New Campaign
ISSEY MIYAKE / Ode to the Square and Beyond
* RHYTHM CHECK
written Amanda Mortenson
As the chill of autumn descends and the stark beauty of winter looms, ISSEY MIYAKE's "The Square and Beyond" emerges, wrapping the season in layers of innovation. Drawing from the artistic realm's pervasive square — be it a canvas, musical score, or fabric swatch — this collection unfurls an intricate dance of form and imagination.
At the forefront is the "RHYTHM CHECK" series, now shimmering amidst the curated racks of elite boutiques. The unassuming check pattern, often lost amidst its flamboyant counterparts, is reinvigorated under MIYAKE’s touch.
It pulsates with life, reminiscent of a metronome's consistent beat or the rhythmic thumping of a heart. But the true allure lies in its tactile realm. Through the innovative use of heat-shrinking yarn woven into a precise grid, each piece undergoes a captivating transformation. Born oversized, they are baptized in hot water, emerging with a mesmerizing three-dimensional allure.
The bustling streets of cosmopolitan London, as captured by the renowned photographer piczo, paint the perfect backdrop for this sartorial symphony.
His portraits, radiant with individuals draped in the RHYTHM CHECK series, meld seamlessly with London's urban fabric, creating a visual narrative where tradition dances gracefully with modernity.
ISSEY MIYAKE FW23
RHYTHM CHECK
With "The Square and Beyond," ISSEY MIYAKE isn't just curating threads and textiles—it's a pulsating odyssey.
Traversing the electric beats of rhythm, the raw grit of texture, and the neon glow of city skylines, MIYAKE challenges us to be more than mere spectators. It's an invitation to dive deep, to vibe, to become one with the global tempo. And as you navigate the urban jungles, don't be surprised if the heartbeat of RHYTHM CHECK starts to echo the rhythm of your own soul. Dive in, the city's calling.
all images
(c) ISSEY MIYAKE