*New Collection
Loro Piana S/S 2024
Where Italian Craft Meets Japanese Ethos
written Amanda Mortenson
Journeying through the crossroads of culture and craftsmanship, Loro Piana's Spring/Summer 2024 collection paints a story where Italian luxury waltzes with Japanese elegance. Unveiling both men's and women's lines, the brand weaves a tale of shared values – excellence, harmony with nature, and a powerful humbleness that radiates rather than roars.
Loro Piana, this season, explores the depth of its affinity with Japan, a nation celebrated for its artisanship and cultural richness. The collections seek to mirror these shared values, encapsulating the Loro Piana man and woman's essence: active in spirit, lovers of beauty, free and streamlined.
Soft silhouettes dominate, exuding calm elegance, synonymous with the serenity found in a Japanese Zen garden. Collarless coats and blousons embrace the body, merging style and solace. The men's collection introduces workwear-inspired denim, resonating with pragmatism. Blazers and trousers explore fuller volumes, while the women's collection dances with flowing dresses and kimono-esque jackets. A new ease is introduced with bermuda shorts becoming central to the male ensemble, and jumpers paired with collarless anorak shirts present a novel appearance in prints.
The collection's chromatic journey unveils with the understated elegance of Bamboo, characterized by its dark, muted hues. It then glides into Shibusa's realm, where the ordinary transforms into extraordinary with reinterpretations of denim and suiting. The tale continues with Sakura's light colors, precise shapes, and linens, culminating in the striking block prints of Kanji.
Blending classic and contemporary, the color palette oscillates between Deep Blue, Melange Gray, and Navy Blue, fading to Black. These shades interplay with lighter hues like Nougat and Sencha Green, rendered beautifully through materials like cashmere linen and cotton.
Loro Piana
Spring/Summer 2024
Accessories aren't left behind. Men get a touch of sophistication with tennis walk shoes, sturdy loafers, and round-toed slippers, while women can bask in the elegance of new bags, totes, and jewelry. The collection also introduces exclusive black leather pouches, enriching the accessories offering.
A testament to the brand's versatility and the infinite possibilities that arise from exploring affinities, this collection is where timeless Italian craftsmanship finds its reflection in the soulful depth of Japanese aesthetics.
all images:
SS 2024 Runway (c) Loro Piana