiate with the same energy as his monumental structures. These bags transcend fashion, merging leather, glass, and metal into sculptural forms that carry the essence of Gehry’s architectural DNA.

Capucines BB Twisted Tower
seen (c) Philippe Lacombe

Capucines Mini Blossom
seen (c) Philippe Lacombe

Gehry’s Twisted Box is the exhibit’s undeniable centerpiece. The trunk, a Louis Vuitton icon, undergoes a radical transformation. Every corner, every curve defies logic, as if the object itself has been stretched, fractured, and reassembled with an electrifying tension. Yet somehow, amidst the chaos, there’s a harmonious balance—an unexpected unity within the deconstruction.

This tension is the essence of Gehry’s work with Louis Vuitton. His bags transcend function, embodying the spirit of his most legendary structures. The BB Analog pulls directly from the IAC Building in New York, while the MM Floating Fish bag draws inspiration from Gehry’s signature scales, intricately embedded into leather. His architectural language seamlessly flows into the world of high fashion, turning each piece into a wearable masterpiece. In this exhibition traditional craftsmanship meets experimental design, immersing viewers and wearers in a powerful experience.

Architectural sketch
(c) Frank Gehry

seen (c) Yong Joon Choi

Frank Gehry’s work with Louis Vuitton reshapes the concept of luxury itself. At Art Basel Paris 2024, the vision is unapologetically avant-garde and unsettling. Louis Vuitton and Gehry challenge conventions, leaving us curious for what follows.

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(c) Louis Vuitton & Frank Gehry for Art Basel 2024

Louis Vuitton Idylle Blossom Collection

New Items
Louis Vuitton Idylle Blossom Collection
*Elegant Rose Gold and Diamond Jewelry

written Sarah Arendts

Louis Vuitton’s Idylle Blossom Collection just dropped five new pieces, and they’re serving more than rose gold and diamonds.

The Monogram Flower is back—pavé diamonds flash across necklaces, rings, and bracelets like a quiet flex, a reminder of the house’s unapologetic legacy. No need for fanfare, just sharp lines and bold energy.

LOUIS VUITTON FINE JEWELRY IDYLLE BLOSSOM
© Billy Kidd

© Lacombe

also read Calvin Klein Fall 2024 Campaign *with Alexander Skarsgård

What´s the new twist? An infinity circle, wrapping around the Monogram Flower like a reminder that nothing ends. It's not really romantic, it's real—connections, cycles, motion. The single ear stud pairs this circle with a round brilliant diamond, subtle but serious. The necklace? A mid-length piece that falls just right, laidback enough for a casual fit, but catches the light when it matters. Adjustable, because rules don’t apply here.

Stack them, layer them, or let one stand on its own—the pieces are here to move with you. The rings bring something fresh, a triple-layered design that gives stacked vibes without the extra effort, while another ring keeps it clean and direct. The Idylle Blossom collection is about movement, about staying ahead without trying too hard. Rose gold is the canvas, diamonds the punctuation. Effortless, but never basic.

© Lacombe

LOUIS VUITTON JEWELRY
IDYLLE BLOSSOM 2024 NOVELTIES

© Lacombe

© Billy Kidd

(c) LOUIS VUITTON, Lacombe and Billy Kidd

LOUIS VUITTON *Spring-Summer 2025 by Pharrell Williams

.new collection
Louis Vuitton SS25 Men´s Collection
Pharrell's Cosmic Symphony

written Amanda Mortenson

Pharrell Williams just set Paris ablaze with Louis Vuitton's Spring-Summer 2025 Men’s Collection.

On the rooftop of La Maison de l’UNESCO, with panoramic views of Paris and a never-ending soundtrack—"Triumphus Cosmos"—vibrating through the air, it felt like stepping into a futuristic musical. The beats of Clipse, John Legend, and Adekunle Gold synced perfectly with a diverse cast of models showcasing a kaleidoscope of global culture.

Pharrell’s vision zooms out to a cosmic level, capturing humanity in all its nuanced glory. This SS25 Men´s collection is a solar reflection of our shared essence, with a palette inspired by skin tones from every corner of the globe. From a distance, the looks might seem monochromatic, but get closer, and you’ll see the intricate craftsmanship, like the complexities of human skin, unfold.
La Maison de l’UNESCO, a symbol of global unity and peace, was the perfect stage for this narrative. Here, the LVERS community—those who embody Louis Vuitton's ethos of discernment, craftsmanship, and an insatiable thirst for travel—gathered. The energy was electric, a melting pot of cultures and ideas, the essence of the Louis Vuitton Studio Prêt-à-Porter Homme.

The show kicked off with a cinematic bang. Air Afrique’s prelude film, set within the UNESCO building, imagined future diplomats as children, absorbing lessons on unity from Simon Njami. This piece wasn’t just a film; it was a statement on intergenerational responsibility and the power of cultural fusion. Air Afrique’s artistic fingerprints were all over the collection, infusing it with Afro-diasporic patterns and graphics that bridged continents and eras.

Fashion-wise, Pharrell played with archetypes of travel. Think tailored jackets and bombers inspired by pilots, double-breasted coats for the suave diplomat, and technical sportswear for the modern explorer. Tracksuits and workwear were refined to perfection, catering to the jet-setter who values both comfort and style.

also read LOUIS VUITTON Cruise 2025 Collection Review

Embroideries, buttons, and fabrics—each element was a detailed marvel. Patterns and Monograms took on skin-like textures, blending seamlessly with materials that mimicked animal hides, adding layers of tactile intrigue.

Accessories were actually focal points. Bijou-encrusted buttons, pearl-lined belt chains, and intricately embroidered details turned every item into a piece of art. The Soft Leather Goods line redefined classics like the Alma and Neverfull, crafting them in luxurious, supple leather with historic Monogram embellishments. These bags, along with the artisanal trunks, screamed luxury and functionality.

Footwear was just as dynamic, with LV Agent boots featuring square toes and thick soles, LV Bowling shoes in elegant nappa leather, and LV Rider cowboy boots in exotic patches. Sunglasses channeled aviation vibes, while accessories like aviator caps and jewelled brooches added a dandy flair.

Pharrell’s debut fragrance, LVERS, was the olfactory cherry on top. Created with Jacques Cavallier Belletrud, it bottled the essence of sunlight with notes of galbanum, cedarwood, sandalwood, ginger, and bergamot—capturing love, vitality, and the spirit of adventure.

watch the show LOUIS VUITTON Spring/Summer 2025 Men´s Collection by Pharell Williams

Pharrell Williams again crafted an experience—a contemporary musical where fashion, music, and global diversity played in perfect harmony. Louis Vuitton's Spring-Summer 2025 Men’s Collection show was a mind-blowing fusion of our shared journey, meticulously crafted and bursting with passion.

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(c) Louis Vuitton Men´s Collection Spring/Summer 2025

Louis Vuitton *Cruise 2025 Collection

.new collection
LOUIS VUITTON Cruise 2025 Collection
Gaudí-inspired Catalonia Couture

written Monica de Luna

In a fashion spectacle as audacious as its venue, Louis Vuitton unleashed its Cruise 2025 Collection at Barcelona's iconic Park Güell.

Gaudí's architectural dreamscape set the stage for a collection that was downright revolutionary. This fusion of Gaudí's whimsical designs and Louis Vuitton's trailblazing fashion crafted a sensory feast, striking a deep chord with the audience.

Antoni Gaudí, more than an architect, is an entity that embodies the spirit of Barcelona. His creations are living organisms, continually evolving within the city's vibrant pulse. This idea of perpetual transformation and innovation mirrors Louis Vuitton's ethos perfectly. The 2025 Cruise collection is a tribute to Spain’s rich cultural heritage, blending the Maison's precision with the country's fervent character. It’s tradition morphed into high art, where the clash of dark and light, old and new, melds together in flawless harmony.

Set designer James Chinlund crafted a scenographic masterpiece, with seating arrangements that seamlessly followed the organic contours of Park Güell. The atmosphere was electrified by a dual soundtrack of Gary Numan's "Music for Chameleons" and Malcolm McLaren's "Madame Butterfly," each track encapsulating the collection's eclectic spirit. The juxtaposition of Numan’s synth-heavy beats and McLaren's operatic flair perfectly complemented the visual and emotional journey of the show.

Models glided down the undulating paths of Gaudí’s utopia, draped in garments that echoed the architect's bold use of color and form. Rich, vibrant hues dominated the palette, reflecting Spain’s passionate energy. Intricate patterns and fluid silhouettes paid homage to the traditional Spanish dress, yet were reimagined with a contemporary twist. The collection's standout pieces included flowing dresses adorned with mosaic-like embellishments, reminiscent of Gaudí's own trencadís technique.

Louis Vuitton's creative director Nicolas Ghesquière seamlessly integrated these elements, pushing the boundaries of conventional fashion. The collection was a love letter to the art of travel and discovery, infused with the essence of a land that is both historic and forward-thinking. Each piece told a story, of fashion and of cultural synthesis and artistic exploration.

watch the show

The last model slipped into the winding paths of Park Güell, leaving the audience spellbound. In Gaudí’s fantastical playground, Louis Vuitton’s Cruise 2025 show was a conversation between eras, merging tradition with avant-garde.

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(c) Louis Vuitton Cruise 2025
Looks Pictures: Giovanni Giannoni
Empty Set: Romain Laprade 

Louis Vuitton Voyager - Prefall 24

.new collection
Cultural Confluence with LOUIS VUITTON
Voyager Prefall 2024 Collection

written Sarah Arendts

In the neon-lit embrace of Shanghai, Louis Vuitton unfurled its Prefall 2024 collection, transforming the Long Museum—a behemoth of contemporary architecture—into a pulsating heart of fashion futurism.

Nicolas Ghesquière, the relentless innovator at LV's helm, marked a decade of his creative leadership with a collection that was less about clothes but more about cultural synthesis, delivered with a punchy verve characteristic of today's new romanticism.

The collection—a manifesto of maximalist expression—echoed the electric youth of China, defiant in its splashes of color and radical silhouettes. Ghesquière, known for his keen ability to splice DNA of different eras, presented a line that felt like a rebellious rendezvous between historical finesse and bold, contemporary audacity.

A collision of times and textures played out across the runway, where the past was not merely referenced but vivaciously reanimated. Classic Louis Vuitton motifs were reinterpreted with an almost irreverent glee, their storied elegance disrupted by strikingly modern interventions. Sun Yitian, the prodigious Chinese artist, lent her fantastical creatures to the mix, infusing the collection with a sense of whimsy and wonder that challenged the very notion of what luxury fashion should embody.

The catwalk was a kinetic field of tension—short hemlines clashed against long drapes in a choreographed dance of divergence. Here, Ghesquière’s genius lay in his ability to maintain harmony amid chaos, crafting pieces that felt both spontaneously crafted and intricately deliberate.

Amid the sartorial spectacle, the accessories stood as bold punctuation marks. The Petite Malle and the newly debuted Slim Trunk became portable relics of a brand perpetually in flux, yet unwavering in its commitment to craftsmanship. These pieces encapsulated the narrative thrust of the collection—heritage reworked into a new, dynamic lexicon of style.

see the show

The Voyager show was a conversation through the threads and textures of time. Louis Vuitton's Prefall 2024 in Shanghai spun a new web of possibilities. Under Nicolas Ghesquière, fashion transcends, challenges, and captivates, morphing into a vivid force in our rapidly shifting world.

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(c) Louis Vuitton

Tyler, The Creator *Louis Vuitton

.new capsule
Louis Vuitton Spring 2024 Men
Tyler, The Creator´s Visionary Twist

written Sarah Arendts

Louis Vuitton and Tyler, The Creator orchestrate a symphony of style, unveiling a Men’s Capsule Collection that blurs the lines between high fashion and high voltage creativity.
With Pharrell Williams' vision casting long shadows, Tyler, The Creator steps into the atelier, bringing with him a whirlwind of chromatic pastels, hand-drawn monograms, and a flair for the dramatic.

Pharrell Williams shares,

“Tyler and I, we’ve woven our dreams into designs for years. This chapter with Louis Vuitton? It’s us, unfettered and unleashed.”

Envisioned through the lens of Tyler, The Creator, the collection introduces the Craggy Monogram, a visual feast of liquefied luxury meeting whimsical design. Each piece serves as a canvas for Tyler’s imagination, where Airedale Terriers play among daisies, and creamy pastels paint a narrative of spring’s eternal rebirth.

Tyler, diving into his process, reveals,

“It’s about creating pieces that are me, through and through. That chessboard? It’s a piece of my heart, sketched and brought to life. This collaboration felt like a journey of discovery, with Pharrell and Louis Vuitton as my guides into the world of fashion alchemy.”

The collection itself is a parade of paradoxes: chocolate down jackets that whisper tales of vanilla windbreakers, denim ensembles that wink at preppy knitwear. It's here that Tyler's vision of a spring palette comes alive, weaving through a spectrum of designs that defy convention.

Footwear and accessories echo the collection's ethos, transforming traditional luxury with a twist of Tyler, The Creator’s unique essence.

As the Spring 2024 collection cascades into the world, it does so as a testament to the transformative power of collaboration. Tyler, The Creator and Louis Vuitton deliver not just garments, they deliver gateways to new dimensions of style, where each piece from the Capsule Collection is a conversation and each design a dialogue with the daring.

This collaboration between Tyler, The Creator and Louis Vuitton reshapes what we thought we knew about fashion narratives. It's a bold step into a season where creativity and craftsmanship collide, offering not just pieces to wear, but statements to live by. They're delivering a new lexicon of fashion, one where every item is a key to expressing personal style.

Spring 2024 is here, not to tell us how to dress, but to remind us of the power inherent in personal choice and creative expression.

watch show

LOUIS VUITTON
SPRING CAPSULE COLLECTION 2024

all images
(c) LOUIS VUITTON, LOUIS VUITTON Spring Men´s Capsule 2024

designed by TYLER, THE CREATOR
seen by LUIS PEREZ

Louis Vuitton Fall/Winter 2024-2025 Men's

.new collection
The Maverick Spirit of Louis Vuitton
Fall/Winter 2024-2025 Men's Collection

written Amanda Mortenson

In the heart of Paris, a fusion of cultures and styles bloomed as Louis Vuitton showcased its Fall-Winter 2024 Men's Collection.

Under the creative guidance of Pharrell Williams, this line is a journey into the roots of the American Western wardrobe, intertwined with Louis Vuitton's hallmark spirit of exploration and expansiveness.

The show was set in an evocative landscape, under the dramatic architecture of the Louis Vuitton Foundation. It opened with the resonant sounds of Native American music, a poignant homage to the diverse and rich cultural mosaic that the collection draws from. This opening set a tone of depth and respect, blending cultures and times in a harmonious symphony.

Diversity was not just an undercurrent but the show's heartbeat, reflected in the range of models who graced the runway.

Hailing from different corners of the globe, they embodied the world's vibrant diversity, echoing Louis Vuitton's commitment to global inclusivity and community. Their presence on the runway, adorned in the collection's pieces, was a living testament to the universal reach and adaptability of the brand's vision.

Pharrell Williams' collection shone a spotlight on American Western dress, brought to life through Louis Vuitton's unmatched savoir-faire. The craftsmanship was evident in every detail, from the pearl-and-sequin floral embroideries on denim to the saddle-embossed leather jackets. This craftsmanship elevated the collection beyond mere clothing; each piece was a narrative in itself, a story of heritage woven with the threads of modernity.

A standout collaboration with Timberland reinterpreted classic American work boots, melding the rugged with the refined. These boots, like the rest of the collection, encapsulated Louis Vuitton's ethos of merging tradition with innovation, heritage with forward-thinking design.

creative director
Pharrell Williams 

The collection is a bold social statement. Embracing gender-fluid and unisex styles, Louis Vuitton transcended traditional fashion norms. The collection was a clarion call for inclusivity, mirroring a society increasingly embracing diversity.

all images (c) Louis Vuitton

Louis Vuitton Valentine's Day 2024

.new campaign
Louis Vuitton Valentine's Day 2024
Love in Luxe

written Amanda Mortenson

As Valentine's Day 2024 approaches, Louis Vuitton is enchanting the world of luxury with a special selection that marries the spirit of love with unparalleled elegance and whimsy. This year, LV offers a diversity of gift ideas, encompassing women’s and men’s leather goods, accessories, fine jewelry, or fragrances.

Each piece in the collection is a testament to Louis Vuitton's commitment to craftsmanship, style, and the celebration of love.

Unveiling its collection through four lively themes such Romantic Symphony or Sweet Surprises – Louis Vuitton is catering to every facet of love's expressions. Romantic Symphony plays a melody of sophisticated elegance with the timeless Alma BB bag, the stylish LV Circle Sunglasses, and the Keep My Heart bag in vibrant pink Monogram Vernis leather. Accompanying these are the Spell on You fragrance and Blossom Rings, each adding a fresh and gourmet touch to the theme.

In contrast, Sweet Surprises is a kaleidoscope of vivid colors and unexpected delights. It features the eye-catching necklace from the Color Blossom line, part of the Fine Jewelry collection, perfectly embodying the joy and vibrancy of love. The latest Coussin bag from the LV Remix collection in yellow Monogram Vernis leather and the Rosalie coin purse in pastel mauve offer a playful and colorful take on luxury accessories, appealing to those who favor a pop of color in their wardrobe.

Louis Vuitton's campaign for this collection stands out with its streamlined backdrop of atmospheric blue tones, where pets and patisseries by Maxime Frédéric add a layer of charm and humor. This creative approach underscores the essence of the collection. It's a reminder that the best gifts are those that bring a smile, a touch of whimsy, and a deep sense of personal connection.

The gift themes are stories of love, style, and personal expression. They cater to different tastes, preferences, and lifestyles, ensuring that there is something for everyone in this season of love.

all images (c) Louis Vuitton

Carlos Alcaraz and Louis Vuitton

.new campaign
Louis Vuitton x Carlos Alcaraz
A Grand Slam of Style in a Trunk

written Abraham Cruzado

Paris, the city of lights, fashion, and now, an iconic fusion of sports and luxury. In a move that blurs the lines between athletic prowess and high-end fashion, Louis Vuitton has teamed up with Carlos Alcaraz, the powerhouse behind the 2022 US Open and 2023 Wimbledon victories, to craft a piece that's more than just a trunk – it's a treasure chest of memories and style.

This is a bespoke Malle Vestiaire, personalized to house Alcaraz's precious memorabilia and equipment. Drawing upon Louis Vuitton’s rich 170-year legacy in trunk-making, this masterpiece has been brought to life by seasoned artisans and is about crafting a legacy, one where grand slams meet grand style.

Louis Vuitton´s new Malle Vestiaire
in collaboration with House Ambassador and tennis champion, Carlos Alcaraz

Envision a trunk, its skeleton made of carefully selected wood, swathed in the classic Monogram canvas, a hallmark of Louis Vuitton's heritage. But here's the twist – it's adorned with a unique logo inspired by Alcaraz's glittering career, each stroke of the hand-painted exterior narrating a story of triumph and passion.

The inside of the trunk is as luxurious as its exterior, featuring five microfiber-lined drawers, each with a tactile natural cowhide handle, and a central drawer, a nod to the historic Secrétaire Linge trunks. It a walk down memory lane with compartments holding the very Nike shirt and shoes Alcaraz donned during his Wimbledon win, not to mention one of his trusty Babolat rackets.

But the Alcaraz-Louis Vuitton saga doesn't end here. The trunk is a cornucopia of the tennis star’s personal LV favorites – think a chic blue Louis Vuitton Speedy P9 Bag, a gift from none other than Louis Vuitton Men’s Creative Director Pharrell Williams, and those covetable LV x Nike AF1s. Sprinkled within are Louis Vuitton accessories: tennis balls, Horizon Light Up earphones, a portable LV Nanogram speaker, a Dopp Kit toiletry bag, and a Nice Mini vanity case. This trunk is a mini-universe, a blend of sport, music, and luxury travel, with Louis Vuitton City Guides for New York and London as cherries on top.

In Alcaraz's words, this collaboration with Louis Vuitton's artisans is a “great experience and a privilege.” The trunk isn't just a container; it's a capsule of his greatest moments and a showcase of his style.

(c) LOUIS VUITTON

The Malle Vestiaire will be available for personalization in the iconic Monogram canvas with a beige microfiber interior.

Pre-Fall 2024 Men’s Collection by Pharrell Williams Show

.new collection
Louis Vuitton Pre-Fall Men
Celestial Threads and Global Waves

written Sarah Arendts

In a spectacular ode to cultural connectivity and the celestial dance of fashion, Louis Vuitton's Pre-Fall 2024 Men's Collection, designed and curated by it´s Creative Director Pharrell Williams, takes us on a journey from the sandy shores of Hawaii to the vibrant streets of Hong Kong.

LE MILE presents an exclusive exploration of this groundbreaking collection that seamlessly intertwines lunar influences, maritime aesthetics, and a celebration of global unity.

The collection unfolds as a narrative of energy-conveying garments, transcending continents and embracing the harmonious fusion of diverse influences. Pharrell Williams crafts pieces that become conduits of cultural exchange, connecting wearers to the essence of faraway beaches and vibrant city life.

Against the mesmerizing backdrop of the Avenue of Stars on Victoria Harbour, the Louis Vuitton Pre-Fall 2024 Men's Collection Show symbolizes the mind-expanding power of travel. The waterfront setting becomes a canvas for the celestial navigation theme, grounding Pharrell Williams' coastal upbringing in Virginia Beach.

The sailor's tale unfolds in a dandy silhouette that pays homage to the sailor's uniform. Navy aesthetics, maritime stripes, and pearl-adorned buttons create a unique language within fashion, with graphics and crests morphing into tattoos of seafarers. The narrative explores the interconnected nature of the world's waterways and the trade routes shaping global cultures.

Neptune's influence, embodied by unexpected elements and a latticed LV logo, adds a touch of Roman mythology to the collection. Williams interprets indigo denim, pearls, and washed-black workwear, infusing patterns inspired by floral shirts typical of Hawaii. This nod to Neptune reflects the lakes and fishermen of Virginia, grounding the collection in maritime symbolism.

watch
LOUIS VUITTON
Men Pre-Fall Collection Show, Hong Kong

CD Pharrell Williams 
LV MENS STUDIO 

set Design Villa Eugenie
styling Matthew Henson 
casting Anita Bitton 
make up Pat Mcgrath
nails Dawn Sterling 
hair Kareem Belghiran

Louis Vuitton's commitment to innovation extends to groundbreaking footwear, such as the two-tone leather LV Dandy loafer and the revolutionary 3D-printed slip-on, LV COBRA. Bags, sunglasses, and accessories, including Surfing Monogram adornments and Super Vision sunglasses, echo maritime influences.

Wooden beads, ukulele pendants, and crochet hats add a touch of resort living, creating a cohesive narrative of global wanderlust. Williams designs a dynamic cast, embodying the human connections within the collection, while the melodic "Airplane Tickets" soundtrack adds a unique layer to this immersive experience.

Louis Vuitton Cruise Collection 2024

New Campaign
Louis Vuitton Cruise Collection 2024
* Enchantment of Isola Bella Unveiled

written Abraham Cruzado

In the resplendent embrace of Isola Bella's Baroque allure, Louis Vuitton unveils a voyage of opulence, style, and mystique with its Cruise 2024 campaign.

The evocative Italian island, with its echoes of ancient legends and ripples of watery folklore, comes alive in a fresh narrative. This season, it's not just about the clothes or accessories; it's about the story they weave in the heart of a place so enriched with history.

English actress Emma Laird, making her campaign debut for the Maison, seems almost like a dreamer stepping into a world unknown. The opening scenes are draped in the soft golden hues of dawn, evoking an ambiance of hesitant exploration and deep-seated curiosity. Adorned in a resplendent piece from Nicolas Ghesquière’s Cruise collection, and with the coveted GO-14 bag elegantly slung over her shoulder, Laird embarks on a journey, making the island's hidden narratives her own.

Yet, she isn't alone in this whimsical exploration. Adding to the canvas of elegance and allure are models Mica Arganaraz, Valentina Castro, Ida Heiner, and Chu Wong. Each face and figure uniquely intertwines with the island's essence, manifesting the fantastical aura of the collection. The synergy is palpable; fashion and folklore dancing together in a timeless embrace.

The visuals curated by Jamie Hakesworth don't merely capture outfits; they encapsulate the very essence of Isola Bella. An island where the stories of the Borromeo family are whispered by the winds and the aquatic legends echo in every ripple of Lake Maggiore. This wasn't the Maison’s first tryst with the island. Earlier in May, the ethereal grounds of Isola Bella played host to the Louis Vuitton Cruise show. A blend of high fashion and dreamy narratives, the show was a heady mix of all things whimsical and wonderful.

LOUIS VUITTON
Cruise 2024 Campaign

(c) LOUIS VUITTON

The Cruise 2024 narrative unveiled on Louis Vuitton’s social channels 3rd November. And as the world continues its dance, global print will immerse audiences further from the 21st of November.

Enzo Lefort: Turned Louis Vuitton Icon Paris 2024

*New Ambassador
Enzo Lefort x LVHM
The Maverick Fencer Turned Louis Vuitton Icon for Paris 2024

written Sarah Arendts

In the realm of unexpected yet perfectly harmonious collabs, the world of high fashion and elite sports may seem oceans apart. But Louis Vuitton, never one to shy away from the avant-garde, has bridged this gap with élan. Recently, they heralded the arrival of five-time World Champion swimmer, Léon Marchand, as a House Ambassador, painting the prelude to their latest announcement: Enzo Lefort, the French fencing virtuoso, now joins Marchand in this elite assembly, ahead of the Paris 2024 Olympic and Paralympic Games.

Enzo isn't just any athlete. This French fencer, a sparkling gem from the sun-soaked landscapes of Guadeloupe, is setting ablaze expectations for the Paris 2024 Olympics. Drenched in accolades — from clinching gold in team foil at Tokyo 2021, shining silver in Rio 2016, to reigning supreme twice as the individual world champion in 2019 and 2022 — Enzo’s star is only ascending. When he's not electrifying global audiences with his audacious moves and foil finesse, he's crafting a legacy. Come Paris 2024, the 32-year-old maestro will be brandishing his foil for France for the fourth spell.

Enzo, with his relentless drive and unparalleled exactitude, mirrors the ethos of Louis Vuitton. Each swipe of his blade, each moment of his balletic dance in the fencing arena, speaks to the craftsmanship and intent LV embeds in every stitch. This bond is more than just ambassadorship; it’s a celebration of shared values.

The intricate details of the symphony between Paris 2024 and the LVMH empire are set to unravel as we inch closer to the opening ceremony on 26 July 2024.

Enzo Lefort for LVMH ATHLETES PARIS 2023

The games are about to be not just contested, but also stylishly adorned. Enzo Lefort is not just an artisan of all victories, as LV fondly dubs him, but also the embodiment of a movement where worlds collide, producing something transcendently beautiful.

Louis Vuitton Fall-Winter 2023 New Campaign

New Campaign
Louis Vuitton's Ode to Parisian Panache
* 4 Muses, 4 Tales, One City

written Sarah Arendts

Whispers of style traverse the cobblestones of Paris, as Louis Vuitton reimagines modern femininity in its latest Women’s Fashion campaign.

Four muses, four tales, one city; the fashion narrative unfolds through the eyes of House Ambassadors Deepika Padukone, Hoyeon, Léa Seydoux, and silver screen sensation, Elaine Zhong.

Louis Vuitton’s newly unveiled campaign is more than just couture; it's a curated collision of attitude, adventure, and authenticity. Channeling an avant-garde LE MILE aura, this campaign celebrates independent women carving their own path through the heart of Paris. The capital's iconic cityscape becomes their canvas, painted with individualistic strokes of style, spirit, and sophistication.

Ethan James Green, the visionary behind the lens, captures ethereal moments against emblematic Parisian backdrops. Quentin Saunier’s filmic touch further brings to life the zeitgeist of modern femininity.

Picture this: Hoyeon, poised with her GO-14 bag, leaning against a bicycle on the illustrious Pont Alexandre III. Or visualize Deepika Padukone, standing regally atop the Palais Galliera, the Eiffel Tower elegantly photobombing in the background. Her GO-14, playfully clashing yet blending with the backdrop, becomes a symbol - evoking both the grandeur of Paris’s architectural marvel and the genius of Louis Vuitton’s design.

Nicolas Ghesquière, the mastermind and Artistic Director of Women’s Collections, introduces the GO-14 as a homage to Louis Vuitton's heritage. This iconic piece, inspired by malletage—the exquisite cross-hatched lining of Louis Vuitton trunks—echoes the artistry and craftsmanship synonymous with the brand.

LOUIS VUITTON
Women´s FW 2023/2024 Campaign


seen Ethan James Green
talent Deepika Padukone, Hoyeon, Léa Seydoux + Elaine Zhong

(c) LOUIS VUITTON

(c) LOUIS VUITTON

Yet, the fashion tale doesn’t end there. The enchanting Léa Seydoux, behind the wheel, is spotted meandering through the Rue Galliera, her Capucines bag securely by her side. Meanwhile, Elaine Zhong’s pristine white version of this feminine classic becomes her companion amidst the palatial allure of the Palais Galliera courtyard.

The Capucines bag, a piece with history deeply sewn into its threads, is a nod to the maison's legacy. Born from Louis Vuitton’s inaugural store on Rue Neuve-des-Capucines in 1854, its seemingly simplistic design belies a rich tapestry of complexity and craftsmanship.

As the narrative of style evolves, Louis Vuitton remains a timeless testament to luxury, legacy, and the eternal allure of the City of Lights.

Louis Vuitton x Léon Marchand Paris 2024

*New Ambassador
Riding the Wave
Louis Vuitton dives into Paris 2024 with French swimmer phenom Léon Marchand

written Sarah Arendts

In a splash of classic style and unparalleled athleticism, luxury giant Louis Vuitton welcomes five-time World Champion swimmer, Léon Marchand, as the House Ambassador for the forthcoming Olympic and Paralympic Games, Paris 2024. An embodiment of perseverance and excellence, this alliance is a stroke of genius in fashion meets sport, accelerating the luxury game into the athletic stratosphere.

In the wake of a triumphant partnership between Paris 2024 and LVMH, Marchand will represent the group, channeling the essence of Louis Vuitton into the global arena. At just 21, this French phenomenon has set the sports world alight, marking his terrain in the Olympic pool, and pushing boundaries with an enviable track record of record-breaking performances and ground-breaking victories.

A compelling blend of talent, determination, and youthful vitality, Marchand's repertoire boasts the title of new world record holder in the 400m individual medley, best world performance of the year in 200m butterfly, and a shiny new European record in 200m individual medley. He caught the world's attention with his Olympic debut in Tokyo 2021, where he showcased an unparalleled mix of passion and prowess. Now, he is tipped to be a key contender for medals at the Paris Olympics, promising an enticing spectacle of aquatic ballet, executed with speed and precision.

This collaboration adds to the glamour of the 2024 Olympics, creating a whirlpool of anticipation as we inch closer to the grand opening on July 26, 2024. The specifics of this partnership remain under wraps, fueling an air of mystery and anticipation. However, Louis Vuitton promises that more will be unveiled as we dive closer to the kick-off date.

As Louis Vuitton wraps its arms around Léon Marchand, we're offered a front-row seat to a beautiful synchrony of fashion and sport. Marchand is not just an ambassador; he's an "Artisan of All Victories," exemplifying the persistent spirit of the maison while pushing his limits in the pool.

Louis Vuitton announces Léon Marchand as house ambassador ahead of Paris 2024 Olympic and Paralympic Games

The waves of change are hitting the shores of the fashion industry. And with Louis Vuitton riding at the helm, we're in for a dazzling display of elegance and performance, setting the stage for a thrilling Olympic rendezvous.

Louis Vuitton's Fall 2024

*Lookbook
The Hybrid Future is Here
Louis Vuitton's Fall 2024 Collection

written Sarah Arendts

Welcome to the future of fashion, courtesy of Louis Vuitton Studio Prêt-à-Porter Homme's Fall 2024 Collection. This array of inspired pieces is channelling a new era of adaptability, and let's be clear – it's going to change the game.

Picture this: your alarm goes off, you're about to drag yourself out of bed and into the work grind. But this time, Louis Vuitton is in your corner, your wardrobe full of seamless blend of work-play pieces that would make the transition as smooth as a well-aged whisky. This wardrobe of dreams is no longer a fantasy, but the future, brought to life before Pharrell Williams' debut show as Men’s Creative Director in June 2023.

Louis Vuitton’s Fall 2024 Collection is all about fluidity, throwing caution to the wind by mixing traditional professional and casual dress codes. This collection embraces a notion of 'transition', not only in the practical sense but also in a more metaphorical, artistic manner.

We're talking a fusion of corduroy textures with Louis Vuitton's signature Epi leather, diagonally intertwined and spliced into visually-stunning, movement-invoking designs.

Picture the intriguing optical illusion presented by the green aviator jacket with leather panels, or the dark olive generational suit, an elevated take on casual meets professional. Not to mention the sea-blue traditional suit with an unexpected twist – voluminous trousers for that dash of casual flair.

Hybridisation hits the footwear, too, with the LV Discovery derby stealing the show, formal meets street with a sneaker sole. The LV Pacific slip-on takes the baton, blurring the line between elegance and comfort, merging a sneaker sole with a suede upper.

The iconic Epi leather doesn’t end there – it’s been innovatively reimagined in the form of the red Maxi Epi texture and pattern that breathes life into an array of bags. Check out the Alma bowling bag, or the Christopher backpack – your work-play essentials just got a whole lot cooler.

The freshness of the collection is further amplified by new hues of the iconic Louis Vuitton monogram – we're talking olive-green canvas with a splash of orange lining and a blue canvas with a grounding brown lining.

So, ready to rewrite your fashion narrative?

Louis Vuitton's Fall 2024 Collection is here to prove that boundaries are meant to be broken and that the future of men's fashion is anything but boring. Get set to live the hybrid life, where work-play is not just a concept but a reality. We’ve glimpsed the future, and it’s looking oh-so-Vuitton.

all images (c) Louis Vuitton

Pharrell Williams' Debut at Louis Vuitton Men’s SS24

*New Collection
Orbiting the Sun
- Pharrell Williams' Debut at Louis Vuitton Men’s SS24

written Sarah Arendts

In a blaze of creativity and sun-kissed hues, Louis Vuitton's Spring-Summer 2024 Men's Collection marks the dawn of Pharrell Williams' tenure as the Men’s Creative Director for the fashion house. Presented on Paris's Pont Neuf, the collection traces a radiant arc from Paris to Williams' native Virginia, infusing French sophistication with a touch of American sporty verve.

credits

creative director Pharrell Williams 

styling  Cactus  & Matthew Henson 

collection artists Henry Taylor  & E.T Artist 

make up Pat Mcgrath

nails Dawn Sterling 

hair Kareem Belghiran

all images (c) Louis Vuitton

Williams melds the Damier heritage pattern with street-wise camo, birthing the unique 'Damoflage'. Evoking his personal style lexicon, it permeates the collection, flowing effortlessly from accessories to tailoring. Sharply-cut suits, oversized trousers, and collarless tunics reveal a dandy ethos, while a new adaptation of the iconic Louis Vuitton Speedy bag pays tribute to the hustle of Canal Street, NYC.

The collection offers a rich tapestry of detail, from 'Super Zoom' sunglasses to ornate costume jewellery. An homage to his home state, Virginia, is seen in the transformation of the LV initials into an emblem for a culture of LVERS - an inclusive mindset radiating warmth and wellbeing.

Interwoven with the designs are intimate micro embroideries, featuring the art of Henry Taylor. These elements, together with a filmic prelude, 'Pupil King', and an original soundtrack by Pharrell Williams, create a multi-layered narrative.

Culminating in a performance by Pharrell Williams and Jay-Z, this collection asserts Williams' radiant vision for Louis Vuitton, casting the iconic fashion house in a whole new light.

Louis Vuitton x Art Basel

*Pop Up
Louis Vuitton Brings Unique Pop-Up Experience to Art Basel

written Amanda Heath

Louis Vuitton continues to surprise and delight art enthusiasts worldwide with its series of innovative pop-up experiences. Following successful iterations in illustrious cities like Venice, Shanghai, and Dubai, the luxury Maison has now brought its latest creation to the prestigious Art Basel event.

Housed in Hall 1 of the renowned contemporary art fair, Louis Vuitton's pop-up is an exploration of the Maison's groundbreaking Editions catalogue, a collection of over a hundred titles that spans subjects of travel, design, art, and fashion.

Each of these publications, including the City Guide, Travel Books, and Fashion Eye collections, encapsulates Louis Vuitton's commitment to blending luxury with culture.

The pop-up event draws on the expertise of a wide range of contributors, from freelance journalists and seasoned authors to cultural experts. Each has helped to capture the essence of the varied subjects and destinations that make up the rich tapestry of Louis Vuitton's literary works.

In an exciting turn, the pop-up event will also host painter and illustrator, Yann Kebbi, for an exclusive signing of his latest creation for the Maison, the Travel Book Las Vegas. Kebbi will be on site from 4pm to 5pm on the 13th and 14th of June. An exclusive “Artist Edition” of the Travel Book will also be available at the event, offering visitors a chance to own a unique piece of Louis Vuitton history.

Open to visitors for the duration of Art Basel, this Louis Vuitton Editions pop-up event invites clients and visitors to embark on a journey across the Maison’s literary works. It promises a thrilling exploration of diverse destinations and themes, all set to be discovered in the vibrant heart of Art Basel.

Don't miss the chance to immerse yourself in the Maison's world of fashion, art, and travel in this unique pop-up experience.

Unboxing The Future: Louis Vuitton’s Revolutionary VIA Treasure Trunk

*Campaign
Unboxing The Future // Louis Vuitton’s Revolutionary VIA Treasure Trunk

written John Heath

Louis Vuitton's iconic legacy enters the digital realm with the unveiling of the VIA Treasure Trunk, a first-of-its-kind digital trunk, offering a bespoke fusion of tangible luxury and digital culture.

(c) Louis Vuitton

Your journey starts with a trunk.

Inspired by the Maison's vision, the VIA Treasure Trunk becomes a key to alternate realities, welcoming owners to a world of exclusive product drops and immersive experiences. Priced at 39,000€ and limited to a few hundred pieces, these trunks offer an exquisite taste of scarcity.

The trunk, however, is just the beginning. A series of purchasable digital keys will unlock unseen Maison collectibles, each revealing an exclusive physical counterpart. This unique intersection between the digital and the physical world expands the frontiers of luxury.

The world of VIA fosters curiosity, connection, and community among Treasure Trunk owners. It's more than an invitation to collectors; it's a call to innovators to step into the universe of Louis Vuitton and share the journey with their communities.

Get ready to embark on this exciting voyage. Louis Vuitton’s VIA Treasure Trunk will be available from June 8th on the Louis Vuitton website in select countries. Join the journey by following @LouisVuitton.