Viewing entries in
fashion

Church's X Miu Miu 2024  *The 'Shanghai' Shoe

Church's X Miu Miu 2024 *The 'Shanghai' Shoe

.new campaign
Church's X Miu Miu 2024
Classic Footwear for Modern Era

 

written Sarah Arendts

 

The Spring/Summer 2024 season ushers in a new chapter of sartorial elegance with the 'Shanghai' shoe, a collaboration between Church's and Miu Miu that redefines classic footwear for contemporary fashion enthusiasts.

 
 

credits

seen Lengua
talent Matilda Liedholm + Judith Shyambala
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu x Church´s

Church's X Miu Miu 2024 Campaign_Still Life LE MILE Magazine lemilestudios Shanghai
 

Church's storied heritage in shoemaking shines through the aged leather, a material that carries the weight of tradition, now reimagined with Miu Miu's unconventional touch through the introduction of canvas panels. This interplay of materials creates a visual and tactile contrast, embodying a luxury that's both lived-in and forward-thinking.

Lengua captures this essence in the campaign, with models Matilda Liedholm and Judith Shyambala portraying the duality of the 'Shanghai': their poise and relaxed stances mirror the campaign's blend of the organic with the contrived, the old with the new.

 

The conventional toe and heel of the shoe pay homage to time-honored designs, while the use of a rounded last speaks to a modern aesthetic, offering a silhouette that is as contemporary as it is classic. The color scheme, rooted in natural tones, adds a layer of warmth and approachability to the shoe.

Church's X Miu Miu's 'Shanghai' is a medium that carries the past into the present, bridging the gap with its design. The collection celebrates the equilibrium between the formal and informal, the old-world charm and the contemporary flair, offering a story with each step. It's a shoe that stands as a narrative in itself, a design that encapsulates the passing of time while standing firmly in the present.

 
Church's X Miu Miu 2024 Campaign_Still Life LE MILE Magazine lemilestudios shanghai
 
 
Church's X Miu Miu 2024 Campaign_Still Life LE MILE Magazine lemilestudios shanghai
 

Louis Vuitton Valentine's Day 2024

Louis Vuitton Valentine's Day 2024

.new campaign
Louis Vuitton Valentine's Day 2024
Love in Luxe

 

written Amanda Mortenson

 
 

As Valentine's Day 2024 approaches, Louis Vuitton is enchanting the world of luxury with a special selection that marries the spirit of love with unparalleled elegance and whimsy. This year, LV offers a diversity of gift ideas, encompassing women’s and men’s leather goods, accessories, fine jewelry, or fragrances.

 
Louis Vuitton Valentine´s Day 2024 LE MILE Magazine heels black
 
 
 

Each piece in the collection is a testament to Louis Vuitton's commitment to craftsmanship, style, and the celebration of love.

Unveiling its collection through four lively themes such Romantic Symphony or Sweet Surprises – Louis Vuitton is catering to every facet of love's expressions. Romantic Symphony plays a melody of sophisticated elegance with the timeless Alma BB bag, the stylish LV Circle Sunglasses, and the Keep My Heart bag in vibrant pink Monogram Vernis leather. Accompanying these are the Spell on You fragrance and Blossom Rings, each adding a fresh and gourmet touch to the theme.

In contrast, Sweet Surprises is a kaleidoscope of vivid colors and unexpected delights. It features the eye-catching necklace from the Color Blossom line, part of the Fine Jewelry collection, perfectly embodying the joy and vibrancy of love. The latest Coussin bag from the LV Remix collection in yellow Monogram Vernis leather and the Rosalie coin purse in pastel mauve offer a playful and colorful take on luxury accessories, appealing to those who favor a pop of color in their wardrobe.

Louis Vuitton's campaign for this collection stands out with its streamlined backdrop of atmospheric blue tones, where pets and patisseries by Maxime Frédéric add a layer of charm and humor. This creative approach underscores the essence of the collection. It's a reminder that the best gifts are those that bring a smile, a touch of whimsy, and a deep sense of personal connection.

 
Louis Vuitton Valentine´s Day 2024 LE MILE Magazine Spell on You perfume
Louis Vuitton Valentine´s Day 2024 LE MILE Magazine earrings
Louis Vuitton Valentine´s Day 2024 LE MILE Magazine dogs and bag
 
 

The gift themes are stories of love, style, and personal expression. They cater to different tastes, preferences, and lifestyles, ensuring that there is something for everyone in this season of love.

 
all images (c) Louis Vuitton

MISSONI FW 2023 AD Campaign

MISSONI FW 2023 AD Campaign

*New Collection
MISSONI Fall Winter 2023 AD Campaign
A Nocturnal Journey through Milan's Glowing Heartbeat

 

written Amanda Morentson

 

The sprawling metropolis of Milan, known for its rich heritage and bustling day-life, transforms into an ethereal dreamscape as the sun dips below the horizon.

Its luminous charm and vast cityscape, steeped in myriad emotions, come alive under the dazzling cloak of night, setting an evocative stage for Missoni's FW23 advertising campaign.

 
MISSONI FW 2O23 ADV CAMPAIGN  LE MILE Magazine
 

Missoni FALL/WINTER 2023
Ad Campaign
(c) Missoni

 

With each frame, acclaimed photographer Theo Wenner transports us into this vivid Milanese night, narrating an enchanting tale of escapism, nostalgia, and modern femininity. The mesmerizing Liv Walters, the intriguing Maty Fall, and the ever-dynamic Yang Ling - each of them play pivotal roles in this urban fairytale, bringing Missoni’s narrative to life.

As we traverse through the neon-soaked streets, club lights piercing the darkness with their vibrancy, and the warm, consistent glow of streetlights, the protagonists emerge as seamless amalgamations of timeless elegance and a longing for yesteryears. Clad in resplendent dresses boasting metallic brilliance and cascading chromatic gradients, they embody the spirit of Missoni - a harmonious blend of homage to tradition and audacious identity. Their attires, while deeply rooted in the past, cast a nod towards the future with their avant-garde motifs and textures.

 

It isn't just the apparels that draw inspiration from the architectural marvel that is Milan; the campaign itself is a visual symphony. The play of heights, swift movements, and the city's mirrored reflections evokes its iconic skyline. And under the mysterious cover of night, this skyline takes on a bewitching allure, drawing us into its restless embrace.

Echoing the sentiment and essence of the FW23 fashion show, the campaign visuals cleverly weave a narrative that oscillates between the dreamy and the real. As the protagonists navigate the city, their journey is accentuated by fleeting moments – vivid flashes, unbridled mirth, and the genuine freedom of light-heartedness. These instances serve as interludes, transporting them back to a singular, irreplaceable memory.

 
 
MISSONI FW 2O23 ADV CAMPAIGN LE MILE Magazine

Missoni FALL/WINTER 2023
Ad Campaign
(c) Missoni

"Do you remember the first kiss?" - these words aren't merely a question but an encapsulation of an emotion. A sentiment that transcends the barriers of time, plunging one into the depths of nostalgia.

As dawn edges closer, painting the horizon in hues of amber and gold, our leading ladies find themselves on a rooftop terrace. Here, as time momentarily stands still, they’re caught in a poignant tableau – an intersection of the past's gentle pull and the present's tender embrace.

 

Loro Piana All-New Fall/Winter 2023 *Extra Bag

Loro Piana All-New Fall/Winter 2023 *Extra Bag

*New Collection
Loro Piana Fall/Winter 2023
'Extra Bag' sets the Fall Pulse Racing

 

written Amanda Morentson

 

Fall in, rebels. Loro Piana drops a sartorial bombshell with their newest creation: the Extra Bag.

A fierce reincarnation of the once raved-about Extra Pocket from the frosty haze of Fall Winter 2019-2020, this bad boy is all set to steal the limelight and rule every fashion-forward soul's arsenal. Think of it as the maison's edgiest retort to the daily dilemma of 'what to carry' – a mad mix of style, stance, and sheer sophistication.

 

Let’s talk form.

Contemporary yet timeless, with a hint of drama, this bag embodies a plush rectangular-ish silhouette, sure to make heads turn from SoHo to Shibuya. Crafted with an almost palpable passion, the bag exudes quality; the finest calfskin is transformed into a texture that's both lavish and lustrous. It’s as if you're holding a velvety dream.

Loro Piana 2023 The new Extra Bag LE MILE Magazine News FAN3462 H0KL & 8000

Loro Piana FALL/WINTER 2023
The New EXTRA BAGS
(c) Loro Piana

 
 

And oh, the details!

It's evident that Loro Piana was quite literally "stitched in thought" when designing this beauty. The contrasting ecru stitches hark back to traditional leather lore, and the two-way shoulder strap? It's versatile fashion's answer to contemporary chaos, whether you're more a one-shoulder sashay or a cross-body crusader.

Now, a brief pause for the showstoppers: those two new charms. Gleaming golden lockets, with the sultry initials "LP", stand out against the leather canvas. Whether you're pulling at the ample zipper or admiring the vintage key fob, there's a sense of legacy, a promise of timelessness.

Loro Piana plays a color symphony, too. From the ethereal white of "Sunday Morning" (reminding us of lazy brunches and sheets kissed by the sun) to the sultry depth of "Dark Chocolate Licorice" and "New Petrolio." And then, for those in-the-know, there's "Deep Kummel" – Loro Piana’s signature shade that softly whispers feminine charm.

 

The Extra Bag offers more than mere utility; it represents a story, a tribute to timeless grace. Imagine meandering through autumnal Parisian boulevards, carrying a piece that feels both light and balanced.

As autumn approaches, anticipate seeing this refined piece in Loro Piana boutiques and on their online collection.

 
 
Loro Piana 2023 The new Extra Bag LE MILE Magazine News FAN3462_P08H red leather

Loro Piana FALL/WINTER 2023
(c) Loro Piana

 

BOSS Fall/Winter 2023 *A Revolutionary Fusion of Fashion

BOSS Fall/Winter 2023 *A Revolutionary Fusion of Fashion

*New Campaign
BOSS Fall/Winter 2023
A Fusion of Storytelling & Digital Engagement

 

written Amanda Morentson

 

When BOSS reintroduced itself with the mantra #BeYourOwnBOSS in 2022, it was the opening notes of a tune that was set to redefine boss culture.

"BOSSes are not born. They are made," the brand declared, tapping into the zeitgeist of grit, trials, and learned lessons. It was a shoutout to every individual's personal journey, highlighting the resilience that shaped them.

 
BOSS Fall Winter 2023 Global Campaign Gigi Hadid LE MILE Magazine

BOSS Global Campaign FALL/WINTER 2023
Gigi Hadid seen by Mikael Jansson
(c) BOSS

As Fall/Winter 2023 dawns, BOSS zeroes in on the narratives of renowned ambassadors, giving a voice to their silent battles and echoing tales of audacity. A constellation of global stars – Naomi Campbell, Maluma, Lee Minho, Gigi Hadid, Khaby Lame, and Matteo Berrettini, to name a few – align for this season's showcase. Joining the legendary lineup are newcomers: American football's Patrick Mahomes and British actress Suki Waterhouse. In a poignant series of monochromatic clips, the ambassadors share glimpses of the inspirations behind their individual success stories. The soulful chords of Tupac Shakur's "Changes", a spin on Bruce Hornsby and the Range's "The Way It Is", serves as an evocative backdrop, tugging at the heartstrings.

 
 

True to BOSS's signature style, the Fall/Winter 2023 collection marries sartorial elegance with self-assured swagger. Retro-modern cuts painted in a palette of nature-inspired prints, iconic blacks, whites, camels, and a surprising range of grays offer a feast for the eyes, crafting a visual narrative that's both classic and contemporary.

Photographed by the virtuoso Mikael Jansson and conceptualized under the creative aegis of Trey Laird and his agency, this campaign is not just a showcase, but a statement. It resonates with the brand's aspirations of global resonance, ensuring the world not only sees but feels the ethos of BOSS.

 
 

To solidify its global presence, massive outdoor ad campaigns will spring up in cities worldwide. BOSS outlets globally will echo the Fall/Winter 2023 essence in their storefronts and interiors. And for those digital aficionados, BOSS.com will unveil a dedicated space celebrating the campaign's essence and spotlighting the season's pivotal pieces.

BOSS's latest campaign is more than a fashion statement. It's a movement, a celebration of individual journeys, and a call to #BeYourOwnBOSS in every sense. Welcome to the world of BOSS, where style meets stories.

 
BOSS Fall Winter 2023 Global Campaign Khaby Lame  LE MILE Magazine

BOSS Global Campaign FALL/WINTER 2023
Khaby Lame seen by Mikael Jansson
(c) BOSS

Calvin Klein *Ode to Sensuality and Individualism

Calvin Klein *Ode to Sensuality and Individualism

*New Campaign
Calvin Klein Fall 2023
An Ode to Sensuality and Individualism

 

written Sarah Arendts

 

The days when fashion campaigns were a mere visual treat are long past us. In this era, they’ve transformed into sensory experiences, and who better to illustrate this transformation than Calvin Klein in their latest Fall 2023 campaign?

With a fresh cast that resonates with the new age while honoring the iconic brand’s heritage, Calvin Klein's Fall 2023 offering is more than just fashion - it's a feeling.

 

Calvin Klein Campaign FALL 2023
Alexa Demie seen by Inez and Vinoodh

 
 

Taking center stage are names synonymous with individuality and authenticity: Alexa Demie, Kid Cudi, JENNIE, and Jung Kook. Each brings their own flavor of audacity and charm to the canvas painted by the brand, presenting us with scenes that are both deeply personal and universally evocative.

The lens behind these artfully crafted images? None other than the renowned Inez & Vinoodh, who've been an indomitable force in fashion photography for decades. The duo’s distinctive approach has always had a penchant for the surreal, and with this campaign, they present a world that’s grounded yet unapologetically ethereal.

Alexa Demie's portrayal is a sultry ode to the modern woman, powerful in her vulnerability. Wearing the brand’s Underwear line, she’s unapologetically herself - the epitome of sensuality that Calvin Klein has always embodied. Meanwhile, global sensation JENNIE seamlessly merges the worlds of the casual and refined, with pieces that wouldn't be out of place on a Parisian boulevard or a Seoul high street.

 
 

But let's not forget the boys. Jung Kook, with his dynamism, seems to tell us to dance like the world isn’t watching. His joviality is infectious, making the classic Calvin Klein Jeans feel like a second skin, imbued with the spirit of youth. Kid Cudi, a name synonymous with innovative artistry, brings that same ethos here. There's an easy-going assertiveness to his portrayal that captures the duality of the modern man.

This season's offerings solidify Calvin Klein's commitment to minimalism and sensuality. The garments, a seamless blend of modernity and timelessness, exude a sophisticated simplicity. Whether it’s the Underwear, Jeans, or the newest in eyewear and jewelry, the brand promises an ensemble that’s as versatile as it's chic. The digital realm will be pulsating with its energy, thanks to extended content on Calvin Klein's social channels.

Calvin Klein’s Fall 2023 campaign is a celebration of the individual and the collective. It invites us to embrace our unique sensibilities while reminding us of the threads that bind us all: confidence, sensuality, and a touch of playful rebellion.

 

Calvin Klein Campaign FALL 2023
Jung Kook seen by Inez and Vinoodh

VEERT's Collection 6 x DeAndre Hopkins

VEERT's Collection 6 x DeAndre Hopkins

*New Collection
VEERT's Collection 6
New Wave of Genderless Luxury with NFL Style Icon DeAndre Hopkins

 

written Sarah Arendts

 

Gone are the days when the pulse of luxury was set by the traditional maestros alone. A brand soaring onto the scene and shaking up the industry is VEERT, a NYC-based luxury lifestyle brand, that recently launched Collection 6 of its much-acclaimed genderless jewelry line. VEERT, already basking in the successful debut of its menswear RTW collection, has amped up the stakes, casting none other than NFL fashion titan, DeAndre Hopkins, to front this edgy new collection.

 
 
Deandre Hopkins NFL VEERT Julia Lang LE MILE Magazine Rings 2024
 
Deandrxe Hopkins NFL VEERT Julia Lang LE MILE Magazine

creative direction Julia Lang
talent NFL player DeAndre Hopkins
seen by Michael DeLeon (DeAndre)

 

VEERT is not just another name in the pool of independent luxury brands. It's a trailblazer redefining the contours of the luxury jewelry and lifestyle space with its unique authenticity and androgynous appeal. Big names like Rosalia, Rauw Alejandro, The Weeknd, Steph Curry, and Usher can't seem to resist VEERT's distinctive allure, and this latest collection only adds to the brand's growing mystique.

Thirty-one carefully crafted pieces, each imbued with their own unique charm and character, make up Collection 6. Hailing straight from Italy, the new offerings include a broad spectrum of designs - from audacious crucifixes and crosses to fiery heart motifs and versatile bracelets, earrings, and necklaces. Not to forget the rings—simple yet regal, they capture the spirit of minimalist grandeur. The collection's standout pieces are its vibrant, eye-catching ornaments, uniquely e-coated in VEERT’s signature green hue, and not to miss the impressive Jesus pendant that's destined to be a customer favorite.

Lustrous freshwater pearls also make a guest appearance, woven into the fabric of classic necklaces, bracelets, and earrings. What sets VEERT apart is the meticulous detailing, with green-colored, PVD coated pieces handpainted by Italian artisans, manifesting the ultimate blend of craft and creativity. Add to that VEERT’s use of 2.5 microns of 18K gold for its goldplated pieces, outdoing the market’s usual thickness.

Julia Lang, the Tanzanian-German co-founder and creative mind behind VEERT, affirms, “With VEERT, luxury does truly exist in every single detail. For each new collection, we’ll continue evolving our aesthetic with discerning pieces that exude our refined genderless ethos.”

The range of Collection 6 will fall between $195.00 - $1,550.00, available in both Demi Fine & Fine Jewelry options. But be ready to pounce—the pieces will debut in limited quantities on VEERT's website and at selected retailers shortly after.

 
 
Deandre Hopkins NFL VEERT Julia Lang LE MILE Magazine Ring
Deandre Hopkins NFL VEERT Julia Lang LE MILE Magazine Necklace 2024
 

One thing is for sure, this collection, with its embodiment of authentic luxury and genderless aesthetics, has set the stage for an exciting future.

 
(c) VEERT, 2023

KVRT STVFF's ECHO Eyewear

KVRT STVFF's ECHO Eyewear

*New Collection
The Future of Retro Chic
KVRT STVFF's ECHO Eyewear

 

written Sarah Arendts

 

KVRT STVFF, the maverick fashion brand, renowned for its chic and sportive designs, is making waves once again. The brand has unveiled its latest venture: ECHO eyewear, an eclectic mix of past influences and future aspirations, curated for the fashion-forward individual.

In an industry drowning in déjà vu, ECHO emerges as a welcome deviation from the norm. The line's distinctive eyewear designs are a nod to vintage styles, seamlessly blended with modern aesthetics. The monochrome color palette is both timeless and versatile, dovetailing effortlessly with KVRT STVFF's existing collections. Each pair is a statement piece, offering style enthusiasts an avenue to echo their personality.

Since its inception in 2018, KVRT STVFF has been redefining the fashion landscape with an array of sportswear, swimwear, and underwear. Their unique proposition lies in their capacity to blur the line between fashion and functionality, resulting in designs that inspire confidence and ooze power. With ECHO, the brand extends its ethos to eyewear, offering a collection that stands as a testament to their commitment to redefining standards of style and sensuality.

 
 
 
 
 
 

ECHO eyewear is a symbolic representation of KVRT STVFF's adherence to high-end luxury fashion. Each piece is meticulously crafted in-house at the KVRT STVDIO, ensuring unparalleled quality and standard. But ECHO is more than just a collection of eyewear—it's an attitude, a reflection of the brand's philosophy of 'No Fear, No Shame'. ECHO glasses are not just an accessory, but a tool to channel one's confidence and to stride fearlessly through life.

ECHO is KVRT STVFF's latest stride towards redefining sexiness and shaping the narrative of fashion. It's a nod to minimalistic aesthetics, stripped of stereotypes, that caters to the contemporary style-savvy individual with an eye on the future.

 

all images (c) KVRT STVFF

Louis Vuitton's Fall 2024

Louis Vuitton's Fall 2024

*Lookbook
The Hybrid Future is Here
Louis Vuitton's Fall 2024 Collection

 

written Sarah Arendts

 
 

Welcome to the future of fashion, courtesy of Louis Vuitton Studio Prêt-à-Porter Homme's Fall 2024 Collection. This array of inspired pieces is channelling a new era of adaptability, and let's be clear – it's going to change the game.

 
Louis Vuitton Fall 2023 Lookbook LE MILE Magazine lemilestudios production blue coat blue trousers white sneaker
 
 

Picture this: your alarm goes off, you're about to drag yourself out of bed and into the work grind. But this time, Louis Vuitton is in your corner, your wardrobe full of seamless blend of work-play pieces that would make the transition as smooth as a well-aged whisky. This wardrobe of dreams is no longer a fantasy, but the future, brought to life before Pharrell Williams' debut show as Men’s Creative Director in June 2023.

Louis Vuitton’s Fall 2024 Collection is all about fluidity, throwing caution to the wind by mixing traditional professional and casual dress codes. This collection embraces a notion of 'transition', not only in the practical sense but also in a more metaphorical, artistic manner.

We're talking a fusion of corduroy textures with Louis Vuitton's signature Epi leather, diagonally intertwined and spliced into visually-stunning, movement-invoking designs.

Picture the intriguing optical illusion presented by the green aviator jacket with leather panels, or the dark olive generational suit, an elevated take on casual meets professional. Not to mention the sea-blue traditional suit with an unexpected twist – voluminous trousers for that dash of casual flair.

Hybridisation hits the footwear, too, with the LV Discovery derby stealing the show, formal meets street with a sneaker sole. The LV Pacific slip-on takes the baton, blurring the line between elegance and comfort, merging a sneaker sole with a suede upper.

 
Louis Vuitton Fall 2023 Lookbook LE MILE Magazine lemilestudios production model wearing jacket
Louis Vuitton Fall 2023 Lookbook LE MILE Magazine lemilestudios production blue scarf blue hat
Louis Vuitton Fall 2023 Lookbook LE MILE Magazine lemilestudios production red jacket
 
 

The iconic Epi leather doesn’t end there – it’s been innovatively reimagined in the form of the red Maxi Epi texture and pattern that breathes life into an array of bags. Check out the Alma bowling bag, or the Christopher backpack – your work-play essentials just got a whole lot cooler.

The freshness of the collection is further amplified by new hues of the iconic Louis Vuitton monogram – we're talking olive-green canvas with a splash of orange lining and a blue canvas with a grounding brown lining.

 
 
Louis Vuitton Fall 2023 Lookbook LE MILE Magazine lemilestudios production blue suit
 
 

So, ready to rewrite your fashion narrative?

Louis Vuitton's Fall 2024 Collection is here to prove that boundaries are meant to be broken and that the future of men's fashion is anything but boring. Get set to live the hybrid life, where work-play is not just a concept but a reality. We’ve glimpsed the future, and it’s looking oh-so-Vuitton.

 
all images (c) Louis Vuitton

Louis Vuitton x Art Basel

Louis Vuitton x Art Basel

*Pop Up
Louis Vuitton Brings Unique Pop-Up Experience to Art Basel

 

written Amanda Heath

 

Louis Vuitton continues to surprise and delight art enthusiasts worldwide with its series of innovative pop-up experiences. Following successful iterations in illustrious cities like Venice, Shanghai, and Dubai, the luxury Maison has now brought its latest creation to the prestigious Art Basel event.

 
 
Louis Vuitton x Art Basel Booth 2023 LE MILE Magazine show pop up store
 

Housed in Hall 1 of the renowned contemporary art fair, Louis Vuitton's pop-up is an exploration of the Maison's groundbreaking Editions catalogue, a collection of over a hundred titles that spans subjects of travel, design, art, and fashion.

Each of these publications, including the City Guide, Travel Books, and Fashion Eye collections, encapsulates Louis Vuitton's commitment to blending luxury with culture.

The pop-up event draws on the expertise of a wide range of contributors, from freelance journalists and seasoned authors to cultural experts. Each has helped to capture the essence of the varied subjects and destinations that make up the rich tapestry of Louis Vuitton's literary works.

In an exciting turn, the pop-up event will also host painter and illustrator, Yann Kebbi, for an exclusive signing of his latest creation for the Maison, the Travel Book Las Vegas. Kebbi will be on site from 4pm to 5pm on the 13th and 14th of June. An exclusive “Artist Edition” of the Travel Book will also be available at the event, offering visitors a chance to own a unique piece of Louis Vuitton history.

 
 
 

Open to visitors for the duration of Art Basel, this Louis Vuitton Editions pop-up event invites clients and visitors to embark on a journey across the Maison’s literary works. It promises a thrilling exploration of diverse destinations and themes, all set to be discovered in the vibrant heart of Art Basel.

Don't miss the chance to immerse yourself in the Maison's world of fashion, art, and travel in this unique pop-up experience.

 

Unboxing The Future: Louis Vuitton’s Revolutionary VIA Treasure Trunk

Unboxing The Future: Louis Vuitton’s Revolutionary VIA Treasure Trunk

*Campaign
Unboxing The Future // Louis Vuitton’s Revolutionary VIA Treasure Trunk

 

written John Heath

 

Louis Vuitton's iconic legacy enters the digital realm with the unveiling of the VIA Treasure Trunk, a first-of-its-kind digital trunk, offering a bespoke fusion of tangible luxury and digital culture.

 
 

(c) Louis Vuitton

Your journey starts with a trunk.

 

Inspired by the Maison's vision, the VIA Treasure Trunk becomes a key to alternate realities, welcoming owners to a world of exclusive product drops and immersive experiences. Priced at 39,000€ and limited to a few hundred pieces, these trunks offer an exquisite taste of scarcity.

The trunk, however, is just the beginning. A series of purchasable digital keys will unlock unseen Maison collectibles, each revealing an exclusive physical counterpart. This unique intersection between the digital and the physical world expands the frontiers of luxury.

The world of VIA fosters curiosity, connection, and community among Treasure Trunk owners. It's more than an invitation to collectors; it's a call to innovators to step into the universe of Louis Vuitton and share the journey with their communities.

Get ready to embark on this exciting voyage. Louis Vuitton’s VIA Treasure Trunk will be available from June 8th on the Louis Vuitton website in select countries. Join the journey by following @LouisVuitton.

 
 

Montblanc *New Leather Symphony in Subtle Tones

Montblanc *New Leather Symphony in Subtle Tones

New Collection
MONTBLANC SOFT A New Leather Symphony in Subtle Tones

 

written Sarah Arendts

 

Renowned luxury Maison, Montblanc, has reimagined its celebrated Soft collection. Infusing it with new colors and shapes, the collection now showcases practical models crafted for modern-day travel in Dusty Grey, Brick Red, Spicy Orange, Scottish Green, and Ottanio (Petrol Blue) alongside their trademark black.

 
 
MONTBLANC SOFT COLLECTION Mini Bag Leather LE MILE Magazine lemilestudios campaign production female model leather bag and purse
 

Montblanc's Artistic Director, Marco Tomasetta, commented,

"We aimed for comfort, lightness, and style, using soft, supple leather in unique colors and shapes that evoke playfulness and elegance."

In this redefined collection, Montblanc has moved functional features like compartments to the exterior, aligning the designs with the Meisterstück product line's aesthetics.

From large travel bags to small everyday accessories, all exhibit design elements reminiscent of the iconic Meisterstück writing instrument.

 
 
 

These redesigned, soft, and lightweight creations offer a seamless blend of luxury and practicality, promising to become ideal companions for your travel journey. The reimagined Soft collection is now available in Montblanc boutiques worldwide and online.

Get ready to travel in style with Montblanc.

 

Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid

Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid

*New Campaign
Art Meets Fashion in Surreal Reverie
- Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid Channels Margaret Keane

 

written John Heath

 

Miu Miu's latest campaign elegantly straddles the line between reality and fantasy, channeling the spirit of the late American artist Margaret Keane in unveiling its new Arcadie bag alongside the now-iconic Wander. Supermodel Gigi Hadid plays the Miu Miu heroine in this series of surreal shots, lensed by the renowned Steven Meisel.

 
 

credits

seen & filmed Steven Meisel
talent Gigi Hadid 
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu

 

The campaign pays homage to Keane, who was famed for her wide-eyed subjects that exuded an endearing innocence, a style that was unjustly claimed by her then-husband, Walter, until the truth was revealed in a memorable courtroom spectacle.

Keane's distinctive artistic world blends seamlessly with the avant-garde aesthetics of Miu Miu in this campaign, largely thanks to Edward Quarmby's creative direction and Lotta Volkova's styling.

Hadid breathes life into the Arcadie and Wander bags, embracing the intriguing interplay between the surrealistic world of Keane and the unique universe of Miu Miu.

This celebration of unconventionality reaffirms Miu Miu's commitment to nonconformist artistry, creating an exciting tapestry where fashion meets art, reality meets surreality, and ordinary meets extraordinary.

 
 

Miu Miu's campaign dances on the surreal edge of reality, where the spirit of Margaret Keane merges with the brand's distinctive fashion narrative.

 

Valentino reinvents Parisian Elegance

Valentino reinvents Parisian Elegance

*New Store Opening
VALENTINO reinvents Parisian Elegance with a brand new Store

 

written Sarah Arendts

 

The majestic Maison Valentino - the most French of Italian fashion houses and the quintessentially Parisian among Roman couture brands - marked a glamorous new milestone. The house proudly unveiled its new Paris store at 35, avenue Montaigne, Paris VIIIème, reinventing its presence in the heart of French luxury.

 
 
Valentino-Paris Store New Boutique LE MILE
 

Conceived by the visionary minds of Jacopo Venturini, CEO, and Pierpaolo Piccioli, Creative Director of the couture house, the new Valentino store redefines the fashion retail experience. Spanning across three grand floors, the store accommodates women's and men's Prêt-à-porter and accessories, immersing shoppers in an avant-garde universe of style and elegance.

This opening continues Valentino's global expansion journey that began in 2022, with boutiques opening their doors in Madrid, Venice, Jeddah, Geneva, New Delhi, and Florence. Upcoming additions to the list include locations in New York and Shanghai. The Paris store, embodying the serenity and warmth of Valentino's unique in-house concept, amalgamates emotions and materials in an evocative fashion ambiance.

Dedicated to celebrating the artistry of craftsmanship, Valentino's new boutique exhibits an assortment of decorative wonders. Fabio Cinti's hammered brass showcases, Massimiliano Pipolo's ceramic handles, and Parisian artist Alexandre Logé's plaster lights echo the ethereal and dreamlike charm that characterizes the brand.

Adding an artistic spin, the Italian artist Gioele Amaro will adorn the boutique with some of his most emblematic creations from mid June to mid July, 2023.

 
Valentino brand new Store in Paris 35, avenue Montaigne, Paris VIIIème 2023 LE MILE Magazine  new store
 

Valentino's new Parisian store isn't just another boutique - it's an immersive blend of fashion, art, and architecture that elegantly intertwines the past, present, and future. The boutique embodies the timeless spirit of Valentino while reinventing the shopping experience for its cosmopolitan clientele.

 

A Valentino Fairy Tale Unfolding at the Château de Chantilly

A Valentino Fairy Tale Unfolding at the Château de Chantilly

*Haute Couture
Pierpaolo Piccioli Is About To Serve Haute Couture Magic in a French Castle

 

written Mark Ashkins

 

The fashion supernova that is Maison Valentino is preparing to shake up the Haute Couture universe once again. This time, the place to be isn't just any old runway - it's the storied Château de Chantilly, a French architectural goddess, 50 kilometers from the heart of Paris. Pierpaolo Piccioli, Valentino’s boundary-pushing creative director, is set to inject the age-old walls with a fresh pulse of Couture come July 5th, 2023, at 7:30 pm.

 
 

Bathed in the vibrant echoes of its decadent past, the Château de Chantilly is a time capsule, oozing with opulence and tales of regal splendor. Valentino's choosing this time-warped venue is pure genius – it's history meshed with haute, a mix as intoxicating as it is audacious. Who wouldn't want to see their latest Haute Couture collection spring to life in an ancient French palace adorned with Renaissance bling and royal canvases?

In true Valentino style, the fashion house is pushing boundaries and pulling down walls, figuratively speaking. The usually elusive world of Haute Couture will be brought to your screens, as the Fall/Winter 2023-24 show will be streamed live on Valentino.com and the brand’s social platforms. This is not just a runway show; it's a global invitation to witness Couture in its most mesmerizing form, right from the comfort of your own home.

 

Speculation and anticipation are rocketing sky-high, with fashion junkies and Valentino devotees waiting in high suspense for what Piccioli is about to unleash. The blend of Château de Chantilly's antiquated charm with Valentino's cutting-edge aesthetics is set to cause tremors across the fashion stratosphere.

Mark your calendars, set your alarms, and get ready to plug into an unforgettable Valentino spectacle. The stage is set for a historical collision of the past and the present, with Valentino at the steering wheel, driving us into the future of Haute Couture. Come July 5th, the Maison's magic spell will emanate from the heart of Château de Chantilly, casting a wide net of fascination on fashion lovers worldwide. Stay tuned for a Valentino-infused fashion fairy tale that's about to rewrite history.

Prada´s The Glass Age with Scarlett Johansson

Prada´s The Glass Age with Scarlett Johansson

*New Campaign
Prada´s The Glass Age with Scarlett Johansson

 

written Sarah Arendts

 

The world of high fashion intersects with pop culture and fine art in a campaign celebrating the Prada Galleria handbag, featuring Scarlett Johansson and directed by Alex Da Corte. Aptly titled “The Glass Age,” the campaign marries color and reflections to explore the multifaceted character of humanity, identity, and self-transformation.

 
 

Johansson, renowned for her acclaimed performances in film and theater, brings a unique energy to the campaign. Her acting prowess, known for embodying different personas with precision and passion, mirrors the diversity inherent in Prada’s iconic Galleria bag. Together, they create a vivid portrayal of individuality and style.

Venezuelan-American artist Alex Da Corte, known for his pop and surrealistic artwork, directs the campaign, marking his debut in a fashion context. Da Corte's signature style is marked by vividly-hued and all-encompassing artistic environments, which explore the same notions of humanity and individuality that Johansson brings to her work.

In this creative milieu, Johansson continually morphs, her transformations framed by a wash of pure color that channels universal emotions and collective experiences. This play of color and transformation further enhances Johansson’s global fame, making it resonate powerfully within these visuals.

This campaign also sees the Galleria itself recontextualized. Its silhouette serves as a canvas for exploration, with color and patterns reflecting the transformative power of fashion and design. The bag mirrors the vibrant world around it, embodying the campaign’s motif of refraction and reflection.

 
 

“The Glass Age” is a distinctive blend of high and popular culture, blurring the lines between fashion, fine art, and popular iconography. This novel intersection offers an opportunity for audiences to witness a reimagining of their favorite cultural figures, as well as cherished fashion icons like the Prada Galleria.

With Hollywood star power, the creative genius of Alex Da Corte, and the timeless elegance of Prada, “The Glass Age” promises an immersive exploration of fashion, identity, and transformation.