HEIGS Fall/Winter 2024 Campaign
*A Manifesto in Craft
written Sarah Arendts
The Alpine air holds secrets, and HEIGS knows how to listen. Their Fall/Winter 2024 campaign, “CODE SWISS,” takes its cues from the Aletsch Arena, a raw expanse of ice and earth. It’s a grounding force for the brand’s aesthetic—clean, intentional, and rooted.
Founded in 2021 by Johanna van der Drift and Daan van Luijn, HEIGS operates at the intersection of design and craft. Each piece emerges from 153 steps of haute maroquinerie, performed by a single artisan in France. The process unfolds with an attention to detail that reveals itself in every curve of leather and every precisely stitched seam.
HEIGS FW24 Campaign
(c) shot by Yuma Greco
The collection’s defining features include interchangeable linings, crafted from materials like antique Toile de Jouy or upcycled ballet fabrics. The use of full-grain “Safari” calfskin ensures that the bags mature over time, taking on a tactile richness that invites interaction. This season’s silhouettes, from “En Suisse” to “Petit Suisse,” reflect a commitment to simplicity without losing depth. For the “CODE SWISS” campaign, HEIGS chose the Aletsch Arena as its setting—a site where nature’s power and precision coexist. The location mirrors the ethos behind the designs, offering a visual narrative that feels timeless yet forward-thinking.
2025 marks a significant evolution for the brand as HEIGS prepares to launch its first outerwear collection. These pieces are being designed with the same philosophy that informs their handbags: deliberate, versatile, and crafted to leave a lasting impression.
HEIGS’ work resonates because it prioritizes material integrity and process over fleeting trends. The designs speak a language of restraint, where every element has purpose and intention. With a focus on expanding their global presence, HEIGS creates collections that connect to specific places while maintaining universal appeal.
“CODE SWISS” captures HEIGS’ essence—precision honed in the Alps and a craft philosophy that’s anything but ordinary. Each piece pulses with intent, stripping design back to its raw, tactile core. Beyond function, there’s a pull, a resonance that feels permanent, grounding, like the whisper of the mountains it’s born from.