Prada Re-Nylon 2025

Prada’s Re-Nylon Odyssey
Threads That Speak of Oceans

written ALBAN E. SMAJLI

Threads are never just threads. In Prada’s hands, they’re remnants of past errors and whispers of future hope. Collaborating once again with National Geographic CreativeWorks, Prada ventures into uncharted territories of storytelling, presenting a series of cinematic vignettes that unravel the origins of their regenerative vision.

Benedict Cumberbatch and Sadie Sink, figures of cultural magnetism, traverse Norway and Mexico in this year’s episodes. Their presence illuminates the heart of the initiative. These are ecosystems of thought, connecting marine preservation, education, and the fashion landscape. Under the lens of Prada’s ongoing SEA BEYOND project, initiated in 2019 with UNESCO’s Intergovernmental Oceanographic Commission, every stitch in the Re-Nylon fabric is a conversation about oceanic literacy and collective futures.

BENEDICT CUMBERBATCH
Lofoten, Norway

(c) PRADA 2025
Re-Nylon Collection

In the Lofoten Archipelago, Arctic winds carry tales of marine life entangled in ghost nets—silent invaders drifting through global currents. Benedict Cumberbatch, alongside environmental advocate Valentina Gottlieb and local expert Carl Höjman, traces these remnants of plastic to the systems that perpetuate ecological harm. This episode confronts the urgency of protecting marine ecosystems, turning a lens toward the actions shaping their future.

Sadie Sink explores the intricate ecosystems of Mexican waters, revealing their fragility and the ongoing efforts to nurture their survival. Prada’s Re-Nylon initiative engages with local communities to amplify solutions addressing environmental challenges. These films draw attention to the necessity of preservation, weaving together stories of resilience and action.

SEA BEYOND extends beyond the physical, creating a platform of education and engagement. Since 2019, over 35,000 students have explored ocean literacy through innovative tools like VR and outdoor learning, bridging the gap between ecosystems and those poised to inherit them. The initiative’s mission is clear: to counter ignorance with knowledge and inspire active stewardship.

In Venice, the “Kindergarten of the Lagoon” cultivates early connections with fragile marine systems. Children learn directly from the environment, understanding its delicate balance and also their role in its future. Through SEA BEYOND, 1% of Re-Nylon’s proceeds fuel programs that sustain these efforts, transforming products into purposeful action.

watch film PRADA RE-NYLON ON ARCTIC TIDES

(c) PRADA 2025
Re-Nylon Collection

Re-Nylon challenges the industry’s entanglement with unsustainable practices. Prada’s approach, showcased through National Geographic’s visual narratives, provokes thought and sparks dialogue. These episodes confront and explore the transformative potential of fashion as a medium for ecological advocacy. With every thread crafted from ocean waste, Re-Nylon embodies a deliberate step toward a conscientious future where aesthetic value aligns with environmental intent. Prada’s vision creates a roadmap for luxury redefined—where responsibility shapes identity.

NYFW *Spring/Summer 2025 Shao New York

.new collection
Shao New York: For the Rebel in a Suit
*NYFW Spring/Summer 2025

written Malcolm Thomas

Shao New York's sophomore collection is a cut above.

Shao New York designer, Shao Yang is loosening up the seams of tradition. In fact, nothing about her calculated ascension in fashion is traditional at all, except for her clothing, sort of. (More on that later).

Having wrapped her second show (her first made headlines on the roof of Anna Delvey’s apartment), it’s clear that the emerging label is more than just hype. She proved that Wednesday evening, as she closed out the Spring/Summer 2025 season of New York Fashion Week with a show that her publicist, Kelly Cutrone, proudly coined over a microphone before it began, “from rooftop to runway.”    

The actual title is Class of 98: Rebellion Remastered. The program was printed on thick stock paper, and it felt and read like a cleverly written manifesto rather than show notes. However, Yang’s point of view is clearly laser focused. Yang described the collection as an antidote to the Instagram nostalgia social media is currently trapped in and more as a tribute to old-school teen angst before we spent more time curating our brand image on our phones than spending it at the park or driving around town with our friends. A simpler time, one could argue.

What’s not up for debate—Shao New York’s mastery of tailoring. She also owns another business, The Tailory, which designs bespoke suiting aimed at the LGBTQIA+ community, probably one if not the first of its kind. The thirty-five look collection—rooted in leather, denim, and cashmere, also has some really impressive trompe l’oeil shirting because as Yao states in the program, “let’s face it, the ’90s were all about illusion”. Of course, there was a lot of statement suiting, too. Call it a redux of the boss bitch energy archetype Donna Karan created in the 80s but bejeweled.

While inspired by the youth culture of the '90s, these were the kind of clothes that make you want to grow up fast. The kind of clothes a young Carrie Bradshaw might wear on a night out with Big, perhaps, as he rolls down the window of his town car, takes one last look at her and says, “Abso-fucking-lutely.”

also read Private Policy at Work *NYFW Spring/Summer 2025

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(c) SHAO New York seen by Randy Brooke, NYFW 2025 - Spring/Summer 2025

NYFW *Spring/Summer 2025 Private Policy

.new collection
Private Policy at Work
*NYFW Spring/Summer 2025

written Malcolm Thomas

This season Private Policy tries to tackle AI and corporate oppression with a pop culture twist.

Everyone knows Theodore Shapiro’s now infamous compositions from the fashion classic, The Devil Wears Prada and can’t help but feel a certain wide-eyed excitement when they hear it. That’s probably precisely why it was playing over the speakers at The Altman Building before the Private Policy show on Wednesday, and certainly one of the reasons for the collection’s title, The Devil Is Here.

It was also one of many inspirations for the brand’s most recent collection. Iconic easter eggs like the famous Miranda Priestly line, “Everybody wants to be us,” was printed across a polo, and another line, “Florals, for spring?” inspired the brand’s signature checker prints to be updated with, you guessed it, florals.

However, the Private Policy designers, Haoran Li and Siying Qu’s sole intention was not to take us on a trip down memory lane, but to try to tackle a daunting conversation, one that has caused widespread fear in the heart of many creatives, AI. Where is it going? How will it impact us? Whether that question was answered was debatable, but it segued into another fear, going to the office.

The show opened with two employees clocking in, the daily rhythm most of us are slaves to and have dreaded even more post-pandemic, complete with disembodied ringing phones, computer clacking, Mac desktops, and even cubicles where the two performers pretended to type away as models burst through the seemingly corporate drudgery, key fobs dangled from pockets with empty plastic ID sleeves, work shirts were styled with combo jersey shorts and mini-skirts and even glittering hot pants made an appearance at the office. For context, this was a fashion office.

According to the program, the takeaway is this, “Perhaps what today’s generation truly seeks is not a return to the rigid hierarchies of Y2K corporate life, but the unapologetic ambition and dream-big energy of the Y2K era, reimagined for a future that prioritizes creativity and self-expression over outdated notions of obedience and submission.”

Then suddenly the performers promptly strutted down and off the runway. I guess it’s time to clock out.

also read Shao New York: For the Rebel in Suit *NYFW Spring/Summer 2025

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(c) Private Policy New York seen by Adriana Kaegi / NYFW 2025 - Spring/Summer 2025

NYFW *Spring/Summer 2025 Aknvas

.new collection
Aknvas With a View
*NYFW Spring/Summer 2025

written Malcolm Thomas

Office chic, camp, and fluidity were the themes at Aknvas.

From the 37th floor of Tapestry at 10 Hudson Yards, Danish designer Christian Juul Nielsen, the designer behind Aknvas (a Danish play on “canvas”) proved that he knows all about strong points of view with an impressive resume that spans stints at John Galliano for Dior to Oscar de la Renta, Nielsen’s work under the tutelage of fashion’s modern masters gives him major bragging rights. However, Aknvas doesn’t promise the same kind of pointed perfection of his predecessors but something much more inviting—freedom.

The freedom lies not just in the designers’ clothes but the people wearing them. The type of genderless and youthful fluidity that acts as an honest reflection of the mirepoix of talent working in the industry and those inspired by it. These clothes are pretty but not delicate, tough but not mean, these clothes are for everyone.

The official title of the collection was Nordic Midsummer Camp, and Aknvas inventive takes on denim and his liberal use of floral appliques, his vegan leather peplum jackets, and shimmering sequin ensembles seemed loud enough to make this a camp of dreams and speaking of the office, Nielsen’s pinstripe shirt dress and pinstripe padded shoulder cropped shirt with matching skirt will definitely fight off any Sunday scaries, indeed. Gen Z eat your heart out.

There is also great skill in choosing the right venue for your show, as is the right fabric for a collection, and no one would argue an office building might not be the most summery choice, especially when competing against a panoramic backdrop of the Manhattan skyline. Think about it: there is something inherently imposing. The sharp cornered edges, the machine-cut glass, the sound the ground makes when you tiptoe down the lacquered lobby, yet Nielsen’s collection shone through like I imagine it always does.

also read Bad Binch Tong Tong Goes to Church (and Space) *NYFW Spring/Summer 2025

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(c) Aknvas, NYFW 2025 - Spring/Summer 2025

NYFW *Spring/Summer 2025 Bad Binch Tong Tong

.new collection
Bad Binch Tong Tong Goes to Church (and Space)
*NYFW Spring/Summer 2025

written Malcolm Thomas

Aliens, divinity, and love were at the heart of Bad Binch Tong Tong’s latest collection.

Like a great roll of spandex, the crowd stretched outside St. Bartholomew’s Church and around the corner of 325 Park Avenue on a balmy Saturday afternoon. At first glance, a passerby might be more curious as to how a church had managed to attract such an unlikely crowd and such blatant attention from the public in a city that has quite literally seen it all, that was until Bad Binch Tong Tong took over one of Manhattan’s most exclusive zip codes for a fashion show, of course. Let me set the scene: the front steps of the church were filled with news cameras and paparazzi; the guests: the famous and the infamous, including America’s favorite bad girl, Anna Delvey (who was working the door) and the ringleader responsible for gathering up such a double-take-worthy group of fashion counter culturists no other than the Queen of New York PR, Kelly Cutrone. In short, a time would not only be had but ordained.

Now let’s talk about the show because the Forbes 30 under 30 designer, Terrence Zhou, whose label’s moniker is a combination of a childhood nickname and his birth name, did not only give us a collection, he gave us a show! Much like the designer’s fashion persona that lives somewhere between satire and mad genius, his Spring/Summer 2025 collection, Whisper Across Dimensions was unequivocally out of this world.

Inspired by aliens, think The Day The Earth Stood Still meets The Fifth Element, Zhou imagined a reality where aliens finally make contact with the earth, culminating into a cautious trek, the alien’s shimmering air membranes protecting them from the harshness of our world communicated through what can only be described as pumpkin-shaped pods turned into sculptural improbabilities in the many shapes and sizes of sci-fi dresses and even wearable flowers.

Told through music composed by Katie Jenkins that belonged in a blockbuster epic and led by dancers choreographed by Stefanie Nelson, the Parsons and Central Saint Martins alum ended his Iliad with a dance of his own, unsurprisingly with fabric, before inviting the cast onto the stage which erupted the audience into applause and then to their feet as they rushed for a second chance to marvel at the collection up close.

I went into Bad Binch Tong Tong with no expectations but was thrilled to be allowed to escape the worries and fears of these times, if even just for a moment; to sum it up best, there was one particular line from the program that I found quite poignant. It reads, “The show is not just a display of fashion but a sacred communion, a place where we can feel the presence of higher beings, where the dimensions overlap, and where love is the only truth that matters.”

also read Aknvas With a View *NYFW Spring/Summer 2025

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(c) Bad Binch Tong Tong, NYFW 2025 - Spring/Summer 2025

Calvin Klein x Alexander Skarsgård

.new collection
Calvin Klein Fall 2024 Campaign
with Alexander Skarsgård

written Amanda Mortenson

Calvin Klein’s Fall 2024 menswear campaign is a vibe—an unapologetic nod to the brand’s DNA, but sharper, bolder, and anchored by none other than Alexander Skarsgård.

At the heart of Calvin Klein’s Fall 2024 campaign lies Calvin Klein Studio—a collection that takes minimalism and levels it up with luxe materials and razor-sharp cuts. Think slim suiting, smooth outerwear, and Alexander Skarsgård’s effortless swagger, all wrapped in a vibe that screams quiet power. It’s sleek, it’s modern, and it’s unmistakably Calvin.

The visuals drip with a kind of sophisticated ease, where the fabrics do the talking—clean lines, rich textures, and a no-fuss approach to style that feels at home anywhere, from city streets to intimate late-night gatherings. Calvin Klein is owning the dawn-to-dusk vibe, and Skarsgård is the man to take us there.

(c) Calvin Klein with Alexander Skarsgard
Directed and seen by Mert Alas
Styled by Emmanuelle Alt

Calvin Klein Studio flips the script on minimalism, injecting it with fresh energy through high-end materials like soft wools and crisp cottons. It’s understated, but far from simple—this is about craftsmanship and detail, the kind you can feel. Skarsgård moves through it all with his signature nonchalance. He makes every piece look like it was made for Mr. Skarsgård!

Skarsgård and CK are a match made in minimalist heaven—two icons of understated masculinity, cool without even trying.

“It felt sophisticated and sleek, but still very relaxed and playful,”

Alexander Skarsgård

(c) Calvin Klein

(c) Calvin Klein

FREITAG Mono[PA6] Backpack *Sustainable Design & Innovation

.selected
FREITAG
The Future of Backpacks

written Monica de Luna

FREITAG, the Swiss brand known for its dedication to sustainability and innovation, continues to break new ground with its latest release: The Mono[PA6] Backpack.

Their new release is a statement of circular design, high-quality craftsmanship, and a commitment to reducing waste in the fashion industry.

FREITAG
MONO[PA6] BACKPACK

MONO[PA6]
BACKPACK

FREITAG’s vision has always been to create products that are as environmentally friendly as they are stylish. The Mono[PA6] Backpack is the latest embodiment of this philosophy. From the fabric to the zippers and buckles, the backpack is made entirely from polyamide 6 (PA6), a material better known as nylon. This mono-material approach ensures that the backpack can be recycled in its entirety, closing the material loop and making a significant stride toward a circular economy.

After three years of development, the Mono[PA6] Backpack emerges as a functional, durable, and water-repellent companion for everyday urban life. What sets it apart is its two-in-one design: the backpack features a small, detachable musette that can be worn as a crossbody bag or used as an additional outer pocket. This versatile feature makes it perfect for the myriad needs of city dwellers, whether commuting, traveling, or simply navigating the urban jungle.

FREITAG’s commitment to sustainability is evident in all aspects of the new Mono[PA6] Backpack. The use of a single material ensures that every component, from the sturdy zippers to the carrying straps, can be reprocessed into new products. This approach aligns with FREITAG’s design philosophy, which considers the entire lifecycle of a product, ensuring it returns to the cycle rather than ending up as waste. The creation of the Mono[PA6] Backpack was a collaborative effort. FREITAG partnered with a Taiwanese textile manufacturer to develop a new type of water-repellent fabric that is also a mono-material. British designer Jeffrey Siu, known for his work inspired by bike culture, contributed to the backpack’s design, integrating elements that reflect FREITAG’s urban and active lifestyle.

F45 LOIS
Sports Bag 

F35 CHEYENNE / F45 LOIS / F660 JIMMY

FREITAG also offers repair services to ensure the backpack can accompany its owner for as long as possible. When it finally reaches the end of its life, FREITAG takes it back and recycles it completely, transforming it into PA6 granulate that can be used to produce new items.

FREITAG’s Mono[PA6] Backpack is now available at selected stores and online.

discover more www.freitag.ch
content produced by primeart Studios

DIOR Autumn-Winter 2024-2025 Haute Couture Show celebrating Faith Ringgold

.new collection
Threads of Freedom
DIOR AW24-25 Homage to Faith Ringgold

written Monica de Luna

Dior’s Autumn-Winter 2024-2025 Haute Couture Show emerges from the fusion of art and fashion, a poignant tribute to the late Faith Ringgold. Her prolific legacy of activism and creativity continues to inspire. Under Maria Grazia Chiuri’s visionary guidance, Dior’s Creative Director, the collection celebrates Ringgold’s indomitable spirit, seamlessly blending Haute Couture with powerful narratives of female empowerment and artistic rebellion.

Faith Ringgold, born in 1930 in Harlem, New York, passed away in April 2024, leaving behind a legacy that spanned over seven decades. Her multifaceted career as a painter, sculptor, performance artist, writer, and educator was marked by a relentless pursuit of social justice. Ringgold’s work, deeply rooted in African American identity and gender equality, found a resonant echo in Chiuri’s latest collection for Dior.

Read why!

“You can’t sit around and wait for somebody to say who you are. You need to write it and paint it and do it.”

— Faith Ringgold

SCENOGRAPHY © ADRIEN DIRAND
© Faith Ringgold @acagalleries
© Chanakya School of Craft (12)

SCENOGRAPHY © ADRIEN DIRAND
© Faith Ringgold @acagalleries
© Chanakya School of Craft (3)

The show was a dazzling spectacle, merging the elegance of Haute Couture with the raw energy of Ringgold’s artistic legacy. Chiuri’s audacious use of jersey—a material traditionally shunned by couture—defied conventions and redefined luxury. Metallic hues of gold, silver, and white jersey cascaded over models, with ultra-light bustiers sculpting their silhouettes, creating a symphony of classical aesthetics and modern innovation.

The scenography with installations showcasing some of Ringgold’s most iconic series: Freedom Woman Now and Woman Free Yourself. These political posters, born in the early 1970s, were potent reminders of Ringgold’s enduring feminist and activist spirit. Freedom Woman Now, with its interlocking triangles and bold declarations, remains a clarion call for gender equality—a message as powerful today as it was over fifty years ago.

Chiuri’s collection also paid homage to the classical peplum, reimagining this historically significant garment within the context of contemporary women’s political freedom. The intricate draping and pleating of the pieces echoed the fluidity of movement, nodding to athletes from antiquity to the present day who have continually pushed boundaries and shattered barriers.

One standout feature of the show was the reinterpretation of Ringgold’s Windows of the Wedding #1: Woman, a series that celebrated the collaboration between Ringgold and her mother, Madame Willi Posey. Banners inspired by this work highlighted the symbiotic relationship between art and fashion, weaving together personal and collective histories. The thangkas, traditionally used in Tibetan art, were transformed into vibrant backdrops, underscoring the collection’s rich thematic depth. Simply fabulous!

also read DIOR HC SS 2024 Collection Review

The collaboration with the Chanakya ateliers and the Chanakya School of Craft brought Ringgold’s Civic Center L.A. Subway Commission mosaics to life, reimagined as stunning embroideries. These life-sized recreations adorned the runway, blurring the lines between art and Haute Couture, celebrating the unifying power of creativity ahead of the 2024 Paris Olympic and Paralympic Games.

Red, Christian Dior’s “color of life,” pulsed through the collection, infusing it with vitality and defiance. A bathrobe embellished with mosaic mirrors stood out, transforming a mundane item into a statement of artistic rebellion. This fusion of couture and sportswear, classicism and rebellion, showcased Chiuri’s knack for crafting a narrative that is reflective and visionary. Chiuri’s homage encapsulated Ringgold’s legacy, underscoring Haute Couture’s power to challenge perceptions and inspire change.

As Ringgold herself said,

“The most important thing, to me, in life is inspiration. I want to inspire others and I want to be inspired.”

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(c) DIOR HC AW24-25

LOUIS VUITTON *Spring-Summer 2025 by Pharrell Williams

.new collection
Louis Vuitton SS25 Men´s Collection
Pharrell's Cosmic Symphony

written Amanda Mortenson

Pharrell Williams just set Paris ablaze with Louis Vuitton's Spring-Summer 2025 Men’s Collection.

On the rooftop of La Maison de l’UNESCO, with panoramic views of Paris and a never-ending soundtrack—"Triumphus Cosmos"—vibrating through the air, it felt like stepping into a futuristic musical. The beats of Clipse, John Legend, and Adekunle Gold synced perfectly with a diverse cast of models showcasing a kaleidoscope of global culture.

Pharrell’s vision zooms out to a cosmic level, capturing humanity in all its nuanced glory. This SS25 Men´s collection is a solar reflection of our shared essence, with a palette inspired by skin tones from every corner of the globe. From a distance, the looks might seem monochromatic, but get closer, and you’ll see the intricate craftsmanship, like the complexities of human skin, unfold.
La Maison de l’UNESCO, a symbol of global unity and peace, was the perfect stage for this narrative. Here, the LVERS community—those who embody Louis Vuitton's ethos of discernment, craftsmanship, and an insatiable thirst for travel—gathered. The energy was electric, a melting pot of cultures and ideas, the essence of the Louis Vuitton Studio Prêt-à-Porter Homme.

The show kicked off with a cinematic bang. Air Afrique’s prelude film, set within the UNESCO building, imagined future diplomats as children, absorbing lessons on unity from Simon Njami. This piece wasn’t just a film; it was a statement on intergenerational responsibility and the power of cultural fusion. Air Afrique’s artistic fingerprints were all over the collection, infusing it with Afro-diasporic patterns and graphics that bridged continents and eras.

Fashion-wise, Pharrell played with archetypes of travel. Think tailored jackets and bombers inspired by pilots, double-breasted coats for the suave diplomat, and technical sportswear for the modern explorer. Tracksuits and workwear were refined to perfection, catering to the jet-setter who values both comfort and style.

also read LOUIS VUITTON Cruise 2025 Collection Review

Embroideries, buttons, and fabrics—each element was a detailed marvel. Patterns and Monograms took on skin-like textures, blending seamlessly with materials that mimicked animal hides, adding layers of tactile intrigue.

Accessories were actually focal points. Bijou-encrusted buttons, pearl-lined belt chains, and intricately embroidered details turned every item into a piece of art. The Soft Leather Goods line redefined classics like the Alma and Neverfull, crafting them in luxurious, supple leather with historic Monogram embellishments. These bags, along with the artisanal trunks, screamed luxury and functionality.

Footwear was just as dynamic, with LV Agent boots featuring square toes and thick soles, LV Bowling shoes in elegant nappa leather, and LV Rider cowboy boots in exotic patches. Sunglasses channeled aviation vibes, while accessories like aviator caps and jewelled brooches added a dandy flair.

Pharrell’s debut fragrance, LVERS, was the olfactory cherry on top. Created with Jacques Cavallier Belletrud, it bottled the essence of sunlight with notes of galbanum, cedarwood, sandalwood, ginger, and bergamot—capturing love, vitality, and the spirit of adventure.

watch the show LOUIS VUITTON Spring/Summer 2025 Men´s Collection by Pharell Williams

Pharrell Williams again crafted an experience—a contemporary musical where fashion, music, and global diversity played in perfect harmony. Louis Vuitton's Spring-Summer 2025 Men’s Collection show was a mind-blowing fusion of our shared journey, meticulously crafted and bursting with passion.

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(c) Louis Vuitton Men´s Collection Spring/Summer 2025

Milan Fashion Week Spring/Summer 2025 *Fashion Showcase

*New Collections
MFW Spring/Summer 2025
In Milan, Form and Function Run Apace

written Chidozie Obasi

This season’s show brought a poised twist on classic, with a sweet, daring vein in clothes that maintain a dynamic rigour.

MOSCHINO

Individuals, characters, humanity. The second Moschino fashion show designed by creative director Adrian Appiolaza is an expression of the uniqueness of people. Each look, like each person, lives individually and has something of its own to express. The collection is an exploration of sorts: exploring the world and the mind, exploring Moschino.

A passage from the urban chaos of the city to discover paradise in the literal sense and personal freedom.Moschino's characters are explorers moving between different spaces, ideas and ideals, escaping life through escapism. There is something positive - something beautiful - in getting lost, in finding places you never knew existed. Traditional tailoring loses its restrictions and boundaries. It is transformed, deconstructed and then reconstructed.

The rules on how to dress according to Franco Moschino, written on a fax machine featured in the Spring-Summer 1995 collection, are shredded to become a new form of "fur for fun" in a white Tyvek fur. Escaping the city, individuals true to their principles wear clothes that speak of the Italian countryside, the jungle wilderness, and finally a serenity that leads to inner peace. Lost, then found again. Symbols, glimpses and memories from Moschino's archives in an ongoing exchange with Franco's ethos. There are the prints of the 1990s reinterpreted, reworked and loved anew. Daisies, soccer balls, gravy stains left by a pizza, and the Italian flag. Twisted trench coats, lingerie dresses, "assemblages" of garments to create new ones. The "Survival Jacket" from the Spring-Summer 1992 collection is reinterpreted first for urban life, then for the great escape.

see more looks from MOSCHINO SS25

HENRIK VIBSKOV

Henrik Vibskov introduced The Orchestra of the Soft Assistance for SS25, a collection that harmonises the elegance of human empathy with the adaptive genius of the animal kingdom. The outing was inspired by the profound theme of hands; the ultimate symbols of assistance, compassion, and adaptability. The collection is also inspired by the natural world's marvels of adaptation and assistance, mirroring the transformative abilities of the octopus, which can morph its shape and colour to blend seamlessly into its surroundings. Their whole body is a large neural network that creates a web of understanding and feeling, and its many limbs could lend you many hands at the same time.

Let’s embrace the mutability, re-examine our past behaviours and adapt to create actionable goals to improve the future. The Orchestra of the Soft Assistance features fluid silhouettes, morphed patterns, and versatile garments that embody the themes. By dissecting the classic check; a jacquard woven chequered fabric has morphed with ocean motifs, and in a chequered knit the pattern dissolves completely. Hands are represented in prints - little fingers supporting you, chopped factory fingers, analogue gloves. Peace offering messages are hidden in the corners. Grey outline fingers is an exclusively developed textile, with a smock-like crinkle that resembles intertwined fingers, making use of a 30-year-old archive materials from Dutel.

Henrik Vibskov
Spring/Summer 2025
(c) HENRIK VIBSKOV

FENDI

Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, considers FENDI as a travelling time capsule mirroring decades and destinations, with Italian craftsmanship as its forever North star. The Men’s Spring/Summer 2025 collection is an homage to the universal – sublimating House codes that predate the first men’s silhouette revealed at FENDI in 1990. Today, that wardrobe’s pillars become sartorial puzzle pieces, activating soft expressions of contemporary masculinity through the lens of modern luxury. Once emblematic of an international elite, the notion of uniforms for work and play are deconstructed and dreamed anew in powdery shades: a mineral palette of sherbet and mist, ivory, caramel and buttermilk mingle with soft blues and natural indigo, black and forest green. Somewhere between sports and ceremony, the idea of the FENDI Club emerges – its crest1 proudly emblazoned like a fantasy coat-of-arms on breast pocket and button.

From head to toe, the collection revels in the virtuosity of the Selleria stitch, a technique passed to the Fendi family by Roman master saddlers in 1925. Scaled up and down, it is re-interpreted as a broken pinstripe suiting jacquard and threaded as a stripe or tonal FF logo through linen and plush textures, applied as a surface on Japanese boro denim, or reduced to a minimalist frame on crisp wool outerwear and leathergoods.

see more looks from FENDI SS25

FENDI
Spring/Summer 2025
(c) FENDI

DSQUARED2

For Spring/Summer 2025, twin creative masterminds Dean and Dan Caten turn up the heat while bringing a renewed sense of focus to their vision of maximal multiplicity for Dsquared2. The brand hones in on a sense of duality - between elegance and edge, softness and strength - but in doing so, creates one of their most unexpected, exciting, and undeniably sexy fashion mashups yet. It is a liberated community of artists, athletes, and aesthetes, an underground milieu that is poetry salon, wrestling league, and kink scene all in one.
As always, the collection’s spirit of freeing multiplicity has its basis in Dean and Dan’s signature penchant for synthesising innovative material treatments and imaginative details with cross-genre references to fringe fashion subcultures. For Spring/Summer 2025, this practice takes shape as a particularly focused intersection of elegance and edge.

Sheer chiffons cascade poetically around the body, but reveal skin-tight bondage harnesses or barely-there bralettes beneath. Denim peels away into sculptural latex. Asymmetrical sheer jersey tanks are treated with laminating techniques, balancing brutalist geometry and soft bodily harmony. Laces coil up legs, holding outer garments together but exposing the skin beneath. Broad-shouldered suits with voluminous pleated pants reference 80s workday ensembles, while leather biker jackets and thick-soled studded creepers suggest that same stylish character’s nocturnal alter ego.
The colour palette, too, embodies a spirit of poetic softness anchored by the strength of desire.

DSQUARED2
Spring/Summer 2025
(c) DSQUARED2

see more looks from DSQUARED2 SS25

MSGM

Lines and horizons that connect archipelagos, Mediterranean perspectives of new routes, both real and imaginary. Painted, printed, woven, they bind summer memories, loves on the sand, afternoon siestas, sponge-like dreams. Turquoise, straw yellow, black, along with classic cream, red, and blue, but also sharp and acidic stripes, sharpen forms and movements. We dress and dream in a nautical style. Colours dripping, hues chasing each other, vibrating with music. Lobster and sideral blue shine on printed linens, colourful zippers become borders of freedom of forms.

Faded, tie-dye dissolves winter melancholies. Dolphins, crabs, and mermaids are games on the sand, stencils or carefree paintings in the warm summer afternoons of our childhood, appearing and disappearing on the textures. We play with clichés, knots become dresses, the sun becomes macramé in a new silhouette. Sailors in love, hinted at, desired, through light gestures and dissolving watercolours by Luke Edward Hall. Origami hats like fragile memories, materialise in jacquards and prints in blue and red. Umbrellas and deckchairs, of a sea that becomes a city, whose stripes transform into substantial waves, details, inlays in ajour memories.

MSGM
Spring/Summer 2025
(c) MSGM

MAGLIANO

This collection is dedicated to those tender and fleeting memories that catch up to us like unexpected storms. Memory turns archeological: reminiscences become fossil traces, analysed simply for what they are. Silhouettes are finally essential, at times gaunt, like in the memories of the 2000s. White, black and the greys in between. Classics are modular thanks to folk or beach-like additions. In the free beach, of Magliano coats are integrated by towels, trousers are swimwear, evening wear. Clothes assume crazy functions, or dysfunctions, as they brush against fantasy. The microscopic is now magnified: creating structure and decorative patterns. The knot, the intersection, the clasp of two allergic things but persistent in coming together.

The extremities of the clothes rattle and muddle: here lies the intrinsic nature of the project that, as usual, prefers the interwoven complexity of the reverse to the clear drawing of the straightforward. Childhood, a puzzle of unlimited limits, is evoked through the cross-stitch. Interpreted like a political medium, it composes strings of google searches, from poetry to porn, fragments of notable identities. Also the Cormio/Magliano embroidered sweaters hold the same weight, everything but naïve, exemplifying the symbol of an unconditional alliance between colleagues. The hero of the season is Pinocchio, a superlative symbol of trans-formation.

MAGLIANO
Spring/Summer 2025
(c) MAGLIANO

Paul Smith SS25 PITTI 2024

*New Collection
Paul Smith SS 2025
The shifting harmonies of Britishness

written Chidozie Obasi

In a big shift, Paul Smith returned to Pitti Uomo in Florence to debut its Spring/Summer 2025 collection. Presented by Sir Paul himself, he spoke to audiences by talking through the ‘60s-inspired designs.

Nestled in the sumptuous settings of Villa Favard, a gorgeously ornate 19th century compound in the heart of Florence, it was transformed into Bar Paul: a tribute to the Italian cafes that Paul frequented in Soho in the 1960s. Typically open all night, these cafes were a place for people to go after the likes of the Scene Club, Flamingo Club, and Whiskey-A-Go-Go had closed for the evening. Naturally, they drew a bohemian crowd of musicians, artists, and designers who helped to make Soho the epicenter of the creative world at that moment in time. The presentation space will be set up with cafe tables complete with ‘Bar Paul’ branded items such as napkins, coffee cups, sugar packets, and match boxes, to evoke those after-hours meetups of Soho’s artistic circle.

The collection itself expanded upon this theme, with a pleasingly louche and tactile approach to tailoring. Ties are worn loosely knotted, paired with denim chore jackets and unstructured blazers in cotton canvas – a look which suggests an artist heading to dinner straight from a day’s painting in the studio. Suits are cut from classic houndstooth and Prince of Wales fabrics, bringing to mind London in the ‘60s, while outerwear uses bold statement fabrics to eye-catching effect. One collection highlight – an oversized trench coat – is constructed from a custom Italian cloth with an exploded pastel check design, based on the Paul Smith Signature Stripe.

Paul Smith
Spring/Summer 2025

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Soho stalwarts Francis Bacon and Lucien Freud provide key inspiration, and this painterly influence is reflected back into the presentation space with art materials provided by Winsor & Newton. Seating throughout the venue was provided by Artek, in the form of their iconic Stool 60.

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SS 2025 during PITTI 2024 (c) Paul Smith

Emporio Armani Spring Summer 2025

*New Collection
Emporio Armani SS 2025
Embracing Boundless Horizons

written Amanda Mortenson

The Emporio Armani’s Spring/Summer 2025 collection is a breath of fresh air, taking the quintessential Armani man out of the urban jungle and into the heart of nature.

Gone are the constraints of city life. Instead, the Emporio Armani man saddles up and ventures into the open, rediscovering a life that syncs with the natural elements. The horizon is no longer a skyline of steel and glass, but a landscape of endless possibilities, bathed in the warm hues of wheat, sand, and sun-drenched chalk. Touches of lavender and bougainvillea breathe life into the palette, adding vibrant strokes to the otherwise organic color scheme.

The fabrics tell a story of their own—an artisanal blend of the lightest wools and silks, robust linens and hemps, and sumptuous suedes. The materiality of the collection is grounded in nature, with pieces that flow and breathe, perfectly designed for the airy freedom the collection embodies. Jackets with dropped shoulders and low buttoning give off a relaxed vibe, while blousons with elasticated waists mimic the lightness of shirts. Tunics made from malfilé linen feel like a soft breeze against the skin, an ode to comfort and effortless elegance.

This season’s trousers are a standout, drawing heavily on equestrian influences. Straight and soft, with high waists designed to be worn folded over, they come to life with buttons and zips at the cuffs, gathering volume and emphasizing their constructed, yet fluid nature.

The country and horseback theme continues with leather Bermuda shorts paired simply with a woven straw hat and cowboy bag, capturing the essence of rustic charm.

Does Emporio Armani forget the joy of summer? No way! The collection's vision of freedom extends to womenswear in a riot of bright colors and light-as-air fabrics. The women’s pieces rejoice in the same ethos of liberation, with flowing lines and fluid fabrics that dance with every movement. Jackets, long skirts, trousers, and tops are designed to caress the body, expressing a style that is both loose and instinctive, echoing the carefree spirit of the season.

also read
EMPORIO ARMANI Spring/Summer 2024 Review

Emporio Armani
Spring/Summer 2025

see more looks

Emporio Armani’s Spring/Summer 2025 collection is a call to abandon the rigidity of city life and embrace a softer, more sensual way of living. The collection is a reminder that true freedom lies not in the boundaries of our cities, but in the vast, unbounded landscapes of our world and our imaginations.

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SS 2025 Runway (c) Emporio Armani

DETJER Dining Chair *A Vanguard in Design

.selected
DETJER Dining Chair
A Vanguard in Design and Comfort

written Sarah Arendts

Forget everything you know about dining chairs; DETJER is rewriting the script with its latest offering—the Dark Brown Upholstered Dining Chair. This chair is a bold declaration in design. Its deep, dark brown hues and striking silhouette set a new standard, elevating what dining decor can aspire to be.

The chair captivates with more than visual impact—it offers a tactile experience. Wrapped in luxuriously textured fabric, it beckons with a promise of enduring comfort, from the first sip of morning coffee to the last bite of evening dessert. With its bold, upholstered presence, this chair transcends the ordinary, becoming a statement piece that embodies both luxury and comfort.

DETJER
Dining Chair Upholstered
Dark Brown

Style-conscious homes will find a soulmate in this chair. Its design is a love letter to modern aesthetics, blending seamlessly with minimalist tables or standing out in an industrial-themed dining space. The dark brown tone is strategic, designed to command attention and anchor any room with its profound, earthy essence.

Sustainability and durability aren’t mere afterthoughts. In line with DETJER’s commitment to the environment, the chair uses materials sourced from ethical suppliers, ensuring that your stylish choice is also a nod to environmental responsibility. It's built to last, making it not just a purchase but a long-term investment in quality and comfort.

Beyond its functional and ethical dimensions, the DETJER chair symbolizes a shift in how we perceive dining spaces. No longer just areas for eating, they are stages for expression, platforms for style, and territories where design meets utility without compromise.

So, are you ready to redefine your dining room? Embrace the DETJER Dark Brown Dining Chair and transform your space into a bold expression of contemporary living. It’s an upgrade to your lifestyle, where every meal is an opportunity to dine in style.

discover more www.detjer.com
content produced by primeart Studios

Roberto Cavalli *Resort 2025

.new collection
Roberto Cavalli Resort 2025
Wild Prints and Western Flair

written Amanda Mortenson

Certain fashion eras possess an undeniable allure that transcends time, and Roberto Cavalli's Resort 2025 Women's Collection draws deep inspiration from one such epoch—the early 2000s.

Under Creative Director Fausto Puglisi, the collection revisits this vibrant era, seamlessly weaving its essence with contemporary innovation to celebrate Roberto Cavalli’s enduring legacy. Puglisi reframes nostalgia with a modern lens, creating a kaleidoscopic wardrobe that embodies daring elegance and modern versatility.

Roberto Cavalli
Resort 2024 Collection

(c) Roberto Cavalli

(c) Roberto Cavalli

Western influences are strongly embedded in this collection, with cowboy boots and hats transforming from mere accessories to essential statements of style. These elements marry well with Cavalli's signature motifs—zebra stripes and leopard spots—that adorn tactile 3D jacquards and vibrant silk prints.

The collection is an adventurous play on contrasts, exploring the dynamic facets of today’s woman. Soft, fluid dresses printed with oversized rose patterns in shades of red and pink stand alongside structured, workwear-inspired overalls and wide-leg pant suits enriched with cargo features. This juxtaposition of soft and structured defines Cavalli’s approach—unpredictable, yet strikingly coherent.

Intricate techniques are showcased throughout, from crinkled blouses to leather pieces marked by rich textures. Denim receives a high-fashion makeover with glass-like finishes and embellishments that push the boundaries of conventional fabric treatments.

Adding to the spectacle, mini dresses dazzle with thermo-stitched crystals creating wild animal patterns, emphasizing Cavalli’s renowned flamboyance. The footwear collection is equally bold, ranging from dramatic cowboy boots with distinctive hourglass heels to vibrant slingbacks and sock booties, amplifying the collection's eclectic charm.

Accessories remain a standout, with the Roar Bag evolving with new exotic textures and styles including hobos, buckets, and clutches, ensuring Cavalli's accessories are as desirable as their apparel.

(c) Roberto Cavalli

(c) Roberto Cavalli

(c) Roberto Cavalli

Roberto Cavalli's upcoming Resort SS 2025 Collection transcends simple nostalgia, offering a visionary blend of past influences and future possibilities. Fausto Puglisi honors a rich heritage and propels it into the contemporary realm.

CORDIZ *FW24 Collection

designer´s talk
with Marina Dias
CORDIZ’s Bold Leap Forward in the FW24 Collection

written Sarah Arendts

CORDIZ unleashes its FW24 Collection, a striking blend of impeccable French craftsmanship and daring contemporary design. Each piece starts with a spark—whether from daily life, a trip, or a moment of inspiration at home.

Initial sketches capture the designer's intent, while carefully selected materials and textures refine the vision. Collaborating closely with Les Ateliers CORDIZ in Southern France, the team crafts handmade prototypes that balance durability and design, ensuring excellence at every stage.

CORDIZ
Collection Campaign

The fusion of French heritage and modern innovation defines CORDIZ. "French savoir-faire and innovation go hand in hand," the designer explains. The team’s expertise in leatherworking is unparalleled, pushing the boundaries of artisanal knowledge to support a modern vision. This blend of tradition and innovation ensures that every CORDIZ product is a nod to timeless craftsmanship and a reflection of contemporary lifestyles.

The FW24 Collection marks a bold departure, introducing designs that showcase the brand’s evolution. CORDIZ bags, known for their light and fine lines, reveal complex design and geometry upon closer inspection. The upcoming FW24 collection plays with larger volumes and adaptable shapes, combining leather and fabric for a lighter, less formal feel. This shift highlights the brand’s commitment to versatility and casual elegance, catering to a modern clientele constantly on the move. "Cordiz is a growing brand, innovating and maturing with every collection," the designer notes, emphasizing the brand's dynamic identity.

The brand is also a vibrant community of creatives. Collaborations with photographers, stylists, and artists infuse the brand with unique stories and perspectives.

"Authenticity is the common defining value of Cordiz's diverse environment and inspiration," the designer shares. Partnerships form organically, often sparking new projects like the Cordiz X Lecourt Mansion collection, co-designed with long-time friend Nix.

These collaborations, whether with renowned photographers like Hugo Mapelli or emerging talents, enrich the brand's narrative, creating an ever-growing environment of limitless creativity.

CORDIZ carves its niche with the FW24 Collection, a manifesto to the brand’s dedication to craftsmanship and modernity. Honoring its French heritage while embracing contemporary design, CORDIZ redefines luxury leather goods. Each piece tells a story of fashion and an ongoing journey toward excellence and authenticity.

discover www.cordiz.com
follow @cordiz_official

ZEGNA SS24 Campaign *Mads Mikkelsen

.new campaign
ZEGNA SS24
Mads Mikkelsen Dominates Oasi Lino Collection

written Amanda Mortenson

ZEGNA’s Spring Summer 2024 campaign just dropped, and it’s a masterclass in luxury menswear, with Mads Mikkelsen bringing the heat as the brand’s Global Ambassador.

Draped in the exquisite Oasi Lino collection, Mikkelsen is captured against serene, natural backdrops, blending the actor's intense charisma with ZEGNA’s hallmark of refined elegance.

ZEGNA SS24
Mads Mikkelsen, Oasi Lino Collection
SUMMER ADV 2024

all visuals (c) ZEGNA SS24

Artistic Director Alessandro Sartori’s vision for the season unfolds through fluid silhouettes and a palette drawn from nature’s own hues. The Oasi Lino collection made its debut at the L’Oasi di Lino Summer 2024 fashion show in Milan, setting a new standard for lightness and relaxed sophistication.

The journey starts in the lush fields of Normandy, where the world’s finest flax fibers are sourced. These fibers travel to Italy, transforming into the luxurious Oasi Lino fabrics that define the collection. ZEGNA’s commitment to sustainability shines through, with all Oasi Lino fabrics promised to be 100% traceable by 2024. This initiative is a nod to the brand’s century-old legacy of environmental and societal consciousness, embodied in their Road to Traceability.

discover more: Born in Oasi Zegna Book

“I am really proud to continue my collaboration with ZEGNA and to be the Global Ambassador of the new Oasi Lino SS24 collection. ZEGNA is the leader in the production of fine fabrics and global excellence in menswear. Their commitment with Oasi Lino towards sustainability and traceability is extraordinary. Oasi fibers are the epitome of the highest craftsmanship that goes into every ZEGNA product. The philosophy and values of ZEGNA are the reason it is such an inspiring brand,”

Mads Mikkelsen said,
capturing the essence of his partnership with ZEGNA.

Inspired by Oasi Zegna, a 100km² sanctuary in the Italian Alps, the campaign echoes the brand’s deep-rooted values. This idyllic setting, rejuvenated by over 500,000 trees since 1910, embodies ZEGNA’s dedication to excellence and ecological stewardship.

The campaign’s global celebration kicked off in Shanghai with the launch of “VILLA ZEGNA,” a unique event concept inspired by the original house of ZEGNA’s founder, Ermenegildo Zegna. This multi-sensory experience allowed selected guests to delve into the world of ZEGNA, blending history with contemporary luxury. Throughout the week, exclusive dinners hosted by Mads Mikkelsen and fellow ambassador Wu Lei brought together celebrities, tastemakers, and press, creating an intimate connection to the brand’s rich heritage. “VILLA ZEGNA” represents a new era in customer engagement for ZEGNA, merging personal storytelling with immersive luxury experiences.

Louis Vuitton *Cruise 2025 Collection

.new collection
LOUIS VUITTON Cruise 2025 Collection
Gaudí-inspired Catalonia Couture

written Monica de Luna

In a fashion spectacle as audacious as its venue, Louis Vuitton unleashed its Cruise 2025 Collection at Barcelona's iconic Park Güell.

Gaudí's architectural dreamscape set the stage for a collection that was downright revolutionary. This fusion of Gaudí's whimsical designs and Louis Vuitton's trailblazing fashion crafted a sensory feast, striking a deep chord with the audience.

Antoni Gaudí, more than an architect, is an entity that embodies the spirit of Barcelona. His creations are living organisms, continually evolving within the city's vibrant pulse. This idea of perpetual transformation and innovation mirrors Louis Vuitton's ethos perfectly. The 2025 Cruise collection is a tribute to Spain’s rich cultural heritage, blending the Maison's precision with the country's fervent character. It’s tradition morphed into high art, where the clash of dark and light, old and new, melds together in flawless harmony.

Set designer James Chinlund crafted a scenographic masterpiece, with seating arrangements that seamlessly followed the organic contours of Park Güell. The atmosphere was electrified by a dual soundtrack of Gary Numan's "Music for Chameleons" and Malcolm McLaren's "Madame Butterfly," each track encapsulating the collection's eclectic spirit. The juxtaposition of Numan’s synth-heavy beats and McLaren's operatic flair perfectly complemented the visual and emotional journey of the show.

Models glided down the undulating paths of Gaudí’s utopia, draped in garments that echoed the architect's bold use of color and form. Rich, vibrant hues dominated the palette, reflecting Spain’s passionate energy. Intricate patterns and fluid silhouettes paid homage to the traditional Spanish dress, yet were reimagined with a contemporary twist. The collection's standout pieces included flowing dresses adorned with mosaic-like embellishments, reminiscent of Gaudí's own trencadís technique.

Louis Vuitton's creative director Nicolas Ghesquière seamlessly integrated these elements, pushing the boundaries of conventional fashion. The collection was a love letter to the art of travel and discovery, infused with the essence of a land that is both historic and forward-thinking. Each piece told a story, of fashion and of cultural synthesis and artistic exploration.

watch the show

The last model slipped into the winding paths of Park Güell, leaving the audience spellbound. In Gaudí’s fantastical playground, Louis Vuitton’s Cruise 2025 show was a conversation between eras, merging tradition with avant-garde.

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(c) Louis Vuitton Cruise 2025
Looks Pictures: Giovanni Giannoni
Empty Set: Romain Laprade 

KVRT STVFF SS24 *Mechanic Collection

.new collection
KVRT STVFF SS24
Industrial Chic with the new Mechanic Collection

written Amanda Mortenson

KVRT STVFF is back to disrupt the fashion scene with its new Spring/Summer 2024 Mechanic Collection, an audacious blend of industrial aesthetics and distressed bodywear that refuses to go unnoticed.

Paying homage to the raw, gritty imagery of mechanics, the collection is a daring juxtaposition of classic underwear staples and edgy, contemporary design codes. This collection is not just clothing; it's a statement, a rebellion against the ordinary.

KVRT STVFF
Toner swim brief

Last week, the brand teased fashion enthusiasts with the launch of its trompe-l'œil body capsule, featuring the now-iconic Toner swimwear. This piece, designed to create the illusion of an enhanced body, sold out in just three days, cementing its status as a viral sensation. The Toner swim brief exemplifies KVRT STVFF's ability to blend visual trickery with high fashion, pushing the boundaries of what swimwear can achieve.

The full SS24 Mechanic Collection will be unveiled at the New York Pop-Up Store from May 29 to June 9 at 21 Spring St, New York. This limited-time event will also offer an exclusive complimentary personalization service, allowing fans to add a unique touch to their favorite pieces.

Since 2018, KVRT STVFF has consistently pushed the envelope, creating sportswear, swimwear, and underwear that blur the lines between fashion and function. The brand's ethos revolves around confidence and boldness, catering to those unashamed of their bodies, regardless of shape or size. Each piece is a manifestation to minimalistic yet timeless aesthetics, with vintage and classic imagery reinterpreted through a modern, edgy lens.

The Barcelona-based KVRT STVDIO is where all the magic happens. The brand prides itself on its sustainable, equitable, and ethical practices, seamlessly integrating these values into their contemporary and forward-thinking designs.

KVRT STVFF
MECHANIC Collection

KVRT STVFF’s SS24 Mechanic Collection is a rebellious fusion of industrial grit and classic bodywear, redefining sexiness with a bold attitude. Launched with the viral Toner swim brief, this line celebrates strength and confidence, empowering the fearless.

Don’t miss the chance to snag these edgy pieces at the New York Pop-Up Store from May 29 to June 9.

Miu Miu *New Upcycled Denim Collection

.new collection
Miu Miu
New Upcycled Denim Collection 2024

written Amanda Mortenson

Miu Miu redefines high fashion’s boundaries with its latest Upcycled collection, turning vintage denim into audacious new forms. This 2024 lineup is a gust, pushing sustainable chic to new heights.

Denim, revered for its ability to age gracefully and withstand the tests of time, anchors this new collection. With the Miu Miu Upcycled initiative first launching in 2020, the brand has championed the opulence of vintage while advocating for circular fashion. This philosophy weaves historical richness back into the fabric of today’s styles, elevating present and future fashion landscapes.

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

watch Miu Miu Upcycled Collection 2024 Video

seen Tarek Cassim creative direction Edward Quarmby styling Lotta Volkova

all visuals (c) Miu Miu 2024

The crafting journey of this collection is as intricate as it is visionary: denim relics, curated from around the globe, are stripped down and reassembled with a daring new vision. These pieces feature natural suede trims edged with prominent white stitching that redefine their structure. The redesigned garments, including low-slung jeans and micro-shorts, adhere to Miu Miu’s signature silhouette yet defy conventional cuts. Reimagined details like branded snappers inject a modern identity into the retro material.

Photographed by Tarek Cassim and styled by Lotta Volkova, this year’s campaign mirrors the collection's reconstructive ethos. Models Ana Elisa Brito, Wenqing Liu, and Alice McGrath personify the revamped denim, their unique identities enhancing the distinctiveness of each piece.

Miu Miu’s collection prompts a rethink of our relationship with vintage and sustainability. It challenges the ephemeral nature of fast fashion by proving that inventive reworkings can transform old fabrics into breathtaking, contemporary couture. The 2024 Upcycled collection is a manifesto for sustainability, urging a paradigm shift in our fashion consumption.

Beyond making a style statement, the collection advocates for a deeper, more sustainable engagement with fashion. It’s a call to value the longevity and narrative potential of materials, positioning recycled vintage as the pinnacle of modern luxury. With each piece, Miu Miu drives the critical conversation about environmental responsibility in fashion.

Miu Miu
2024 Upcycled Collection
Wenging Liu

Miu Miu
2024 Upcycled Collection
Alice McGrath

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

The 2024 Upcycled collection stands as a testament to the power of creative reinvention—proving that fashion can both dazzle and lead the way toward a more thoughtful, sustainable future.

ISSEY MIYAKE x New Balance *MT10O

.new vision
ISSEY MIYAKE x New Balance *MT10O
Crafting a New Vision for Athletic Footwear

written Monica de Luna

Striding into the future, ISSEY MIYAKE and New Balance disrupt the athletic wear scene with the MT10O, a bold redefinition of what running shoes can be.

Launching globally this June, this collaboration shatters conventions, blending ISSEY MIYAKE's radical design language with New Balance’s legacy in performance innovation.

ISSEY MIYAKE x New Balance
MT10O
Vibram technology

ISSEY MIYAKE x New Balance
MT10O in Black

Satoshi Kondo, the visionary behind ISSEY MIYAKE’s designs, reworks the New Balance MT10 from the ground up, infusing it with a philosophy of barefoot mobility and fluid physicality. The sneaker challenges the norms, designed for wearers who tread the edge of adventure and style.

The MT10O pairs high-tech functionality with high-fashion sensibility, featuring a sleek, breathable mesh intertwined with supple premium leather. Its streamlined laces and durable, abrasion-resistant touches amplify a minimalist aesthetic that doesn’t compromise on utility.

Underneath its stylish exterior, the MT10O is engineered for the trail yet refined for the cityscape. Its sole, crafted with Vibram technology for optimal grip, tackles diverse terrains with ease. The design’s minimal cushioning connects wearers closely to the ground, supported by a snug fit and a wide toe box that allows for natural foot dynamics.

Captured through the lens of Antoine Picard, the campaign for the MT10O transcends traditional footwear advertising, celebrating the shoe as a dynamic participant in the wearer’s lifestyle. Picard’s imagery, rich with movement and texture, encapsulates the fusion of performance and avant-garde aesthetics that the collaboration embodies.

ISSEY MIYAKE x New Balance
MT10O in Blue Green

ISSEY MIYAKE x New Balance
MT10O in White

The collaboration between ISSEY MIYAKE and New Balance is quite a declaration of how far fashion and function can travel together. The MT10O is made to move boldly, an emblem of what happens when two innovators collide to push the boundaries of design.

all images seen by Antoine Picard
(c) ISSEY MIYAKE x New Balance