*Campaign
Unboxing The Future // Louis Vuitton’s Revolutionary VIA Treasure Trunk
written John Heath
Louis Vuitton's iconic legacy enters the digital realm with the unveiling of the VIA Treasure Trunk, a first-of-its-kind digital trunk, offering a bespoke fusion of tangible luxury and digital culture.
(c) Louis Vuitton
Your journey starts with a trunk.
Inspired by the Maison's vision, the VIA Treasure Trunk becomes a key to alternate realities, welcoming owners to a world of exclusive product drops and immersive experiences. Priced at 39,000€ and limited to a few hundred pieces, these trunks offer an exquisite taste of scarcity.
The trunk, however, is just the beginning. A series of purchasable digital keys will unlock unseen Maison collectibles, each revealing an exclusive physical counterpart. This unique intersection between the digital and the physical world expands the frontiers of luxury.
The world of VIA fosters curiosity, connection, and community among Treasure Trunk owners. It's more than an invitation to collectors; it's a call to innovators to step into the universe of Louis Vuitton and share the journey with their communities.
Get ready to embark on this exciting voyage. Louis Vuitton’s VIA Treasure Trunk will be available from June 8th on the Louis Vuitton website in select countries. Join the journey by following @LouisVuitton.