Best of Niche Perfumes 2024

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A Sensory Odyssey
The Alluring World of Niche Perfumery

written Amenda Arendts

Niche perfumes stand as beacons of luxury and individual expression in the vast sea of fragrances. These scents are more than mere concoctions; they are narratives and artworks in their own right.

From the spicy depths of CREED's "Spice and Wood" to the enigmatic allure of LENLING Munich's "Sekushi No. 7," each perfume offers a unique journey into uncharted olfactory territories.

CREED, Spice and Wood
illustrated by Viktorija Staseviciute

BRIONI Intense
illustrated by Viktorija Staseviciute

CREED's "Spice and Wood" orchestrates a symphony of contrasts, blending fiery spices with serene woods. This fragrance transcends the norm, offering an olfactory journey that spans from the Orient's bustling markets to the West's tranquil forests. It’s a tale of two worlds, seamlessly intertwined in a bottle.

BRIONI's "Intense" mirrors the elegance of the brand’s iconic tailoring. It’s a fragrance that speaks of sophistication and luxury, leaving a memorable and commanding impression. This scent is a sartorial masterpiece, transformed into a captivating olfactory experience.

The refreshing "Aqua Media" by Maison Francis Kurkjian Paris stands out for its simplicity and purity. It captures the essence of a clear blue sky on a warm summer day, providing a breath of fresh air in the world of complex fragrances.

"Sekushi No. 7" from LENLING Munich is an ode to sensuality. This intriguing blend wraps the wearer in a veil of mystery and allure, making a bold statement for those who dare to be different.

Maison Francis Kurkjian Paris, Aqua Media
illustrated by Viktorija Staseviciute

LENLING Munich, Sekushi No. 7
illustrated by Viktorija Staseviciute

Strangelove NYC, fallintostars and meltmyheart
illustrated by Viktorija Staseviciute

Strangelove NYC presents a dual narrative with "fallintostars" and "meltmyheart." The former is an exploration of the cosmos, capturing the stars' infinite mystery, while the latter is a warm and comforting scent symbolizing love and devotion.

Ormonde Jayne's "Montabaco" and "Babylonia" are olfactory voyages to different destinations. "Montabaco" embodies South America's rugged beauty, and "Babylonia" captures the ancient city's rich history and cultural heritage.

Finally, "Nishane" by WULONG CHA Shanghai is a testament to the harmonious fusion of East and West. This fragrance weaves the delicate nuances of Eastern tea culture with the bold sophistication of Western perfumery, embodying Shanghai's spirit.

Niche perfumes offer an escape into a world where each fragrance is a unique narrative, a distinct expression of the wearer's personality. These creations remind us of fragrance's power to inspire, evoke, and transport.

Ormonde Jayne London, 4 Montabaco and Babylonia
illustrated by Viktorija Staseviciute

Nishane, Wulong Cha
illustrated by Viktorija Staseviciute

Federico Cina's *Colors of Nothing Fall 2024

*Runway
FEDERICO CINA
Colors of Nothing / Fall 2024

written Monica de Luna

Federico Cina's Fall/Winter 24-25 collection, Colors of Nothing, brilliantly captures the dynamic interplay of innovation and tradition in the fashion world.

This profound narrative of change, acceptance, and the essence of being, resonates deeply with the themes of brutalist architecture and the minimalist philosophy of ornamentation. Cina's latest offering is a masterful expression of transformative vision, seamlessly blending contemporary ideas with timeless allure.

The collection, a harmonious amalgamation of inspirations ranging from Adolf Loos's functional simplicity to Bill Viola's transformative artistry, and Salvatore Settis's classical touch, is a testament to Cina's ability to weave diverse influences into a cohesive sartorial statement. The runway, transformed into a minimalist landscape, set the stage for a journey through the physical and emotional layers of change.

The models seemed to emerge from an intangible fog, their forms becoming more defined with each step, mirroring life's journey from uncertainty to clarity. Federico Cina's designs, characterized by their stark lines and vivid cuts, spoke volumes of a renewed geometric precision. The show was a narrative woven in fabric, a story of shedding the old to embrace the essential self. The rigid construction of jackets and coats symbolized the structural integrity of self-discovery, akin to the iron framework of a building standing tall against the winds of change.

The fabric choices further emphasized this theme of transformation. With compact weaves that held folds as if set in concrete, the collection echoed the brutalist appreciation for raw, unadorned surfaces. The color palette, a blend of stone, fog, and the occasional burst of color, was not just a visual choice but an emotional exploration, representing the winter of life cut through with the colors of growth and evolution.

A key highlight of the collection was the Tortellino bag, a piece that brilliantly symbolized the merging of tradition and modernity. This accessory, with its soft yet sculptural structure, epitomized the collection's theme of transformation, marrying the classic with the contemporary.

Federico Cina
FALL 2024 COLLECTION Runway

Federico Cina has not only presented a collection of garments but has invited us into a narrative of self-realization and acceptance. The Colors of Nothing collection stands as a bold statement on the beauty of change, the strength found in vulnerability, and the inevitable journey of growing and evolving.

all images
(c) Federico Cina, Fall 2024 Show

Louis Vuitton Valentine's Day 2024

.new campaign
Louis Vuitton Valentine's Day 2024
Love in Luxe

written Amanda Mortenson

As Valentine's Day 2024 approaches, Louis Vuitton is enchanting the world of luxury with a special selection that marries the spirit of love with unparalleled elegance and whimsy. This year, LV offers a diversity of gift ideas, encompassing women’s and men’s leather goods, accessories, fine jewelry, or fragrances.

Each piece in the collection is a testament to Louis Vuitton's commitment to craftsmanship, style, and the celebration of love.

Unveiling its collection through four lively themes such Romantic Symphony or Sweet Surprises – Louis Vuitton is catering to every facet of love's expressions. Romantic Symphony plays a melody of sophisticated elegance with the timeless Alma BB bag, the stylish LV Circle Sunglasses, and the Keep My Heart bag in vibrant pink Monogram Vernis leather. Accompanying these are the Spell on You fragrance and Blossom Rings, each adding a fresh and gourmet touch to the theme.

In contrast, Sweet Surprises is a kaleidoscope of vivid colors and unexpected delights. It features the eye-catching necklace from the Color Blossom line, part of the Fine Jewelry collection, perfectly embodying the joy and vibrancy of love. The latest Coussin bag from the LV Remix collection in yellow Monogram Vernis leather and the Rosalie coin purse in pastel mauve offer a playful and colorful take on luxury accessories, appealing to those who favor a pop of color in their wardrobe.

Louis Vuitton's campaign for this collection stands out with its streamlined backdrop of atmospheric blue tones, where pets and patisseries by Maxime Frédéric add a layer of charm and humor. This creative approach underscores the essence of the collection. It's a reminder that the best gifts are those that bring a smile, a touch of whimsy, and a deep sense of personal connection.

The gift themes are stories of love, style, and personal expression. They cater to different tastes, preferences, and lifestyles, ensuring that there is something for everyone in this season of love.

all images (c) Louis Vuitton

Emporio Armani's Atlantic FW24

.runway
Emporio Armani ATLANTIC
Charting New Sartorial Horizons in Fall/Winter 2024/25

written Sarah Arendts

Emporio Armani's Fall/Winter 2024/25 Men’s Collection, christened Atlantic, is a narrative woven into the very fabric of maritime adventure and open-minded exploration. Set against the backdrop of a wintry, tumultuous sea, the collection takes us on a sartorial voyage across the rugged elegance of oceanic life, merging the realms of the seafarer with urban sophistication.

As models walked the runway, transformed into a ship's deck, each step echoed the collection's central theme - a journey across the ocean.

The models, dressed as sailors, cabin boys, engineers, and officers, brought to life a maritime epic through the unmistakable lens of Armani's aesthetic. The silhouettes were bold and unapologetic, with broad, well-defined shoulders 'anchored' by lace-ups with high soles, transforming into soft boots when paired with gaiters. This interplay of style and functionality was a nod to the ruggedness and practicality of sea life.

The harbourside elegance was palpable in every piece - long coats, abbreviated jackets, trousers with generous volumes, and greatcoats, all reminiscent of those brave enough to cross seas. Leather sailor jackets and hats paid homage to a timeless dress code, while gilets and bibs layered over jackets and peacots added layers of functionality. In a striking departure from convention, shirts were replaced by tops in matching fabrics to blazers and trousers, presenting a new, decisive monochrome uniform.

Emporio Armani's palette for "Atlantic" was a deep, mysterious mix of navy blue, steel grey, ice white, and midnight black, reflecting the profound depths of the ocean. This chromatic narrative was enhanced with tweed motifs, pinstriping, and flocking, all unified in singular color schemes. The metallic embroidery on jackets, shirts, and coats added an adventurous flair, reminiscent of the sea's transformative impact on ships.

A standout feature of the collection was its bold approach to gender fluidity. Emporio Armani redefined traditional gender boundaries by adapting and re-proportioning select garments for women, blending them seamlessly into the collection. This radical move not only challenged the norms of masculine and feminine fashion but did so with a natural elegance, epitomizing Armani's commitment to exploring new horizons in fashion and identity.

Bags resembling hand luggage with robust mesh details, and large seabags, were integral parts of the collection's narrative. For women, the incorporation of stiletto heels alongside rugged attire boldly stated that strength and femininity are not at odds but can coexist harmoniously.

Emporio Armani
Runway Fall/Winter 2024/2025

Emporio Armani's Atlantic show was a celebration of the adventurous spirit, a tribute to the resilience and romance of the sea translated into fashion. This collection is a beacon of innovation, steering menswear into unexplored territories where adventure and elegance coexist, where masculine and feminine lines blur, and where fashion is a reflection of identity and aspiration.

all images
FW 2024/2025 Runway (c) Emporio Armani, SGP

Valentino 2024 Chinese New Year - Red-Hued Revolution

.new collection
VALENTINO 2024
A Red-Hued Revolution for Chinese New Year of Dragon

written Monica de Luna

Celebrating the Year of the Dragon with resplendent flair, Maison Valentino introduces its 2024 Chinese New Year Collection.

This range stands out as a vibrant fusion of tradition and modernity, masterfully blending the Maison's renowned Rosso Valentino with the quintessential reds of Chinese New Year festivities. It's a rich mosaic that elegantly marries Valentino's iconic style with the exuberant spirit of one of China's most significant celebrations.

At the heart of this collection lies the power of color. Red, the most evocative shade of the holiday, merges seamlessly with Valentino's iconic Rosso, creating a symphony of hues that resonate with the spirit of the season. It’s a bold statement, one that redefines the Maison's aesthetic while paying homage to a rich cultural heritage.

Brand Ambassadors Yang Yang and Yang Zi encapsulate this fusion, starring in a campaign that's as much a narrative of festive joy as it is a showcase of high fashion. Their story, laden with wishes and illuminated by festive lanterns, encapsulates the essence of the collection – a bridge between tradition and contemporary elegance.

For the women's line, the iconic red dress and the VLogo Jacket are reinvented, infusing classic Valentino designs with a festive flair. The accessories – from the Valentino Garavani VLogo Signature slingback to the Valentino Garavani VLogo Locò mini bag – are reimagined in the mesmerizing Rosso hue. Each item carries the red VLogo, a nod to the brand's Haute Couture roots and its commitment to craftsmanship.

The men's selection offers a striking contrast with red and beige tones, featured in items like the Valentino Garavani One Stud sneakers and the Valentino Garavani VLogo tote.

Valentino 2024
CHINESE NEW YEAR COLLECTION

Valentino's Rosso transcends mere color, symbolizing a festive spirit across its range, from apparel to accessories. Each piece, a fusion of opulence and heritage, celebrates the New Year with elegance and optimism.

Available in Valentino boutiques across Mainland China, Hong Kong, Macao, Taiwan, and online.

all images
(c) Valentino

.selected *MAGAZIN's Container DS

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MAGAZIN's Container DS
Elevating Storage to an Art Form

written Sarah Arendts

Venturing into the dynamic realm of furniture design, MAGAZIN's Container DS Collection takes center stage as the editorial gem of 2024.

Personally curated by the tastemakers at LE MILE Magazine, this iconic collection, a result of MAGAZIN's longstanding collaboration with visionary designers, including Kuno Nüssli, reimagines the concept of furniture. Drawing from the robust, industrial charm of maritime containers, the Container DS series, designed by Kuno Nüssli, brings a bold and unique aesthetic to both living and workspaces. It’s a statement piece that transforms any room into a dynamic space for expression and creativity.

MAGAZIN Container DS
RAL 1013 Pearl White & RAL 6019 White-Green

The collection, a brainchild of a collaboration between MAGAZIN and some of the most forward-thinking designers of our time, challenges the norms of traditional furniture.

Drawing inspiration from the robust and unyielding aesthetics of maritime containers, the Container DS series is a bold statement in both form and function. This innovative series isn't just about storage; it's about redefining spaces, be it the coziness of a living room or the formality of an office setting. Each piece is a canvas, waiting to be adorned with personal touches, from elegant porcelain to eclectic office supplies.

Each piece is a meticulous blend of design and utility, echoing the textures of folded steel and the sleekness of modern architecture. The doors of the containers, designed with a precision that borders on the obsessive, seamlessly integrate into the unit, embodying a philosophy where design isn't just seen but felt.

The collection's versatility is showcased through its diverse range of models. The classic Container DS resonates with a timeless elegance, a chameleon adapting to and enhancing its surroundings. The flat version reimagines spatial utility, offering a sleek, expansive surface. The Container DS Klein, with its slender silhouette, introduces an element of sophistication, perfect for more intimate spaces. The grandeur of the Container DS Plus stands as a celebration of functional luxury, a testament to MAGAZIN's dedication to design that's both enduring and versatile.

The Container DS series is a narrative in itself, each piece telling its own story, a dialogue between the user and the space. It's about creating a personal relationship with our surroundings, where each item is not just a piece of furniture but a part of our daily lives, an extension of our personal style and ethos.

MAGAZIN Container DS
RAL 7032 Pebble Grey, RAL 1013 Pearl White & RAL 6019 White-Green

The Container DS collection invites us to celebrate the seamless blend of form, function, and enduring style. In this series, every piece tells a story, weaving together innovation and aesthetics into a harmonious fabric that redefines the essence of cupboard furniture.

discover more magazin.com

Carlos Alcaraz and Louis Vuitton

.new campaign
Louis Vuitton x Carlos Alcaraz
A Grand Slam of Style in a Trunk

written Abraham Cruzado

Paris, the city of lights, fashion, and now, an iconic fusion of sports and luxury. In a move that blurs the lines between athletic prowess and high-end fashion, Louis Vuitton has teamed up with Carlos Alcaraz, the powerhouse behind the 2022 US Open and 2023 Wimbledon victories, to craft a piece that's more than just a trunk – it's a treasure chest of memories and style.

This is a bespoke Malle Vestiaire, personalized to house Alcaraz's precious memorabilia and equipment. Drawing upon Louis Vuitton’s rich 170-year legacy in trunk-making, this masterpiece has been brought to life by seasoned artisans and is about crafting a legacy, one where grand slams meet grand style.

Louis Vuitton´s new Malle Vestiaire
in collaboration with House Ambassador and tennis champion, Carlos Alcaraz

Envision a trunk, its skeleton made of carefully selected wood, swathed in the classic Monogram canvas, a hallmark of Louis Vuitton's heritage. But here's the twist – it's adorned with a unique logo inspired by Alcaraz's glittering career, each stroke of the hand-painted exterior narrating a story of triumph and passion.

The inside of the trunk is as luxurious as its exterior, featuring five microfiber-lined drawers, each with a tactile natural cowhide handle, and a central drawer, a nod to the historic Secrétaire Linge trunks. It a walk down memory lane with compartments holding the very Nike shirt and shoes Alcaraz donned during his Wimbledon win, not to mention one of his trusty Babolat rackets.

But the Alcaraz-Louis Vuitton saga doesn't end here. The trunk is a cornucopia of the tennis star’s personal LV favorites – think a chic blue Louis Vuitton Speedy P9 Bag, a gift from none other than Louis Vuitton Men’s Creative Director Pharrell Williams, and those covetable LV x Nike AF1s. Sprinkled within are Louis Vuitton accessories: tennis balls, Horizon Light Up earphones, a portable LV Nanogram speaker, a Dopp Kit toiletry bag, and a Nice Mini vanity case. This trunk is a mini-universe, a blend of sport, music, and luxury travel, with Louis Vuitton City Guides for New York and London as cherries on top.

In Alcaraz's words, this collaboration with Louis Vuitton's artisans is a “great experience and a privilege.” The trunk isn't just a container; it's a capsule of his greatest moments and a showcase of his style.

(c) LOUIS VUITTON

The Malle Vestiaire will be available for personalization in the iconic Monogram canvas with a beige microfiber interior.

Miu Miu Upcycled Denim

.new campaign
Miu Miu's Upcycled Alchemy
Denim Reimagined

written Sarah Arendts

Miu Miu has always danced to the beat of its own drum, and in 2024, the beat is all about sustainable and upcycled chic with a nod to heritage.

The launch of Miu Miu's fourth limited edition Upcycled collection – featuring Denim and Patch bags – is a testament to the brand's enduring commitment to circular fashion. But that's not all. Miu Miu is also ushering in the Chinese New Year with an exclusive capsule collection that redefines festive elegance.

Miu Miu
Upcycled Denim and Patch bag
Adv Campaign

The Miu Miu Upcycled story, born in 2020, is about the narrative woven into each thread, the echoes of past lives that once adorned these fabrics. This collection, particularly the Denim line, is a homage to the enduring spirit of pre-2000 jeans. Sourced globally from denim connoisseurs, these pieces are chosen for their unique color, weight, and the intimate tales told by their fading patterns. Denim, a fabric celebrated for its durability and the beauty of its ageing, becomes the canvas for Miu Miu's creative expression.

Each garment, whether it's a reimagined wide-legged jean, a trucker jacket, or even the quaint bra tops and shorts, is a testament to the brand's dedication to circularity. The process is meticulous – preserving the outer seams before skillfully deconstructing and fashioning them into something new, yet familiar.

This is not just upcycling; it's a celebration of the garment's history, its journey, and its potential for a new narrative.

Drawing inspiration from the 1950s, Miu Miu reinterprets these vintage styles with a modern twist. Silk chiffon petals, facetted beads, and black crystals set in antique metal bring a touch of nostalgia, each painstakingly hand-sewn onto the garments.

And for the first time, the Upcycled project extends its arms to embrace bags. The Patch bag collection, crafted from leather remnants of previous Miu Miu designs, is an ode to the brand's legacy – transforming the existent into something extraordinary, rich with history and meaning.

The campaign, featuring actor Ever Anderson and model Huijia Chen, and captured by photographer Jet Swan, is a visual symphony of character and cloth. It's not just about the garments but the stories they tell and the personalities they embody. It’s a series of captured moments, each unique, each telling a different story.

MIU MIU
Upcycled Campaign

available now in select Miu Miu stores and on miumiu.com

Reflecting on its journey, Miu Miu Upcycled has evolved from its debut with 80 one-off dresses to collaborations with iconic brands and now, with the latest addition of bags. These collections, strictly limited in number, are treasures of sustainable luxury.

Reimagining Elegance *Prada Spring/Summer 2024

.new campaign
Prada Spring/Summer 2024 Campaign
New Era of Timeless Fashion

written Monica Mortenson

The new Prada Spring/Summer 2024 campaign, Days of Prada, stands as a vibrant testament to the enduring values and timeless elegance in an era often dominated by fleeting trends and fabricated narratives.

Under the visionary leadership of Miuccia Prada and Raf Simons, this campaign transcends the typical confines of fashion, weaving a narrative that celebrates the essence of style within the fabric of everyday life.

seen Willy Vanderperre
creative direction Ferdinando Verderi

PRADA
SS24 Campaign
cast Harris Dickinson, Kelvin Harrison Jr., Troye Sivan
(c) Prada

Central to Days of Prada is the reimagined concept of the fashion show. Traditionally a transient spectacle, Prada elevates it to a season-long narrative, transforming the runway into a rich ecosystem of meaning and diversity. This campaign delves into the dual nature of fashion – as both a personal badge of individuality and a communal symbol, merging momentary glamour with enduring style. It prompts a reflection on the integral role of fashion in our daily lives, skillfully blending the transient allure of the runway with the lasting impact of authentic style.

Capturing the soul of this campaign are the honest and pure portraits by photographer Willy Vanderperre. Each of the 40 models, a blend of familiar and new faces, is showcased in a balance of spontaneous intimacy and refined formalism. These portraits are form part of a collective narrative: they reflect the procession of the fashion show and engage in a broader conversation about fashion as a personal and communal expression.

Further enriching the campaign's narrative is Prada's foray into the world of cinema. Highlighting three internationally acclaimed actors – Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan – the campaign celebrates their unique personal characters. Here, fashion and personal narrative intersect, with each man portrayed not just as a model but as a protagonist of their own story.

This campaign reminds us that fashion is not an isolated art form but a collaborative journey, a collective profession enriched by the diverse stories it weaves together.

Let´s participate in a narrative that intertwines the personal with the universal, the ephemeral with the timeless, the individual with the collective.

This is the quintessence of Prada – a celebration of fashion's enduring power to tell stories and shape identities.

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PRADA Spring/Summer 2024 Campaign (c) Prada

Miu Miu Holiday Extravaganza

.holiday collection
Miu Miu Extravaganza
Where Elegance meets Electric Chic

written Amenda Arendts

It´s Holiday season with Miu Miu's Holiday collection – a curated universe designed for the avant-garde souls that revel in individuality and redefine what it means to be sophisticated.

Black cady, shearling, and tactile tweeds mingle with sparkling organza bedazzled with crystals. The fabrics echo with the spirit of innovation, embracing glossed leathers, soft cashmere, and jersey textures that redefine the boundaries of elegance.

(c) MIU MIU Holiday

Miu Miu's boundless creativity extends to exclusive collaborations for the Holiday Collection. The fusion of fashion and audio technology with Marshall introduces a lineup of iconic products. Simultaneously, a partnership with Polaroid unveils cameras adorned with branded web camera straps, seamlessly merging nostalgia with contemporary functionality.

The Holiday Gifting Collection by Miu Miu invites you to revel in the season with style. Whether at home or with friends, this collection epitomizes versatility and finesse.

Glossed leather pieces with contrasting collars and gold buttons, alongside cashmere cardigans and sporty jersey separates, offer a diverse wardrobe. Sportswear-inspired trims add a contemporary edge, playfully undercutting the glamour of layered clothing.

Accessories take center stage, with Wander and Arcadie bag in soft nappa and signature matelassé leather. Or a palette of neutral shades, metallics, holiday red, and textured shearling ensures a seamless match for any ensemble.

(c) MIU MIU Holiday

In Miu Miu Holiday's realm, the past gracefully informs the present and future, weaving a timeless allure in the eclectic spirit of the modern muse.

Pre-Fall 2024 Men’s Collection by Pharrell Williams Show

.new collection
Louis Vuitton Pre-Fall Men
Celestial Threads and Global Waves

written Sarah Arendts

In a spectacular ode to cultural connectivity and the celestial dance of fashion, Louis Vuitton's Pre-Fall 2024 Men's Collection, designed and curated by it´s Creative Director Pharrell Williams, takes us on a journey from the sandy shores of Hawaii to the vibrant streets of Hong Kong.

LE MILE presents an exclusive exploration of this groundbreaking collection that seamlessly intertwines lunar influences, maritime aesthetics, and a celebration of global unity.

The collection unfolds as a narrative of energy-conveying garments, transcending continents and embracing the harmonious fusion of diverse influences. Pharrell Williams crafts pieces that become conduits of cultural exchange, connecting wearers to the essence of faraway beaches and vibrant city life.

Against the mesmerizing backdrop of the Avenue of Stars on Victoria Harbour, the Louis Vuitton Pre-Fall 2024 Men's Collection Show symbolizes the mind-expanding power of travel. The waterfront setting becomes a canvas for the celestial navigation theme, grounding Pharrell Williams' coastal upbringing in Virginia Beach.

The sailor's tale unfolds in a dandy silhouette that pays homage to the sailor's uniform. Navy aesthetics, maritime stripes, and pearl-adorned buttons create a unique language within fashion, with graphics and crests morphing into tattoos of seafarers. The narrative explores the interconnected nature of the world's waterways and the trade routes shaping global cultures.

Neptune's influence, embodied by unexpected elements and a latticed LV logo, adds a touch of Roman mythology to the collection. Williams interprets indigo denim, pearls, and washed-black workwear, infusing patterns inspired by floral shirts typical of Hawaii. This nod to Neptune reflects the lakes and fishermen of Virginia, grounding the collection in maritime symbolism.

watch
LOUIS VUITTON
Men Pre-Fall Collection Show, Hong Kong

CD Pharrell Williams 
LV MENS STUDIO 

set Design Villa Eugenie
styling Matthew Henson 
casting Anita Bitton 
make up Pat Mcgrath
nails Dawn Sterling 
hair Kareem Belghiran

Louis Vuitton's commitment to innovation extends to groundbreaking footwear, such as the two-tone leather LV Dandy loafer and the revolutionary 3D-printed slip-on, LV COBRA. Bags, sunglasses, and accessories, including Surfing Monogram adornments and Super Vision sunglasses, echo maritime influences.

Wooden beads, ukulele pendants, and crochet hats add a touch of resort living, creating a cohesive narrative of global wanderlust. Williams designs a dynamic cast, embodying the human connections within the collection, while the melodic "Airplane Tickets" soundtrack adds a unique layer to this immersive experience.

MARCELL *A Fusion of Ethical Luxury and Sustainable Chic

New Collection
MARCELL
* A Fusion of Ethical Luxury + Sustainable Chic

written Max Sneyder

Marcell Pustul steps forward as a visionary, crafting a narrative of transformation and innovation. With the launch of MARCELL, creative director Marcell Pustul, a name that resonates with the echo of fashion elites and pop icons, steps into a new era. This is a revolution, a rebirth of the esteemed MARCELL VON BERLIN. It’s where the legacy meets a new dawn.

MARCELL, born from the synergistic collaboration with Patrycja Szklarczyk, is a narrative of three powerful elements: Timeless, Ethical, Luxury. It’s a brand that doesn’t just dress bodies; it adorns souls with an ethos. Crafted with unparalleled precision in Poland, Italy, and Portugal, each piece is a testament to the brand’s unwavering commitment to quality.

Sustainability is not just a buzzword for MARCELL; it's the cornerstone of its philosophy. Pustul’s approach is a radical departure from traditional fashion norms, focusing on elite manufacturing processes that minimize waste and design principles that defy seasonal trends.

The first collection is a canvas of Pustul’s iconic tailoring, where sequins dance with leather, paying homage to his couture roots. Yet, it’s the fusion of high fashion with practical elegance that sets this collection apart. It’s a sartorial symphony that empowers the wearer, a blend of sophistication and quality that defines modern femininity.

Inspired by Pustul’s personal journey of healing and self-discovery, the collection is a reflection of inner clarity and tranquility. Each piece, timeless and durable, is designed with an emphasis on comfort. Oversized forms play with the body’s contours, draped in materials that are both flattering and comfortable.

MARCELL
Collection 001

Elevating the brand’s allure is a jewelry line that features natural baroque pearls, each unique and symbolic of the wild, untamed nature of beauty and strength.

MARCELL’s market strategy is as exclusive as its designs. Eschewing the e-commerce trend, the brand focuses on building a selective wholesale network and selling through elite retailers. For a more personalized experience, MARCELL offers private buying sessions in its Los Angeles showroom.

It’s Marcell Pustul’s ode to the future of fashion – a future that is as responsible as it is radiant.

all images
(c) MARCELL

Valentino SS 2024 Campaign A Night’s Tale with ROSIE HUNTINGTON WHITELEY

New Collection
VALENTINO Spring 2024
*A Night’s Tale merges Mystique with Festive Allure

written Sarah Arendts

Here, within these hallowed halls of haute couture, Valentino reimagines the holiday ethos, crafting a spectacle where tradition meets a contemporary fairy tale. A Night’s Tale is a rendezvous with Maison's historic roots, reinterpreted through the lens of modern-day magic.

The campaign, elegantly captured by Theo Wenner, features Rosie Huntington-Whiteley, whose effortless beauty and charm personify the holiday's undeniable aura. Alongside a glamorous entourage, Rosie invites us into an evening of extravagance, embodying the role of a gracious hostess within the mystical walls of Place Vendôme, Valentino's historic headquarters.

This season, Valentino unveils an exclusive array of looks, from the relaxed and subdued to the sparkling and extravagant. The collection boasts an array of party dresses adorned with intricate embroideries, feather jumpers, crystal mini dresses, and couture jackets in tweed and crêpe, alongside high-end denim options. The festive dress code is a blend of preciousness and sophisticated aura, notably highlighted by the new Valentino Garavani VLogo Moon bag and the iconic Valentino Garavani Locò in holiday colors, complete with special sequins and ultra-mini dimensions. The footwear selection, including the new Valentino Garavani Rose-Rouche 1959 pumps and the iconic Rockstud pumps and ballerinas, adds a final touch of elegance.

For men, the collection presents a sleek narrative with black and white suited looks, sequin-adorned bombers, and jackets finished with floral and butterfly flourishes, crafting an undeniable evening statement.

The standout star of the season, the Valentino Garavani VLogo Moon bag, embodies a balance between daytime ease and evening sophistication. Inspired by the crescent moon, this versatile accessory is crafted from supple Stampa Alce leather, adorned with a bold metal chain, and features an elliptic VLogo Signature as its centerpiece. Available in an enticing palette of couture hues and various sizes, from the extra-large to the miniature, the bag mirrors the malleable forms of the collection's garments.

Valentino SS24 Campaign
shot & directed Theo Wenner

The Valentino Spring 2024 collection, a symphony of celestial silhouettes and festive elegance, will be available in boutiques and online starting from November 2023. Accompanied by exclusive Pink PP packaging, gift home delivery, and special calligraphy services in selected boutiques, this collection promises to make the holiday season truly unforgettable. Discover the magic of Valentino's latest offerings, where fantasy meets reality in a celebration of craftsmanship, detail, and festive spirit.

all images
(c) Valentino

Commission &PaulSmith Collaboration *Archival-Inspired

New Collaboration
Commission &PaulSmith
* Tribute to Archival Style & Generational Fashion

written Sarah Arendts

In the vanguard of sartorial innovation, a new collaboration emerges, blending the storied heritage of British design with the pulsating edge of New York's modern aesthetic.

The &PaulSmith series, renowned for its discerning partnerships, presents its latest venture: a limited-edition collection with the NYC-based label Commission, a dynamic fusion of archival inspiration and generational homage.

The inception of this alliance took root through the CFDA's discerning eye, planting seeds of creative camaraderie between Paul Smith and Commission's co-founders, Dylan Cao and Jin Kay. Smith, with his repository of British design ethos, finds kinship in the diasporic narrative of Cao and Kay, whose design philosophy is a tender nod to their East Asian heritage and the professional panache of the 90s.

The collection, christened ‘Commission &PaulSmith,’ unfolds as a narrative thread, binding the familial bonds of 'Father & Son' — a photographic anthology by Paul and his late father Harold Smith. The book's visual dialogues mirror the collection's essence, where Harold's "light, witty juxtapositions" meet Paul's poignant snapshots. This correlation with Cao and Kay's generational musings solidifies the collection's undercurrent.

Diving into the Paul Smith archives, the duo resurrects the vigor of the late 90s — a period Smith himself describes with evident zeal: “Tapping into new ideas is exactly why I wanted to start the &PaulSmith series, and Commission is brimming with them.” The admiration is mutual, as Dylan and Jin reflect on the archive's "mash-up of preppy, sex, and post-punk" aesthetics that profoundly resonate with their own ethos.

The tangible fruits of this collaboration are 22 masterpieces. From the sweeping wool-cashmere overcoat to the butter yellow leather field jacket, each piece is an exaggerated echo of the past, reimagined for the contemporary wardrobe. The designers inject a sense of nostalgia into the oversized silhouettes, while the color palette, rich in browns, yellows, and blacks, is electrified with vibrant reds, blues, and greens.

Commission &PaulSmith
collaboration campaign

Distinctive to Commission are the "fatherly stripes" and the audacious red flourishes, alongside coats that reinterpret the classic mac in fabrics like padded cotton-jersey and gabardine. Their signature back yoke shape design stands as a testament to their inventive tailoring. Commission's roots in punk aesthetics intertwine with Americana through raw denim and embroidered monograms, evoking Paul Smith's own handwritten logos.

The collection will be an emblem of sartorial storytelling and a homage to cross-generational dialogue. It's not merely about the garments but the stories they embody. As Smith himself mentors Commission in business development, one sees not just a collection being crafted but a legacy being woven.

creative visuals
(c) Paul Smith

Louis Vuitton Cruise Collection 2024

New Campaign
Louis Vuitton Cruise Collection 2024
* Enchantment of Isola Bella Unveiled

written Abraham Cruzado

In the resplendent embrace of Isola Bella's Baroque allure, Louis Vuitton unveils a voyage of opulence, style, and mystique with its Cruise 2024 campaign.

The evocative Italian island, with its echoes of ancient legends and ripples of watery folklore, comes alive in a fresh narrative. This season, it's not just about the clothes or accessories; it's about the story they weave in the heart of a place so enriched with history.

English actress Emma Laird, making her campaign debut for the Maison, seems almost like a dreamer stepping into a world unknown. The opening scenes are draped in the soft golden hues of dawn, evoking an ambiance of hesitant exploration and deep-seated curiosity. Adorned in a resplendent piece from Nicolas Ghesquière’s Cruise collection, and with the coveted GO-14 bag elegantly slung over her shoulder, Laird embarks on a journey, making the island's hidden narratives her own.

Yet, she isn't alone in this whimsical exploration. Adding to the canvas of elegance and allure are models Mica Arganaraz, Valentina Castro, Ida Heiner, and Chu Wong. Each face and figure uniquely intertwines with the island's essence, manifesting the fantastical aura of the collection. The synergy is palpable; fashion and folklore dancing together in a timeless embrace.

The visuals curated by Jamie Hakesworth don't merely capture outfits; they encapsulate the very essence of Isola Bella. An island where the stories of the Borromeo family are whispered by the winds and the aquatic legends echo in every ripple of Lake Maggiore. This wasn't the Maison’s first tryst with the island. Earlier in May, the ethereal grounds of Isola Bella played host to the Louis Vuitton Cruise show. A blend of high fashion and dreamy narratives, the show was a heady mix of all things whimsical and wonderful.

LOUIS VUITTON
Cruise 2024 Campaign

(c) LOUIS VUITTON

The Cruise 2024 narrative unveiled on Louis Vuitton’s social channels 3rd November. And as the world continues its dance, global print will immerse audiences further from the 21st of November.

Miu Miu Holiday Campaign with Emma Corrin

*New Campaign
Miu Miu Holiday
A Timeless Sojourn into Elegance with Emma Corrin

written Monica Mortenson

It´s a time when memories are painted with gold-tinted brushes, when nostalgia intertwines with contemporary hopes, and where dreamscape fashions find a cherished spot under the flickering candlelight, it´s Holiday season!

Miu Miu´s Holiday collection stands as a beacon of this sentiment - weaving intimacy with glamour, and charm with audacious style.

Emma Corrin for MIU MIU Holiday, 2023

seen Zoë Ghertner
creative direction Edward Quarmby
styling Lotta Volkova

Ensconced within the walls of a private abode, Miu Miu Holiday unfolds its narrative, a realm brimming with infinite potential. And who better to epitomize this sentiment than the effervescent Emma Corrin? The actor, lauded for her nuanced performances, adorns the collection with a grace only she can offer.

Picture this: a tranquil room, with plush carpets underfoot, and the air imbued with the storied aroma of antiques, each whispering tales from an era gone by. In this intimate setting, Corrin radiates an unparalleled poise. She's the modern woman - discerning, self-assured, and unapologetically herself.

But what truly sets the mood is Miu Miu's exquisite lineup. Fluid black cady flows seamlessly into tactile tweeds, while sparkling organza, adorned with crystal, teases the senses. The gloss of leather harmonizes with soft cashmere and jersey, each piece exuding a freedom, a spirited dance between vintage elegance and contemporary comfort. The reinvention doesn't stop there. Classic cardigan jackets and pencil skirts - be it micro-mini or knee-length - playfully layer over delicate lingerie, birthing juxtapositions that both intrigue and delight.

But Miu Miu's journey this Holiday isn't solitary. A harmonious collaboration with Marshall breathes life into iconic products, while a partnership with Polaroid introduces cameras enhanced with Miu Miu's signature touch via branded web camera straps.

Helmed by the astute eyes of art director Edward Quarmby and captured through the lens of photographer Zoë Ghertner, each frame is a testament to a vision. A vision steered by stylist Lotta Volkova, whose keen sense for details paints a canvas that's both vintage and vivacious.

In Miu Miu's Holiday world, the past isn't left behind; it's revered, reimagined, and reintroduced for today. It's a celebration of savoir-faire and modern innovation, a tribute to the timeless charms of glamour and elegance, and most importantly, a nod to the present and a wink at the future.

Emma Corrin
MIU MIU Holiday Campaign, 2023

Welcome to the world of Miu Miu Holiday, where every thread tells a tale, each piece paints its own universe, melding the mystique of yesteryears with visions of the future.

Prada Linea Rossa Fall/Winter 2023

New Campaign
PRADA Linea Rossa Fall/Winter 2023
* When Mountain Dreamscapes Converse with Reality

written Monica Mortenson

A dreamlike place where snow-capped peaks kiss the azure skies and where time seems to hold its breath. It's here, in this serene valley nestled in Switzerland, that the story of Prada Linea Rossa Fall/Winter 2023 unfolds, narrating a compelling saga of action and imagination.

Guided by the artistic hand of Kris Lüdi, the campaign is more than just an advertisement; it's a journey. With visuals deeply rooted in the reality of high-performance sportswear - those masterfully crafted for winter sports - the campaign encapsulates the essence of this season's offerings.

But here’s where the narrative delves deeper: the resonant echoes of a poem in the region's native Romansh language set a profound tone. As every word sinks in, the viewer is transported between two worlds – the tangible and the dreamy.

In Engadin’s ethereal backdrop, the campaign crafts a confluence of contrasts. Traditional snowboarding gracefully co-exists with the adrenalin-pumping skeleton bobsleigh and speed skating. This dance of contrasts extends to the auditory experience as well – classical music takes an unexpected leap into the electrifying beats of modern grime.

The visuals too traverse time. Razor-sharp digital shots weave seamlessly with the nostalgic grain of film footage, leaving the viewer intrigued and reflective. Can the past morph into the present? With Prada Linea Rossa’s avant-garde perspective, it can. And not just morph – it can be reborn, refreshed, and reimagined.

PRADA
Linea Rossa FW23 by Kris Lüdi
(c) Prada

It's this transformative nature of the campaign that aligns seamlessly with Prada Linea Rossa's brand philosophy. Positioned at the nexus of high-end fashion and sportswear, it creates not just attire, but an experience. It encourages viewers to challenge perspectives, to meld the real with the surreal, and to dream afresh.

In this world of contrasts, Prada Linea Rossa Fall/Winter 2023 is an invitation; an invitation to journey through a terrain where fashion transcends, sport inspires, and where dreamscapes converse effortlessly with reality.

all images:
PRADA DECEMBER ISSUE 2023 / (c) Prada

Berlin's Ucon Acrobatics *Lotus Infinity Series

New Collection
Ucon Acrobatics
* Lotus Infinity Series

written Sarah Arendts

As the orange and brown hues of autumn sweep across Berlin, change is in the air, and it's not just the changing of the leaves. A trailblazer in rethinking fashion’s carbon footprint, Ucon Acrobatics, is shifting the paradigm of textile production by launching its "Lotus Infinity" series.

This fall, bags and backpacks, inspired by minimalist design, will not just be another addition to the world of fashion. They are a statement. Each backpack in the "Lotus Infinity" series will reuse an impressive 850g of textile waste - a blend of 82% discarded garments and 18% industrial waste from textile production. A response to an industry notorious for being the second-largest pollutant, this innovation looks to mitigate the 10% of global carbon emissions rooted in textile manufacturing.

With disturbing data indicating that only 0.6% of textiles were recycled in 2021, the efforts of Ucon Acrobatics co-founders, Martin Fussenegger and Jochen Smuda, are timely and radical. "Every second, a truckload of textiles faces the grim fate of being either burned or landfilled," laments Fussenegger. By shifting focus from recycling PET bottles to harnessing textile waste, they're hoping to address the pressing need for sustainable production methods.

The process, as fascinating as it is revolutionary, involves transforming textile waste, especially those rich in PET, into high-quality PET granules. These are then metamorphosed into yarns, slashing CO2 emissions by 35% when contrasted with synthetic virgin polyester. The brand's commitment doesn’t stop there. Those familiar hard plastic elements and foams? They're now being substituted with felt derived from textile waste.

But, innovation isn't limited to just recycling. Ucon Acrobatics has spent close to three years perfecting a material, “PUrTEX∞”. This isn't just any 'vegan leather'. It boasts a scratch resistance upped by 100 times, completely devoid of solvents.

Ucon Acrobatics
Lotus Infinity Collection

Taking a leaf out of nature’s playbook, Ucon Acrobatics employs a “dope dye” technique, a dyeing process that's resource-efficient. Think of a scenario where water consumption drops by 90%, chemical usage dives by 80%, and energy and CO2 emissions are halved. That’s the reality they’re creating.

The vision for 2024 is bold. Ucon Acrobatics aims to lead the textile world into an era of complete circularity. It's not just about sustainability but redefining the term. By ensuring products are recyclable at the end of their lifecycle, they're championing a movement where textiles find a new lease of life, time and time again.

For Fussenegger, the mission is clear, “Our measures are extraordinary, yes, but necessary. The higher production costs are a price we're willing to pay, for the circular economy is the call of our times.” The gauntlet has been thrown, beckoning the industry to follow suit, because as he rightly points out, “The industry must evolve – preferably sooner than later.”

Born in Berlin, Ucon Acrobatics is synonymous with bags and backpacks that resonate with the urban soul. Their ethos is firmly rooted in minimizing environmental impact while crafting designs that stand the test of time. With products available in over 1,000 stores across 34 countries, their footprint, both in fashion and sustainability, is global. Because at Ucon Acrobatics, the belief is that style and responsibility aren't mutually exclusive. They're two sides of the same recycled coin.

all images
(c) Ucon Acrobatics

PRADA HOLIDAY 2023 CAMPAIGN *Privatesphere

New Campaign
Prada Holiday 2023 Privatesphere
* Discover your own sphere

written Mark Ashkins

The Prada Holiday 2023 campaign is a tantalizing testament to the spirit of holidays, narrating a tale of an impossible voyage, a journey set squarely in one's private sphere.

Think less of a departure from reality, and more of an exploration within it.

The lens of Willy Vanderperre, adept at capturing the ethereal, unveils four celestial beings: Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae-Ri. These luminaries aren't just posing; they're existing, each encapsulated within their own shimmering baubles. Enveloped within these transparent spheres, the idea of confinement transforms into an emblem of boundless personal journeys. These glistening bubbles, both tangible and abstract, morph into unique vehicles - personal shuttles on a mission to navigate the vast horizons of one's imagination.

In the background, a marvelous juxtaposition unfolds. The timeless elegance of the iconic 1913 Prada boutique in Milan's Galleria Vittorio Emanuele II merges with the futuristic allure of the cosmos. The checked marble floor is no longer just a relic of historic Italian architecture; it's the very threshold of a galaxy brimming with the promise of the unknown. Each twinkling star beckons, a siren call to the explorer within.

This campaign is both a soliloquy and a symphony. It plays to the beat of duality - the art of being wholly present in the here and now while allowing the mind to wander galaxies away. This "private sphere" is Prada's gift to the dreamers: a sanctuary that transports you to faraway realms while keeping your feet firmly grounded.

PRADA
Holiday 2023 Campaign


seen Willy Vanderperre
creative direction Ferdinando Verderi
talents Maya Hawke / Damson Idris / Louis Partridge

(c) PRADA

(c) PRADA

A realm where you can be both the dreamer and the explorer, Prada's PRIVATESPHERE is an invitation. To dream, to explore, to exist in a world that's bound by nothing but one's imagination.

Maison Kitsuné x and wander *LE CHALET

New Campaign
Maison Kitsuné x and wander
* Take Us to "LE CHALET" for A/W 2023

written Max Sneyder

A winter wonderland sprinkled with Parisian flair and Japanese craftsmanship—this is what the Maison Kitsuné x and wander collaboration is serving us this Autumn/Winter 2023. Two worlds come together in harmony, fusing Maison Kitsuné's unmistakable Parisian charm and irreverent attitude with and wander's passion for adventure and outdoor exploration.

Enter "Le Chalet", the heart of this innovative collection. A vision of a gathering, this imagined space hosts a collective of loved ones escaping the urban hustle for a serene snowy mountaintop retreat. Through this concept, the collaboration seamlessly melds the DNA of both brands, crafting the ultimate winter wardrobe.

The nostalgia of ski slope uniforms and the vibrant flair of eighties sportswear shines brightly in "Le Chalet". Yet, the collection isn't trapped in time—it beams with modernity. The contemporary cuts, with their relaxed oversized and padded silhouettes, offer a refreshing twist on winter wear. Maison Kitsuné sprinkles its magical graphics throughout, reimagining holiday knitwear with a youthful, cheeky twist.

and wander's signature practicality is embedded in every piece. Picture a hooded insulation jacket, crafted to shield you against the biting glacial winds, or a fox-checkered fleece that's a hug in clothing form—perfect for those fireside moments. From printed totes designed for every winter escapade to versatile knitted accessories, this collaboration leaves no stone unturned.

This collection is the epitome of form meeting function—a sartorial invitation to relish moments with friends, be it sliding down snow-covered peaks or sipping hot cocoa in bustling city cafes.

(c) Maison Kitsuné x and wander

Don't just brace for winter—embrace it with "Le Chalet".

all images
(c) Maison Kitsuné x and wander