New Campaign
Prada Holiday 2023 Privatesphere
* Discover your own sphere
written Mark Ashkins
The Prada Holiday 2023 campaign is a tantalizing testament to the spirit of holidays, narrating a tale of an impossible voyage, a journey set squarely in one's private sphere.
Think less of a departure from reality, and more of an exploration within it.
The lens of Willy Vanderperre, adept at capturing the ethereal, unveils four celestial beings: Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae-Ri. These luminaries aren't just posing; they're existing, each encapsulated within their own shimmering baubles. Enveloped within these transparent spheres, the idea of confinement transforms into an emblem of boundless personal journeys. These glistening bubbles, both tangible and abstract, morph into unique vehicles - personal shuttles on a mission to navigate the vast horizons of one's imagination.
In the background, a marvelous juxtaposition unfolds. The timeless elegance of the iconic 1913 Prada boutique in Milan's Galleria Vittorio Emanuele II merges with the futuristic allure of the cosmos. The checked marble floor is no longer just a relic of historic Italian architecture; it's the very threshold of a galaxy brimming with the promise of the unknown. Each twinkling star beckons, a siren call to the explorer within.
This campaign is both a soliloquy and a symphony. It plays to the beat of duality - the art of being wholly present in the here and now while allowing the mind to wander galaxies away. This "private sphere" is Prada's gift to the dreamers: a sanctuary that transports you to faraway realms while keeping your feet firmly grounded.
PRADA
Holiday 2023 Campaign
seen Willy Vanderperre
creative direction Ferdinando Verderi
talents Maya Hawke / Damson Idris / Louis Partridge
(c) PRADA
(c) PRADA
A realm where you can be both the dreamer and the explorer, Prada's PRIVATESPHERE is an invitation. To dream, to explore, to exist in a world that's bound by nothing but one's imagination.