New Collection
MARCELL
* A Fusion of Ethical Luxury + Sustainable Chic
written Max Sneyder
Marcell Pustul steps forward as a visionary, crafting a narrative of transformation and innovation. With the launch of MARCELL, creative director Marcell Pustul, a name that resonates with the echo of fashion elites and pop icons, steps into a new era. This is a revolution, a rebirth of the esteemed MARCELL VON BERLIN. It’s where the legacy meets a new dawn.
MARCELL, born from the synergistic collaboration with Patrycja Szklarczyk, is a narrative of three powerful elements: Timeless, Ethical, Luxury. It’s a brand that doesn’t just dress bodies; it adorns souls with an ethos. Crafted with unparalleled precision in Poland, Italy, and Portugal, each piece is a testament to the brand’s unwavering commitment to quality.
Sustainability is not just a buzzword for MARCELL; it's the cornerstone of its philosophy. Pustul’s approach is a radical departure from traditional fashion norms, focusing on elite manufacturing processes that minimize waste and design principles that defy seasonal trends.
The first collection is a canvas of Pustul’s iconic tailoring, where sequins dance with leather, paying homage to his couture roots. Yet, it’s the fusion of high fashion with practical elegance that sets this collection apart. It’s a sartorial symphony that empowers the wearer, a blend of sophistication and quality that defines modern femininity.
Inspired by Pustul’s personal journey of healing and self-discovery, the collection is a reflection of inner clarity and tranquility. Each piece, timeless and durable, is designed with an emphasis on comfort. Oversized forms play with the body’s contours, draped in materials that are both flattering and comfortable.
MARCELL
Collection 001
Elevating the brand’s allure is a jewelry line that features natural baroque pearls, each unique and symbolic of the wild, untamed nature of beauty and strength.
MARCELL’s market strategy is as exclusive as its designs. Eschewing the e-commerce trend, the brand focuses on building a selective wholesale network and selling through elite retailers. For a more personalized experience, MARCELL offers private buying sessions in its Los Angeles showroom.
It’s Marcell Pustul’s ode to the future of fashion – a future that is as responsible as it is radiant.
all images
(c) MARCELL