Church's X Miu Miu 2024 *The 'Shanghai' Shoe

.new campaign
Church's X Miu Miu 2024
Classic Footwear for Modern Era

written Sarah Arendts

The Spring/Summer 2024 season ushers in a new chapter of sartorial elegance with the 'Shanghai' shoe, a collaboration between Church's and Miu Miu that redefines classic footwear for contemporary fashion enthusiasts.

credits

seen Lengua
talent Matilda Liedholm + Judith Shyambala
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu x Church´s

Church's storied heritage in shoemaking shines through the aged leather, a material that carries the weight of tradition, now reimagined with Miu Miu's unconventional touch through the introduction of canvas panels. This interplay of materials creates a visual and tactile contrast, embodying a luxury that's both lived-in and forward-thinking.

Lengua captures this essence in the campaign, with models Matilda Liedholm and Judith Shyambala portraying the duality of the 'Shanghai': their poise and relaxed stances mirror the campaign's blend of the organic with the contrived, the old with the new.

The conventional toe and heel of the shoe pay homage to time-honored designs, while the use of a rounded last speaks to a modern aesthetic, offering a silhouette that is as contemporary as it is classic. The color scheme, rooted in natural tones, adds a layer of warmth and approachability to the shoe.

Church's X Miu Miu's 'Shanghai' is a medium that carries the past into the present, bridging the gap with its design. The collection celebrates the equilibrium between the formal and informal, the old-world charm and the contemporary flair, offering a story with each step. It's a shoe that stands as a narrative in itself, a design that encapsulates the passing of time while standing firmly in the present.

Unboxing The Future: Louis Vuitton’s Revolutionary VIA Treasure Trunk

*Campaign
Unboxing The Future // Louis Vuitton’s Revolutionary VIA Treasure Trunk

written John Heath

Louis Vuitton's iconic legacy enters the digital realm with the unveiling of the VIA Treasure Trunk, a first-of-its-kind digital trunk, offering a bespoke fusion of tangible luxury and digital culture.

(c) Louis Vuitton

Your journey starts with a trunk.

Inspired by the Maison's vision, the VIA Treasure Trunk becomes a key to alternate realities, welcoming owners to a world of exclusive product drops and immersive experiences. Priced at 39,000€ and limited to a few hundred pieces, these trunks offer an exquisite taste of scarcity.

The trunk, however, is just the beginning. A series of purchasable digital keys will unlock unseen Maison collectibles, each revealing an exclusive physical counterpart. This unique intersection between the digital and the physical world expands the frontiers of luxury.

The world of VIA fosters curiosity, connection, and community among Treasure Trunk owners. It's more than an invitation to collectors; it's a call to innovators to step into the universe of Louis Vuitton and share the journey with their communities.

Get ready to embark on this exciting voyage. Louis Vuitton’s VIA Treasure Trunk will be available from June 8th on the Louis Vuitton website in select countries. Join the journey by following @LouisVuitton.

Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid

*New Campaign
Art Meets Fashion in Surreal Reverie
- Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid Channels Margaret Keane

written John Heath

Miu Miu's latest campaign elegantly straddles the line between reality and fantasy, channeling the spirit of the late American artist Margaret Keane in unveiling its new Arcadie bag alongside the now-iconic Wander. Supermodel Gigi Hadid plays the Miu Miu heroine in this series of surreal shots, lensed by the renowned Steven Meisel.

credits

seen & filmed Steven Meisel
talent Gigi Hadid 
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu

The campaign pays homage to Keane, who was famed for her wide-eyed subjects that exuded an endearing innocence, a style that was unjustly claimed by her then-husband, Walter, until the truth was revealed in a memorable courtroom spectacle.

Keane's distinctive artistic world blends seamlessly with the avant-garde aesthetics of Miu Miu in this campaign, largely thanks to Edward Quarmby's creative direction and Lotta Volkova's styling.

Hadid breathes life into the Arcadie and Wander bags, embracing the intriguing interplay between the surrealistic world of Keane and the unique universe of Miu Miu.

This celebration of unconventionality reaffirms Miu Miu's commitment to nonconformist artistry, creating an exciting tapestry where fashion meets art, reality meets surreality, and ordinary meets extraordinary.

Miu Miu's campaign dances on the surreal edge of reality, where the spirit of Margaret Keane merges with the brand's distinctive fashion narrative.

Prada´s The Glass Age with Scarlett Johansson

*New Campaign
Prada´s The Glass Age with Scarlett Johansson

written Sarah Arendts

The world of high fashion intersects with pop culture and fine art in a campaign celebrating the Prada Galleria handbag, featuring Scarlett Johansson and directed by Alex Da Corte. Aptly titled “The Glass Age,” the campaign marries color and reflections to explore the multifaceted character of humanity, identity, and self-transformation.

Johansson, renowned for her acclaimed performances in film and theater, brings a unique energy to the campaign. Her acting prowess, known for embodying different personas with precision and passion, mirrors the diversity inherent in Prada’s iconic Galleria bag. Together, they create a vivid portrayal of individuality and style.

Venezuelan-American artist Alex Da Corte, known for his pop and surrealistic artwork, directs the campaign, marking his debut in a fashion context. Da Corte's signature style is marked by vividly-hued and all-encompassing artistic environments, which explore the same notions of humanity and individuality that Johansson brings to her work.

In this creative milieu, Johansson continually morphs, her transformations framed by a wash of pure color that channels universal emotions and collective experiences. This play of color and transformation further enhances Johansson’s global fame, making it resonate powerfully within these visuals.

This campaign also sees the Galleria itself recontextualized. Its silhouette serves as a canvas for exploration, with color and patterns reflecting the transformative power of fashion and design. The bag mirrors the vibrant world around it, embodying the campaign’s motif of refraction and reflection.

“The Glass Age” is a distinctive blend of high and popular culture, blurring the lines between fashion, fine art, and popular iconography. This novel intersection offers an opportunity for audiences to witness a reimagining of their favorite cultural figures, as well as cherished fashion icons like the Prada Galleria.

With Hollywood star power, the creative genius of Alex Da Corte, and the timeless elegance of Prada, “The Glass Age” promises an immersive exploration of fashion, identity, and transformation.