.new campaign
COS
Spring Denim 2024
written Amanda Mortenson
COS has stepped into the spring season with a bold statement, launching a new denim collection that seamlessly blends enduring design with an emphasis on quality + sustainability.
This range is a commitment to innovation in fashion, crafted with the future of the planet in mind.
Showcasing refined cuts, experimental washes, and deconstructed details, the collection puts a contemporary spin on classic denim silhouettes. It signifies COS's dedication to not only meeting the fashion needs of its customers but also addressing environmental concerns through thoughtful design and material choices.
A standout feature of the collection is the use of more sustainable fibers, particularly TENCEL™ Lyocell. This material, derived from renewable wood sources, marks a breakthrough in eco-friendly fabric technology. The process involves sourcing wood from certified forests and converting it into fibers in a way that recycles 99% of solvents and water, dramatically reducing environmental impact.
Furthering its commitment to sustainability, COS has also embraced Recycrom™, a revolutionary dye technology that creates colors from recycled textile waste. This innovative approach not only gives new life to otherwise discarded materials but also introduces a unique palette to the collection, including a distinctive grungy blue. Paired with classic dark-wash styles and inventive laser-etching techniques that feature botanical prints, the collection is a testament to COS's dedication to creative and sustainable fashion.
The design of the collection is as innovative as its materials. In womenswear, the focus is on directional cuts and elevated finishes. Pieces feature asymmetric hems, drawstring details, subtle whiskering, and raw-cut edges, each adding a contemporary edge to the garments. The collection also nods to 2000s nostalgia with matching sets of biker jackets and maxi-length skirts, while dresses with vertical seams showcase flared outlines for an elegant structure.
Menswear in the collection presents a relaxed yet sophisticated style. Jeans designed for comfort pair seamlessly with coordinating shirts and jackets, while statement looks feature layered styling. This blend of tailoring and heritage construction in menswear emphasizes the collection's focus on longevity, crafting pieces that are meant to last beyond fleeting fashion trends.
The COS Spring Denim Collection is a movement towards responsible and sustainable design. This line invites fashion enthusiasts to not only update their style but to join a broader narrative that values ecological mindfulness as much as aesthetic appeal.
COS DENIM
Spring 24 Campaign
The collection represents a significant step for COS, showcasing that stylish and sustainable fashion can coexist, paving the way for a future where fashion and environmental responsibility go hand in hand.
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(c) COS Spring 2024