Mask for Mask: Unveiling Joel Hernandez
*The sculptor who’s unlocking the power of paper mâché


written & interview Malcom Thomas

He smiles. Frown lines outline his toothy grin, and a parted mustache sits above his lips. His golden-brown skin glistens against the backdrop of the La Luz De Jesus Gallery in Los Angeles. The gallery is known to have given birth to the Lowbrow Art Movement. At 17 x 18 inches the mask and sculpture titled, The Things We Miss, has already been sold. And no, the paper mâché bust is not a marble antiquity strained in lustful agony; porcelain-toned with cold Euro-centric features. It is joy and it is in this cartoon whimsy that Joel Hernandez’s work exists.

 

seen by Mark Jayson Quines

 

Born in Mexico, Hernandez migrated to the US at the age of nine. “My whole family moved from Nuevo Laredo, it’s a border town with Texas. Moving to the U.S. was a seismic culture shock,” he said. Not knowing any English, Hernandez began to become taken with art. “I can’t remember a time when I wasn’t creating something. I think I retreated into my imagination to cope and try to make sense of this new life. I never took art classes in school when I lived in Mexico but when I moved to the US it was part of the curriculum. There is no language in art. I could say things that I didn’t have the words for, I could vent my frustrations and celebrate my joys. There was no right or wrong answer.” 

In high school, he picked up a camera and started shooting black and white portraits. “I became intrigued with capturing a narrative in someone’s face, in constructing and manipulating a different world, perhaps because that’s the only way I felt like I was in control,” said Hernandez. He later attended Indiana University where he pursued a degree in photography. 

In Houston, he ran a knick-knack shop called Santeria where his fascination with masks began. “I would sell found treasures from estate sales that I altered in some way. While I was doing that I started collecting all sorts of wooden masks from around the world. What I found so special about the masks was the power they held, those masks were storytellers and rites of passage and warnings and celebrations. We tend to look at old wooden masks and say that that was in the past, we don’t hide behind masks anymore, but I feel like all of my life I’ve had to put on a different face at different moments that have helped me navigate and explore the spectrum of life. Those tactics at first were meant to help me disappear into the crowd but somehow tenuously left me with the desire to belong somewhere. My masks are meant to address those needs around tribalism, pageantry, and everyday struggles,” he said. Masks like Truth/DeceptionBroken Heart, and Lying to Ourselves, toe the line between macabre, whimsical, and poignant, whilst taking cues from the Mexican folk art Hernandez grew up with. 

 

Seen by: Mark Jayson Quines
Stylist: Inna Nikolskaya
Make-Up: Arohhi Vazir
Talents: Joshua Chan at JE Model Management,
Asaba Kugonza at Scout LA

 

first published in_
Issue Nr. 31st, POP ISSUE, 02/2021

 
 

Hernandez recalls performing folklore plays in elementary school in Nuevo Laredo and watching Mexican soap operas with his parents as the basis for his inspiration. “Both of my parents are very creative and artistic. I still remember the day my father taught us about Frida Khalo and her pain,” he said. Yet, there is a bias in the art world. “When I was younger I loved walking around piñata stores and markets with lots of paper mâché masks. I loved the color and aesthetic. That style resonated with me yet when I visited art museums and galleries, I would not see the same kind of artwork on the wall and if you did see it, it would be in the indigenous folk art section hidden in the back somewhere, away from the ‘real’ artists. There seems to be snobbery around what is considered to be art.”  

“The Lowbrow Movement is originally based in underground comix; hot rod culture rising in Southern California. Sometimes this term or art movement has negative connotations when attached to artists. Often collectors look down on the term,” said La Luz de Jesus Gallery Director, Matthew Gardocki. Yet, despite his Lowbrow leanings, Hernandez is able to take inspirations as far-ranging as Mexican folklore to American doo-wop, (The Flamingos I Only Have Eyes For You is a personal favorite)to gay heartbreak and create a canon of work that has been displayed in galleries from Houston to New York. Perhaps suggesting an edit in the art rule book of taste. “I see Joel's work sharing more of the ethos with surrealists and Mexican folk artists, with his work rising above the term lowbrow. For me, Joel's hand has a more contemporary feel, especially related to the issues it deals with, like gender and politics,” said Gardocki. 

Self-taught via YouTube, Hernandez uses plasticine to mold his masks. “I approach my container of plasticine and slowly carve out what I am thinking. Once I’m satisfied with the form, the paper-mâché comes next,” he said. “I find that this part is the hardest because it’s tedious and the arthritis in my body makes it difficult at times to do the repetitive movements of laying one piece of paste-soaked paper down at a time.”

 

A condition he has been dealing with since high school. “This process can take a while to develop the thickness of the mask. Once I’m satisfied, I remove the mask from its mold. The mold is always destroyed while removing the mask, so every piece is unique and one of a kind.”  

Today, Hernandez lives and works in his studio in Pacific Heights, San Francisco with his husband, Royal Hernandez of six years, a NICU nurse. The couple met online by chance in Houston and as Hernandez says, “it was an instant connection.” “My favorite thing about Joel is his depth of creativity. I always feel excited and lucky to see first-hand all the wonderful pieces he makes, and love going on photo shoots with him around the city trying to capture one of his masks out in the world. He’s also the funniest person I know,” said Royal. 

“I had been working administrative jobs in different arts organizations while daydreaming of getting back to my art projects. When my husband got a travel nurse job a few years back I quit my job to focus on art. We traveled to many different cities and lived there for several months up to a year. It was interesting being inspired by a different city and different people. I packed a small container of art supplies and I made masks as we traveled,” said Hernandez.

“My parents brought me to this country to live out my dreams. And my dream is to be an artist therefore I am an artist.”