.new campaign
YUN x LE MILE
Flower Dance Fusion
written Monica de Luna
LE MILE and YUN orchestrate a visual ballet with the ‘Flower Dance Collection’ for Spring/Summer 2024, a choreography that marries the ephemeral beauty of spring with bold, contemporary design.
These frames are the looking glasses into the soul of the season. Enter Lei, Wells, and Elvan – three silhouettes that dare to redefine the face of modernity with a whispered homage to the past. The Otto II joins this line-up as a crescendo, reimagining its predecessor with a new size and refined detailing, proving that true style is not about reinvention but reinterpretation.
Captured through the lens of LE MILE creatives, the Spring/Summer 2024 campaign is a tableau of texture and hue. Here, models are immersed in a narrative where flora and fashion are intertwined, reflecting the joy and jubilance of spring’s arrival.
The cast of faces is as diverse as the blossoms of spring, each model bringing a unique energy to the frame, showcasing YUN’s celebration of individuality. This is a collection that stands resolute against the homogeneity of trends, an ode to the unique beauty found in diversity.
An eyewear anthology that speaks to the renegades and the romantics alike.
YUN's commitment to sustainability weaves through the collection like a green thread. These pieces are crafted to be cherished beyond the fleeting moments of seasonal change – a counterpoint to the throwaway culture of fashion, promising longevity in style and substance.
The visual storytelling by LE MILE is audacious, every element a deliberate stroke on a canvas where fashion becomes an act of rebellion. The folds of fabric, the arresting gaze behind the lenses, the botanicals in grasp – each a piece of a narrative that champions the arrival of a new vision for the spring.
Through the ‘Flower Dance Collection’, YUN and LE MILE Magazine extend an invitation to view the world not as it is, but as what it could be – a place of boundless creativity and transformative beauty.
It's a defiant call to the bold, to those who wear their identity as an extension of their vision.
watch show
YUN
FLOWER DANCE COLLECTION
all images + film
(c) YUN / lemilestudios