.new collection
VALENTINO 2024
A Red-Hued Revolution for Chinese New Year of Dragon
written Monica de Luna
Celebrating the Year of the Dragon with resplendent flair, Maison Valentino introduces its 2024 Chinese New Year Collection.
This range stands out as a vibrant fusion of tradition and modernity, masterfully blending the Maison's renowned Rosso Valentino with the quintessential reds of Chinese New Year festivities. It's a rich mosaic that elegantly marries Valentino's iconic style with the exuberant spirit of one of China's most significant celebrations.
At the heart of this collection lies the power of color. Red, the most evocative shade of the holiday, merges seamlessly with Valentino's iconic Rosso, creating a symphony of hues that resonate with the spirit of the season. It’s a bold statement, one that redefines the Maison's aesthetic while paying homage to a rich cultural heritage.
Brand Ambassadors Yang Yang and Yang Zi encapsulate this fusion, starring in a campaign that's as much a narrative of festive joy as it is a showcase of high fashion. Their story, laden with wishes and illuminated by festive lanterns, encapsulates the essence of the collection – a bridge between tradition and contemporary elegance.
For the women's line, the iconic red dress and the VLogo Jacket are reinvented, infusing classic Valentino designs with a festive flair. The accessories – from the Valentino Garavani VLogo Signature slingback to the Valentino Garavani VLogo Locò mini bag – are reimagined in the mesmerizing Rosso hue. Each item carries the red VLogo, a nod to the brand's Haute Couture roots and its commitment to craftsmanship.
The men's selection offers a striking contrast with red and beige tones, featured in items like the Valentino Garavani One Stud sneakers and the Valentino Garavani VLogo tote.
Valentino 2024
CHINESE NEW YEAR COLLECTION
Valentino's Rosso transcends mere color, symbolizing a festive spirit across its range, from apparel to accessories. Each piece, a fusion of opulence and heritage, celebrates the New Year with elegance and optimism.
Available in Valentino boutiques across Mainland China, Hong Kong, Macao, Taiwan, and online.
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