*New Campaign
Calvin Klein Fall 2023
An Ode to Sensuality and Individualism
written Sarah Arendts
The days when fashion campaigns were a mere visual treat are long past us. In this era, they’ve transformed into sensory experiences, and who better to illustrate this transformation than Calvin Klein in their latest Fall 2023 campaign?
With a fresh cast that resonates with the new age while honoring the iconic brand’s heritage, Calvin Klein's Fall 2023 offering is more than just fashion - it's a feeling.
Calvin Klein Campaign FALL 2023
Alexa Demie seen by Inez and Vinoodh
Taking center stage are names synonymous with individuality and authenticity: Alexa Demie, Kid Cudi, JENNIE, and Jung Kook. Each brings their own flavor of audacity and charm to the canvas painted by the brand, presenting us with scenes that are both deeply personal and universally evocative.
The lens behind these artfully crafted images? None other than the renowned Inez & Vinoodh, who've been an indomitable force in fashion photography for decades. The duo’s distinctive approach has always had a penchant for the surreal, and with this campaign, they present a world that’s grounded yet unapologetically ethereal.
Alexa Demie's portrayal is a sultry ode to the modern woman, powerful in her vulnerability. Wearing the brand’s Underwear line, she’s unapologetically herself - the epitome of sensuality that Calvin Klein has always embodied. Meanwhile, global sensation JENNIE seamlessly merges the worlds of the casual and refined, with pieces that wouldn't be out of place on a Parisian boulevard or a Seoul high street.
But let's not forget the boys. Jung Kook, with his dynamism, seems to tell us to dance like the world isn’t watching. His joviality is infectious, making the classic Calvin Klein Jeans feel like a second skin, imbued with the spirit of youth. Kid Cudi, a name synonymous with innovative artistry, brings that same ethos here. There's an easy-going assertiveness to his portrayal that captures the duality of the modern man.
This season's offerings solidify Calvin Klein's commitment to minimalism and sensuality. The garments, a seamless blend of modernity and timelessness, exude a sophisticated simplicity. Whether it’s the Underwear, Jeans, or the newest in eyewear and jewelry, the brand promises an ensemble that’s as versatile as it's chic. The digital realm will be pulsating with its energy, thanks to extended content on Calvin Klein's social channels.
Calvin Klein’s Fall 2023 campaign is a celebration of the individual and the collective. It invites us to embrace our unique sensibilities while reminding us of the threads that bind us all: confidence, sensuality, and a touch of playful rebellion.
Calvin Klein Campaign FALL 2023
Jung Kook seen by Inez and Vinoodh