.aesthetic talk
Andrew Georgiades
Breaking Digital Boundaries
interview Chidozie Obasi
Andrew Georgiades, the British-born, Greek Cypriot creative, is redefining modern artistry. From theatre and cinema to high fashion, his journey defies convention.
Rejecting industry norms, Georgiades blends his love for photography, music, and cinema with his fashion career. Embracing Bruce Lee’s philosophy of being like water, he navigates the fast-paced digital era with authenticity and balance, prioritizing mental health and personal growth.
Andrew wears
coat + scarf Nanushka
shirt + bag Issey Miyake Homme Plissé
trousers Loro Piana
“My first artistic medium was theatre and cinema. I fell in love with photography […]. Fashion came later, starting with retail jobs at Hollister and AllSaints, which led to modeling and opened my eyes to the interconnected world of fashion.”
Andrew Georgiades speaks with Chidozie Obasi
LE MILE .Digital
Chidozie Obasi
Was fashion your key go-to goal or did you dab into other stuff prior to venturing in this field?
Andrew Georgiades
Never. In fact my first artistic medium was theatre and cinema. At school I wanted to be an actor, and was deeply passionate about filmmaking as a craft and artform. This led me to fall in love with photography, and continue to achieve a bachelor's degree in multimedia design. Fashion came later on for me, my first two part time jobs (retail at Hollister and Allsaints) led to being signed as a model which introduced me to the fashion industry, and with it, opened my eyes to a world which felt very transferrable and intertwined with my other creative passions. I always knew modelling was not my end goal, and ended up combining all my talents to take advantage of social media platforms and the digital era to further my positioning in this high fashion industry.
As you’re paving the way amid a sea of social media creators in an age permeated by digitalisation, how did you manage to start in this field back in the day?
In a world dampened by labels and boxes, I approached social media in a more holistic way. For example, when instagram found popularity amidst the fashion industry, ‘models’ were encouraged to use this platform as their ‘portfolio’, sharing campaigns, and professional shoots. I was also advised to ‘create a separate account for my photography endeavours, as people follow me to see my face, and not my skills as a photographer’. I deliberately rejected this approach, and instead, used social media to show, behind the scenes of my job, my own personal fashion style, my personality, humour, photography, music and cinema tastes etc. And in doing so, I became a fully fleshed out human to my followers rather than a two-dimensional pretty face. This has become the normal approach now, but at the time, was a rarity. My style also aimed to bridge the gap between streetwear and culture and luxury high fashion.
What do you feel that has changed in this landscape?
I think what’s notable is how the landscape is in a constant and rapid state of change. For this reason I'm always looking ahead, with the intention to be adaptable and to evolve, and to stay ahead of the curve in a way that is truthful and unique to myself.
How do you manage to navigate through this system, staying afloat?
What did Bruce Lee once say? “Empty your mind, be formless, shapeless, like water. Put water into a cup, it becomes the cup, put water into a teapot it becomes the teapot.Water can flow or it can crash, be like water, my friend.” I love that quote, it gives this sense of being ever present, and not changing who you are. I'm water, I'm not trying to be ice, or fire, but be adaptable, be able to manoeuvre with swiftness. But ultimately, outside of constantly reinventing yourself, I'd say nourishing relationships, being true to yourself, kind to others, unapologetic, and believing and loving yourself. And embrace the ever teaching lessons of life, they come in different forms, every single day, you’ll miss them if you’re not looking.
Speaking of mental health and the hardships of being constantly exposed to the public eye, there must be a severe pressure to always ‘show’ parts of you in order to feel valued, coveted and appreciated. How much weight do you give this job, and where do you see yourself in a few years time?
I give this job a lot of weight, and at least the first few years, whilst being immensely enjoyable and deeply fulfilling, I burnt myself out. Which I think is sometimes necessary when starting out, especially if you want to pave your way. Now I have found more of a healthy balance: I know when to turn off, I don’t rush to post in real time all the time the way I used to. I am comfortable saying no to things if it doesn't feel right, I say no to most things. Might I add, I would also do this when I had no work and no money, and I think those no’s led to a lot of the opportunities I have today. In a few years time, specifically, that’s a secret, I keep certain things close to my chest. But every year is an evolution for me, I don’t like cycles of repetitiveness or being complacent or comfortable. So in a few years things are going to look a lot different, a level up.
Andrew wears
coat Dunhill
blazer Denzil Patrick
trousers Dries Van Noten
“The first few years were fulfilling but led to burnout. Now I have found a healthy balance: I know when to turn off and am comfortable saying no to things that don't feel right.”
Andrew Georgiades speaks with Chidozie Obasi
LE MILE .Digital
full look Loro Piana
team credits
seen Tom J. Johnson
styled Daniel D'Armas
grooming Doey Drummond
fashion direction Chidozie Obasi
talent Andrew Georgiades
What is the most challenging aspect of your job, and why?
I think as a creative and artist, and having built a large audience via social media the expectation to be constantly online, live and seen. As we’re in this cycle to show the ‘process’ of everything we do, our entire lives, curating instagram posts, posting stories everyday. Or at least following the landscape to be aware of the shifts and changes, all of these things can be a distraction from the creative process. Historically, when an actor prepares for a role, this happens in silence, when a musician lives the experiences he draws inspiration from to write, or when he records his album, he gives life that space to breathe. Being constantly online can take away from these life experiences you are required to live presently in, and to ’disappear’ in order to return better. This expectation to have this whole process documented in real time, can hinder creative thinking and headspace.
And how about the most satisfactory?
Everything else. The social aspect, meeting and learning from people from all walks of life with all different talents, travelling to the most beautiful places on earth, eating the best food, experiencing unique events you may otherwise not have access to, sporting events, F1, watches and wonders, Festivals, Cinema screenings, Theatre, Live music performances in intimate settings, art exhibitions, fashion shows. I’m a geek. I love the things I love, and this world is a platform to truly experience these things through a unique lens. Also the doors it opens, and the unlimited potential to go wherever you want from here.
What are your plans ahead of your future?
I want to design luxury products, fashion and interior design. I want to act in films, I want to make films, I want to be involved in the production of music, I want to shoot campaigns, I want to feature in campaigns. I want to collaborate with people who I respect, admire and inspire me. I want to inspire people. I want to launch my own brand. I want to live presently, I want to love intensely.
Future hopes for yourself and the industry?
God I don't know, I think I want to move away from virality for the sake of virality. I would love the care to maintain the artforms remain strong with less of the pretentiousness. I don’t have the answers, but I do believe in humanity. I believe I am on the right path.
follow artist @andrewgeorgiades
all images for LE MILE Magazine (c)Tom J. Johnson