Victoria Beckham Holiday 2024
*British Glamour Meets Festive Luxe
written Amanda Mortenson
Victoria Beckham has set the tone for Holiday 2024 with a new campaign that speaks to the brand's evolving blend of luxury and modern sophistication.
Shot by Jonathan Frantini, the brand´s latest release is a visual feast, with an opulent British estate as its setting and models Rayssa Medeiros and Bebe Parnell bringing life to the season’s most refined partywear. Against a backdrop of manicured gardens, ornate interior woodwork, and historic masonry, the campaign feels like a love letter to elegance wrapped in the mystique of old-world charm.
Victoria Beckham Holiday 2024 Campaign
Beckham’s holiday collection is a masterclass in low-key opulence—it's the festive wardrobe stripped of all cliché. There’s no glitter bomb here, no tinsel trim—just a powerful edit that reimagines the holiday hostess as commanding and effortlessly chic. Partywear takes a new form, bending toward structure and sensuality: sharp tailoring, lush textures, and lines so precise they almost cut. Floor-skimming dresses and sculpted blazers don’t scream for attention; they hold it, like a whispered invitation into Beckham’s world of restrained luxury. It’s a world where the details whisper but never beg, where luxury is something you feel more than see.
Stylist Katie Shaw turns up the contrast, pairing sleek silhouettes with aged woodwork and faded opulence—a vintage manor becomes the unlikely stage for modern pieces that glide through its historic spaces.
Each frame is a play of textures, where silken fabrics absorb the muted light pouring through old windows, and earthy tones nestle into the grandeur of well-worn interiors. Beckham’s aesthetic is brought to life in the quietest of statements, like the elegance of a perfectly placed fold or a single bold line. Hair by Kiyoko Odo and makeup by Anne Sophie Costa push this ethos even further, embracing the models’ own natural beauty—no thick layers, no hiding, just a delicate highlight here and a touch there.
In Beckham's world, holiday dressing is about resonating—a harmony of ease, precision, and timeless allure.
Frantini’s lens captures a world teetering between intimacy and grandeur, drawing close on the subtle glances and poised gestures, then pulling back to reveal a sprawling manor steeped in British heritage. Each shot feels like a quiet chapter in a story, tinged with the weight of old festive rituals but devoid of all the sparkle and noise.
Beckham’s approach to tailoring steals the scene, as expected. Known for cutting with razor-sharp precision, she brings her signature structure to life here with soft holiday-ready twists—slightly exaggerated shoulders, tapered waists, and cuts that flatter without fuss. Her suits land somewhere between commanding and comforting, balancing on lines that are strong yet move naturally with the body. Asymmetric dresses and delicate drapery flow in tune with the wearer, creating an effect that’s as effortless as it is refined. Accessories barely whisper, reinforcing Beckham’s creed that less always does more.
For Beckham, the holiday season has no need for heavy-handed embellishments or gaudy statements. Her pieces embody a luxurious restraint, aspirational yet grounded, rooted in timeless style rather than trend. There’s a palpable quiet confidence in this collection—it resonates in the way every seam and fold is considered, how each texture invites you to linger. It’s a kind of elegance that doesn’t shout, a holiday dressing that sidesteps cliché and embraces a refined approach that feels distinctly Beckham.
Victoria Beckham’s Holiday 2024 collection is, in essence, an ode to a different kind of celebration—one where luxury lies in every nuanced detail, where tradition and style meet in harmony, and where holiday dressing becomes an act of personal expression as much as it is a nod to heritage.
all images (c) Victoria Beckham
creative director VICTORIA BECKHAM
photographer JONATHAN FRANTINI
models RAYSSA MEDEIROS + BEBE PARNELL
stylist KATIE SHAW
hair KIYOKO ODO
make up ANNE SOPHIE COSTA