.new collection
Louis Vuitton Pre-Fall Men
Celestial Threads and Global Waves
written Sarah Arendts
In a spectacular ode to cultural connectivity and the celestial dance of fashion, Louis Vuitton's Pre-Fall 2024 Men's Collection, designed and curated by it´s Creative Director Pharrell Williams, takes us on a journey from the sandy shores of Hawaii to the vibrant streets of Hong Kong.
LE MILE presents an exclusive exploration of this groundbreaking collection that seamlessly intertwines lunar influences, maritime aesthetics, and a celebration of global unity.
The collection unfolds as a narrative of energy-conveying garments, transcending continents and embracing the harmonious fusion of diverse influences. Pharrell Williams crafts pieces that become conduits of cultural exchange, connecting wearers to the essence of faraway beaches and vibrant city life.
Against the mesmerizing backdrop of the Avenue of Stars on Victoria Harbour, the Louis Vuitton Pre-Fall 2024 Men's Collection Show symbolizes the mind-expanding power of travel. The waterfront setting becomes a canvas for the celestial navigation theme, grounding Pharrell Williams' coastal upbringing in Virginia Beach.
The sailor's tale unfolds in a dandy silhouette that pays homage to the sailor's uniform. Navy aesthetics, maritime stripes, and pearl-adorned buttons create a unique language within fashion, with graphics and crests morphing into tattoos of seafarers. The narrative explores the interconnected nature of the world's waterways and the trade routes shaping global cultures.
Neptune's influence, embodied by unexpected elements and a latticed LV logo, adds a touch of Roman mythology to the collection. Williams interprets indigo denim, pearls, and washed-black workwear, infusing patterns inspired by floral shirts typical of Hawaii. This nod to Neptune reflects the lakes and fishermen of Virginia, grounding the collection in maritime symbolism.
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LOUIS VUITTON
Men Pre-Fall Collection Show, Hong Kong
CD Pharrell Williams
LV MENS STUDIO
set Design Villa Eugenie
styling Matthew Henson
casting Anita Bitton
make up Pat Mcgrath
nails Dawn Sterling
hair Kareem Belghiran
Louis Vuitton's commitment to innovation extends to groundbreaking footwear, such as the two-tone leather LV Dandy loafer and the revolutionary 3D-printed slip-on, LV COBRA. Bags, sunglasses, and accessories, including Surfing Monogram adornments and Super Vision sunglasses, echo maritime influences.
Wooden beads, ukulele pendants, and crochet hats add a touch of resort living, creating a cohesive narrative of global wanderlust. Williams designs a dynamic cast, embodying the human connections within the collection, while the melodic "Airplane Tickets" soundtrack adds a unique layer to this immersive experience.