*New Collection
Orbiting the Sun
- Pharrell Williams' Debut at Louis Vuitton Men’s SS24
written Sarah Arendts
In a blaze of creativity and sun-kissed hues, Louis Vuitton's Spring-Summer 2024 Men's Collection marks the dawn of Pharrell Williams' tenure as the Men’s Creative Director for the fashion house. Presented on Paris's Pont Neuf, the collection traces a radiant arc from Paris to Williams' native Virginia, infusing French sophistication with a touch of American sporty verve.
credits
creative director Pharrell Williams
styling Cactus & Matthew Henson
collection artists Henry Taylor & E.T Artist
make up Pat Mcgrath
nails Dawn Sterling
hair Kareem Belghiran
all images (c) Louis Vuitton
Williams melds the Damier heritage pattern with street-wise camo, birthing the unique 'Damoflage'. Evoking his personal style lexicon, it permeates the collection, flowing effortlessly from accessories to tailoring. Sharply-cut suits, oversized trousers, and collarless tunics reveal a dandy ethos, while a new adaptation of the iconic Louis Vuitton Speedy bag pays tribute to the hustle of Canal Street, NYC.
The collection offers a rich tapestry of detail, from 'Super Zoom' sunglasses to ornate costume jewellery. An homage to his home state, Virginia, is seen in the transformation of the LV initials into an emblem for a culture of LVERS - an inclusive mindset radiating warmth and wellbeing.
Interwoven with the designs are intimate micro embroideries, featuring the art of Henry Taylor. These elements, together with a filmic prelude, 'Pupil King', and an original soundtrack by Pharrell Williams, create a multi-layered narrative.
Culminating in a performance by Pharrell Williams and Jay-Z, this collection asserts Williams' radiant vision for Louis Vuitton, casting the iconic fashion house in a whole new light.