Enzo Lefort: Turned Louis Vuitton Icon Paris 2024

*New Ambassador
Enzo Lefort x LVHM
The Maverick Fencer Turned Louis Vuitton Icon for Paris 2024

written Sarah Arendts

In the realm of unexpected yet perfectly harmonious collabs, the world of high fashion and elite sports may seem oceans apart. But Louis Vuitton, never one to shy away from the avant-garde, has bridged this gap with élan. Recently, they heralded the arrival of five-time World Champion swimmer, Léon Marchand, as a House Ambassador, painting the prelude to their latest announcement: Enzo Lefort, the French fencing virtuoso, now joins Marchand in this elite assembly, ahead of the Paris 2024 Olympic and Paralympic Games.

Enzo isn't just any athlete. This French fencer, a sparkling gem from the sun-soaked landscapes of Guadeloupe, is setting ablaze expectations for the Paris 2024 Olympics. Drenched in accolades — from clinching gold in team foil at Tokyo 2021, shining silver in Rio 2016, to reigning supreme twice as the individual world champion in 2019 and 2022 — Enzo’s star is only ascending. When he's not electrifying global audiences with his audacious moves and foil finesse, he's crafting a legacy. Come Paris 2024, the 32-year-old maestro will be brandishing his foil for France for the fourth spell.

Enzo, with his relentless drive and unparalleled exactitude, mirrors the ethos of Louis Vuitton. Each swipe of his blade, each moment of his balletic dance in the fencing arena, speaks to the craftsmanship and intent LV embeds in every stitch. This bond is more than just ambassadorship; it’s a celebration of shared values.

The intricate details of the symphony between Paris 2024 and the LVMH empire are set to unravel as we inch closer to the opening ceremony on 26 July 2024.

Enzo Lefort for LVMH ATHLETES PARIS 2023

The games are about to be not just contested, but also stylishly adorned. Enzo Lefort is not just an artisan of all victories, as LV fondly dubs him, but also the embodiment of a movement where worlds collide, producing something transcendently beautiful.

Louis Vuitton x Léon Marchand Paris 2024

*New Ambassador
Riding the Wave
Louis Vuitton dives into Paris 2024 with French swimmer phenom Léon Marchand

written Sarah Arendts

In a splash of classic style and unparalleled athleticism, luxury giant Louis Vuitton welcomes five-time World Champion swimmer, Léon Marchand, as the House Ambassador for the forthcoming Olympic and Paralympic Games, Paris 2024. An embodiment of perseverance and excellence, this alliance is a stroke of genius in fashion meets sport, accelerating the luxury game into the athletic stratosphere.

In the wake of a triumphant partnership between Paris 2024 and LVMH, Marchand will represent the group, channeling the essence of Louis Vuitton into the global arena. At just 21, this French phenomenon has set the sports world alight, marking his terrain in the Olympic pool, and pushing boundaries with an enviable track record of record-breaking performances and ground-breaking victories.

A compelling blend of talent, determination, and youthful vitality, Marchand's repertoire boasts the title of new world record holder in the 400m individual medley, best world performance of the year in 200m butterfly, and a shiny new European record in 200m individual medley. He caught the world's attention with his Olympic debut in Tokyo 2021, where he showcased an unparalleled mix of passion and prowess. Now, he is tipped to be a key contender for medals at the Paris Olympics, promising an enticing spectacle of aquatic ballet, executed with speed and precision.

This collaboration adds to the glamour of the 2024 Olympics, creating a whirlpool of anticipation as we inch closer to the grand opening on July 26, 2024. The specifics of this partnership remain under wraps, fueling an air of mystery and anticipation. However, Louis Vuitton promises that more will be unveiled as we dive closer to the kick-off date.

As Louis Vuitton wraps its arms around Léon Marchand, we're offered a front-row seat to a beautiful synchrony of fashion and sport. Marchand is not just an ambassador; he's an "Artisan of All Victories," exemplifying the persistent spirit of the maison while pushing his limits in the pool.

Louis Vuitton announces Léon Marchand as house ambassador ahead of Paris 2024 Olympic and Paralympic Games

The waves of change are hitting the shores of the fashion industry. And with Louis Vuitton riding at the helm, we're in for a dazzling display of elegance and performance, setting the stage for a thrilling Olympic rendezvous.