.new collection
The Maverick Spirit of Louis Vuitton
Fall/Winter 2024-2025 Men's Collection
written Amanda Mortenson
In the heart of Paris, a fusion of cultures and styles bloomed as Louis Vuitton showcased its Fall-Winter 2024 Men's Collection.
Under the creative guidance of Pharrell Williams, this line is a journey into the roots of the American Western wardrobe, intertwined with Louis Vuitton's hallmark spirit of exploration and expansiveness.
The show was set in an evocative landscape, under the dramatic architecture of the Louis Vuitton Foundation. It opened with the resonant sounds of Native American music, a poignant homage to the diverse and rich cultural mosaic that the collection draws from. This opening set a tone of depth and respect, blending cultures and times in a harmonious symphony.
Diversity was not just an undercurrent but the show's heartbeat, reflected in the range of models who graced the runway.
Hailing from different corners of the globe, they embodied the world's vibrant diversity, echoing Louis Vuitton's commitment to global inclusivity and community. Their presence on the runway, adorned in the collection's pieces, was a living testament to the universal reach and adaptability of the brand's vision.
Pharrell Williams' collection shone a spotlight on American Western dress, brought to life through Louis Vuitton's unmatched savoir-faire. The craftsmanship was evident in every detail, from the pearl-and-sequin floral embroideries on denim to the saddle-embossed leather jackets. This craftsmanship elevated the collection beyond mere clothing; each piece was a narrative in itself, a story of heritage woven with the threads of modernity.
A standout collaboration with Timberland reinterpreted classic American work boots, melding the rugged with the refined. These boots, like the rest of the collection, encapsulated Louis Vuitton's ethos of merging tradition with innovation, heritage with forward-thinking design.
creative director
Pharrell Williams
The collection is a bold social statement. Embracing gender-fluid and unisex styles, Louis Vuitton transcended traditional fashion norms. The collection was a clarion call for inclusivity, mirroring a society increasingly embracing diversity.
all images (c) Louis Vuitton