.aesthetic talk
Jesse Draxler
The World Is Mine & I’m Thinking About You
written Natalia Finnis-Smart
In the ever-evolving world of art there are certain artists who continue to leave a lasting impact on its shifting creative landscape. For many, their work transcends time and leaves a lasting, standout legacy that serves as an inspiration to the future.
One of these master originators, who first rose to fame during Tumblr’s early days, is Jesse Draxler. Throughout his career, the creative visionary has remained steadfast in presenting his imaginative creations by way of unapologetic experimentation and aesthetic dogmatism. I recently sat down with the aesthetic trailblazer to delve deeper into the experimentations that fuel his creative output, his latest true-to-form exhibition U&I, and new book The World is Mine and I’m Thinking About You published by Sacred Bones.
Jesse Draxler
THREE MOMENTS OF AN EXPLOSION
“When Tumblr came around, I started using it quite a bit, and I started gaining quite a bit of a following quickly. It changed the entire way that I worked. At that point, it was clear the Internet would be the main mode of distribution of my work moving forward.”
Jesse Draxler speaks with Natalia Finnis-Smart
LE MILE Magazine ISSUE, Nr. 35
Our conversation starts at the root of his meteoric ascent and how it has shaped his early career path. “In hindsight, I reflect on it quite fondly. I see it as a part of an origin story of sorts,” Draxler says. “I was moving a lot. My life was pretty chaotic, but I remember the time leading up to Tumblr.”
“I remember getting a text from a friend saying, ‘You should check out this Tumblr thing.’ I checked it out, and it took off very quickly. It changed the entire way that I worked. At the time, I was focused on making my work look very good in person, thinking that’s how I would get known. When Tumblr came around, I started using it quite a bit, and I started gaining quite a bit of a following pretty quickly. Not easily, but quickly. Then I thought, ‘Okay, this is how everybody is going to see my work.’ At that point it was very clear the Internet was going to be the main mode of distribution of my work moving forward.”
We then delve into how his Midwestern background has shaped the themes he explores in his art and journey altogether. “I’m starting to think about it a little bit more as it emerges in my work. In my show, U&I, there are pictures of deer fur and some bones which I took in Wisconsin, where I'm from, and I chose to use the images for aesthetic reasons, rather than conceptual. Now, reflecting on the way it interacts with everything else, the way it tells a story of where I was and what I was thinking about at the time and what I focused on, I think it’s really influential. I’ve been going back to Wisconsin as much as I can. I have a tiny cabin there. It has become my favorite place to spend free time, when I have any.”
Draxler proceeds to express the role experimentation has played in his process as an artist who blurs boundaries between different mediums, also touching on how to choose the most fitting ones to showcase as part of his artistic vision. “I’m still figuring it out myself. That’s the fun part, you know? Just learning how it works out. It's always changing. It's always progressing. I’ve been thinking a lot about how it's so important that I work directly with my hands. I will work on more conceptual-only projects in some fashion down the road where I don't have to have my hands in everything. But right now, with the way things are unfolding, if I wasn't hands-on with everything and I wasn't constantly using experimentation as a means of creation, none of these pieces would even exist.”
As experimentation is a significant aspect of his work, so are the messages he aims to communicate through his creations. Yet, Draxler acknowledges it can still pose a sense of difficulty because of how audiences are ultimately left with their own interpretations. “That's the hardest question, right? It's really up to the viewer and how they respond to it. I have control up to an extent until they view it. There are many themes of transformation, I would say, in my work, which is very important to me, and much of what I embody is centered on thought-causation as well as challenging the status quo. Those concepts are definitely rooted in my work, but my work is really meant to engage the viewer in a way that provokes them to discover meanings themselves.”
Speaking about his collaborations like those with the late Prince for his PlectrumElectrum album cover and an artistic collection with Alexander McQueen’s sister brand “McQ,” Draxler shares how these influences have shaped his practices and overall evolution. “I feel like, if I do one now, it's going to be a whole different story. The Prince collaboration was a long time ago. That's when I still lived in Minneapolis, and McQueen, that was more recent. Every time I get a big commission, I go through a period of sheer panic because it becomes the most important thing in my life at that moment, I must nail it. There are definitely moments when I'm working on those collaborations where I feel like I cannot do this. I'm about to fail. I have to call them. I have to tell them I can't. I can't deliver the greatness you deserve. I’m sorry. I feel it every time, and I have to push through that. It usually takes days, or it used to. And usually at the end of that, it's the greatest work.”
Jesse Draxler
LIQUID SWORDS
Jesse Draxler
TONER CARCASSALIER
“I’ve been thinking a lot about how it's so important that I work directly with my hands. If I wasn't hands-on with everything and constantly using experimentation as a means of creation, none of these pieces would even exist.”
Jesse Draxler speaks with Natalia Finnis-Smart
LE MILE Magazine ISSUE, Nr. 35
Jesse Draxler
LOVERS, The World Is Mine, I´m Thinking About You
published by Sacred Bones
In relation to his newest creations, Draxler premiered a new exhibition in Los Angeles, titled U&I, that dissects the concept of humans’ relationships to the world around us. “The title of the show goes back to emotional content. Something I've been focusing on recently is the idea of togetherness, even though I don't really like that word. But I guess relationships are on my mind a lot. I don't mean romantic relationships. I mean the relationship between everything, including the relationships we have with the objects in our life, our environment, the T-shirt we're wearing, our toothbrush, everything. I mean, the relationship with everything and how those objects and things we interact with all the time actually influence us. If we change those things, even subtly, how can they change our lives in big, meaningful ways? The title U&I is meant to be kind of a grand name, very inviting as well, open. It's not just me, it's you too. You're part of this, you and me. You're in this with me in some sense. It’s this idea of being more than an individual, blurring the lines of individuality, exploring broad relationships between not just each other, but from macro to micro, the inner world and the outer.”
Draxler’s U&I exhibition featured various artistic expressions, such as the inclusion of conceptual sculptures, video projections, and painted panels which he believes is key to the overall immersive experience. “As I mentioned before, the whole show is like a puzzle box, where the different pieces inform one another in a significant way. Including all of these elements tells a complete story. Including the sculptures is incredibly important because I wanted to highlight the physical aspect of my work. I really wanted the show to have a more experiential quality where people can enter a space and engage with an object, rather than just viewing it from the wall. The video shown outside on the building wall is a process documentary, shot entirely by me, showing the creation of every piece in the show. The videos inside are behind the DJs - vinyl will be spun all night before and between performances. Each performer throughout the evening, of which there are three - Ho99o9, Daniel Davies, and God Is War - has their own projection video created by myself specifically for them.” He goes on… “…those are only viewable on that first night of the exhibition but being able to see all of those along with the physical works, the panels on the walls, and the book, the clothing, I involved many senses because I want it to be all-encompassing. I want this world to envelop you.”
“The title of the show goes back to emotional content. Relationships are on my mind a lot. Not just romantic ones, but the relationship between everything, including the objects in our life, our environment. How those things influence us and can change our lives in meaningful ways.”
Jesse Draxler speaks with Natalia Finnis-Smart
LE MILE Magazine ISSUE, Nr. 35
With the show’s premiere comes his new book, The World is Mine and I’m Thinking About You, which tackles several present day concepts like the role of aesthetics and social media in today’s society. Draxler shares more of his approach to these topics and the conversations he intends to evoke: “I started including screenshots of tweets. I've always thought of tweets as more than just a tweet, especially a really good one. I screenshot a lot of them and have intentions to do things with them eventually. I found all the content for the book by going through my old hard drives and such. I also went through social media because Instagram now has an archive function. I looked back at my stories archive from three and four years ago to see what I was doing. I would come across things and think, ‘Wow, that was really good. I forgot about that.’ Here's another use of social media that's not social, it's just me looking through all that. I started seeing some really good screenshots, and I thought, ‘Oh, that should be in the book, all of that should be in the book.’ It just emerged and evolved from there, using screenshots in a book. There's not really a narrative, it's more like if I include this screenshot, it makes sense to include this one, and I can build on that. If there's any narrative, it's more supposed to be a provocation towards social media. It's meant to be a question of what's going on, how we perceive it, how we accept it, or if we accept it without questioning. By using these screenshots, I was able to communicate my thoughts, reactions, and responses to a lot of current events through social media and what's happening with technology.”
Concluding our conversation, I can’t help but ask his advice for aspiring artists who are beginning to explore their creative paths. “I recently tweeted not too long ago: don’t take advice. It’s common for me to have conflicting beliefs. I always find myself in that situation. I never really took advice from others. If someone gave me advice, I would usually do the opposite or think, ‘Well, that’s what you did. I want to do something different.’ “So, I’ve always avoided giving advice. What I will say is do you as much as you possibly can. That’s what I decided a few years ago, being as me as I can is the best thing I can do for my art.”
Jesse Draxler
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