Valentino *Pavillon des Folies

VALENTINO SS25
*Theatrum Mundi

written SARAH ARENDTS

Valentino SS25 moves beyond the realm of fashion, unfolding as a staged delirium where beauty performs in its purest form.

Alessandro Michele constructs a world where nothing is static, garments exist in flux, and identity bends toward theatrical excess. The collection channels movement—not as a metaphor, but as a tangible force. Fashion, in its essence, is a construction. Here, it is also a deconstruction, an invitation, a distortion.

Valentino
SS25 Campaign Pavillon des Folies

Each campaign frame is a performance, captured through Glen Luchford’s lens. Fabric rustles, lace distorts, silk drapes and clings with the inevitability of a script already written. The past lingers in embroidered surfaces, but the gesture is present, immediate. Rooms, once confined, stretch into liminal stages where models become vessels of transformation.

The cast moves through this imagined theater with the quiet tension of something unscripted. Jonathan Kaye’s styling sharpens the characters: punctuated silhouettes, lace gloved hands, the weight of a brocade, the sharp punctuation of a heel bow-tied in velvet.

The maison’s codes thread through the composition, but the script shifts. The stage is the Pavillon des Folies, a place without fixed identity, where beauty acts as a force, not an object. Alessandro Michele directs, but the narrative unfolds as an open-ended provocation.

Valentino
SS25 Campaign Pavillon des Folies

McQueen SS25 Campaign

McQueen SS25
*The Banshee's Unrelenting Cry

written MONICA DE LUNA

Llansteffan Castle, weathered and elemental, carries the weight of centuries. The McQueen Spring/Summer 2025 campaign unfolds within its walls, where shadows and movement intertwine.

Directed and shot by Glen Luchford, the imagery captures an unsettling presence, raw and electric. Seán McGirr channels the banshee, an ancient force woven into Irish folklore. A figure neither seen nor ignored, she moves with intent, her voice uncontained.

McQueen SS25 Ad Campaign
seen by GLEN LUCHFORD
creative directed SEÁN McGIRR

“She embodies a sense of strident self-expression that resonates now,”

Seán McGirr

Fabric carries the weight of mythology. Tailoring shifts its structure, fabric unravels—cobweb lace, pleated chiffon, silk creponne, and shredded silk organza. Silvered grey and ivory set the tone, punctuated by bursts of yellow and orange. Accessories manifest as relics; jewelry holds the presence of something once whispered and now declared.

Movement defines the collection. Figures navigate castle corridors and windswept shores, their silhouettes precise, their presence unwavering. Meshach Henry directs each motion with a purpose that transcends choreography. Hair carries the air’s charge, makeup enhances the stark clarity of the vision—Gary Gill and Daniel Sallstrom sculpt forms that resist containment.

Sound shapes the atmosphere. The post-punk resonance of Heartworms’ Consistent Dedication cuts through the visual landscape, its synths and vocals channeling something instinctual. The score becomes an extension of the campaign’s pulse, threading itself through each frame.

McQueen SS25 moves with force. The banshee does not linger. She calls forward.

Porsche Design x Orlando Bloom

Orlando Bloom Joins Porsche Design
*The Art of Precision

written MONICA DE LUNA

A lineage of engineering distilled into the hum of an engine, the balance of a curve, the whisper of a second hand sweeping across a dial.

Orlando Bloom steps in as an ambassador, a presence that reflects precision, heritage, and an unapologetic pursuit of excellence. Porsche Design unveils its latest collaboration, embodying its core values in design and craftsmanship. Orlando Bloom becomes a part of this legacy. The campaign unfolds in a palette of obsidian black and sleek titanium, a nod to the Chronograph 1 – All Black Numbered Edition, an evolution of the 1972 design.

Porsche Design
Orlando Bloom, Brand Ambassador

Bloom, a Porsche devotee, moves with intention. "Porsche is a lifestyle," he reflects. "It’s innovation meeting performance, meeting legacy."

The Porsche Design P'8478, first released in 1978, features interchangeable lenses, featherweight titanium, and precision-cut curves. It adapts effortlessly to changing conditions.

"Style is personal," Bloom says. "Authenticity is everything." His choices reflect a commitment to timeless design. Accessories are essential elements of his wardrobe, particularly when they merge function and elegance. Watches and eyewear are more than complements; they shape the way one interacts with the world. The Chronograph 1 – All Black Numbered Edition is at the heart of this campaign. A timepiece that encapsulates decades of design mastery. Conceived in 1972 and modernized in 2022, it bridges generations of engineering. Its monochromatic aesthetic is a study in focus and precision. Handmade in Solothurn, Switzerland, it stands as a testament to Porsche’s seamless fusion of Swiss craftsmanship and automotive ingenuity.

Beyond timepieces, the collaboration highlights Porsche Design’s eyewear. The P'8478 model, a pioneer of modular lenses, remains an icon. Designed by F. A. Porsche, its quick-release mechanism and durable titanium frame provide adaptability and refinement. A vision crafted for the dynamic.

For Bloom, this partnership aligns with his appreciation for innovation and legacy. As a long-time Porsche enthusiast, his connection to the brand extends beyond admiration. It’s a shared understanding of how aesthetics, function, and history converge. Stefan Buescher, CEO of Porsche Lifestyle Group, affirms this synergy: "Orlando Bloom embodies our values of authenticity, style, and a passion for perfection. His global presence strengthens Porsche Design’s resonance with an audience that values excellence."

Porsche Design

Porsche Design

Porsche Design remains committed to timeless innovation, and Bloom steps into this world as an extension of that ethos. A fusion of design and purpose, movement and precision. The Chronograph 1 is worn because it functions with mastery. The sunglasses because they are an optical evolution. This is Porsche Design—where every detail serves a greater vision.

HOKA New Speed Loafer 2025

HOKA Speed Loafer
*A Study in Motion

written MONICA DE LUNA

A design distilled to its purest form, cut to the rhythm of those who move with intention.

HOKA shifts the landscape once again. The Speed Loafer emerges as a sharp statement in movement, fusing a forward-thinking silhouette with the unmistakable energy of the brand’s signature engineering.

HOKA
Speak Loafer

Footwear, in its truest essence, is architecture in motion. The Speed Loafer manifests this ideology through sculpted contours and an unwavering focus on function. Precision-stacked layers of EVA foam deliver a sensation that pulses between structure and fluidity. The silhouette, clean yet assertive, lands with the clarity of a blueprint drawn for kinetic expression.

The upper—a seamless convergence of form and breathability—eliminates excess. A single stroke of engineered materials, composed to contour. Slip-in ease translates to uninterrupted motion, making the transition between states effortless.

HOKA’s DNA hums beneath the surface. The Speed Loafer carves out space for movement, where stability does not compromise agility. The midsole, sculpted for response, amplifies each step with a balance that speaks to both precision and instinct. Every element, from the minimalistic structure to the considered weight distribution, channels a philosophy of forward propulsion.

This release reframes versatility through a sharper lens. Urban rhythm or off-grid escapism, the Speed Loafer adapts to the moment without hesitation. A visual language that aligns with an audience attuned to dynamic design, it defies expectations without the need for embellishment.

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ALSO READ

From Form to Function with On *The Body Is Art Training Campaign

HOKA’s latest drop extends an invitation—not just to wear, but to move. The Speed Loafer is now available through selected retailers and online, existing at the intersection of motion and intent.

step inside at hoka.com

RIMOWA and Rick Owens

PATINA + POWER
*RIMOWA x Rick Owens Collaboration

written AMANDA MORTENSON

Travel has a new edge. The RIMOWA x Rick Owens collaboration introduces a suitcase that reshapes the language of movement.

The Original Cabin Bronze emerges from the hands of two visionaries, each committed to pushing the limits of material and meaning. At its core, the collaboration fractures the traditional notions of luxury. Rick Owens’s unmistakable aesthetic—dark, unapologetic, and raw—melds with RIMOWA’s century-long mastery of aluminium craftsmanship. The bronzed exterior, achieved through a meticulous pigment process, becomes a surface alive with its own imperfections and evolution.

RIMOWA x RICK OWENS
Michèle Lamy seen by Matteo Carcelli

“I wanted the outside finish to recall a bronze from Giacometti or Serra, and I wanted the interior to feel like the touch of a black leather glove.”

Rick Owens

Inside, Owens alters the language of travel interiors. The fully leather-lined design—a first for RIMOWA—invitates to engage with texture. The aluminium shell merges seamlessly with Rick Owens’s leather, creating a unified tactile experience. Flex Dividers, reimagined in this material, showcase Owens’s meticulous craftsmanship, redefining their function within the space.
The inclusion of a handcrafted luggage tag in coarse, hair-on cowskin disrupts the polished sheen of modernity. It speaks of primal connection, of an object meant to be held and experienced. Owens’s choice of material shifts the narrative from travel as convenience to travel as ritual.

Branding is minimal, emphasizing subtlety and intention. The emblems of both RIMOWA and Rick Owens whisper rather than announce, etched subtly into the surfaces. These marks, understated and deliberate, align with the collection’s ethos: an homage to form and material, unburdened by excess.

Owens’s voice is ever-present. He describes the suitcase as a tribute to the elemental and the eternal: “I wanted the outside finish to recall a bronze from Giacometti or Serra, and I wanted the interior to feel like the touch of a black leather glove.” His vision extends beyond the physical, layering memory and emotion into the object’s very fabric.

The new Original Cabin Bronze commands attention, forcing a reexamination of what it means to carry, to move, to possess. Its patina speaks in textures, rejecting order and expectation. RIMOWA and Rick Owens deliver an object of rebellion.

Paul Andrew Spring 2025

PAUL ANDREW
*Fusing Fashion with Radical Creativity

written SARAH ARENDTS

Titled without fanfare but pulsing with intent, the new Paul Andrew Spring 2025 campaign—a collaboration with an eclectic cohort of contemporary artists—unfolds as a declaration. The campaign lands like a manifesto for the avant-garde, a space where creativity reshapes the narrative of luxury fashion.

This is a campaign of tension and raw edges. Andrew’s collaborators embody modern disruption: Erica Ohmi’s glitch-ridden 3D textures flow into Rei Nadal’s surreal narratives. Sungi Mlengeya’s stark black-and-white portraits pull you into a quiet intensity that feels meditative. Jet Swan’s lens captures moments that resonate—charged and electric.

(c) Paul Andrew

(c) Paul Andrew

The energy is tangible. The collection speaks through footwear that transcends utility to become sculptural artifacts. Paul Andrew’s design carries an understated boldness. Translucent materials fold into shapes that feel as ephemeral as memory, while sharp cuts command attention with visceral impact. These pieces resonate without forcing clarity, allowing the viewer to linger in their intricacies.

Visual artist Jorden Steward’s work bursts with hyper-saturated tableaus of color, while Natasha Stagg’s fragmented storytelling adds depth to the mood. The campaign unfolds as a layered experience between physicality and abstraction.

Sound designer Frederic Sanchez creates sonic compositions that distort the visual narrative, scraping and humming like fractured memories. Luna Conte’s choreographed motion disrupts stillness, infusing movement with defiance.

Andrew’s campaign functions as an orbit of interconnected ideas and moments. The collaboration, with its fractured yet cohesive aesthetic, invites the audience to immerse in its density and discover its core.

Paul Andrew’s Spring 2025 campaign presents an unfiltered vision. The artists, visuals, and sound converge in a charged interplay that transcends interpretation. It is an experience that lingers, shifting something within—even if its shape remains elusive.

(c) Paul Andrew

(c) Paul Andrew

(c) Paul Andrew

campaign credits

creative director PAUL ANDREW

artists ERICA OHMI, JORDEN STEWARD, SIENNA MURDOCH, NATASHA STAGG, SUNGI MLENGEYA, JET SWAN, FREDERIC SANCHEZ, JASA MULLER, JACK LOVATT, @_UNFOLLOWING, REI NADAL, LUNA CONTE

VALENTINO Valentine’s Day 2025

Avant les Débuts with VALENTINO
*A Love Letter Rewritten

written MONICA DE LUNA

Maison Valentino’s Valentine’s Day 2025 is a riot of intimacy and rebellion. Under Alessandro Michele’s audacious creative direction, the ‘Avant les Débuts’ collection fractures traditional romance and pieces it back together into something electrifying.

Michele crafts accessories as conduits for emotion. Valentino Garavani’s signature Rockstud evolves into jagged, elongated forms—a tactile declaration of passion’s complexity. The collection hums with tension: metal edges collide with supple leather, each piece demanding touch while resisting easy understanding. These are objects that engage with desire in its purest form.

MAISON VALENTINO
Valentine´s Day Gifts 2025

The campaign imagery pulses with energy, refusing stasis. Sienna Murdoch’s kinetic work infuses an almost spectral quality—earrings captured mid-motion, belts twisting as if alive. Natasha Stagg’s layered prose threads through the visuals, creating a fragmented narrative that invites curiosity and disorientation.

Color in this collection agitates rather than soothes. Deep carmine flares against muted blush, with threads of gold drawing the viewer into unexpected depths. Michele uses these tones to evoke the sensory aftermath of unforgettable connection, each shade alive with intent.

Sound becomes another layer of storytelling. Frederic Sanchez’s auditory composition infects the campaign, with metallic whispers and creaking leather forming an intimate, voyeuristic atmosphere. These pieces don’t merely exist; they resonate, breathe, and linger.

‘Avant les Débuts’ transcends Valentine’s Day conventions, reimagining love as an experience of power and vulnerability. Alessandro Michele invites us to let go of sentimentality and embrace something sharper and more vital. Maison Valentino’s latest creation provokes, unsettles, and demands to be felt.

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also read
GUCCI’s Cinematic Call to Emotion *Where Light Finds Us

GUCCI Spring 2025

GUCCI’s Cinematic Call to Emotion
* Where Light Finds Us

written AMANDA MORTENSON

GUCCI projects intensity and emotion. Spring 2025’s campaign, “Where Light Finds Us,” seen and directed by Xavier Dolan, pulses with raw tension and vulnerability. The actors Yara Shahidi and George MacKay anchor the scenes as glowing portraits of intimacy, caught in fleeting, luminous moments.

This isn’t a linear story. Instead, light takes on a transformative role, spilling through windows, cutting across walls, and touching brief, unspoken connections. Dolan’s lens captures moments of fleeting beauty, weaving shadows and light into a poetic visual experience.

GUCCI Spring 2025 Campaign
George MacKay

Gucci’s creative director, Sabato De Sarno, introduces a collection that moves fluidly between timelessness and modernity. Silhouettes include relaxed suiting and ethereal dresses that seem to float, creating a collection that refuses categorization. The iconic Bamboo 1947 bag reappears, embodying a sense of enduring elegance and thoughtful design. Every detail—from fabrics to stitching—is imbued with a quiet intensity, ready to resonate deeply.

Color choices feel deliberate, with soft blues and creams balanced by moments of vibrant citron and crimson. This intentional palette injects energy and emotional depth into the collection, offering a dynamic interplay of moods.

The campaign’s imagery thrives on ambiguity. Dolan’s still frames explore emotions through gestures and glances: hands brushing over fabric, light tracing a silhouette, or a gaze that holds untold stories. The camera lingers, urging viewers to delve deeper into its layers of meaning.

“Where Light Finds Us” challenges conventions and embraces an intimate, reflective tone. It invites the audience to sit with its layered beauty and absorb its quiet, human depth. Gucci’s Spring 2025 campaign transcends fashion, presenting a vision of raw emotion and light’s ability to reveal truth.

watch campaign film
GUCCI Spring 2025

campaign credits

GUCCI creative director SABATO DE SARNO
art director RICCARDO ZANOLA
seen + directed XAVIER DOLAN
models YARA SHAHIDI + GEORGE MACKAY
stylist FRANCESCA BURNS
hair JAWARA
makeup AARON DE MEY

GUCCI Spring 2025 Campaign
George MacKay

On x FKA twigs

From Form to Function with On
* The Body Is Art Training Campaign

written AMANDA MORTENSON

On teams up with the visionary FKA twigs to unveil The Body Is Art, Part II, the centerpiece of its Spring/Summer 25 Training Collection, presenting training as an evocative, immersive act of self-expression and artistry.

Under the creative direction of FKA twigs and through Jordan Hemingway’s lens, the campaign pulses with energy inside a raw, industrial London warehouse. Movement emerges as a powerful form of expression, channeling creativity and identity.

On x FKA twigs
The Body Is Art, Part II

On x FKA twigs
The Body Is Art, Part II

With Paralympic athlete Léa Bayekula, IFBB Pro bodybuilder Michelle Mensah, and dancer Nana Yaa, the visuals honor strength and individuality. Each participant embodies the vision of movement as art—a dynamic exploration of purpose and form.

“I’m drawn to bodies shaped by purpose, by life,” twigs reflects. “In The Body Is Art, Part II, strength becomes art. It’s about redefining beauty through function and celebrating what the body can do.” Her words resonate across the collection, which blends technical precision with a minimalist aesthetic to redefine training apparel.

On’s SS25 Training Collection delivers performance-driven designs with a striking edge. The campaign’s highlighted looks — from the streamlined Studio Cut Out Crop and Train Tights Short to the dynamic Train 2-in-1 Crop paired with Train Shorts — are engineered for freedom and resilience. Twigs herself embodies this duality, wearing pieces that flow seamlessly from performance to expression. Completing the aesthetic are On’s signature sneakers, including the versatile Cloudnova X and high-performance Cloud X 4. The wider SS25 line reflects On’s commitment to innovation and inclusivity. From high-intensity staples like the Train-T and Train Shorts to the ultra-soft Studio line tailored for yoga and barre, the collection addresses diverse movement needs while maintaining a sleek, modern look. It’s sportswear that not only adapts to the body but elevates it, making every movement an act of creativity.

watch campaign film
On x FKA twigs Present The Body Is Art, Part II Spring/Summer 2025

campaign credits

creative direction FKA twigs
seen Jordan Hemingway
film Robert Richardson
set design Jabez Bartlett
movement direction Zoï Tatopoulos
styling Georgia Pendlebury
mair Louis Souvestre
make up Tilda Mace

On x FKA twigs
The Body Is Art, Part II

On x FKA twigs
The Body Is Art, Part II

On’s global momentum gains another layer with The Body Is Art, Part II, an expression of its philosophy: movement as a profound force of creativity. Partnering with FKA twigs, the brand shapes training into a multidimensional exploration, one that unites body and soul in dynamics.

CELINE HOMME *THE BRIGHT YOUNG

.new campaign
CELINE HOMME Summer 2025
Twisting English Elegance for the New Era

written Sarah Arendts

Hedi Slimane brings a bold cinematic vision for CELINE Summer 2025 collection, 'The Bright Young,' crafting a sharp narrative that taps into the rebellious allure of anglomania and English style.

Shot in the lush, overgrown gardens of Holkham Hall, the film unravels like a decadent period piece, dripping with the cool opulence of 1920s England. Each shot flexes razor-sharp tailoring and luxe accessories, blending heritage with a kind of effortless modernity that feels nostalgic and now.

CELINE HOMME Summer 2025
THE BRIGHT YOUNG Collection by Hedi Slimane

The collection reimagines English style with a slick, modern twist—think summer cashmere cricket blazers, hand-embroidered waistcoats, and intricate silver cannetille patches. It’s a nod to 20th-century aristocratic vibes, with every piece telling a story of opulent summers and obsessive craftsmanship, all meticulously reworked to Celine’s exacting standards.

Slimane’s direction oozes a vibe of laid-back decadence, channeling the carefree chaos of Evelyn Waugh’s Vile Bodies. The cast—young, impeccably dressed, and effortlessly cool—drift through their world with a playful, detached ease, tapping into a lost era of British upper-class luxury. The campaign’s cinematic scale feels way too big for a standard runway, striking the perfect balance between historical nods and modern rebellion.

With this film, Slimane fuses Celine’s meticulous craftsmanship with a striking visual story, turning every scene into a snapshot of pure sartorial brilliance.

Hit up CELINE.com and ride the wave of the season.

(c) CELINE Summer 2025
all images photographed by Hedi Slimane

Maison Francis Kurkdjian - APOM

.new fragrance
Maison Francis Kurkdjian APOM
*A New Fragrance for Fluid Souls

written Amanda Mortenson

Francis Kurkdjian rewrites the scent narrative with APOM, channeling pure energy into a fragrance that lives and breathes fluidity and self-expression.

APOM, short for "A Part of Me," acts as an open call to express your inner world through scent. This version blends its deep roots with a sharp, contemporary edge, capturing a vibe that’s fully in the now while still echoing its origins. APOM speaks as an olfactory manifesto for those who carve their own path.

Maison Francis Kurkdjian
APOM

This fragrance fuses with the skin, amplifying the wearer’s natural essence. It embodies individuality, free from traditional labels.

APOM taps into the personal side of fragrance, inviting a journey of self-exploration and identity expression. Launching on September 2, 2024, this scent becomes a tool for those looking to express their individuality, with sizes tailored to fit any lifestyle.

Kurkdjian approaches perfumery as an art, with APOM acting as a reflection of self—dynamic, evolving, and deeply connected to who you are. APOM transcends the typical fragrance, serving as a powerful medium for carving out your place in the world.

Francis Kurkdjian pushes APOM beyond the bottle, teaming up with filmmaker Cyril Teste to create a five-minute film that captures the fragrance’s core.

The film unfolds with intentional pacing, pulling the viewer into the narrative that shaped the scent, showcasing the precision and artistry behind APOM’s creation.

APOM takes form as a unified fragrance, merging the essence of the original pour Femme and pour Homme into a single experience. It opens with a burst of neroli, sharp and radiant, setting a bold tone. As it evolves, orange blossom and lavender intertwine, balancing floral sweetness with aromatic depth. Vanilla and white musk anchor the scent, adding warmth and depth, with ylang-ylang providing a bright, uplifting touch.

Maison Francis Kurkdjian
APOM

all images
Maison Francis Kurkdjian, 2024
video animation lemilestudios

Bottega Veneta - A Desert Dreamscape

.new campaign
Bottega Veneta Winter 24
*Alec Soth Shoots Ad Campaign in the Desert Wilds

written Monica de Luna

Bottega Veneta’s Winter 2024 campaign lands in the American West with an impact that feels strange and inevitable. Creative Director Matthieu Blazy teams up with photographer Alec Soth to create a visual dialogue between the desert’s stark beauty and the brand’s vision of luxury.

Captured in Nevada and Utah, locations notorious for UFO sightings, the campaign blends the eerie with the elegant. Models Mariacarla Boscono, Zayna Cisse, Imaan Hammam, and others inhabit the cloths, merging with the barren landscape like they belong there, yet stand out as otherworldly beings.

Blazy’s designs—feather-light skirts and imposing, sculptural coats—create a powerful contrast against the desert’s raw backdrop. They are protective, almost armor-like, yet fluid, interacting with the environment in a way that feels at once familiar and alien.

Alec Soth’s photography leans into this tension, capturing every detail with a clarity that makes the desert’s rough textures feel palpable. The intertwined craftsmanship of Bottega Veneta’s signature intrecciato accessories echoes the twisted resilience of desert flora. These elements—hardy yet intricate—ground the campaign in a tactile reality, even as it flirts with the supernatural.

Rahim Fortune’s accompanying film amplifies the campaign’s mood of quiet anticipation. Sweeping shots of the desert give way to closeups of models moving through the landscape with a sense of purpose, as though on the brink of a revelation. The soundtrack by Le Motel adds to the suspense, mixing ambient sounds of crackling fire and wind with an electronic hum that feels like a signal from beyond. The film creates a sense of impending discovery, of something hidden just out of sight.

Thew new Fall 2024 ad campaign is a stark reminder of Bottega Veneta’s refusal to conform to digital noise. Blazy and Soth have crafted a narrative that commands attention, drawing the viewer into a world where the line between reality and the unknown blurs. It’s a visual exploration of craft, design, and environment, where each element enhances the other. The visuals unfold in the endless expanse of the desert, challenging you to see beyond the horizon.

Hair
Duffy

Makeup
Dame Pat McGrath

Casting Director
Anita Bitton

Music
Le Motel

Bottega Veneta Creative Director
Matthieu Blazy

Photographer
Alec Soth

Film Director
Rahim Fortune

Location
Utah and Nevada

all content (c) Bottega Veneta 2024

Talents + Models
Mariacarla Boscono, Zayna Cisse, Luke Clod, Walid Fiher, Imaan Hammam, Liz Kennedy, Hoyong Kim, Hejia Li, Mamuor Majeng, Rolf Schrader, Hedi Ben Tekaya & Penelope Ternes

Marni Fall 2024 Ad Campaign

.new campaign
Marni Fall 2024 Vol. 1 Ad Campaign
seen by Colin Dodgson

written Amanda Mortenson

Marni’s Fall 2024 Ad Campaign, seen through the raw and unfiltered eye of Colin Dodgson, rips away the gloss to reveal a gritty, urban narrative that pulses with life. The first volume ditches the sanitized perfection of high fashion, plunging straight into the city's core, where every crack and crease tells a story.

Dodgson’s lens frames a series of intimate portraits that strip back the layers, exposing the beauty found in the imperfect, the unpolished, and the unapologetically real.

Framed by the decaying beauty of industrial landscapes, models Chiara Pino, Jessica Bagnall, Ghali, and Ileana embody a raw, eclectic style that feels both instinctive and intentional. The rusted scaffolding and crumbling walls become part of the narrative, reflecting the textured layers and warm neutral tones of Marni’s Fall 2024 collection. Here, the environment and clothing meld into a seamless dialogue of urban resilience.

Marni’s Fall 2024 collection rides the edge of contrast, where grunge-fueled rebellion collides head-on with sharp, tailored sophistication. Oversized knits collide with sharp blazers, while distressed trousers find unexpected harmony with polished leather shoes. This dynamic interplay of styles pulses at the core of the campaign, capturing the chaotic yet undeniably stylish essence of modern urban life—where messiness and complexity are embraced as hallmarks of true style.

A striking element is the hand-painted logo, a red cursive scrawl that’s both intimate and deliberately imperfect.

This touch, much like the campaign itself, shuns the overly polished in favor of raw authenticity, injecting a layer of depth and individuality into every frame.
Dodgson’s lens captures a cinematic world where the characters feel vividly real. These models are the living, breathing essence of Marni—dreamers, rebels, and artists who walk the line between society’s edges with quiet defiance.

Marni’s Fall 2024 campaign makes imperfection its signature. It’s a daring tribute to the raw, the unfiltered, and the unapologetically real. Marni proves that true style transcends fabric—it's about the stories woven into every thread.

all images (c) Marni, 2024

creative direction Francesco Risso
art director Sergio Cattivelli
seen Colin Dodgson
styled Carlos Nazario
talents Chiara Pino + Jessica Bagnall + Ghali + Ileana

Calvin Klein - CK One Essence

*New Campaign
Calvin Klein
CK One Essence

written Amanda Mortenson

Calvin Klein's summer 2024 Ad Campaign, "CK One Essence," is a hypnotic exploration of modern sensuality and timeless allure.

With visionary direction by Ben Keren and the evocative eye of Alasdair McLellan, the new campaign reshapes the CK One legacy, making a fierce declaration for the new era. Alasdair McLellan’s photographic brilliance dazzles as he assembles an eclectic ensemble featuring Abby Champion, Blesnya Minher, Cheikh Dia, Finley Prentice, Kit Butler, Mathilda Gvarliani, Noor Mutsaers, Troy Untalan, and Yenni Schwan. Each model pulses with the campaign's core mantra: intensity for all.

creative direction BEN KEREN
seen ALASDAIR MCLELLAN
styled CAMILLA NICKERSON
casting direction MARK FOLTZ

In a nostalgic nod to the revolutionary 1994 CK One launch, the campaign embraces the minimalist aesthetic that cemented its place as a cultural icon. McLellan, however, breathes new life into this iteration, imbuing it with heightened intimacy and vibrancy. The iconic black-and-white palette remains, but the compositions are tighter, gazes more piercing, and movements more fluid, mirroring a deeper connection to the fragrance's intensified essence.

The genius choice of New Order’s "Blue Monday" as the soundtrack ties the campaign to a musical legacy that spans generations. Thanks to this!
Its pulsating beats and haunting vocals provide the perfect backdrop to the dynamic visuals, amplifying the campaign's sense of urgency and passion.

The models, adorned in Calvin Klein's iconic minimalist threads, move and interact in a choreography that blurs the boundaries between dance and intimacy. Each frame exudes raw emotion and effortless cool, illustrating a world where gender fluidity and personal expression are celebrated.

models
ABBY CHAMPION + BLESNYA MINGER + CHEIKH DIA + FINLEY PRENTICE + KIT BUTLER + MATHILDA GVARLIANI + NOOR MUTSAERS + TROY UNTALAN + YENNI SCHWAN

watch campaign film

The brilliance of this campaign lies in its deft balance of staying true to the original CK One ethos while pushing the envelope to reflect contemporary sensibilities. The fragrance, with its increased concentration, promises a deeper sensory experience, much like the campaign's visuals. It’s a symphony of scent and sight, resonating with the intensity and clarity of modern identity.

"CK One Essence" transcends being just a fragrance campaign, it speaks to a generation that cherishes authenticity, inclusivity, and the power of personal connection. With Ben Keren's creative direction and Alasdair McLellan's sharp eye, Calvin Klein has woven a narrative that is timeless and urgently relevant.

Trends may fade, but the CK One Essence campaign exemplifies the lasting impact of reimagining iconic moments with a minimalist approach. Calvin Klein's latest campaign underscores the brand's commitment to enduring style, demonstrating that true essence and a refined vision have a profound effect beyond fleeting trends.

(c) Calvin Klein seen by Alasdair McLellan

CELINE HOMME *Skate Summer 2024

.new campaign
CELINE HOMME Skate Summer '24
California Dreamin’

written Monica de Luna

CELINE HOMME skates into a sun-soaked SoCal summer fantasy with its Summer 2024 campaign, aptly titled “Skate.” Hedi Slimane, the house’s creative director, once again works his magic both behind the camera and in styling, exploring the aesthetics and youth culture of southern California skateboarding.

The campaign follows a crew of stylish young rebels from the palm-lined streets to the fringes of the Los Angeles desert. Slimane conjures a languid, sultry atmosphere, shooting in both vivid color and stark black and white, creating a snapshot of youthful defiance. The visuals are drenched in sunlight, capturing the laid-back yet charged vibe of the West Coast.

Design and styling bring together a nostalgic blend of 70s flair and 90s grunge, seamlessly woven into Slimane’s signature rakishly elegant silhouettes. The collection features cruiser boards, skate pants, or sunglasses, all echoing the rebellious spirit and carefree lifestyle of California’s skate culture.

Dash Snow’s raw, collage-style artwork makes a bold appearance, splashing the collection with anarchy and creativity. His typographical designs and boundary-pushing aesthetics breathe life into jackets and other pieces.

Slimane transforms his fascination with vintage subcultures into a distinctly cool and modern vision, capturing the essence of a generation that’s ready to shred and redefine boundaries.

CELINE HOMME’s Summer '24 collection channels the wild, untamed spirit of skate culture.

Hit up CELINE.com and ride the wave of the season.

(c) CELINE Skate Summer 2024
all images photographed by Hedi Slimane

Wes Anderson x Montclanc *100 Years of Meisterstück

.new campaign
MONTBLANC x Wes Anderson
Tribute to 100 Years of Meisterstück

written Monica de Luna

When Wes Anderson decides to celebrate the 100th anniversary of Montblanc’s Meisterstück, expect nothing short of a symphony of visual and narrative craftsmanship.

Iconic filmmaker Wes Anderson, known for his meticulous frames filled with pastel hues and symmetrical bliss, has woven a tale around what many consider the crown jewel of luxury writing instruments since its debut in 1924.

Rupert Friend + Maude Apatow

"For 100 years, the Meisterstück has captured millions of stories. [...] That’s why we invited Wes Anderson to put his own unique spin on the world of Montblanc [...] We are excited for the world to rediscover us in a new light."

Vincent Montalescot, Montblanc's CMMO

The setting? A fictional Montblanc headquarters, nestled atop the snowy peaks of Mont Blanc. Here, Anderson's film introduces us to a trio of intriguing characters—portrayed by Rupert Friend, Jason Schwartzman, and Anderson himself—who serve as our whimsical guides through this reimagined temple of craftsmanship.

The campaign is a portal into the culture of writing itself, rekindled in our digitized age. Anderson's distinctive flair for blending the quirky with the quaint transforms this promotional film into a celebration of storytelling, inviting viewers to reconnect with the tactile joy of handwriting.

watch the campaign film by Wes Anderson

Anderson’s narrative mastery turns the Montblanc Meisterstück into a protagonist of its own saga, rich with a century of penning profound stories. This strategic move is revealed through playful dialogue and meticulous set designs that are signatures of Anderson’s style. Each frame is a testament to intentional artistry, making the Meisterstück a gateway to a storied past and a storied present.

Accompanying the film, a series of campaign visuals and shorts feature a diverse cast including Maude Apatow and Waris Ahluwalia, who embody the timeless spirit of the Meisterstück. These visuals accentuate the main narrative and also broaden the scope of Montblanc's homage to the arts, reflecting the brand’s evolution into a purveyor of not just fine writing instruments but a lifestyle of refined creativity.

The campaign cleverly integrates other Montblanc treasures—watches, leather goods—amidst conversations about the pen’s pioneering attributes and the act of writing itself.

Anderson invites us to pause the digital scroll, to pick up a pen, and to remember the pleasure and intimacy of putting pen to paper. It’s a call to cherish the slow, thoughtful strokes of writing in an era rushing through communications.

Waris Ahluwalia

Rupert Friend

credits for images & film
(c) Montblanc / seen by Wes Anderson

Fresh Chapter *CELINE Zouzou

.new Scent
A Fresh Chapter in CELINE Haute Parfumerie
*ZOUZOU with Esther-Rose McGregor

written Monica de Luna

In 2019, CELINE made an audacious leap into the olfactory world, spearheaded by none other than Hedi Slimane, whose vision for the brand's Haute Parfumerie Collection married the meticulous craft of a couturier with the legacy of French fragrance excellence.

The latest addition to this elegant olfactory lineage is 'Zouzou'—a name as playful as its scent is profound, adding a twelfth dimension to the already vibrant collection.

(c) CELINE
Photo by Hedi Slimane

(c) CELINE
Photo by Hedi Slimane

Zouzou stands out. Aligned with the daytime wear, it shares the spotlight with the likes of 'Parade' and 'Saint-Germain-des-Prés', yet carves its own niche. This perfume is a narrative of youth—mischievous and inherently Parisian.

Hedi Slimane's olfactory journal—a treasure trove of sensory blueprints—serves as the cornerstone for Zouzou. Here, Slimane delves into his extensive background in photography and fashion to distill the essence of youthful allure reminiscent of the 60s' most enchanting figures. From the rebellious grace of Françoise Sagan to the boyish charm of Jean Seberg in Jean-Luc Godard's cinematic adventures, Zouzou encapsulates an ideal of eternal adolescence.

As CELINE forges new paths in fashion and fragrance, Zouzou emerges as a symbol of youthful energy and exquisite craftsmanship, encouraging wearers to craft their own stories within its evocative notes.

(c) CELINE
Esther-Rose McGregor photographed by Hedi Slimane

Crafted around the core notes of benzoin and tonka bean, the fragrance exudes a balmy sweetness tempered by the sophisticated, earthy undertones of patchouli and labdanum. Vanilla and musk extend the powdery, soft trail of the perfume, ensuring that its presence, while muted, is unmistakably profound.

The design of Zouzou's bottle is crafted by Slimane, the rectangular vessel is a modern homage to the historical grandeur of French glassmaking. Its sharp-edged fluting and a faceted black lacquered cap echo the understated luxury of Art Deco, while the transparent glass showcases the perfume’s amber-gold hue, reflecting each note's complexity.

Moreover, the packaging of Zouzou is as meticulous as its contents. Encased in a 'grain de poudre' textured paper, embossed to mimic the stately 17th-century moldings, the box is inspired by the opulent woodwork of the Hôtel Colbert de Torcy, the prestigious site of CELINE’s Parisian ateliers.

Each detail of Zouzou’s presentation aligns with CELINE’s iconic ‘Triomphe’ emblem, inspired by the Arc de Triomphe’s linked "C"s seen by founder Céline Vipiana in 1971.

This emblem marks Zouzou as part of CELINE’s rich legacy.

Zouzou is a fusion of youthful exuberance and the refined elegance of French haute parfumerie. It offers a sensory journey that intertwines the fresh spirit of youth with sophisticated artistry, inviting wearers to explore a modern yet nostalgic experience.

Scarlett Johansson *Prada Galleria

.new campaign
Scarlett Johansson stars in Prada’s Latest Campaign
The Art of Reinvention

written Sarah Arendts

Scarlett Johansson redefines the spectacle of the screen in her latest collaboration with Prada, turning the streets of New York into a stage for self-discovery and sartorial expression. The campaign is a cultural dialogue, where Johansson, donning the timeless Prada Galleria, delves into the depths of persona and performance.

PRADA Campaign

Talent Scarlett Johansson
Director Jonathan Glazer
Creative Director Ferdinando Verderi

Scarlett Johansson and Prada: Portraits of Transformation
(c) PRADA Campaign

Under the sharp eye of Jonathan Glazer, this visual feast blurs the lines between the cinematic and the real, capturing Johansson as she navigates the complexities of her craft. Each frame is a study in contrast—a dance of the intimate and the expansive, the actor and the character, the narrative and the narrator.

Johansson’s method is meticulous, her execution flawless. She rehearses lines with a chameleon-like adaptability, each phrase a different shade of emotion, each gesture a different story. This isn’t just acting; it’s alchemy—transforming words into worlds, emotions into experiences. Through Glazer’s lens, we see the gears of this intricate machine at work, with Johansson as its beating heart.

A testament to the power of fashion and film as mediums that not only reflect but reshape reality.

(c) PRADA Campaign

The Prada Galleria isn’t merely an accessory in this campaign; it’s a protagonist. It transitions seamlessly with Johansson, echoing her every move and mood. Here, Prada elevates the handbag from a functional piece to a symbol of craft, a constant companion through the shifts of everyday life and the transformations of a performer.

As Johansson steps off set and onto the city streets, the campaign takes a narrative leap. The transition from a controlled, staged environment to the unpredictability of real life mirrors the dualities that Prada loves to explore: the visible and the invisible, the surface and the depth, the persona and the person.

The campaign is a narrative in its own right, a story of discovery and design where Scarlett Johansson and the Prada Galleria navigate the fluid boundaries of identity and artistry.

(c) PRADA Campaign

Maison Francis Kurkdjian - Dawn + Dusk

.new collection
Maison Francis Kurkdjian
*Odes to Dawn + Dusk

written Sarah Arendts

In the labyrinth of Maison Francis Kurkdjian’s artistic vision, Paris is the soul-stirring muse behind the brand’s most iconic fragrances, Petit Matin and Grand Soir. Conceived in 2016 by the master perfumer himself, Francis Kurkdjian, these fragrances are vivid narratives capturing the city’s ephemeral beauty from the break of dawn to the depths of dusk.

“Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds.”

Petit Matin kicks off the olfactory journey with a burst of musky, citrus freshness that mirrors the pristine glow of Paris at daybreak. Imagine wandering through the silent streets, the city awash in a golden light, with the promise of adventure lingering in the air. This scent encapsulates that moment, blending notes of orange blossom, litsea cubeba, and lavender with a musky base of AmbroxanTM to create a fragrance that’s all about the joyous anticipation of a new day.

Maison Francis Kurkdjian
Grand Soir

As the day fades, Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds. It’s an amber, woody concoction that evokes the sensation of the city’s vibrant nightlife, its streets buzzing with endless possibilities. The initial notes of cistus labdanum, paired with lavender and cinnamon leaf, gradually give way to a warm, vanilla-amber base, enveloping the wearer in a sensuous embrace. It’s a scent that’s not just worn; it’s experienced, inviting you into the night with a promise of mysteries waiting to be unraveled.

Both, Petit Matin and Grand Soir are olfactory monuments to the moments that define the rhythm of Parisian life.

Through these creations, Maison Francis Kurkdjian offers an intimate glimpse into the city’s dual nature – its capacity for serene mornings and its penchant for enigmatic evenings. Each fragrance tells a story of time and place, capturing the essence of Parisian elegance and the transient beauty of everyday moments.

Maison Francis Kurkdjian
Petit Matin

Maison Francis Kurkdjian
Petit Matin + Grand Soir

Maison Francis Kurkdjian challenges the wearer to see Paris in a new light—to find beauty in the fleeting moments, from the first light of dawn to the allure of twilight.

all images
Maison Francis Kurkdjian, 2024

Tom Ford Summer 2024 Campaign

.new campaign
Tom Ford Summer 2024
Playful Rebellion

written Monica de Luna

Throwing out the old rulebook, Tom Ford's Summer 2024 collection campaign crash-lands into the fashion universe, proclaiming a revolution where elegance effortlessly mingles with spontaneous chic. With Robin Galiegue's visionary eye behind the lens and a cast of luminaries including Angelina Kendall and Ahmed Richards, the new campaign is a manifesto of glamour reborn.

Tom Ford dances to a rhythm of sleek spontaneity and unabashed self-expression.

TOM FORD
Summer 2024 Campaign

This season's narrative invitates us all to experiment and to redefine what glamour means on your own terms. Gone are the days when high fashion stood on a pedestal, distant and detached. Tom Ford's Summer 2024 campaign bridges that gap, making luxury accessible through a lens of joy and playfulness, with garments that promise not just to adorn but to amplify the wearer's essence.

The chosen muses for this campaign shot in Rio de Janeiro, embody the essence of this new era. Each model, with their unique allure, captures the spirit of Tom Ford's vision: a world where clothing is a canvas for self-expression, where elegance is spontaneous, and where fashion is an extension of one's identity.

Galiegue's photography injects an intimacy into the campaign, turning each shot into a conversation between the viewer and the viewed. It's a dialogue that speaks of the delicate balance between sophistication and a laid-back allure, of clothes that hang but hug, narrating stories of freedom and playful elegance.

Tom Ford takes us into a realm where the spotlight shines not on the clothes but on the personalities they enhance, where being seen is synonymous with being memorable.

Tom Ford's new campaign is a call to arms—or rather, a call to wardrobes—urging us to embrace our individuality, to find joy in the act of dressing, and to redefine elegance on our terms.

all images
TOM FORD
Summer 2024 Campaign, 2024