*New Collection
MISSONI Fall Winter 2023 AD Campaign
A Nocturnal Journey through Milan's Glowing Heartbeat
written Amanda Morentson
The sprawling metropolis of Milan, known for its rich heritage and bustling day-life, transforms into an ethereal dreamscape as the sun dips below the horizon.
Its luminous charm and vast cityscape, steeped in myriad emotions, come alive under the dazzling cloak of night, setting an evocative stage for Missoni's FW23 advertising campaign.
Missoni FALL/WINTER 2023
Ad Campaign
(c) Missoni
With each frame, acclaimed photographer Theo Wenner transports us into this vivid Milanese night, narrating an enchanting tale of escapism, nostalgia, and modern femininity. The mesmerizing Liv Walters, the intriguing Maty Fall, and the ever-dynamic Yang Ling - each of them play pivotal roles in this urban fairytale, bringing Missoni’s narrative to life.
As we traverse through the neon-soaked streets, club lights piercing the darkness with their vibrancy, and the warm, consistent glow of streetlights, the protagonists emerge as seamless amalgamations of timeless elegance and a longing for yesteryears. Clad in resplendent dresses boasting metallic brilliance and cascading chromatic gradients, they embody the spirit of Missoni - a harmonious blend of homage to tradition and audacious identity. Their attires, while deeply rooted in the past, cast a nod towards the future with their avant-garde motifs and textures.
It isn't just the apparels that draw inspiration from the architectural marvel that is Milan; the campaign itself is a visual symphony. The play of heights, swift movements, and the city's mirrored reflections evokes its iconic skyline. And under the mysterious cover of night, this skyline takes on a bewitching allure, drawing us into its restless embrace.
Echoing the sentiment and essence of the FW23 fashion show, the campaign visuals cleverly weave a narrative that oscillates between the dreamy and the real. As the protagonists navigate the city, their journey is accentuated by fleeting moments – vivid flashes, unbridled mirth, and the genuine freedom of light-heartedness. These instances serve as interludes, transporting them back to a singular, irreplaceable memory.
Missoni FALL/WINTER 2023
Ad Campaign
(c) Missoni
"Do you remember the first kiss?" - these words aren't merely a question but an encapsulation of an emotion. A sentiment that transcends the barriers of time, plunging one into the depths of nostalgia.
As dawn edges closer, painting the horizon in hues of amber and gold, our leading ladies find themselves on a rooftop terrace. Here, as time momentarily stands still, they’re caught in a poignant tableau – an intersection of the past's gentle pull and the present's tender embrace.