*New Collection
VEERT's Collection 6
New Wave of Genderless Luxury with NFL Style Icon DeAndre Hopkins
written Sarah Arendts
Gone are the days when the pulse of luxury was set by the traditional maestros alone. A brand soaring onto the scene and shaking up the industry is VEERT, a NYC-based luxury lifestyle brand, that recently launched Collection 6 of its much-acclaimed genderless jewelry line. VEERT, already basking in the successful debut of its menswear RTW collection, has amped up the stakes, casting none other than NFL fashion titan, DeAndre Hopkins, to front this edgy new collection.
creative direction Julia Lang
talent NFL player DeAndre Hopkins
seen by Michael DeLeon (DeAndre)
VEERT is not just another name in the pool of independent luxury brands. It's a trailblazer redefining the contours of the luxury jewelry and lifestyle space with its unique authenticity and androgynous appeal. Big names like Rosalia, Rauw Alejandro, The Weeknd, Steph Curry, and Usher can't seem to resist VEERT's distinctive allure, and this latest collection only adds to the brand's growing mystique.
Thirty-one carefully crafted pieces, each imbued with their own unique charm and character, make up Collection 6. Hailing straight from Italy, the new offerings include a broad spectrum of designs - from audacious crucifixes and crosses to fiery heart motifs and versatile bracelets, earrings, and necklaces. Not to forget the rings—simple yet regal, they capture the spirit of minimalist grandeur. The collection's standout pieces are its vibrant, eye-catching ornaments, uniquely e-coated in VEERT’s signature green hue, and not to miss the impressive Jesus pendant that's destined to be a customer favorite.
Lustrous freshwater pearls also make a guest appearance, woven into the fabric of classic necklaces, bracelets, and earrings. What sets VEERT apart is the meticulous detailing, with green-colored, PVD coated pieces handpainted by Italian artisans, manifesting the ultimate blend of craft and creativity. Add to that VEERT’s use of 2.5 microns of 18K gold for its goldplated pieces, outdoing the market’s usual thickness.
Julia Lang, the Tanzanian-German co-founder and creative mind behind VEERT, affirms, “With VEERT, luxury does truly exist in every single detail. For each new collection, we’ll continue evolving our aesthetic with discerning pieces that exude our refined genderless ethos.”
The range of Collection 6 will fall between $195.00 - $1,550.00, available in both Demi Fine & Fine Jewelry options. But be ready to pounce—the pieces will debut in limited quantities on VEERT's website and at selected retailers shortly after.
One thing is for sure, this collection, with its embodiment of authentic luxury and genderless aesthetics, has set the stage for an exciting future.
(c) VEERT, 2023