New Collaboration
Flowers For Society's SEED.ONE
* Jagla & King Saladeen's 2023 Sneaker Masterpiece
written Sarah Arendts
Till Jagla is synonymous with avant-garde sneaker culture. As Adidas' ex-GLOBAL HEAD OF ENERGY, he was the mastermind behind myriad collaborations that have left an indelible mark on the 20th-century footwear scene.
Now, transcending boundaries and reimagining conventions, Jagla introduces the world to Flowers For Society—a brand hewn in 2021 with a trinity of design, tech, and artistry at its core. It's not just about making statements; it's about making them responsibly. Picture sneakers birthed without animal leather, designs hailing from recycled materials, and an undying commitment to a cleaner, faster value chain. For those dialed into the digital realm, the allure of a decentralized certificate for every piece ensures authenticity is never in question.
This move, a decisive step away from Adidas, feels like Jagla unshackled, a vision unrestricted, green-lighting projects that harmoniously marry design and pop culture.
But what's a visionary without a maestro to bring that vision to life? Enter King Saladeen. Born in West Philadelphia and reigning in NYC, Saladeen's life narrative oscillates between the allure of basketball courts and the vibrant hues of art studios. From confronting life-altering tribulations to birthing the Saladeen Art Group in 2011, his journey is emblematic of sheer resilience. Collaborations with brands like Lamborghini and showcases at esteemed platforms like Art Basel attest to his unparalleled prowess.
New York-based artist and Icon
King Saladeen
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SEED.ONE KING SALADEEN
Together, the two titans give us SEED.ONE. Not just a sneaker, but an experience. An enigmatic grey facade hides Saladeen’s masterpieces beneath layers of mesh. In this unique paradigm, the wearer morphs into an artist, deciding the amount of art they wish to reveal. This isn't just footwear—it's a dialogue between the creator and the wearer.
Every inch is replete with details that narrate tales of ambition and artistry: The "DREAM BIG" logo, Saladeen's emblematic signature, and the symbolic 427 on the heel. The accompanying apparel—a bespoke t-shirt and shorts—ensure the narrative is consistent, from tip to toe.
Each SEED.ONE x King Saladeen purchase bestows upon the owner a unique digital collectible—a nod to Saladeen’s iconic bear character.
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(c) Flowers For Society