.new campaign
CELINE HOMME Summer 2025
Twisting English Elegance for the New Era
written Sarah Arendts
Hedi Slimane brings a bold cinematic vision for CELINE Summer 2025 collection, 'The Bright Young,' crafting a sharp narrative that taps into the rebellious allure of anglomania and English style.
Shot in the lush, overgrown gardens of Holkham Hall, the film unravels like a decadent period piece, dripping with the cool opulence of 1920s England. Each shot flexes razor-sharp tailoring and luxe accessories, blending heritage with a kind of effortless modernity that feels nostalgic and now.
CELINE HOMME Summer 2025
THE BRIGHT YOUNG Collection by Hedi Slimane
The collection reimagines English style with a slick, modern twist—think summer cashmere cricket blazers, hand-embroidered waistcoats, and intricate silver cannetille patches. It’s a nod to 20th-century aristocratic vibes, with every piece telling a story of opulent summers and obsessive craftsmanship, all meticulously reworked to Celine’s exacting standards.
Slimane’s direction oozes a vibe of laid-back decadence, channeling the carefree chaos of Evelyn Waugh’s Vile Bodies. The cast—young, impeccably dressed, and effortlessly cool—drift through their world with a playful, detached ease, tapping into a lost era of British upper-class luxury. The campaign’s cinematic scale feels way too big for a standard runway, striking the perfect balance between historical nods and modern rebellion.
With this film, Slimane fuses Celine’s meticulous craftsmanship with a striking visual story, turning every scene into a snapshot of pure sartorial brilliance.
Hit up CELINE.com and ride the wave of the season.
(c) CELINE Summer 2025
all images photographed by Hedi Slimane